ISUZU VIETNAM CO., LTD.

What ISUZU VIETNAM CO., LTD. does

ISUZU Vietnam Co., Ltd. (Công ty TNHH Ô tô ISUZU Việt Nam) is a Vietnam-Japan joint venture established on October 19, 1995, with commercial operations commencing in 1997, and is a subsidiary of Japanese automaker Isuzu Motors Limited. Headquartered at 695 Quang Trung Street, Go Vap District, Ho Chi Minh City, the company imports, assembles, and distributes commercial vehicles and light commercial vehicles for the Vietnamese market, employing 509 people as of January 2024 and operating with total investment capital of 800 billion VND (approximately USD 32 million) as of November 2024.

The company offers two principal product lines. The commercial truck portfolio spans the Q-Series light-duty (1.5-2.7 ton payload), N-Series medium-light (3.5-5.5 ton), F-Series medium-to-heavy (6.5-15 ton including the new FSR-N 13-ton sleeper cabin), E-Series heavy (40 ton), and Special Purpose Vehicles (refrigerated bodies, fire trucks, custom builds). The light commercial vehicle line comprises the D-MAX pickup truck and the MU-X 7-seat SUV. All products are built around the proprietary Common Rail electronic fuel injection platform with GREEN POWER Euro 5 emission technology, supported by EGR exhaust gas recirculation and VGS variable geometry turbocharging — making Isuzu Vietnam the first to market in Vietnam with both Common Rail (2008) and Euro 5 (2022) trucks. Quality and safety credentials include a 5-star ASEAN NCAP rating on D-MAX and MU-X, and a 5-year/200,000 km warranty on passenger vehicles.

ISUZU Vietnam generates revenue primarily through unit hardware sales of vehicles priced between VND 650 million and VND 1.27 billion for passenger models, with truck pricing varying by configuration. The go-to-market is channel-partner driven via 32 authorized dealers covering all four regions of Vietnam, supplemented by direct showroom sales (Le Thanh Ton in HCMC), a Hanoi regional office, an in-house Auto Care Center, and the ISUZU Care mobile app for digital lead capture and service booking. Recurring revenue streams include after-sales maintenance, genuine parts, the Customer Care program (free periodic maintenance plus 50% parts discount), Periodic Maintenance Parts Packages, the ISUZU Health Report fleet monitoring service, and a loyalty points program. Customers span commercial fleet operators, individual business owners, families, cold chain logistics enterprises, and special purpose vehicle buyers, with end-markets including transportation, agriculture, and long-haul logistics.

Name

ISUZU VIETNAM CO., LTD.

Legal name

Công ty TNHH Ô tô ISUZU Việt Nam

Website

https://isuzu-vietnam.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

ISUZU Vietnam is a Vietnam-Japan joint venture (est. 1995) that imports, assembles, and distributes Isuzu commercial trucks (Q/N/F/E-Series and SPVs) and light commercial vehicles (D-MAX pickup, MU-X SUV) through 32 dealers nationwide, serving fleet operators, individual buyers, and cold chain logistics in Vietnam.

Ownership category

akta.pro rank

Product category

Commercial Vehicles

NAICS

Heavy Duty Truck Manufacturing (336120), Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Class 4–6 Medium-Duty Truck Manufacturing (IMACABAB)

akta.pro secondary industries

Commercial Vehicle Parts Distribution (Heavy-Duty Truck/Bus) (TLAKAOAB), Electrical, Electronics & Diagnostics (ECU, Wiring, ADAS on HD) (TLAKABAE)

Keywords

• Commercial truck manufacturing
• Diesel engine vehicles
• Pickup truck sales
• SUV assembly
• Automotive after-sales services

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Vehicle Sales: Import, assembly, and distribution of commercial vehicles and automobiles including light, medium, and heavy-duty trucks, special purpose vehicles, bus chassis, pickup trucks (D-MAX), 7-seat SUVs (MU-X), tractor heads, and replacement parts.
2. After-sales Service and Parts: Maintenance, repair services, and genuine replacement parts through authorized dealer network. Includes Customer Care program with free maintenance and 50% discount on parts.
3. ISUZU Care Mobile Application: Customer loyalty program with points accumulation and rewards redemption, service appointment booking, and vehicle management features.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

ISUZU Vietnam imports, assembles, and distributes commercial vehicles including light-duty (Q-Series), medium-duty (N-Series), and heavy-duty (F-Series, E-Series, FSR-N) trucks, special purpose vehicles, bus chassis, the D-MAX pickup truck, and the MU-X 7-seat SUV. All vehicles are powered by proprietary GREEN POWER Euro 5 Common Rail diesel engines. The company also provides after-sales services through 32 authorized dealers, the ISUZU Care mobile application, scheduled maintenance packages, and a Customer Care loyalty program offering complimentary periodic maintenance and discounted genuine parts.

Product overview

ISUZU Vietnam operates as a joint venture automotive manufacturer offering two primary product lines: commercial trucks (Q-Series, N-Series, F-Series, E-Series, FSR-N, and Special Purpose Vehicles) and light commercial vehicles/pickups (D-MAX pickup and MU-X 7-seat SUV). All truck products feature GREEN POWER Euro 5 technology with Common Rail electronic fuel injection engines. The company supports its vehicle portfolio with after-sales services including ISUZU Care mobile application for dealer lookup and service booking, Health Report for vehicle condition monitoring, Customer Care program with complimentary maintenance, and Periodic Maintenance Parts Packages. Products are distributed through 32 authorized dealers across Vietnam.

Differentiator

Problem solved

Functional benefit

Brands

• ISUZU Care: Mobile application providing vehicle management, maintenance scheduling, dealer locator, test drive registration, and loyalty program features.
• ISUZU Health Report

Products and services

• ISUZU Q-Series Truck Light-duty truck with 1,500-2,700 kg payload capacity, known as 'Truck for Every Home'. Features square cabin design, 15% power increase and 25% torque increase over previous generation, Euro5 Green Power engine, and versatile configuration options including chassis, van, and canvas variants.
• ISUZU N-Series Truck Medium-light duty truck with 3,500-5,500 kg payload capacity, positioned as 'Smart Choice' for light truck segment. Features robust design, USB charging ports, tool storage, and Euro5 compliant engine with advanced exhaust gas recirculation technology.
• ISUZU F-Series Truck Medium to heavy-duty truck with 6,500-15,000 kg payload range, providing 'Perfect Solution' for medium, heavy, and long-haul transportation. Includes FVR model with air suspension seat and FVM/FVZ with full suspension system and electronic cabin lift.
• ISUZU E-Series Truck Heavy-duty truck with 40,000 kg payload capacity designed for heavy cargo transport operations.
• ISUZU FSR-N Truck New F-Series addition with 13-ton gross weight and 7-8 ton payload capacity, designed for long-distance transport of seafood, frozen goods, and consumer products. Features sleeper cabin with comfortable mattress, air suspension seat, tubeless tires, and 4HK1E5S engine with Common Rail and VGS turbo technology.
• ISUZU SPV (Special Purpose Vehicles) Special purpose vehicle conversions built on Isuzu truck platforms, serving diverse customer needs including refrigerated transport, fire trucks, and other specialized applications.
• ISUZU D-MAX Pickup Truck Pickup truck lineup available in multiple variants (TYPE Z 4x4 AT, HI-LANDER 4x2 AT, PRESTIGE 4x2 AT/MT, UTZ 4x4 MT) featuring 1.9L diesel engine, GREEN POWER Euro 5 technology, up to 825 kg payload, 5-star ASEAN NCAP safety, and advanced features including wireless Apple CarPlay/Android Auto, Bi-LED headlights, and rough terrain mode.
• ISUZU MU-X SUV 7-seat SUV lineup available in multiple variants (PREMIUM 4x4 AT, SPORT 4x4 AT, PRESTIGE 4x2 AT, B7 Plus 4x2 AT, B7 4x2 MT) featuring 1.9L RZ4E-TC diesel engine with Common Rail and variable geometry turbo, 4th generation ADAS, 5-star ASEAN NCAP safety rating, 6 airbags, and flexible interior configuration with foldable seats.
• ISUZU Care Mobile Application Mobile application enabling customers to find nearest dealer, book service appointments, register test drives, track vehicle provenance, browse product information and accessories, manage vehicle fleet, access smart product advisor, receive news and promotions, and earn rewards through Member program with points redemption for gifts up to 4 million VND.
• ISUZU QKR Cool Express Refrigerated Truck Refrigerated truck solution featuring 90A high-capacity generator, Thermal Master cooling system capable of reaching -18 degrees Celsius, with comprehensive warranty coverage for both vehicle and refrigerated cargo box from ISUZU Vietnam.
• ISUZU Health Report Vehicle health monitoring system analyzing driving patterns and vehicle condition to provide maintenance recommendations, fuel consumption optimization advice, and safety driving tips. Includes annual mileage tracking and maintenance schedule recommendations, particularly useful for fleet management.
• Periodic Maintenance Parts Packages (Gói Phụ Tùng Bảo Dưỡng Định Kỳ) Three-tier maintenance package system (Small, Medium, Large) offering scheduled parts replacement and inspection services following ISUZU standards. Includes engine oil, filters, and comprehensive system checks designed to optimize operating costs and ensure vehicle longevity.
• Customer Care Program After-sales customer care program offering complimentary scheduled maintenance and 50% discount on genuine maintenance parts. Included with Q-Series truck purchases to optimize operating costs for customers.

Quantifiable outcome

• Warranty: 5 years or 200,000 km for passenger vehicles; 3 years unlimited km for trucks
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• I-Renewable Energy Vietnam Co., Ltd. (iREV)flagshipStrategic or Co-development Partner · 8 December 2025Solar power project partnership for sustainable manufacturing. Inaugurated December 8, 2025, marking a significant milestone in ISUZU Vietnam's sustainability strategy.
• ISUZU Motors Limited (Japan)coreStrategic or Co-development PartnerParent company providing technology, engineering support, and brand授权. As a joint venture between Vietnam and Japan, ISUZU Vietnam operates under the technical and operational guidance of ISUZU Motors Limited.
• ISUZU Motors International Operations (Thailand) Co., Ltd.coreStrategic or Co-development PartnerRegional headquarters supporting ISUZU operations across Southeast Asia including Vietnam.
• ISUZU Motors Asia Ltd.coreStrategic or Co-development PartnerRegional partner supporting market operations and strategic initiatives.
• ITOCHU CorporationminorChannel Partner/ Reseller/ DistributorJapanese trading company involved in dealer conference and business development activities in Vietnam.
• Authorized Dealer Network (32 dealers)coreChannel Partner/ Reseller/ Distributor32 authorized dealers across Vietnam providing vehicle sales, after-sales service, and parts supply. Includes ISUZU An Khanh, ISUZU Thanh Thao, ISUZU An Lac, ISUZU Thang Long, ISUZU Nisu, and others.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/IsuzuVnCo
• Facebookfacebook.com/IsuzuVietnamCompany
• Instagraminstagram.com/isuzuvietnamofficial
• TikToktiktok.com/@isuzuvietnam.official
• LinkedInlinkedin.com/company/isuzu-vietnam-co-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ISUZU VIETNAM CO., LTD.