ITE - Israeli Tractors & Equipment

Name

ITE - Israeli Tractors & Equipment

Legal name

Tractors and Equipment (ITE) Ltd. (טרקטורים וציוד (אי.טי.אי) בע"מ)

Website

https://ite-cat.co.il

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Holon (חולון)

HQ country

Israel

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Equipment Sales: Sales of new Caterpillar heavy construction equipment including excavators, wheel loaders, bulldozers, mini excavators, and compact loaders.
2. Equipment Rental: Cat Rental Store offering equipment for short-term and variable period rentals with competitive pricing.
3. Service and Maintenance: Comprehensive service including 180+ product support personnel, mobile service, maintenance agreements, and 24/7 emergency support.
4. Spare Parts and Consumables: Genuine CAT parts including filters, batteries, oils, coolants, undercarriage parts, hydraulic components, and wear parts.
5. Used Equipment: Sale of pre-owned construction equipment through dedicated used equipment platform.
6. Generator and Power Systems: Industrial generators (7.5 KVA to 4,500 KVA), silenced generators, marine generators, gas generators, and power solutions including microgrid systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

ITE is the authorized Caterpillar dealer in Israel, selling new heavy construction equipment (excavators, wheel loaders, bulldozers, mini excavators, compact loaders), industrial generators (7.5 KVA to 4,500 KVA), marine and industrial engines, natural gas engines, and microgrid power systems. The offering is bundled with comprehensive aftermarket support including 24/7 field service via 120 mobile vehicles, parts sales, equipment rentals, used equipment, and customized maintenance programs (ITE FLEX, Cat 360, Cat S·O·S fluid analysis).

Product overview

ITE (Israeli Tractors & Equipment) is an authorized Caterpillar dealer operating as part of the Zoko Group, distributing and servicing a comprehensive portfolio of Caterpillar branded heavy construction equipment and power systems across Israel. The core offering centers on Caterpillar heavy earth-moving equipment (excavators, wheel loaders, backhoes, mini excavators) sold directly to customers, supplemented by a full range of industrial generators spanning 7.5 KVA to 4,500 KVA for backup power, industrial, and emergency applications. The product ecosystem also includes marine and industrial engines (C280, C32, C18, C12, 3406C series), natural gas engines (G3520, G3508, G3304), and silenced/sound-attenuated generator models. Supporting the hardware portfolio is an array of service offerings including 24/7 field service with 120 mobile vehicles, a dedicated parts division with overhaul centers for engines, transmissions, hydraulic systems, tracks and hammers, equipment rental through Cat Rental Store, pre-owned equipment sales, and specialized service programs such as Cat 360 (extended warranty and service packages), Cat S·O·S (fluid analysis), ITE FLEX (customized maintenance), and Microgrid (autonomous power grid solutions). The company operates seven branches nationwide with parts inventory supporting equipment for up to 15 years.

Differentiator

Problem solved

Functional benefit

Brands

• ITE FLEX: Flexible service plan offering customized maintenance solutions for customer equipment.
• Cat 360
• Cat S·O·S Services

Quantifiable outcome

• Parts available for equipment up to 15+ years old
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Caterpillar Inc.coreChannel Partner/ Reseller/ DistributorITE is the authorized Caterpillar dealer in Israel, representing CAT's full product line including construction equipment, power systems, marine engines, and industrial engines. As the exclusive dealer, ITE provides new equipment sales, service, parts, and rental services under the CAT brand.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• United Rentals: Largest equipment rental company in the world, operating a massive rental fleet across North America. Comparable to ITE's Cat Rental Store business line and equipment distribution model, with significant overlap in construction customer base.
• Holt Cat: Long-standing Caterpillar dealer in Texas operating since 1933 with full equipment sales, service, parts, and rental capabilities. Closely comparable to ITE in business model, exclusive CAT franchise, and integrated service infrastructure.
• RDO Equipment Co. John Deere construction and forestry equipment dealer across multiple US states with full sales, service, parts, and rental operations. Comparable to ITE as a multi-branch heavy equipment dealer with similar end customers in construction and infrastructure.
• Sunbelt Rentals: Major North American equipment rental company offering a broad fleet including aerial work platforms, earthmoving, and power generation. Comparable to ITE's rental and generator business lines serving construction and industrial customers.
• Finning International: World's largest Caterpillar dealer, serving Canada, the UK, Ireland, and South America with equipment sales, parts, service, and rentals. Directly comparable to ITE as a CAT authorized dealer running a similar multi-branch, service-heavy distribution model.
• Toromont Industries: Caterpillar dealer in Eastern Canada through its Caterpillar Products division, plus an equipment rental business. Comparable to ITE as an exclusive CAT distributor with deep service, parts, and rental operations across a defined territory.
• WesTrac: Caterpillar's authorized dealer across New South Wales, ACT, and Western Australia, plus operations in China. Directly comparable to ITE as a multi-territory CAT dealer providing equipment, service, and parts with a large field service network.

Broad incumbents

• Caterpillar Inc. Global manufacturer of construction equipment, mining equipment, diesel and gas engines, and power generation systems. Comparable to ITE as the parent OEM whose products, brand, and service programs (Cat 360, Cat S·O·S) ITE distributes and operates under in Israel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/%D7%98%D7%A8%D7%A7%D7%98%D7%95%D7%A8%D7%99%D7%9D-%D7%95%D7%A6%D7%99%D7%95%D7%93-ite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITE - Israeli Tractors & Equipment