Italy With Bella

What Italy With Bella does

Italy With Bella, doing business as Bella Italy Travel LLC, is a privately held boutique travel agency founded in 2019 and headquartered in Franklin, Tennessee. The company designs and coordinates fully custom, bespoke itineraries exclusively for travel to Italy, serving primarily couples and families celebrating milestone trips such as honeymoons, anniversaries, and retirement journeys, with a stated "not a fit" policy against budget travelers, last-minute planners, and self-guided backpackers.

The core offering is a consultative, sales-led service built around a free Zoom discovery consultation, custom itinerary design and refinement, vetted boutique accommodations, private transfers, curated local experiences (vineyard tastings, cooking classes, private guides), and on-the-ground Italian concierge support delivered through a local partner network and an app-based offline itinerary tool. The business operates remotely with a ~15-person team of Italy specialists, planners, and creatives, supplemented by locally based Italian partners. There is no proprietary technology platform; the Squarespace-based website functions as an informational and lead-capture site.

Revenue is generated through professional services fees on bespoke trips priced individually per itinerary, with the most common honeymoon engagements falling in the $12K-$18K range and premium trips at $20,000+. Marketing is content-driven and authority-building, centered on an editorial Italy travel blog and the Bella Italy podcast (now in its 5th season, distributed on Apple Podcasts, Spotify, iHeart Radio, Pandora, and YouTube), supported by an interactive destination quiz and organic social media. All sales are direct-to-consumer through the website and consultation funnel, with no intermediaries, resellers, or standardized package listings. The company has raised no external funding and reports no M&A or leadership changes in the available source material.

Name

Italy With Bella

Legal name

Bella Italy Travel LLC

Website

https://italywithbella.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Italy With Bella is a Franklin, Tennessee-based boutique travel agency designing fully custom, high-touch itineraries exclusively to Italy for couples, families, and small groups celebrating milestone trips, delivered through a sales-led consultation model with on-the-ground Italian concierge support.

Ownership category

akta.pro rank

Product category

Custom Travel Planning

NAICS

Travel Agencies (561510), Tour Operators (561520)

akta.pro primary industry

Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)

akta.pro secondary industries

Luxury Multi-Day Tour Operators (THAKADAE), Group & Small-Group Custom Itinerary Planning (THAKAOAF), Group, Family & Multi-Generational Travel Planning (HSACAKAK)

Keywords

• Custom italy itineraries
• Boutique travel agency
• Travel concierge services
• Honeymoon travel planning
• Italy vacation design

Headquarters

HQ city

Franklin, TN

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Italy Travel Planning & Trip Coordination: Italy With Bella designs and coordinates fully custom, bespoke Italy itineraries. Revenue is generated through the planning and arrangement of comprehensive travel experiences encompassing flights, private transfers, boutique accommodations, guided experiences, and on-the-ground Italian concierge support. The company serves as the primary planner and coordinator for milestone trips (honeymoons, anniversaries, retirement celebrations, once-in-a-lifetime experiences). Pricing is tailored to each itinerary; no standardized package pricing is publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Italy With Bella designs and books fully customized Italy travel itineraries for individual travelers. Each itinerary combines private transfers, boutique accommodations, hand-curated local experiences, and 24/7 on-the-ground Italian concierge support, with a personalized consultation shaping the plan to the client's travel style, pace, and milestone occasion.

Product overview

Italy With Bella is a custom Italy travel agency offering a unified service centered on personalized itinerary planning and curated travel experiences. The core offering combines complimentary consultation services with bespoke trip design, supported by an on-the-ground Italian concierge team. Additional products include the Bella Italy podcast (providing insider travel content) and an educational blog with destination guides and Italian cultural information. The company specializes in fully custom itineraries rather than package tours, with experiences including vineyard tours, private guides, cooking classes, and cultural excursions throughout Italian destinations including Rome, Venice, Tuscany, Amalfi Coast, and Puglia.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Italy Itinerary Design and Booking
• Italy Travel Style Consultation
• Curated Italy Experiences
• On-Trip Italian Concierge Support

Quantifiable outcome

• The company states that clients consistently report memorable experiences, with testimonials citing 'best travel experience of our lives,' 'complete peace of mind,' and discovering places clients 'would never have found on their own.'

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local Italian Partners (unspecified)coreOthersItaly With Bella works with a network of locally-based Italian partners including vetted boutique hotels, private drivers, local guides, artisan workshop hosts, culinary instructors, and winery owners throughout Italy. These partners are personally vetted by the team and confirmed by the on-the-ground Italian concierge team. Partners span accommodations, transportation, guided experiences, dining, and cultural activities. No specific partner company names are disclosed in the source material.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Italy Vacation Specialists: Italy-only tour operator building custom and packaged vacations for US-based travelers. Comparable in destination exclusivity and trip customization, though with more packaged offerings than Italy With Bella.
• Walks of Italy: Italy-specialist tour operator providing guided tours and travel experiences across major Italian cities and regions. Comparable in Italy-only focus and curated local experiences, with a stronger mix of group tours alongside private options.
• Bellavista Collection: Luxury Italy travel specialist offering bespoke itineraries, villa rentals, and high-end curated experiences. Comparable on premium pricing, country focus, and personalized planning approach.
• Ciao Andiamo: Boutique Italy-focused travel agency designing custom Italian itineraries for couples and small groups. Direct peer in destination exclusivity, bespoke service model, and milestone-trip orientation.
• The Roman Guy: Italy-focused tour and travel company offering small-group tours, private experiences, and custom itineraries in Italy. Overlaps with Italy With Bella on destination specialization and experiential positioning, though more tour-package oriented.
• Select Italy: Long-established boutique Italy travel specialist offering custom itineraries, luxury accommodations, and curated experiences across Italy. Closely comparable to Italy With Bella in destination focus, premium positioning, and bespoke planning model.

Others

• Travala: Online travel booking platform aggregating hotels, flights, and experiences globally. Not a direct competitor but represents the broader tech-enabled travel marketplace trend that pressures bespoke agencies on price transparency and convenience.

Broad incumbents

• Kensington Tours: Global custom luxury tour operator offering private, tailor-made itineraries across Europe (including Italy), Africa, Asia, and the Americas. Comparable in bespoke, high-touch planning for affluent travelers but operates at much larger scale and across multiple continents.
• Zicasso: Online luxury travel marketplace connecting travelers with pre-screened travel specialists worldwide, including Italy experts. Comparable on the high-end custom-planning customer and curated operator network, but broader in destination coverage.
• Audley Travel: Specialist tailor-made travel company offering country experts who design custom trips, including dedicated Italy specialists. Comparable in the consultation-led custom-planning model and destination specialization, though serving many countries globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@italywithbella/podcasts
• LinkedInlinkedin.com/company/italywithbella

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italy With Bella