ITR SOUTH AMERICA

What ITR SOUTH AMERICA does

ITR South America is a Brazilian subsidiary of Italian USCO ITR, operating as a distributor and sales arm for replacement parts serving heavy equipment used across mining, agribusiness, heavy construction, earthmoving, quarries, and wholesale distribution. The company has been present in the Brazilian market for over 20 years and runs a multi-channel Brazilian sales operation from a 5,000 m² headquarters in São Paulo and six branch offices spanning Pará, Minas Gerais, Mato Grosso, Ceará, Santa Catarina, and Acre, supported by telesales, WhatsApp-based quotation, and an online store (loja.itrsa.com.br).

The company's technology position is anchored in its parent's global manufacturing footprint in Europe and Asia, which produces the full product portfolio sold in Brazil. The portfolio is organized into category lines: Material Rodante (undercarriage components including chains, shoes, rollers, sprockets, idler wheels, segments, and rubber tracks), FPS (ground penetration tools — teeth, adapters, protectors), OTR tires, replacement parts (structure, electrical, hydraulic, final drive, transmission), hydraulic breakers and tips, engine parts, filters, lubricants, and an undercarriage measurement kit. The portfolio comprises 25,000+ SKUs, with 20,000+ stocked items and 3,000+ engine items available for immediate delivery.

The business model is a transaction-based industrial parts distribution operation. Revenue is generated through one-time sales of replacement parts priced on a quote basis, with free shipping in Greater São Paulo and nationwide dispatch from the central São Paulo distribution center. The company employs a sales-led go-to-market combining telesales, WhatsApp, online quotation forms, and a branch-supported field sales presence, complemented by content marketing through a technical blog and social media channels.

Name

ITR SOUTH AMERICA

Legal name

ITR

Website

https://itrsa.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ITR South America distributes replacement parts for heavy equipment — including undercarriage components, ground engagement tools, OTR tires, engine parts, and hydraulic breakers — to mining, agribusiness, construction, earthmoving, quarry, and wholesale customers across Brazil, operating from a São Paulo headquarters and six regional branches.

Ownership category

akta.pro rank

Product category

Heavy Equipment Replacement Parts

NAICS

Construction and Mining (except Oil Well) Machinery and Equipment Merchant Wholesalers (423810), Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (333120)

SIC

Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction, Mining & Materials Handling Machinery & Equip (3530), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Attachments & Work Tools MRO (Buckets, Breakers, Grapples, Augers, Forks) (TLAKAHAL)

akta.pro secondary industries

Industrial MRO Supplies for Vehicle/Equipment Workshops (Bearings, Hydraulics, Pneumatics, Fasteners) (TLAKAOAK), Workshop Tools, Equipment & Lift Systems Distribution (TLAKAOAM), Off-Highway Vehicle Cabs, Frames & Attachments Manufacturing (Cabs/Booms/Buckets/Implements) (IMACAFAL)

Keywords

• Heavy equipment parts
• Undercarriage components
• Ground engagement tools
• OTR tires
• Hydraulic breakers

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Replacement Parts Sales: ITR South America generates revenue through the sale of replacement parts for heavy equipment including material rodante (undercarriage), FPS (ground engagement tools), tires, hydraulic breakers, engine parts, filters, and lubricants. The company operates with over 20,000 items available in stock and more than 3,000 motor items for immediate delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

ITR South America manufactures and distributes more than 25,000 replacement parts items for heavy equipment such as tractors, excavators, harvesters, loaders and motor graders. Its portfolio covers material rodante (undercarriage components), FPS (ground penetration tools), OTR tires, hydraulic breakers and tips, engine parts, filters, lubricants, and an undercarriage measurement kit, serving customers in mining, agribusiness, heavy construction, earthmoving, quarry and wholesale segments across Brazil.

Product overview

ITR South America is a replacement parts distributor and subsidiary of Italian USCO ITR, the world's largest manufacturer of replacement parts for heavy equipment. The company offers over 25,000 items across a unified portfolio organized into product lines: Material Rodante (undercarriage/track systems), FPS (ground penetration tools), Pneus (OTR tires), Peças de Reposição (replacement parts for structure, electrical, hydraulic, transmission), Rompedores e Pontas (hydraulic breakers and tips), Motor (engine parts), Filtros (filters), Lubrificantes (lubricants), and Kit Medição de MR (measurement tools). Products serve equipment including tractors, excavators, loaders, motorgraders, and harvesters across mining, agribusiness, construction, earthmoving, quarries, and wholesale segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Material Rodante (Undercarriage Components)

Quantifiable outcome

• 20,000+ items in stock ensuring high availability
• +2 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• USCO ITRcoreOthersITR South America is a subsidiary of Italian company USCO ITR. USCO ITR is described as the largest world manufacturer of replacement parts for heavy equipment. ITR South America operates as the South American arm of this global manufacturer, leveraging its global manufacturing capabilities, technology, and brand reputation. Products are manufactured in USCO ITR factories in Europe and Asia.

Scale indicators6 records

Recent moves5 records

Expansion highlights8 records

Broad incumbents

• John Deere Brasil: Brazilian operations of John Deere with strong agribusiness footprint and captive parts channel. Directly overlaps with ITR's agricultural segment for tractors, harvesters and combines wear parts.
• CNH Industrial (Case IH / New Holland): Global OEM of agricultural and construction equipment with Case IH and New Holland brands active across Brazil. Competes with ITR in agribusiness and heavy construction parts, particularly for tractor and combine replacement components.
• Caterpillar Brasil: Brazilian arm of the world's largest heavy equipment OEM, with captive parts distribution through its dealer network (e.g., Sotreq). Competes with ITR primarily in the OEM-channel but drives much of Brazil's installed base that ITR serves with aftermarket alternatives.
• Liebherr Brasil: Brazilian subsidiary of the Swiss/German heavy-equipment manufacturer with mining and earthmoving exposure. Overlaps with ITR on GET, undercarriage and hydraulic-breaker demand for Liebherr-installed fleets.
• Komatsu do Brasil: Brazilian subsidiary of Komatsu with own aftermarket parts distribution. Large incumbent in mining and construction equipment, overlapping with ITR on undercarriage, GET and engine-part demand from Komatsu-installed fleets.
• Volvo Construction Equipment Brasil: Brazilian arm of Volvo CE, distributing OEM parts through its dealer network for excavators, wheel loaders and articulated haulers. Comparable incumbent competing for the same parts wallet of Brazilian heavy construction customers.

Emerging players

• Tritón Peças: Brazilian independent distributor of replacement parts for heavy equipment and trucks. Closest direct local aftermarket competitor to ITR South America at the regional/national distribution level in Brazil.

Direct peers

• Berco (Trelleborg Wheel Systems): Long-established Italian undercarriage and track systems manufacturer for construction equipment, now part of Trelleborg. Directly comparable as a global specialist producer of track chains, shoes, rollers and sprockets serving the same heavy-equipment OEM and aftermarket channels.
• Becker Track Parts: US-based aftermarket manufacturer of undercarriage components (chains, shoes, rollers, idlers, sprockets) for heavy equipment. Directly comparable to ITR's Material Rodante line and competes for the same contractor/mining/earthmoving customers seeking OEM-quality third-party undercarriage parts.
• Vema Parts: Italian manufacturer of replacement parts and undercarriage components for earthmoving equipment, with global distribution. Offers comparable FPS, undercarriage and wear-part portfolios to ITR South America and targets the same cost-benefit positioning versus OEMs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@itrsouthamerica
• Facebookfacebook.com/Itrsouthamerica
• LinkedInlinkedin.com/company/itr-south-america
• Instagraminstagram.com/itrsouthamerica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITR SOUTH AMERICA