What Havas Milan does

Havas Milan operates as part of Havas Village Italy, an integrated communications network within the privately held Havas Group (founded 1835 in Paris). The Milan-based office is the headquarters of the Italian Village and is one of three Italian offices, alongside Rome and Turin. It delivers integrated communications services to enterprise brands across creative advertising, media planning and buying, healthcare and wellness communications, public relations, strategic consulting, and technology services. The offering is organized as a platform-plus-divisions architecture: Havas CX (customer experience), Havas Life (healthcare), Havas Media Network (comprising Havas Play, Havas Market, Arena Media, Infinitum, and Forward Media), Havas PR, Shortcut Havas (creative and production), and Nohup (technology and innovation), with a specialized Havas Arte e Cultura service for cultural valorization tied to corporate ESG programs. The entire ecosystem is powered by the Converged.AI operating system and informed by the proprietary Meaningful Brands annual research study covering 395,000 respondents, 30 markets, 21 sectors, and 2,000 brands.

Havas Milan generates revenue through professional services engagements on a quote-based, custom-priced model. GTM is sales-led and consultative: new business inquiries route through a dedicated email channel ([email protected]), and the agency targets a single horizontal customer segment — global brands seeking growth and meaningful consumer connections. The Village model is the core go-to-market logic, positioning cross-discipline collaboration under one roof as the principal value proposition versus siloed specialty agencies. The leadership bench includes Raphaël De Andréis as CEO of Havas France & Havas Italy and Chairman of Havas Creative for Germany, Portugal & Spain; Caterina Tonini as CEO of Havas Creative Network and co-founder & CEO of Havas PR Milan; plus divisional CEOs for Havas Health Network and Forward Media, a CFO, a CHRO, and two Chief Growth Officers appointed in 2025 across the media and creative networks.

Name

Havas Milan

Legal name

Havas Group

Website

https://it-en.havas.com

Company type

Private

Founded year

1835

Operating status

Operating

Headcount range

101–250 employees

Short description

Havas Milan is the Milan headquarters of Havas Village Italy, an integrated communications network within global Havas Group. It serves enterprise brands with creative, media, healthcare, PR, and technology services delivered through a unified Village model powered by the Converged.AI operating system.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

Keywords

• Integrated communications
• Advertising services
• Media planning buying
• Healthcare communications
• Public relations

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Communications Services: Havas generates revenue through comprehensive professional services including creative advertising, media planning and buying, healthcare communications, public relations, and strategic consulting. The integrated Havas Village model enables full-service engagements across multiple disciplines.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Havas Milan, operating within Havas Village Italy, provides integrated communications and marketing services to enterprise brand clients. The agency's offerings span creative advertising, media planning and buying, healthcare and wellness communications, public relations, customer experience design, digital and technology services, and cultural project valorization — all delivered through specialized divisions (Havas CX, Havas Life, Havas Media Network, Havas PR, Shortcut Havas, Nohup, Havas Arte e Cultura) unified under the Havas Village model and powered by the Converged.AI operating system.

Product overview

Havas Milan operates as part of Havas Village Italy, a fully integrated communication group network. The offering is organized as a platform-plus-divisions architecture centered on Havas Villages that unite all competencies under one roof. The core divisions include Havas CX (customer experience), Havas Life (healthcare & wellness), Havas Media Network (comprising Havas Play, Havas Market, Arena Media, and Infinitum), Havas PR, Shortcut Havas, and Nohup. Additional specialized services include Havas Arte e Cultura for cultural projects and the Meaningful Brands research methodology. The ecosystem is powered by the Converged.AI operating system to ensure seamless client experience across all service areas.

Differentiator

Problem solved

Functional benefit

Products and services

• Havas CX Customer experience division within the Havas Village network providing integrated customer experience services for enterprise brand clients.
• Havas Life Healthcare and wellness communication network serving pharmaceutical and healthcare brands with specialized communications expertise.
• Havas Media Network Integrated media services network encompassing Havas Play, Havas Market, Arena Media, and Infinitum for end-to-end media planning, buying, and activation.
• Havas PR Public relations and communications services for enterprise clients, with the Milan office co-founded and led by CEO Caterina Tonini.
• Shortcut Havas Creative and production services division within the Havas Village Italy network.
• Nohup Technology and innovation-focused division within Havas Village Italy.
• Havas Arte e Cultura Cultural valorization consulting service supporting corporate ESG projects and institutional cultural organizations through a five-pillar model (Audit, Strategy, Design, Visibility, Measurement), aimed at enterprises and cultural/artistic organizations.
• Meaningful Brands Proprietary annual brand research study and strategic framework covering 395,000 respondents across 30 markets, 21 sectors, and 2,000 brands — providing data-driven strategic insights into brand meaningfulness based on functional, personal, and collective benefits.

Quantifiable outcome

• 75% of brands could disappear and people wouldn't care - highlighting the importance of brand meaningfulness
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Publicis Italy: Italian arm of Publicis Groupe, offering integrated creative, media, digital, and healthcare communications to enterprise clients. Direct competitor to Havas Milan for the same multinational and Italian brand roster, with a similarly integrated Power of One model.
• Leo Burnett Italy: Italian office of Leo Burnett (Publicis), a global creative network. Competes directly with Havas Milan for creative-led campaigns and integrated brand assignments in the Italian market.
• Saatchi & Saatchi Italy: Italian office of Saatchi & Saatchi (Publicis), offering creative and integrated communications services. Comparable to Havas Milan in scope, customer base, and creative-led positioning in Italy.
• McCann Worldgroup Italy: Italian operations of McCann Worldgroup (IPG), providing advertising, digital, PR, and healthcare communications. Directly comparable to Havas Milan's integrated Village model, including a dedicated healthcomm capability.
• Ogilvy Italy: Italian office of Ogilvy, one of the world's leading creative networks under WPP. Directly competes with Havas Milan for creative-led brand assignments and integrated communications engagements in Italy.

Emerging players

• Accenture Song Italy: Italian operations of Accenture's creative and experience transformation arm, combining consulting heritage with creative execution. An emerging competitor targeting the same enterprise CX and digital transformation budgets that Havas CX pursues.

Broad incumbents

• Dentsu Italy: Italian operations of Dentsu International, providing creative, media, and CX services. A broad incumbent with a strong heritage in Japan-rooted client relationships, competing for integrated communications mandates versus Havas Milan.
• WPP Italy: Italian operations of WPP, the world's largest agency holding company, encompassing Ogilvy, Grey, VMLY&R, GroupM, and others. A broader incumbent with deeper media scale, competing for the same enterprise creative and media accounts as Havas Milan.
• Omnicom Italy: Italian operations of Omnicom Group, including creative networks (DDB, BBDO, TBWA) and media (OMD, PHD). A broad incumbent that competes with Havas Milan across creative, media, and healthcare communications in Italy.
• IPG Mediabrands Italy: Italian media operations of Interpublic Group, including Mediabrands and creative networks such as McCann and MullenLowe. Competes with Havas Milan across media planning/buying and integrated agency assignments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/havas-milan

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Havas Milan