iTicket.az

What iTicket.az does

iTicket.az (legal entity «İTİCKET» MMC) is a privately held Azerbaijani ticketing platform founded in 2016 and headquartered in Baku. The company operates a centralized online and offline ticketing system for concerts, theater, sports, exhibitions, museums, tourism sites, children's events, seminars, circus, cinema, and master classes across Azerbaijan and six additional countries (Turkey, Uzbekistan, Kyrgyzstan, Kazakhstan, Morocco). Its core product is a unified platform supporting QR-code digital tickets, PDF e-tickets, and physical tickets, delivered through the iticket.az website, dedicated iOS and Android mobile applications (claimed 1M+ downloads), and approximately 20 managed point-of-sale locations across Baku including 28 Mall, Ganjlik Mall, Heydar Aliyev Palace, and ASAN service centers.

The platform's technical stack integrates multiple payment processors (ABB Bank, Epoint, Masterpass, Azericard) and serves as the official authorized ticket supplier for Azerbaijan's highest-profile events, including the Formula 1 Azerbaijan Grand Prix (2017-2019), UEFA Champions League group stage matches held in Baku, the IV Islamic Solidarity Games, CEV Women's European Volleyball Championship, BMX Racing World Championship 2018, and the ЖАРА music festival. The company has also secured partnerships with the Azerbaijan Football Federation (AFFA), Qarabag FK, the Ministry of Culture, and the Ministry of Youth. The QR-Bilet digital ticket format includes anti-screenshot protection, intra-account storage, and user-to-user transferability.

Revenue is generated through transaction fees and commissions on ticket sales across both digital and physical channels, with prices denominated in Azerbaijani Manat (₼) ranging from ₼1 for tourism site entry to ₼75 for premium concerts. The company is privately held with no disclosed institutional investors, funding rounds, or headcount, and maintains an active operating status across both domestic and international markets as of 2026.

Name

iTicket.az

Legal name

«İTİCKET» MMC

Website

https://iticket.az

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

iTicket.az is Azerbaijan's leading centralized online and offline ticketing platform, founded in 2016, serving consumers and event organizers across concerts, theater, sports, museums, and tourism in Azerbaijan and five other countries.

Ownership category

akta.pro rank

Product category

Event Ticketing Platform

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYMPAGAJAA

Primary Ticketing Platforms & Box Office Systems

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

SECONDARYMPAGAJAF

Ticketing Technology & Integrations (APIs, Plugins, Webhooks)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

SECONDARYHSACALAE

Attractions & Experiences Reservations (Museums, Tours, Theme Parks)

Home & Personal Services/Event & Personal Concierge Services/Ticketing & Reservations Services

SECONDARYMPAGAJAL

Event Discovery, Listings & Calendar Platforms

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Ticketing & Event Promotion Services

Keywords

• Online ticket sales
• Event ticketing platform
• Mobile ticketing app
• QR digital tickets
• Concert ticket distribution

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Ticket sales transaction fees: iTicket.az acts as the official authorized ticket seller and supplier for major events including IV Islamic Solidarity Games, Formula 1 Azerbaijan Grand Prix 2017-2019, CEV Women's European Volleyball Championship 2017, UEFA Champions League group stage matches, BMX Racing World Championship 2018, and ЖАРА music festival. The platform charges transaction fees or commissions on each ticket sold through its online and offline channels.
2. Offline point-of-sale ticket sales: Operates approximately 20 physical sales points (kassalar) across Baku city, selling tickets for events with cash and card payment options. Physical ticket sales through partner venue box offices and retail locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

iTicket.az operates a centralized online and offline ticketing platform that sells tickets for concerts, theater performances, sports events, children's activities, exhibitions, museums, tourism sites, seminars, circus, cinema, and master classes across Azerbaijan and selected international markets. The platform supports QR-code digital tickets delivered through its iOS/Android mobile apps, PDF electronic tickets sent via email, and physical tickets sold at approximately 20 point-of-sale locations across Baku including shopping malls, theaters, Heydar Aliyev Palace, and ASAN service centers.

Product overview

iTicket.az operates as a unified online and offline ticketing platform offering multiple ticket formats (QR-Bilet, PDF electronic, and physical tickets) through its website, mobile application for iOS and Android, and approximately 20 physical point-of-sale locations in Baku. The platform serves as the primary gateway for event tickets across concerts, theater, sports, children activities, tourism attractions, exhibitions, seminars, circus, cinema, and master classes throughout Azerbaijan and expanding to Turkey, Uzbekistan, Kyrgyzstan, Kazakhstan, and Morocco.

Differentiator

Problem solved

Functional benefit

Products and services

• iTicket.az Online Ticketing Platform Centralized online ticketing platform enabling consumers to discover, compare, and purchase tickets for concerts, theater, sports, exhibitions, museums, tourism sites, seminars, master classes, and children's events across Azerbaijan, with expansion into Turkey, Uzbekistan, Kyrgyzstan, Kazakhstan, and Morocco.
• iTicket.AZ Mobile Application Native iOS and Android application that provides ticket discovery, online purchase, QR-code digital ticket storage, and contactless event entry for all event categories listed on the iTicket.az platform.

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Formula 1 (Baku Grand Prix)coreStrategic or Co-development PartnerOfficial partner and ticket sales supplier for Formula 1 Azerbaijan Grand Prix races in 2017, 2018, and 2019. iTicket.az was the designated platform for selling tickets to one of Azerbaijan's most prestigious international sporting events.
• AFFA (Azerbaijan Football Federation)coreStrategic or Co-development PartnerPartner for football-related ticketing operations in Azerbaijan, handling ticket sales for matches and football events organized or hosted by the Azerbaijan Football Federation.
• SpotifyminorGTM or Marketing PartnerListed as a partner on the iTicket.az About page, suggesting a marketing or promotional partnership potentially involving music event promotion or cross-platform visibility.
• Ministry of Youth (Azərbaycan Respublikası Gənclər Nazirliyi)coreStrategic or Co-development PartnerGovernment partner for youth-oriented events and programs, collaborating on ticketing for events targeting younger audiences including festivals, concerts, and educational events.
• Ministry of Culture (Azərbaycan Respublikası Mədəniyyət Nazirliyi)coreStrategic or Co-development PartnerGovernment partner providing official ticketing services for cultural events, museums, and performing arts venues under the ministry's jurisdiction across Azerbaijan.
• Qarabag FK (Karabakh Football Club)minorStrategic or Co-development PartnerFootball club partner for ticketing football matches and related sporting events, leveraging iTicket.az's platform for official ticket sales.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Eventim: Europe's leading ticketing platform with strong presence in Germany, Central/Eastern Europe, and Turkey via Biletix. Highly comparable to iTicket.az in offering both online and offline (box-office) ticketing for concerts, theater, and sports across multiple European-adjacent markets.
• Biletix: Leading Turkish ticketing platform (part of the CTS Eventim group), operating in one of the same geographies as iTicket.az. Highly comparable as a regional primary ticketing platform serving a Turkish-speaking market with concerts, theater, and sports events.
• Ticketon: Leading ticketing platform in Kazakhstan, directly overlapping with iTicket.az's Central Asia expansion. Comparable as a regional ticketing destination for concerts, theater, sports, and entertainment in a post-Soviet market.
• See Tickets: European primary ticketing platform with a strong multi-country, multi-venue presence across concerts, theater, and sports. Comparable to iTicket.az in serving as an authorized supplier for major event organizers across diverse categories.

Emerging players

• Tiqets: Amsterdam-based platform specializing in tickets for museums, attractions, and experiences. Comparable to iTicket.az's museum and tourism ticketing vertical (Baku Zoo, Gobustan, Carpet Museum), though Tiqets is digital-only and global rather than regional.
• GetYourGuide: Global marketplace for tours, attractions, and experiences. Comparable to iTicket.az's tourism and museum ticketing offerings (Gobustan, Sheki Khan's Palace, Carpet Museum), though focused on tourist-discovery rather than local resident ticketing.
• Fever: Global experiences-discovery and ticketing platform with strong presence in entertainment and local experiences. Comparable to iTicket.az in offering discovery-led ticketing for concerts and experiences, though Fever is digital-first and city-by-city rather than multi-country.

Regional players

• Kassy: Major Russian/CIS ticketing platform operating in the post-Soviet region. Comparable to iTicket.az as a primary ticketing destination for concerts, theater, and sports across the Russian-speaking world, though it does not currently focus on Azerbaijan or the Caucasus.

Others

• ASAN Service Centers: Azerbaijani government service centers where iTicket.az operates physical ticket sales points. Important ecosystem partner rather than competitor, but comparable as a consumer-facing service point with shared infrastructure in Baku and Sumqayit.

Broad incumbents

• Ticketmaster: Global primary ticketing leader and the benchmark against which all regional ticketing platforms are measured. Comparable as the largest online ticketing destination worldwide, though it does not focus specifically on the Azerbaijan/Central Asia market where iTicket.az operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/iticket-az

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iTicket.az