It's My Heart New England

What It's My Heart New England does

It's My Heart New England (legal name: It's My Heart - New England Chapter, Inc.) is a Massachusetts-incorporated 501(c)(3) nonprofit (Tax ID 26-1393059) headquartered in Danvers, MA, that advocates for and supports individuals and families affected by Acquired and Congenital Heart Defects (CHD) across the six New England states. Founded around 2008-2010, the organization operates with approximately 12 employees/volunteer staff and delivers its mission through a defined portfolio of recurring programs rather than a technology platform: the annual Keep the Beat CHD Awareness Walk (running continuously since 2010, with the 16th annual event scheduled for June 28, 2026), an annual CHD Awareness Scholarship Program awarding at least $1,500-$2,000 per recipient to CHD-affected college-bound students across New England, Heart Week activations every February 7-14, and a slate of family-support events including comfort bag drives, family camps, museum visits, and craft fairs. All programs are free to participants.

The organization does not sell a product or license technology; its core assets are community relationships and a calendar of recurring events. Funding flows entirely through tax-deductible donations (processed via PayPal), tiered event sponsorships, corporate partners (including Cherry Farm Creamery, Mezzion Pharmaceutical, Texas Roadhouse Danvers, Danversport Weddings and Events, Shapiro Produce, Fresh Water Daily, and Intuit), service-club support (Peabody and Danvers Kiwanis), and ancillary event fundraising such as craft fairs and bake sales. Distribution is primarily in-person community events hosted at regional venues including Endicott Park and Danvers High School, supplemented by a website, Facebook/Instagram presence, and Constant Contact email communications. The organization is the New England chapter of the national It's My Heart network and partners clinically with Boston Children's Hospital and Tufts Medical Center for referral pipelines to CHD families, while co-developing events with Mended Little Hearts of Boston.

From a unit-economic and strategic-intelligence standpoint, IMHNE behaves like a stable regional patient-advocacy nonprofit with a 16-year operating history, a small volunteer-driven cost base, and no exposure to venture-scale upside. Its 'moat' is relational rather than technological — built on family community, hospital partnerships, and long-tenure sponsor relationships — and there are no AI, software, or proprietary data assets to underwrite. Growth, where observable, is incremental event expansion rather than market or product scaling. The entity is not an investable technology target but rather an indicator of patient-advocacy capacity in the New England CHD vertical.

Name

It's My Heart New England

Legal name

It's My Heart - New England Chapter, Inc.

Website

https://itsmyheartnewengland.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

It's My Heart New England is a Danvers, MA-based 501(c)(3) nonprofit that supports New England families affected by Congenital Heart Defects through an annual awareness walk, college scholarships, Heart Week events, and family support programs.

Ownership category

akta.pro rank

Product category

Nonprofit Patient Advocacy

NAICS

Voluntary Health Organizations (813212), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000)

akta.pro primary industry

Rare Disease & Special Needs Support Organizations (BPAGACAM)

akta.pro secondary industry

Adult Congenital Heart Disease (HLAKABAI)

Keywords

• Congenital heart defect advocacy
• CHD family support
• Nonprofit health awareness
• Community fundraising events
• Patient advocacy services

Headquarters

HQ city

Danvers

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: IMHNE raises funds through individual donations, corporate sponsorships, event fundraising, and campaign-based giving (Giving Tuesday, candy grams). Donations are processed through PayPal with credit/debit cards.
2. Sponsorships: The organization generates revenue through tiered sponsorship opportunities at events, including general monetary sponsorships and specific activity sponsorships (t-shirt, food vendors, entertainment activities).
3. Craft Fair and Bake Sale: Annual craft fair events feature vendor participation with vendor space fees and raffle ticket sales supporting organizational revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

It's My Heart New England is a 501(c)(3) nonprofit that advocates for and supports individuals and families affected by Congenital Heart Defects (CHD) across the six New England states. The organization delivers free community programs including awareness walks, scholarships, family support events, and educational resources targeted at heart warriors, heart angels, parents, and siblings.

Product overview

It's My Heart New England is a non-profit advocacy organization that supports those affected by Acquired and Congenital Heart Defects (CHD) in New England. The organization offers a suite of awareness, educational, and support programs including the annual Keep the Beat CHD Awareness Walk (a non-competitive walking event with family picnic), the CHD Awareness Scholarship Program (college scholarships for those affected by CHD), Heart Week events (annual awareness week February 7-14), and various family support programs including comfort bag drives, family camps, and community events. The organization does not offer a technology product or software platform; its offerings are entirely program and event-based.

Differentiator

Problem solved

Functional benefit

Brands

• Keep The Beat: Annual CHD Awareness Walk and Family Picnic event series

Products and services

• Keep the Beat CHD Awareness Walk Annual community awareness walk and peer-support event for CHD-affected families, heart warriors, heart angels, parents, and siblings across New England; free to participate, with fundraising underwriting program operations.
• CHD Awareness Scholarship Program Scholarship funding awarded to CHD-affected college-bound or college-enrolled students in the New England region, intended to ease financial barriers for students impacted by congenital heart defects.
• Heart Week Annual awareness week of CHD-focused events, educational outreach, and community engagement activities held across New England to raise public awareness of congenital heart defects.
• Family Support Programs Ongoing free peer-support and resource programs connecting CHD-affected families (heart warriors, heart angels, parents, siblings) across New England with community, education, and emotional support services.

Quantifiable outcome

• At least 4 scholarships awarded annually ($1,500-$2,000 each)
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered major, core and minor.

• Cherry Farm CreamerymajorGTM or Marketing PartnerLong-term sponsor (14+ years) providing ice cream for walk events. Cherry Farm Creamery has been a consistent supporter since the organization's early years.
• Mezzion Pharmaceutical CompanycoreGTM or Marketing PartnerCorporate sponsor for Keep the Beat Walk events.
• Texas Roadhouse, Danvers, MAcoreGTM or Marketing PartnerCorporate sponsor and dine-to-donate partner hosting fundraising nights.
• Danversport Weddings and EventscoreGTM or Marketing PartnerFood sponsor providing support for walk events and family picnics.
• Shapiro ProducecoreGTM or Marketing PartnerFresh fruit sponsor for annual walks and events.
• Fresh Water DailycoreGTM or Marketing PartnerWater sponsorship for walk events.
• Intuit, Inc.minorGTM or Marketing PartnerCorporate volunteer group providing volunteer support for walk events.
• Peabody Kiwanis and Danvers KiwaniscoreGTM or Marketing PartnerService club partners that host volunteer service nights for IMHNE and provide event support.
• Mended Little Hearts of BostoncoreStrategic or Co-development PartnerCo-host of annual Heart Social events, partnering with IMHNE to celebrate Heart Week.
• Boston Children's HospitalcoreStrategic or Co-development PartnerHospital partner mentioned in family stories and connections for CHD care and support.
• Tufts Medical CentercoreStrategic or Co-development PartnerPediatric cardiology partner referenced in family stories for prenatal diagnosis and ongoing care.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• American Heart Association: Largest U.S. cardiovascular nonprofit, running CHD awareness campaigns, research funding, and community programs at national scale. Overlaps with IMHNE's awareness mission but with vastly larger resources and broader cardiovascular scope.

Direct peers

• Sisters by Heart: Volunteer organization supporting families of children with single ventricle heart defects. Operates in the same CHD family-support space as IMHNE, with comparable peer-support and resource orientation.
• Children's Heart Foundation: National nonprofit focused on CHD research funding and awareness. Operates in the same congenital heart defect advocacy niche but with a research-grant orientation rather than IMHNE's family-support orientation.
• Pediatric Heart Foundation: Nonprofit focused on pediatric cardiac care, congenital heart disease awareness, and supporting affected children and families. Comparable in mission and beneficiary population to IMHNE.
• Mended Little Hearts: National nonprofit providing peer support, education, and resources for families affected by CHD. IMHNE actively co-hosts Heart Social events with the Boston chapter, making them direct operational peers in the CHD family-support space.
• Conquering CHD: Volunteer-driven nonprofit offering support, education, and awareness for CHD families across multiple U.S. regions. Closely aligned mission with IMHNE and similar regional-chapter structure.
• Brave Hearts for Kids: CHD-focused nonprofit providing family support, financial assistance, and resources. Comparable scale and mission to IMHNE in serving the CHD family community.
• It's My Heart (National): National parent organization of which IMHNE is a regional chapter. Shares the same mission focus on Acquired and Congenital Heart Defects awareness and provides brand and program infrastructure.

Emerging players

• Project ADAM: Nationwide initiative preparing schools and communities for cardiac emergencies, including pediatric cardiac arrest. Tangentially related to IMHNE's cardiac awareness mission through educational programming in schools.

Regional players

• The Children's Heart Foundation (Re-titled: Heart Warriors of the Northeast): Regional nonprofit serving CHD families in the Northeast U.S. with similar peer-support and family-outreach programs to IMHNE. Geographic overlap in New England makes them a regional peer rather than a national competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/itsmyheartnewengland
• Instagraminstagram.com/itsmyheartnewengland
• LinkedInlinkedin.com/company/its-my-heart

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about It's My Heart New England