Itboy
Instituto de Tránsito de Boyacá (ITBOY) is a public government transit authority under the Gobernación de Boyacá, Colombia, headquartered in Tunja. It provides driver licensing, vehicle registration, traffic enforcement, fine collection, and road safety education to the citizens of Boyacá's 123 municipalities through a central office and 10 regional service points.
- Company typePublic
- Founded-
- HeadquartersTunja, Colombia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Itboy does
The Instituto de Tránsito de Boyacá (ITBOY) is a public government state entity operating under the Gobernación de Boyacá, Colombia, with its headquarters in Tunja. It is the sole departmental transit authority with jurisdiction over all 123 municipalities of Boyacá, delivering driver licensing, vehicle registration, traffic violation processing (comparendos), comparative hearings, coactive collection of fines, and road safety education. The institute serves individual citizens, commercial vehicle owners, and traffic violators through a hub-and-spoke service network of one central office and ten regional attention points distributed across municipalities including Guateque, Moniquirá, Nobsa, Santa Rosa de Viterbo, Cómbita, Villa de Leyva, Miraflores, Saboya, Soatá, and Ramiriquí.
The institute's technology footprint is modest: a Joomla-based public website (itboy.gov.co) supplemented by a third-party PSE payment gateway (micrositios.goupagos.com.co), ChronoForms-based document submission modules, a virtual education platform for road safety courses, and PQRS tracking. ITBOY does not own proprietary software platforms or custom AI/ML systems; instead, it integrates with national infrastructure including RUNT (vehicle/driver registry), SIMIT (national traffic fine system), Ministerio de Transporte (policy), and Colombia Compra Eficiente (procurement). No patents, proprietary technology, or third-party AI/ML integrations are disclosed.
Revenue is derived from three streams: (1) institutional budget allocation from the Gobernación de Boyacá, (2) regulated service fees for driver licenses, vehicle registrations, and transit certificates set by official resolutions, and (3) traffic fine collections processed through coactive collection procedures. Financial figures are not publicly disclosed. Operational scale indicators include 50 employees, 10 service points, 258,000+ vehicles mobilized during a single holiday weekend, and 61,000+ people reached through the 2025 road safety education program. The organization is not privately held, is not venture-backed, has no parent company, and is governed by Colombian public-sector administrative law.
Itboy firmographics
Firmographics- Name
- Itboy
- Legal name
- Instituto de Transito de Boyacá
- Website
- https://itboy.gov.co
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Instituto de Tránsito de Boyacá (ITBOY) is a public government transit authority under the Gobernación de Boyacá, Colombia, headquartered in Tunja. It provides driver licensing, vehicle registration, traffic enforcement, fine collection, and road safety education to the citizens of Boyacá's 123 municipalities through a central office and 10 regional service points.
- Ownership category
- akta.pro rank
Where Itboy is headquartered
LocationHeadquarters
- HQ city
- Tunja
- HQ country
- Colombia
- HQ region
- Latin America
Offices11 records
Markets served
Itboy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Government Budget Allocation: Institutional budget funded by the Boyacá department government for operational expenses and public services.
- Service Fees: Fees collected for driver licenses, vehicle registration, transit certificates, and other administrative services.
- Traffic Fine Collection: Collection of traffic violation fines through coactive collection processes for infractions in the department.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Public services with regulated government tariffs |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Itboy product offering
Product offeringCore offering
The Instituto de Tránsito de Boyacá (ITBOY) is a government transit authority that administers driver licensing, vehicle registration, traffic violation processing (comparendos), and road safety education for residents of the Boyacá department in Colombia. It operates one central headquarters in Tunja and ten regional attention points across municipalities, and supplements in-person services with online payment processing (PSE) and virtual education courses.
Product overview
The Instituto de Tránsito de Boyacá (ITBOY) is a government transit authority, not a technology product company. It operates as a single unified service providing public transit administration functions including driver licensing, vehicle registration, traffic violation management, and road safety education. The institute maintains 10 service points across the department of Boyacá, Colombia, and offers both in-person and online services through its website portal.
Differentiator
Problem solved
Functional benefit
Products and services
- Driver Licensing Services
- Vehicle Registration Services
- Traffic Violation Processing (Comparendos)
- Road Safety Education Programs
- Online PSE Payment Services
Quantifiable outcome
- Sensitized 61,000+ people in road safety during 2025
- +1 more outcomes
Companies that use Itboy
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Itboy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Itboy partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- SIMIT (Sistema Integrado de Información de Multas)coreNational system for traffic fine information that ITBOY connects to for querying and managing traffic violations. Citizens can access SIMIT through the website for fine inquiries.
- Ministerio de TransportecoreNational transportation ministry that sets transit policies and regulations which ITBOY implements at the departmental level.
- RUNT (Registro Único Nacional de Tránsito)coreNational transit registry system used by ITBOY for vehicle and driver registration and record-keeping.
- Gobernación de BoyacácoreDepartmental government that funds and oversees ITBOY operations. The institute is part of the departmental administrative structure.
- Policía de Tránsito de BoyacácoreTraffic police working in coordination with ITBOY for road safety operations, enforcement, and the Rodada 3C (Cuidado, Cultura y Convivencia) program.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Itboy competitors and assessment
Company assessmentDirect peers
- Secretaría de Tránsito y Seguridad Vial de Barranquilla: Barranquilla's transit and road safety authority. Performs driver licensing, vehicle registration, and traffic enforcement functions comparable to ITBOY's portfolio of services.
- Secretaría de Movilidad de Santiago de Cali: Cali's mobility secretariat handling transit regulation, licensing, and enforcement in Valle del Cauca. Comparable to ITBOY as a regional transit authority in Colombia with overlapping regulatory functions.
- Secretaría Distrital de Movilidad de Bogotá: Bogotá's city-level mobility authority responsible for vehicle registration, driver licensing, traffic enforcement, fines, and road safety education. Closest functional analog to ITBOY in terms of service mix (licensing, registration, enforcement, education), though operating at significantly larger urban scale.
- Secretaría de Movilidad de Medellín: Mobility authority of Medellín providing driver licensing, vehicle registration, traffic enforcement, and mobility planning. Directly comparable to ITBOY in functional scope, scaled to a major Colombian urban area.
Others
- Federación Colombiana de Municipios (FCM): National federation that operates the SIMIT platform and supports municipal-level transit and fine management. Functions as an ecosystem enabler that ITBOY interacts with for traffic fine collection and reporting.
- SIMIT (Sistema Integrado de Información de Multas): National traffic fine information system operated by Federación Colombiana de Municipios. ITBOY connects to SIMIT for querying and managing traffic violations, making it a key integration partner rather than a competitor.
- RUNT (Registro Único Nacional de Tránsito): National transit registry system used by ITBOY for vehicle and driver record-keeping. Functions as enabling infrastructure that ITBOY integrates with rather than competes against.
Broad incumbents
- Ministerio de Transporte de Colombia: National ministry that sets transit policy and regulations that ITBOY implements at the departmental level. Functions as upstream regulator and policy source for ITBOY.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Itboy social profiles
Digital presenceItboy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Itboy leadership team
Management profileNumber of profiles
Profiles1 record
Itboy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Itboy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Itboy
What does Itboy do?
The Instituto de Tránsito de Boyacá (ITBOY) is a government transit authority that administers driver licensing, vehicle registration, traffic violation processing (comparendos), and road safety education for residents of the Boyacá department in Colombia. It operates one central headquarters in Tunja and ten regional attention points across municipalities, and supplements in-person services with online payment processing (PSE) and virtual education courses.
Is Itboy a public or private company?
Itboy is a public company. It is classified as state government owned and is currently operating.
When was Itboy founded?
Itboy was founded in -1. It employs 11 to 50 people.
Where is Itboy based?
Itboy is headquartered in Tunja, Colombia, in the Latin America region.
How does Itboy make money?
Three revenue lines are on record. Government Budget Allocation is the primary driver. The others are service Fees and traffic Fine Collection.
Who are Itboy's main competitors?
Direct peers on record are Secretaría de Tránsito y Seguridad Vial de Barranquilla, Secretaría de Movilidad de Santiago de Cali, Secretaría Distrital de Movilidad de Bogotá and Secretaría de Movilidad de Medellín. Others are Federación Colombiana de Municipios (FCM), SIMIT (Sistema Integrado de Información de Multas) and RUNT (Registro Único Nacional de Tránsito). Ministerio de Transporte de Colombia is listed as a broad incumbent.
Does Itboy have an API?
No public API is recorded for Itboy.