IUNO
IUNO is a Copenhagen-headquartered international law firm with offices in Stockholm and Oslo (~103 employees) providing specialized advisory in HR Legal, Aviation, Corporate & Commercial, and Technology & Data for large Danish and international enterprises.
- Company typePrivate
- Founded-
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingServices
What IUNO does
IUNO is an international law firm headquartered in Copenhagen, Denmark, operating through independent attorney partnerships in Denmark, Norway, and Sweden, with offices in Copenhagen, Stockholm, and Oslo and approximately 103 employees firmwide. The firm provides specialized legal advisory across four practice areas: HR Legal, Aviation, Corporate & Commercial, and Technology & Data, serving large Danish and international enterprises with cross-border needs. Its go-to-market is enterprise field sales combined with event-driven thought-leadership marketing, anchored on a "direct access to lawyers" model that removes intermediary overhead and emphasizes strategic, preventive counsel over reactive firefighting.
IUNO monetizes primarily through professional-services billing (hourly rates with flexible fixed-price options for definable tasks) across HR Legal, Aviation, Corporate & Commercial, and Technology & Data mandates. A secondary subscription layer, iuno+, offers newsletters, events, e-learning on demand, legal guides, and discounts on paid courses for DKK 5,000/year after a 12-month free trial, which is positioned more as a client-engagement and pipeline tool than a material revenue stream. International cross-border work is delivered through a network of leading external experts.
Technology plays a supporting rather than central role. The firm operates the iuno+ content and subscription platform and announced an AI-based time tracking initiative in June 2026, framed alongside its Aviation practice as a way to deliver "high-quality legal solutions" at competitive pricing for cost-pressured airlines. No APIs, SDKs, or third-party integrations are disclosed, and IUNO is not a technology product company but a professional services firm selectively applying AI to internal workflows and client delivery. The firm is privately held by its partners, with no external investors, parent company, or M&A activity disclosed.
IUNO firmographics
Firmographics- Name
- IUNO
- Legal name
- iuno advokatpartnerselskab
- Website
- https://iuno.law
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- IUNO is a Copenhagen-headquartered international law firm with offices in Stockholm and Oslo (~103 employees) providing specialized advisory in HR Legal, Aviation, Corporate & Commercial, and Technology & Data for large Danish and international enterprises.
- Ownership category
- akta.pro rank
IUNO industry classification
Industry- Product category
- Legal Services
- NAICS
- Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- HR Policy, Governance, Compliance & Risk Advisory (BPACAJAF)
- akta.pro secondary industry
- M&A Advisory (Buy-side/Sell-side) (BPAHADAC)
Keywords
Where IUNO is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
IUNO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Legal advisory services: Core legal advisory services to businesses across HR Legal, Aviation, Corporate & Commercial, and Technology & Data. Services include strategic counsel, project-based work, and hotline solutions. Billing is based on hourly rates, with flexible pricing models including fixed prices for definable tasks.
- iuno+ subscription: Subscription-based service providing access to newsletters, events, e-learning on demand, guides, and discounts on paid courses. Trial subscription available for 12 months free. Paid subscription at 5,000 DKK annually for companies that become customers during trial period or opt for paid subscription.
- International legal services: Cross-border legal services with hotline solutions and fixed-price arrangements covering all countries where the client's business is active, delivered through a network of leading experts worldwide.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | iuno+ trial subscription - free for 12 months |
| Subscription | Annual | iuno+ paid annual subscription |
| Other | Pay-as-you-go | Hourly billing with flexible pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
IUNO product offering
Product offeringCore offering
IUNO is an international law firm providing specialized legal advisory services to businesses across four practice areas: HR Legal, Aviation, Corporate & Commercial, and Technology & Data. The firm acts as a strategic sparring partner for major decisions, offering direct lawyer access, cross-border coverage across Denmark, Norway, and Sweden, and a prevention-focused advisory approach. It also operates iuno+, a subscription-based digital platform delivering legal news, e-learning, guides, and event access to clients.
Product overview
iuno is an international law firm providing specialized legal advisory services, not a technology product company. The firm operates across four main practice areas: HR Legal, Aviation, Corporate & Commercial, and Technology & Data. The iuno+ subscription platform provides clients access to newsletters, events, e-learning on demand, guides, and documents. The firm has offices in Copenhagen (Denmark), Stockholm (Sweden), and Oslo (Norway).
Differentiator
Problem solved
Functional benefit
Products and services
- iuno+ Subscription service providing access to newsletters, events, e-learning on demand, legal guides, and discounts on paid courses for clients; 12-month free trial available and 5,000 DKK annual paid subscription thereafter.
- HR Legal Services Legal advisory services covering employment and labor law, including international HR law, compensation and benefits, HR data compliance, general HR matters, work environment and well-being, HR aspects of M&A, and training for companies.
- Aviation Legal Services Legal advisory for airlines and aviation companies covering Regulation 261/2004 claims, damages and compensation cases, commercial matters (marketing, wet- and dry-leasing, agreements with travel agencies and suppliers), and regulatory compliance.
- Corporate & Commercial Services Legal advisory covering company establishment and structuring, commercial contracts, M&A, IT and technology matters, procurement and operations, and intellectual property rights.
- Technology & Data Services Legal advisory covering external DPO services, personal data compliance, new technology implementation, whistleblower schemes, and data protection documentation requirements.
Quantifiable outcome
- Saves clients time and money through early intervention and preventive legal counsel
Companies that use IUNO
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
IUNO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
IUNO partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Juridisk DiskussionsklubminorCollaboration on International Fall Dinner and International Spring Dinner events, bringing together law students from University of Copenhagen and international exchange students for networking and insight into working at an international law firm.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
IUNO competitors and assessment
Company assessmentDirect peers
- Wikborg Rein: Major Norwegian law firm with international shipping, corporate and employment practices. Comparable to IUNO for Norwegian-side enterprise advisory and cross-border Nordic mandates.
- Advokatfirmaet Schjødt: Leading Norwegian full-service law firm with strong employment, corporate and technology practices. Direct competitor to IUNO's Oslo office for HR Legal and cross-border mandates involving Norway.
- Gorrissen Federspiel: Premium Danish law firm with strong employment, corporate and technology practices. Competes with IUNO for high-end Nordic HR Legal and Corporate & Commercial mandates.
- Bech-Bruun: Major Danish full-service law firm with strong employment, corporate and technology practices. Direct Nordic competitor to IUNO for cross-border HR Legal and Corporate mandates involving Danish-headquartered clients.
- Plesner: Leading Danish law firm competing head-on with IUNO in employment law, M&A and technology/data. Comparable in cross-border Nordic advisory work for enterprise clients.
- Kromann Reumert: One of Denmark's largest full-service law firms, overlapping with IUNO across HR Legal, Corporate/Commercial and Technology & Data advisory work for Danish and Nordic enterprises.
- Mannheimer Swartling: Sweden's largest law firm with strong Nordic and international corporate, employment and technology practices. Competes with IUNO for enterprise clients requiring multi-jurisdictional Nordic coverage.
- Vinge: Top-tier Swedish full-service law firm. Direct Nordic competitor for Swedish-side employment, corporate and technology mandates that IUNO serves from its Stockholm office.
Broad incumbents
- Bird & Bird: Global law firm with internationally recognized aviation, technology and HR practices. Competes with IUNO for aviation-law mandates from Nordic-headquartered airlines and for technology/data advisory work.
- DLA Piper: Global law firm with strong Nordic offices in Copenhagen, Stockholm and Oslo. Competes with IUNO for large cross-border employment, corporate and technology mandates across the Nordic region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IUNO social profiles
Digital presenceIUNO financial estimates
Financial estimateRevenue estimate
Valuation estimate
IUNO leadership team
Management profileNumber of profiles
Profiles13 records
IUNO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IUNO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IUNO
What does IUNO do?
IUNO is an international law firm providing specialized legal advisory services to businesses across four practice areas: HR Legal, Aviation, Corporate & Commercial, and Technology & Data. The firm acts as a strategic sparring partner for major decisions, offering direct lawyer access, cross-border coverage across Denmark, Norway, and Sweden, and a prevention-focused advisory approach. It also operates iuno+, a subscription-based digital platform delivering legal news, e-learning, guides, and event access to clients.
Is IUNO a public or private company?
IUNO is a private company. It is classified as management employee owned and is currently operating.
When was IUNO founded?
IUNO was founded in -1. It employs 101 to 250 people.
Where is IUNO based?
IUNO is headquartered in Copenhagen, Denmark, in the Europe region.
How does IUNO make money?
Three revenue lines are on record. Legal advisory services are the primary driver. The others are iuno+ subscription and international legal services.
Who are IUNO's main competitors?
Direct peers on record are Wikborg Rein, Advokatfirmaet Schjødt, Gorrissen Federspiel, Bech-Bruun, Plesner, Kromann Reumert, Mannheimer Swartling and Vinge. Broad incumbents are Bird & Bird and DLA Piper.
Does IUNO have an API?
No public API is recorded for IUNO.
What industry is IUNO in?
IUNO's product category is Legal Services. Its primary akta.pro industry code is BPACAJAF, HR Policy, Governance, Compliance & Risk Advisory, with a secondary code of BPAHADAC, M&A Advisory (Buy-side/Sell-side). Its NAICS code is 5411 and its SIC code is 8111.