IRAN TOURING & TOURISM HOTEL GROUP

What IRAN TOURING & TOURISM HOTEL GROUP does

Iran Touring & Tourism Investment Company (ITTIC), operating commercially as Iran Touring & Tourism Hotel Group, is Iran's oldest and largest hotel chain, operating 50 three- to four-star hotels with 1,519 rooms, 3,851 beds, and 14,935 restaurant seats across all 31 provinces. The company traces its institutional lineage to the 1963 Sazman-e Jolb-e Sayahan and was reorganized in 2000 when shares were transferred to the Country's Retirees Pension Fund and the Social Security Organization, under whose ownership it operates today. Its core product is hotel accommodation under the unified "Jahangardi" (Tourist) brand, complemented by F&B operations, organized tour packages (pilgrimage tours to Mashhad, Karbala, Najaf, and Kazimain; domestic tours to Shiraz and Tehran), a travel agency, and an agency reservation panel. Technology infrastructure centers on the proprietary ittic.com booking platform, an integrated welfare reservation system (Samaneh Refahi) with API access for partner organizations, and a tiered Customer Club loyalty program (Blue through Gold) offering 3-10% discounts.

The business model combines direct-to-consumer booking via ittic.com with a substantial B2B welfare channel serving government agencies, pension funds, and travel agencies under multi-year commission contracts (3-10% agency commissions, plus floating, guarantee-purchase, and guarantee-capacity contract structures with 5-15% additional discounts). Primary customer segments are Social Security and pension-fund retirees and domestic Iranian tourists, supplemented by international land-border travelers, sports teams, and government organizations. Distribution relies on the 50-property national footprint, the proprietary online platform, partner welfare systems, and travel-agency resellers. Marketing is executed through content marketing on the company's tourism blog, customer-club newsletters, participation in national tourism exhibitions (including the 15th International Tourism Exhibition in Tehran), and state-media earned coverage via IRNA.

Name

IRAN TOURING & TOURISM HOTEL GROUP

Legal name

Iran Touring and Tourism Investment Company (شرکت سرمایه گذاری ایرانگردی و جهانگردی)

Website

https://ittic.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Iran Touring & Tourism Hotel Group (ITTIC) operates Iran's oldest and largest hotel chain — 50 three- to four-star hotels with 1,519 rooms across all 31 provinces — serving domestic tourists, state pension-fund retirees, B2B organizational clients, and pilgrimage travelers via ittic.com and a welfare booking platform.

Ownership category

akta.pro rank

Product category

Hospitality and Hotel Chain Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Budget Hotel Chains & Franchises (THAGABAM)

Keywords

• Hotel accommodation services
• Domestic tourism packages
• Welfare booking platform
• Pilgrimage tour services
• Hospitality chain operations

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices13 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodation: Core revenue from operating 50 hotels across Iran offering rooms, suites, and cabins with varying capacities (2-4 beds per unit) and star ratings (3-4 stars)
2. Food & Beverage / Restaurant Services: On-site restaurants and catering facilities across hotel properties with combined seating capacity of 14,935 covers. Restaurant services at individual properties (e.g., Naharkharan hotel restaurant with 390-person capacity)
3. Tour Operations: Organized tour packages including pilgrimage tours to Mashhad and Iraq (Karbala, Najaf, Kazimain), domestic tours, and special tours for retirees
4. B2B Welfare System Services: Welfare booking platform services provided to partner organizations under漂浮 contract models with discounted group rates and commission arrangements

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

ITTIC operates Iran's oldest and largest hotel chain with 50 three- and four-star properties, 1,519 rooms and 3,851 beds across all 31 provinces, offering accommodation, on-site restaurants and catering (14,935 seats), organized domestic and pilgrimage tour packages (Mashhad, Karbala, Najaf, Shiraz, Tehran), a tiered Customer Club loyalty program, and a B2B Welfare Booking System used by government organizations and pension funds to manage employee welfare travel.

Product overview

Iran Touring and Tourism Investment Company (ITTIC), operating under the commercial brand 'Iran Touring and Tourism Hotel Group' (گروه هتل‌های ایرانگردی و جهانگردی), is Iran's oldest and largest hotel chain, established in 2000. The company operates 50 hotels with 1,519 rooms and 3,851 beds across the country, primarily under the 'جهانگردی' (Tourist) brand. The portfolio includes a unified hotel accommodation platform, a welfare reservation system (سامانه رفاهی) for retirees and organizational clients, specialized tour packages to destinations like Shiraz, Mashhad, Karbala, and Tehran, a customer loyalty club (باشگاه مشتریان) with tiered discounts, a dedicated travel agency (دفتر خدمات مسافرتی), and an agency reservation panel (پنل رزرواسیون کارگزاری) providing API access for partner travel agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Tourist Hotels (هتل جهانگردی)
• Welfare Booking System (سامانه رفاهی)

Quantifiable outcome

• Restoration of Social Security retiree accommodation benefits after years of suspension
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Persian Gulf Golf & Tourism Company (شرکت پرشین گلف)coreStrategic or Co-development Partner · 1 January 2024Strategic cooperation meeting held between Iran Touring and Tourism Investment Company and Persian Gulf Golf & Tourism Company with presence of CEO, deputies and senior managers. Joint review of cooperation areas, development of shared infrastructure, and exploration of economic and tourism potentials. Goal is to create synergies for innovative services and improve tourism service quality for domestic and international tourists.
• Refah Egtazade Hogo Tamin (هگتا - شرکت رفاه و گردشگری تأمین)coreStrategic or Co-development PartnerParent holding company overseeing Iran Touring and Tourism Investment Company as a subsidiary. Hegta manages tourism and welfare services under the Social Security Organization umbrella. CEO leadership messages and organizational announcements frequently reference Hegta's strategic direction and development plans.
• Iranian Cultural Heritage and Tourism Organization (میراث فرهنگی، گردشگری و صنایع دستی)minorStrategic or Co-development PartnerGovernment regulatory body overseeing tourism industry. Regional director of Alborz province praised ITTIC management's activities for company improvement and renovation of Dizin hotel property. Collaboration on tourism development initiatives and event support.

Scale indicators7 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Kowsar Hotel Chain: Iranian hotel chain operating across multiple provinces including Mashhad and other pilgrimage destinations. Comparable to ITTIC on domestic geographic spread and emphasis on pilgrimage and tourism corridors.
• Azadi Grand Hotel: Iconic Tehran-based hotel serving business travelers, government officials, and tourists. Comparable to ITTIC's full-service city hotels as a competitor for the same Tehran corporate and government demand pool.
• Pars Hotels & Resorts: Iranian hotel group operating full-service and resort properties across multiple provinces. Comparable to ITTIC on multi-property domestic footprint, mid-to-upscale positioning, and reliance on Iranian tourism demand.
• Homa Hotel Group: Iranian hotel chain operating properties in Tehran and other cities under the Homa brand. Comparable to ITTIC as a domestic hotel operator serving similar business and government clientele with comparable mid-upscale positioning.
• Espinas Hotels: One of Iran's largest private hotel chains operating multiple 4- and 5-star properties in Tehran and other major cities. Directly comparable to ITTIC as a domestic multi-property operator targeting business and leisure travelers in the same Iranian market.

Broad incumbents

• Marriott International: Global lodging incumbent with broad portfolio of brands spanning luxury to limited service. Comparable to ITTIC as a benchmark for chain operations, loyalty program design, and B2B distribution at scale, though operating in a different regulatory and geographic context.
• Accor: Global hospitality group with extensive multi-brand hotel portfolio including budget, midscale, and luxury segments. Comparable to ITTIC as a reference point for diversified chain economics, lifestyle positioning, and welfare/corporate program design at scale.
• Hilton Worldwide: Global hotel operator with broad brand portfolio and large loyalty ecosystem. Comparable to ITTIC as a benchmark for full-service hotel operations, customer club mechanics, and B2B contract structures serving corporate and government clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/iran-touring-tourism-hotel-group

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IRAN TOURING & TOURISM HOTEL GROUP