It's My Shout Productions Ltd

What It's My Shout Productions Ltd does

It's My Shout Productions Ltd, trading as It's My Shout CIC, is a Wales-based independent film production company and Community Interest Company founded in 2002 in Cardiff. The organization operates an annual training scheme that recruits emerging actors, crew, directors, and screenwriters with no prior experience requirements, providing hands-on involvement across acting, camera, sound, design, directing, and post-production. Each year the scheme produces approximately eight short films (six in English, two in Welsh), which are broadcast on BBC Two Wales and S4C and streamed via BBC iPlayer, S4C Clic, and YouTube.

The company's product surface consists of three core lines: the broadcast short film slate, the training scheme itself, and an annual televised awards ceremony at the International Conference Centre in Newport. Technology is restricted to industry-standard film production and broadcast equipment; no proprietary software, apps, or APIs are documented. Notable productions include Waiting for Burton, Bubble United, Pants, The Green Cottage, Enter the Manosphere, Different Now, Dysgu Hedfan, Milodfa, and AI Love You, with alumni credited on 22 BAFTA Cymru Awards.

The business model is a non-profit, publicly funded training enterprise rather than a commercial pricing model. Revenue is derived from broadcast licensing arrangements with BBC Cymru Wales and S4C, supplemented by grants from Arts Council of Wales, Creative Wales, Welsh Government, Ffilm Cymru Wales, and various local Welsh bodies, plus corporate sponsorship (e.g., Sony). The customer base is dual-sided: public broadcasters as commissioning/buying partners, and individual trainees (participating free of charge) as the supply-side talent being developed. Geographic focus is exclusively Wales. Operations are run by a small core leadership team consisting of Managing Director Roger Burnell MBE, Director of Production Anna Arrieta, and Creative Producer Anna Shepherd.

Name

It's My Shout Productions Ltd

Legal name

It's My Shout CIC

Website

https://itsmyshout.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Welsh Community Interest Company (est. 2002) running an annual training scheme that produces short films for BBC Cymru Wales and S4C, providing hands-on filmmaking experience to emerging actors, crew, directors, and writers.

Ownership category

akta.pro rank

Product category

Independent Film Production

NAICS

Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Live-Action Short-Form Production (Short Films, Web Series) (MPADABAE)

akta.pro secondary industry

Short-Form Documentaries (MPADADAC)

Keywords

• Film production training
• Short film production
• Creative industry training
• Broadcast film production
• Welsh language film

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broadcast partnerships and training scheme: Non-profit training organization funded through partnerships with BBC Cymru Wales and S4C, along with support from Arts Council of Wales, Creative Wales, and other public bodies. Revenue comes from broadcast licensing fees and public funding for talent development programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Welsh-based independent film production company operating an annual training scheme that recruits participants (actors, crew, directors, scriptwriters) to produce short films broadcast on BBC Cymru Wales and S4C. The organization provides hands-on experience across all aspects of filmmaking for individuals of all ages and backgrounds, producing approximately 8 short films per year (6 in English, 2 in Welsh).

Product overview

It's My Shout is an independent film production company based in Wales that operates a training scheme producing short films for BBC Cymru Wales and S4C. The company offers hands-on training across all aspects of filmmaking including acting, directing, screenwriting, camera, sound, design, and post-production. Each year, the scheme produces approximately 8 short films (6 English, 2 Welsh), providing participants with their first professional credits on industry broadcast standard productions. The company also hosts an annual awards ceremony to celebrate participant achievements. Notable film productions include 'Waiting for Burton', 'Bubble United', 'Pants', 'The Green Cottage', 'Enter the Manosphere', 'Different Now', 'AI Love You', 'Dysgu Hedfan', and 'Milodfa'.

Differentiator

Problem solved

Functional benefit

Products and services

• Film Training Scheme Hands-on training program offering opportunities for actors, crew members, script writers, and directors to gain practical experience in filmmaking regardless of prior experience. Participants work alongside industry professionals across all aspects of filmmaking including acting, directing, screenwriting, camera work, sound, design, and post-production.
• It's My Shout Short Films Annual production of short films (dramas and documentaries) created through a hands-on training scheme, broadcast on BBC Cymru Wales and S4C. The scheme produces approximately 8 short films per year, providing participants with industry experience across all filmmaking roles and their first professional credits on industry broadcast standard productions.

Quantifiable outcome

• 22 BAFTA Cymru Awards won by alumni

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and secondary.

• BBC Cymru WalescoreStrategic or Co-development PartnerPrimary broadcast partner for English-language short dramas and documentaries. BBC Wales collaborates annually on the production scheme, providing broadcast slots for completed films on BBC Two Wales and BBC iPlayer.
• S4CcoreStrategic or Co-development PartnerWelsh-language broadcast partner for short films. S4C provides broadcast slots and collaborated on productions such as Dysgu Hedfan with Coleg Menai. Geraint Evans, Chief Executive of S4C, has publicly congratulated award winners.
• Coleg MenaisecondaryStrategic or Co-development PartnerEducational partner for Dysgu Hedfan production in 2024, collaborating on Welsh-language film training.
• Cardiff and Vale College (CAVC)secondaryStrategic or Co-development PartnerEducational institution partner; Principal Sharon James-Evans serves as Board Chair. CAVC supports the scheme through facilities and talent development.
• National Film and Television School (NFTS) WalessecondaryStrategic or Co-development PartnerProfessional training institution partner supporting film education and industry standards.
• ScreenSkillssecondaryStrategic or Co-development PartnerIndustry skills body providing guidance and professional standards for film training.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Shorts International: Global short-film distribution and streaming platform. Closest direct commercial peer in short-form film monetization, addressing the same audience and broadcaster ecosystem that It's My Shout targets.

Emerging players

• Iris Prize: International LGBT+ short film festival based in Cardiff, awarding annual community and competition prizes including the Iris Prize Community Award won by It's My Shout in 2025. Comparable short-film festival scope and Welsh base.
• Encounters Short Film and Animation Festival: UK's leading short film and animation festival, qualifying for BAFTA and Oscar short-film categories. Comparable short-form film festival scope and short-form production ecosystem overlap.

Broad incumbents

• Creative Wales: Welsh Government body supporting creative industries in Wales. Overlapping funder relationship with It's My Shout and comparable Welsh creative-economy development mandate, though operating as a policy/funding body.
• National Film and Television School (NFTS): UK's leading film school delivering hands-on training across filmmaking disciplines. Directly comparable training mission, and an existing partner of It's My Shout, but operates at significantly larger national scale rather than a Wales-focused CIC model.
• BAFTA Cymru: Welsh arm of BAFTA running the annual BAFTA Cymru Awards that It's My Shout alumni have won 22 times. Directly comparable through recognition of short-form Welsh productions and training outcomes.
• ScreenSkills: Industry-led skills body for the UK screen sectors, providing training standards, funding, and workforce development. Comparable talent-development mission and existing partner of It's My Shout, though operating as a national body rather than a regional production company.

Regional players

• Tinopolis Cymru: Welsh production company producing broadcast content from bases in Wales. Comparable Welsh production focus and an existing supplier partner of It's My Shout, but operates as a commercial producer rather than a training-driven CIC.
• Warp Films: UK independent film and TV production company producing short and feature content for UK broadcasters including Channel 4. Comparable independent UK short-form production model serving broadcaster slots.
• Ffilm Cymru Wales: Welsh national film agency providing funding and support for Welsh film productions. Closest regional peer — shares the Wales-centric mission and overlapping funder relationships, though acts as a funder/agency rather than a producer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ItsMyShoutCIC
• Facebookfacebook.com/itsmyshout
• LinkedInlinkedin.com/company/it's-my-shout-productions-ltd
• Instagraminstagram.com/itsmyshoutltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about It's My Shout Productions Ltd