IT'S THE PITS
IT'S THE PITS is a 501c3 nonprofit canine rescue organization founded in 2006 that fosters and adopts out dogs, primarily American Staffordshire Terriers, Staffordshire Bull Terriers, and American Pit Bull Terriers, through a volunteer foster network in San Diego County, California.
- Company typePrivate
- Founded-
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
IT'S THE PITS firmographics
Firmographics- Name
- IT'S THE PITS
- Legal name
- It's The Pits
- Website
- https://itsthepits.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IT'S THE PITS is a 501c3 nonprofit canine rescue organization founded in 2006 that fosters and adopts out dogs, primarily American Staffordshire Terriers, Staffordshire Bull Terriers, and American Pit Bull Terriers, through a volunteer foster network in San Diego County, California.
- Ownership category
- akta.pro rank
IT'S THE PITS industry classification
Industry- Product category
- Animal Rescue and Pet Adoption Services
- NAICS
- Pet Care (except Veterinary) Services (81291)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Animal Shelters & Adoption Services (BPAGAIAA)
- akta.pro secondary industry
- Animal Shelters & Rescue Operations (AFAEALAB)
Keywords
Where IT'S THE PITS is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IT'S THE PITS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Others
Revenue model
- Donations: Tax-deductible donations from supporters to fund rescue operations, medical care, and daily operations. Both one-time and monthly recurring donation options available.
- Adoption Processing Fees: Non-refundable fees charged upon adoption completion. Fees vary by age: puppies under 1 year $425, adult dogs 1-8 years $295-$395, seniors 9+ years $150.
- Pet Sponsorship: One-time or recurring sponsorship donations for specific animals to support their daily care, food, vaccinations, flea treatment, treats and toys.
- PittieCoats: Sale of discounted dog coats at $35 each through Mindy's PittieCoats partnership. Pre-purchased coats are held for specific dogs awaiting adoption.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Adult Dog Adoption Fee |
| One time/ perpetual license | Pay-as-you-go | Puppy Adoption Fee |
| One time/ perpetual license | Pay-as-you-go | Senior Dog Adoption Fee |
| Subscription | Monthly | Monthly Donation Tiers |
| Unit Pricing | Pay-as-you-go | PittieCoat Dog Coat |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
IT'S THE PITS product offering
Product offeringCore offering
IT'S THE PITS is a 501c3 canine rescue organization that pulls dogs from shelters and places them in volunteer foster homes across San Diego County until permanent adoption. The rescue specializes in American Staffordshire Terriers, Staffordshire Bull Terriers, and American Pit Bull Terriers, and is one of the few regional rescues willing to accept dogs with known medical issues. Adopters progress through an application, phone interview, homecheck, and meet-and-greet process, with adoption fees tiered by age ($150 for seniors, $295–$395 for adults, $425 for puppies).
Product overview
IT'S THE PITS is a 501c3 canine rescue organization that coordinates the fostering and adoption of dogs, specializing in American Staffordshire Terriers, Staffordshire Bull Terriers, and American Pit Bull Terriers. The organization operates primarily in San Diego County, California, connecting rescue dogs with foster homes and permanent adoptive families through an application-based adoption process. Their services include dog rescue from shelters, medical care for special needs dogs, foster coordination, adoption events, and pet sponsorship programs. They also offer PittieCoats (dog coats) as a merchandise product through Etsy, with proceeds supporting the rescue operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Dog Adoption Program End-to-end rescue-to-adoption service that pulls dogs from shelters, evaluates and medically treats them, places them in foster homes, and matches them with vetted adoptive families. Adoption fees are tiered by dog age: $150 for seniors (9+ years), $295–$395 for adults (1–8 years), and $425 for puppies (under 1 year). Fees include shots, microchip, spay/neuter, and de-worming.
- Foster Care Program Foster-based care service for rescued dogs awaiting adoption. Volunteer households in San Diego County provide temporary in-home care, training, and socialization while the organization supplies all food, supplies, and medical care. Fosters transport dogs to adoption events and participate in matching.
- Pet Sponsorship Program Donation-based sponsorship of individual rescue dogs. Donors contribute one-time or recurring amounts to support a specific dog's daily care, including food, vaccinations, flea treatment, treats, and toys, until the dog is adopted.
- PittieCoats Dog Coats Branded dog coats priced at $35 each, sold through a partnership with Mindy's PittieCoats. Donors can pre-purchase coats that are then held for specific rescue dogs and follow them through their time with the rescue and into adoption.
Quantifiable outcome
- One of the few rescues willing to take in dogs with known medical issues, relying on community donations
- +1 more outcomes
Companies that use IT'S THE PITS
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
IT'S THE PITS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
IT'S THE PITS partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Mindy's PittieCoatsminorProvides discounted dog coats ($35 each) for rescue dogs. Coats are pre-purchased by donors and follow the dog through their time with the rescue and into adoption.
- Miramar Kitchen and BathminorListed as a supporter of the rescue organization.
- Randy DavisminorBehavioral modification and training partner. Contact: [email protected]
- Linda Newell - StateFarmminorInsurance agent who does not breed restrict and provides home or renters insurance for pit bull owners. ITP referral program. Contact: 858-481-1436
- Katherine - North County Rental ContactminorProvides pit bull friendly rental contacts in North County. Contact: (760) 754-1177
- Luciana Villanueva - Pet Friendly CommunitiesminorProvides pit bull friendly rentals through Pet Friendly Communities. Contact: (619) 201-5363, website: petfriendlycommunities.com
- RescueGroups.orgcoreWebsite and animal management platform provider powering the rescue's website, animal listings, adoption applications, and donor management.
- Urgent Care EscondidocoreVeterinary clinic providing medical care for rescue dogs including specialized surgeries. Praised for incredible work and support on Rocko's surgery case.
- Animal WelfareminorProvides discounted spay and neuter services. Contact: 619.702.4400, available Monday to Friday 9am to 1pm.
- North County Spay Neuter Clinic in PowayminorLow-cost spay and neuter services in Poway area.
- SNAP: Spay Neuter Action ProjectminorSan Diego-based low-cost spay and neuter services.
- Escondido Low Cost Spay NeuterminorLow-cost spay and neuter services in Escondido area.
- San Diego County Department of Animals ServicesminorCounty animal services department providing spay/neuter resources and shelter services.
- Kahoots Feed and PetcoreHost regular adoption events at Kahoots 4S location (10537 4S Commons Dr Ste 171, San Diego CA 92127) with recurring monthly events.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
IT'S THE PITS competitors and assessment
Company assessmentDirect peers
- Villalobos Rescue Center: Pit bull focused rescue operating across multiple US states with foster and adoption programs. Comparable as a breed-specialized nonprofit rescue that also accepts medical and special-needs dogs, similar to It's The Pits' mission.
- Animal Farm Foundation: Nonprofit dedicated specifically to pit bull welfare, advocacy, and rescue. Highly comparable to It's The Pits given the shared breed specialization, nonprofit structure, and focus on rehoming and public education around pit bulls.
- Pit Bull Rescue Central: Volunteer-driven pit bull rescue and education nonprofit. Highly comparable as a foster-network-based, breed-specialized rescue organization relying on donations and volunteer fosters for operations.
- Bad Rap (Bay Area Dog Lovers Responsible About Pit Bulls): Long-running pit bull and bully breed rescue and advocacy nonprofit in Northern California. Closely comparable mission, breed focus, foster-based adoption model, and community education programs to It's The Pits.
Broad incumbents
- ASPCA: National nonprofit dedicated to preventing animal cruelty, with rescue, adoption, and advocacy programs. Comparable as an animal welfare nonprofit doing rescue and adoption, though operating at vastly greater scale and breadth than It's The Pits.
- Best Friends Animal Society: Largest US no-kill animal welfare nonprofit operating sanctuaries and nationwide rescue programs. Comparable as a nonprofit animal rescue and adoption organization, but materially larger in scope, scale, and geographic reach than It's The Pits' regional, breed-focused model.
Regional players
- San Diego Humane Society: Large regional animal welfare organization serving San Diego County with adoption, spay/neuter, and rescue programs. Comparable by geography and core adoption/rescue activities, though materially larger and offering a broader species and service mix than It's The Pits.
- Escondido Humane Society: Regional animal welfare nonprofit operating in North San Diego County where It's The Pits' founder previously fostered. Comparable regional adoption and rescue operations, though not breed-specialized.
Others
- RescueGroups.org: Technology platform provider powering It's The Pits' website, animal listings, adoption applications, and donor management. Comparable as a shared infrastructure/tooling partner across the animal rescue nonprofit sector rather than a competitive peer.
- Adoptapet.com: Online pet adoption marketplace where It's The Pits is listed as an Approved Rescue. Comparable as a channel/distribution partner enabling discoverability for small rescues rather than as a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
IT'S THE PITS social profiles
Digital presenceIT'S THE PITS compliance and trust
Trust signalCompliance1 record
IT'S THE PITS financial estimates
Financial estimateRevenue estimate
Valuation estimate
IT'S THE PITS leadership team
Management profileNumber of profiles
Profiles6 records
IT'S THE PITS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IT'S THE PITS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IT'S THE PITS
What does IT'S THE PITS do?
IT'S THE PITS is a 501c3 canine rescue organization that pulls dogs from shelters and places them in volunteer foster homes across San Diego County until permanent adoption. The rescue specializes in American Staffordshire Terriers, Staffordshire Bull Terriers, and American Pit Bull Terriers, and is one of the few regional rescues willing to accept dogs with known medical issues. Adopters progress through an application, phone interview, homecheck, and meet-and-greet process, with adoption fees tiered by age ($150 for seniors, $295–$395 for adults, $425 for puppies).
Is IT'S THE PITS a public or private company?
IT'S THE PITS is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was IT'S THE PITS founded?
IT'S THE PITS was founded in -1. It employs 1 to 10 people.
Where is IT'S THE PITS based?
IT'S THE PITS is headquartered in San Diego, United States, in the North America region.
How does IT'S THE PITS make money?
Four revenue lines are on record. Donations are the primary driver. The others are adoption Processing Fees, pet Sponsorship and pittieCoats.
Who are IT'S THE PITS's main competitors?
Direct peers on record are Villalobos Rescue Center, Animal Farm Foundation, Pit Bull Rescue Central and Bad Rap (Bay Area Dog Lovers Responsible About Pit Bulls). Broad incumbents are ASPCA and Best Friends Animal Society. Regional players are San Diego Humane Society and Escondido Humane Society. Others are RescueGroups.org and Adoptapet.com.
Does IT'S THE PITS have an API?
No public API is recorded for IT'S THE PITS.
What industry is IT'S THE PITS in?
IT'S THE PITS's product category is Animal Rescue and Pet Adoption Services. Its primary akta.pro industry code is BPAGAIAA, Animal Shelters & Adoption Services, with a secondary code of AFAEALAB, Animal Shelters & Rescue Operations. Its NAICS code is 81291 and its SIC code is 8300.