株式会社ITプレナーズジャパン・アジアパシフィック

What 株式会社ITプレナーズジャパン・アジアパシフィック does

ITpreneurs Japan/Asia Pacific (株式会社ITプレナーズジャパン・アジアパシフィック) is a Tokyo-based training and organizational development firm founded in 2006 that delivers instructor-led certification courses, proprietary simulation workshops, exam vouchers, and consulting services focused on IT service management (ITIL), Agile, Scrum, and DevOps. The company's core portfolio spans ITIL 4 and Version 5 training via its PeopleCert authorization, Scrum.org certification training (PSM, PSM-A, PSPO) under its exclusive Japan partnership, DASA DevOps and EXIN SIAM programs, plus proprietary workshop content — most notably the Phoenix Project DevOps Simulation (a role-based BizDevOps game built around the novel The Phoenix Project), the BOSCAR logical analysis framework workshop for proposal skills, and the Agile Restaurant simulation designed for non-technical audiences. Delivery runs through online Live (Zoom) and in-person formats, with the AirCampus learning platform (launched July 2026) centralizing materials, scheduling, and post-training support.

The company generates revenue primarily through professional services (per-attendee course fees such as 165,000 JPY for ITIL Foundation V5 and 220,000 JPY for PSM-A, plus customized private corporate training) and licensing/royalties (exam vouchers from PeopleCert and Scrum.org, plus official training materials). It sells both open-enrollment public courses and bespoke in-company programs, and uses free trial workshops (体験会), industry event sponsorships (Gartner, PMI Japan Forum, Agile Japan, DevOpsDays Tokyo, Scrum Fest), and content marketing (YouTube, SpeakerDeck, newsletter) as demand-generation channels. Its direct customer base spans large enterprises across banking, manufacturing, IT services, and government, with at least 13 named logos including Mitsubishi Electric, Hokkoku Bank, Uniadex, KSD, and Konica Minolta.

The company became a subsidiary of publicly listed Aoba-BBT (formerly Business Breakthrough) via a capital and business alliance dated July 31, 2019, providing access to the parent's broader educational infrastructure while preserving operational continuity under Representative Director Okamoto Muneyuki, who succeeded founder Yanagisawa Katsushi in 2018. Operating geographies are listed as Asia Pacific, though current revenue concentration is in Japan. The exclusive Japan partnership with Scrum.org, PeopleCert Authorized Training Partner status, and PMI ATP designation collectively establish the company's privileged position in the Japanese professional IT certification market.

Name

株式会社ITプレナーズジャパン・アジアパシフィック

Legal name

株式会社ITプレーナーズジャパン・アジアパシフィック

Website

https://itpreneurs.co.jp

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Tokyo-based training and organizational development firm specializing in ITIL, Agile, Scrum, and DevOps certification courses plus proprietary simulation workshops. A subsidiary of Aoba-BBT and exclusive Scrum.org partner in Japan, it serves large Japanese enterprises pursuing DX and IT service management transformation.

Ownership category

akta.pro rank

Product category

IT Training & Certification Services

NAICS

Business Schools and Computer and Management Training (6114), Professional and Management Development Training (61143), Computer Training (611420), Exam Preparation and Tutoring (611691), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Custom Corporate IT Training & Upskilling Programs (BPAEANAB)

akta.pro secondary industries

Vendor/Authorized Certification Training (Microsoft/AWS/Cisco, etc.) (BPAEANAA), Training Delivery Services (Onsite/Virtual Instruction, Workshops, Coaching) (BPAEANAN), Information Technology & Software (EDAAAPAB), Corporate Learning & Training Content Development (EDAGAKAC)

Keywords

• ITIL training
• Scrum certification
• DevOps workshops
• DX talent development
• Agile training

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Training Courses: Instructor-led training courses (open enrollment and private) covering ITIL, Agile, Scrum (Scrum.org), DevOps, DX. Revenue generated through course fees which vary by program and duration.
2. Certification Exam Vouchers: Sale of certification exam vouchers for ITIL, Scrum.org, and other professional certifications. Included with some courses or sold separately.
3. Training Materials and教材: Sale of official training materials and教材 developed in partnership with certification bodies like PeopleCert (ITIL) and Scrum.org.
4. Consulting and On-site Support Services: Organizational development consulting and on-site support services for companies implementing Agile, DevOps, or DX transformations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

ITプレナーズ delivers instructor-led training courses, proprietary simulation-based workshops, certification exam voucher sales, and instructor-dispatch services in Japan covering ITIL (PeopleCert), Scrum.org (PSM/PSM-A/PSPO), DevOps, SIAM, Agile, and Organizational Change. The company serves both enterprise clients via private customized corporate training and individual learners via open-enrollment online (Zoom) and in-person courses, with the AirCampus learning platform supporting pre- and post-course engagement.

Product overview

株式会社ITプレーナーズジャパン・アジアパシフィック is a training and organizational development company that provides instructor-led training courses, workshops, certified exam services, and instructor dispatch services in the areas of IT service management (ITIL®), Agile/Scrum, DevOps, and DX talent development. The core portfolio consists of: (1) ITIL® training and certification services (ITIL® 4 and Version 5) using PeopleCert official教材; (2) DevOps training anchored by the Phoenix Project DevOps simulation workshop; (3) Scrum.org™ global certification training for PSM, PSM-A, and PSPO; (4) proprietary workshops including the BOSCAR proposal skills workshop and the Agile Restaurant simulation; and (5) supplementary services including exam voucher sales, instructor dispatch, and the AirCampus online learning platform. The company operates primarily in Japan, offering open enrollment courses (online and in-person) as well as private in-company training, and has been active since 2006.

Differentiator

Problem solved

Functional benefit

Products and services

• ITIL® 研修・認定試験サービス IT service management training and certification covering ITIL® 4 and the new ITIL® (Version 5), including Foundation-level courses, bridge courses, and practice manager modules (MSF, PIC, CAI), delivered in Japanese with PeopleCert official training materials and certification exam vouchers.
• フェニックスプロジェクト DevOpsシミュレーション研修 A 1-day proprietary simulation workshop where participants take on roles within a fictional company experiencing a DevOps crisis; based on The Phoenix Project book, teaches BizDevOps cross-departmental collaboration and rapid decision-making.
• BOSCAR提案力強化ワークショップ A 1-day proprietary workshop teaching the BOSCAR logical analysis framework to uncover the true intent behind client requests and stakeholder communications by going beyond surface-level words to identify root needs.
• Scrum.org™ 認定研修 (PSM / PSM-A / PSPO) Globally recognized Scrum.org™ certification training programs: PSM (Professional Scrum Master™ I), PSM-A (Professional Scrum Master – Advanced), and PSPO (Professional Scrum Product Owner™ I) delivered in Japanese with included certification exams.
• DevOps 研修・認定サービス DevOps training including the Phoenix Project simulation and DASA (DevOps Agile Skills Association) certification programs covering Lean, Agile, and DevOps principles for IT delivery improvement.
• DX人材育成サービス Digital transformation talent development combining Agile, DevOps, and ITSM frameworks to help organizations build the human capital needed to drive DX initiatives, including workshops and consulting.
• 組織変革・リーン研修 Organizational change and Lean thinking training teaching continuous improvement, waste reduction, and value stream mapping for teams undergoing transformation or adopting Lean/Agile mindsets beyond IT functions.
• SIAM™ 研修サービス Service Integration and Management (SIAM™) training delivered in partnership with EXIN, covering integration and management of multiple service providers within an organization.
• アジャイル研修サービス (Agile Restaurant ワークショップ) Agile methodology training covering Scrum, Kanban, and Lean Agile frameworks, including the proprietary Agile Restaurant workshop using restaurant simulation to teach agile concepts to non-technical audiences.
• 認定講師派遣・研修実施サービス Certified instructor dispatch and training delivery providing access to ITプレナーズ's network of accredited trainers for private in-company sessions across ITIL®, Agile, DevOps, and Scrum.org™ programs.
• ITIL® 試験バウチャー販売 Sales of PeopleCert ITIL® 4 and Version 5 certification exam vouchers, enabling candidates to purchase exam access directly with online exam scheduling and proctoring support.
• オンラインLive研修 Live online training delivery via Zoom, with pre-training preparation, in-training interaction, and post-training support managed through the AirCampus learning platform.
• AirCampus（エアキャンパス） Online learning management platform centralizing training enrollment details, materials, Zoom links, and Q&A forums for ITプレナーズ open courses, providing a unified learner experience from enrollment through post-training review.

Quantifiable outcome

• Companies report improved cross-departmental collaboration after simulation training
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 株式会社Aoba-BBTcoreStrategic or Co-development Partner · 31 July 2019Capital and business alliance formed in July 2019. ITプレーナ is part of the Aoba-BBT Group, which provides lifelong recurrent education. President Okamoto serves as Director of ITプレーナ while also holding the position at Aoba-BBT.
• PeopleCertcoreTechnology or IntegrationOfficial licensing partner for ITIL certification. ITプレーナ is a PeopleCert authorized training provider and sells ITIL exam vouchers. The company supported the Japanese localization of PSPO I exam (launched April 2026).
• Scrum.orgcoreTechnology or IntegrationExclusive partner in Japan for Scrum.org training and certifications. ITプレーナ supports Japanese localization of Scrum.org exams including PSM I (2025) and PSPO I (2026). Training delivered by Optilearn certified trainers.
• OptilearncoreImplementation/ SI/ Consulting PartnerUK-based training company that is part of Scrum.org's Partner Training Network. Provides certified trainers for Scrum.org courses in Japan. Joint organizer of Scrum Sunrise Japan events.
• Agile Japan実行委員会minorGTM or Marketing PartnerSilver sponsor of Agile Japan conference. Participates as sponsor in annual Agile Japan events.
• itSMF JapanminorGTM or Marketing PartnerActive participant and sponsor of itSMF Japan seminars and ITSM Japan Summit events.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• PeopleCert: Global certification body that owns the ITIL and Swirl trademarks and licenses ITpreneurs as an authorized training provider. Critical enabling partner rather than direct competitor, but relationship risk is material given PeopleCert controls exam distribution and certification standards.
• Scrum.org: Professional Scrum certification body that grants ITpreneurs exclusive Japan partnership rights for PSM, PSM-A, and PSPO training. Partner/licensor relationship rather than competitor, but exclusive arrangement makes Scrum.org's strategy the single most important external variable for ITpreneurs.
• Aoba-BBT: Tokyo Stock Exchange-listed parent company of ITpreneurs, focused on lifelong recurrent education and corporate training. Provides capital, infrastructure, and cross-sell opportunities while also constraining ITpreneurs' strategic autonomy as the operating parent.

Broad incumbents

• Global Knowledge: Global IT and business training provider with a broad portfolio spanning cloud, cybersecurity, project management, and Agile. Competes with ITpreneurs on authorized certification training but operates at much larger scale with enterprise-wide LMS contracts.
• Skillsoft: Large-scale digital learning company offering online IT certification, leadership, and compliance training, including Agile and ITIL content. Adjacent competitor as enterprises shift toward on-demand self-paced learning, potentially substituting for ITpreneurs' instructor-led model.
• Learning Tree International: Established global IT training provider delivering instructor-led courses across ITIL, project management, Agile, and emerging technologies. Comparable authorized certification training model but with broader geographic reach and wider course catalog than ITpreneurs.

Direct peers

• Trenocate: Japanese IT training company specializing in vendor certifications and emerging technology training, including cloud, DevOps, and project management. Closely comparable to ITpreneurs in scale, customer segment, and authorized certification approach.
• Odd-e Japan: Japan-based Agile coaching, training, and software development consultancy offering Scrum, Kanban, and DevOps transformation services. Competes with ITpreneurs in the Agile/Scrum training niche, particularly for product team transformation engagements.
• NEC Management Partner: NEC Group's training and human resource development subsidiary offering IT technology, project management, and certification courses in Japan. Competes head-to-head with ITpreneurs for Japanese enterprise training engagements with overlapping ITIL and project management offerings.
• Fujitsu Learning Media: Subsidiary of Fujitsu Limited providing IT and business skills training in Japan, including ITIL, project management, and vendor certification courses. Directly competes with ITpreneurs for the same Japanese enterprise IT training budgets across similar curricula.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@itpreneursjapan/videos
• LinkedInlinkedin.com/company/itpreneursjapan

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 株式会社ITプレナーズジャパン・アジアパシフィック