What ITT Future You does

ITT Future You is a non-profit educational initiative operated by The Institute of Travel & Tourism (ITT), a UK-based membership body, focused on inspiring the next generation of aviation, travel, tourism, and hospitality professionals. Founded in 2009, the initiative delivers free career-focused events to students and graduates, structured around three core programs: the flagship annual Conference held at World Travel Market London (attracting 400+ attendees annually and described as the largest attended event at WTM London since 2009), the 'On The Road' regional events hosted at 12 UK universities and colleges since 2014, and the 'Global' initiative launched in 2018 in collaboration with the Global Travel & Tourism Partnership (GTTP) in countries with tourism-led economies including Russia, Brazil, and Kenya. The initiative is supplemented by an annual Awards program recognizing industry talent across eight categories and an Ambassador network of senior professionals from brands such as easyJet Holidays, Expedia Group, Tourism Ireland, WNS, and Advantage Travel Partnership.

The initiative has no proprietary technology platform, no AI or ML capabilities, and no digital product offering. Its core 'technology' is its event orchestration model: coordinating venues, keynote speakers, young professional speakers, and careers fairs through partnerships with universities, WTM London, GTTP, and 40+ industry brand supporters. Distribution is entirely event-based, with no online monetization, subscription, or platform revenue stream. The program operates with a lean team of 7 employees and is funded by the ITT and industry sponsors rather than generating direct revenue; all events are free to attend for students and graduates.

The go-to-market model combines event-driven, community-led, and channel-partner motions. The WTM London Conference serves as the flagship anchor, while university partnerships across 10 ITT Centre of Excellence institutions provide regional distribution and student access. The Ambassador program adds a community layer, with industry professionals serving as mentors, speakers, and advocates. Since launch, the initiative has attracted over 40,000 attendees at its free events, and the event pipeline extends through 2027, indicating sustained operational momentum. ITT Future You is not a separate legal entity but a branded program under ITT, with no external investors, funding rounds, or ownership changes disclosed.

Name

ITT Future You

Legal name

The Institute of Travel & Tourism

Website

https://ittfutureyou.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

ITT Future You is a UK non-profit initiative by the Institute of Travel & Tourism that runs free career events for students and graduates in aviation, travel, tourism, and hospitality. It delivers an annual Conference at WTM London, 12 regional UK university events, and Global events via GTTP.

Ownership category

akta.pro rank

Headquarters

HQ city

Hoddesdon

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Event-based initiative (non-revenue generating): ITT Future You operates as a free initiative by the Institute of Travel and Tourism to inspire future talent. Events are offered at no cost to students and graduates. The initiative is supported by industry partners and supporters rather than generating direct revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

ITT Future You is a non-profit initiative of The Institute of Travel & Tourism that organises free career-inspiration events for students and graduates interested in aviation, travel, tourism and hospitality. It runs an annual flagship Conference at World Travel Market London, regional 'On The Road' events at 12 UK universities, international 'Global' events with GTTP, an annual Awards programme, and an Ambassadors network of senior travel industry professionals.

Product overview

ITT Future You is a unified initiative by the Institute of Travel and Tourism (ITT) in the UK, established in 2009 to inspire the next generation of aviation, travel, tourism, and hospitality professionals. The initiative comprises five interconnected programs: the flagship Conference held annually at World Travel Market London, regional On The Road events across 12 UK cities, Global events in partnership with the GTTP in tourism-dependent countries, the ITT Future You Awards recognizing industry talent, and the Ambassadors network of industry professionals. These programs collectively serve as a bridge between education and industry, providing students and graduates with career inspiration, networking opportunities, and direct engagement with travel industry professionals. The initiative has attracted over 40,000 attendees since its founding.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 40,000+ attendees at free events since launching
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core.

• Global Travel & Tourism Partnership (GTTP)coreStrategic or Co-development Partner · 1 January 2018ITT Future You Global initiative launched in collaboration with GTTP. The partnership takes the event concept to countries that rely on the tourism industry, helping to inspire the next generation across the globe. First Global events have taken place in Russia, Brazil & Kenya, with more planned worldwide.
• World Travel Market LondoncoreStrategic or Co-development PartnerITT Future You Conference is held annually at World Travel Market London. Since 2009, it has been the largest attended event at WTM London annually, attracting 400+ students and graduates. The partnership provides the venue and promotional platform for the initiative.
• University of PlymouthcoreStrategic or Co-development PartnerHost venue for ITT Future You On The Road regional events. One of the 10 ITT Centre of Excellence universities across the UK hosting the initiative's regional events.
• Northumbria UniversitycoreStrategic or Co-development PartnerHost venue for ITT Future You On The Road regional events. One of the 10 ITT Centre of Excellence universities across the UK hosting the initiative's regional events.
• Leeds Beckett UniversitycoreStrategic or Co-development PartnerHost venue for ITT Future You On The Road regional events. One of the 10 ITT Centre of Excellence universities across the UK hosting the initiative's regional events.
• Manchester Metropolitan UniversitycoreStrategic or Co-development PartnerHost venue for ITT Future You On The Road regional events. One of the 10 ITT Centre of Excellence universities across the UK hosting the initiative's regional events.
• University of WolverhamptoncoreStrategic or Co-development PartnerHost venue for ITT Future You On The Road regional events. One of the 10 ITT Centre of Excellence universities across the UK hosting the initiative's regional events.
• University of SurreycoreStrategic or Co-development PartnerHost venue for ITT Future You On The Road regional events. One of the 10 ITT Centre of Excellence universities across the UK hosting the initiative's regional events.
• Sheffield Hallam UniversitycoreStrategic or Co-development PartnerHost venue for ITT Future You On The Road regional events. One of the ITT Centre of Excellence universities across the UK hosting the initiative's regional events.
• University of BournemouthcoreStrategic or Co-development PartnerHost venue for ITT Future You On The Road regional events. One of the ITT Centre of Excellence universities across the UK hosting the initiative's regional events.
• Belfast Metropolitan CollegecoreStrategic or Co-development PartnerHost venue for ITT Future You On The Road regional events in Northern Ireland.
• Glasgow Clyde CollegecoreStrategic or Co-development PartnerHost venue for ITT Future You On The Road regional events in Scotland.
• University of Wales Trinity Saint DavidcoreStrategic or Co-development PartnerHost venue for ITT Future You On The Road regional events in Wales.
• University College BirminghamcoreStrategic or Co-development PartnerHost venue for ITT Future You On The Road regional events in the Midlands.
• Institute of Travel & Tourism (ITT)coreStrategic or Co-development PartnerFounding organization of ITT Future You initiative. Founded by the ITT Education & Training Committee, the initiative has been operating since 2009. Celebrated 15 years in 2024/25.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• ABTA (Association of British Travel Agents): ABTA is the UK's largest travel trade association, with member education, careers outreach and training programs aimed at growing travel-industry talent. It is broader and more commercial than ITT Future You, but adjacent on the same UK travel-careers mission.
• World Travel & Tourism Council (WTTC): WTTC is the global industry body for travel and tourism and runs talent and education initiatives (e.g., 'Future of Travel & Tourism' skills programs). It is much larger and broader than ITT Future You, but overlaps heavily on the talent-pipeline and industry-careers mission.
• UKHospitality (formerly People 1st International): UKHospitality is the UK trade body for the hospitality sector and runs workforce, skills and careers initiatives aimed at attracting young talent. It is a comparable industry-body peer focused on the same talent-pipeline problem in the adjacent hospitality vertical.
• UN World Tourism Organization (UNWTO): UNWTO runs education and youth programs (e.g., UNWTO Academy, Best Tourism Villages) targeting the next generation of tourism professionals. It is a global multilateral body rather than a UK industry initiative, but addresses the same talent-pipeline challenge in the travel sector.

Regional players

• ETOA (European Tourism Association): ETOA is a Europe-wide trade association representing tour operators and suppliers, and it runs industry engagement and educational outreach for European travel careers. It is a regional peer in the same industry-body / talent-pipeline space as ITT Future You, but pan-European rather than UK-only.

Direct peers

• Global Travel & Tourism Partnership (GTTP): GTTP is ITT Future You's named strategic partner for the Global events track. It runs comparable student-engagement programs in tourism-led economies (e.g., Brazil, Kenya, Russia) and shares the same mission of inspiring next-generation travel talent, making it the most directly comparable organisation.
• Institute of Hospitality: The Institute of Hospitality is the UK's professional body for hospitality, running education, awards and student-engagement programs aimed at career entrants. It is a close peer in being a UK-based non-profit advancing hospitality/travel careers and shares the same awards-and-membership DNA as ITT Future You's parent ITT.
• Springboard UK: Springboard UK is a UK charity that promotes careers in hospitality, leisure and tourism, running events, awards and ambassador programs. It is structurally similar to ITT Future You in mission and target audience (students and graduates) and operates in the same UK travel/hospitality talent market.

Emerging players

• The Travel Foundation: The Travel Foundation is a UK sustainable-tourism charity that runs education and youth-engagement programs (including student challenges). It is a thematic peer on the same industry-education-and-students mission, but focused on responsible tourism rather than careers.
• School Travel Forum: The School Travel Forum is a UK organisation that promotes safe, high-quality educational and group travel for schools and students. It is comparable in being a UK-based, education-focused travel-community organisation, though its lens is on group travel safety rather than careers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCuxZ0dAKmnowftPrkqt233A
• LinkedInlinkedin.com/company/itt-future-you

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITT Future You