IUVV • Institut Jules Guyot

What IUVV • Institut Jules Guyot does

IUVV (Institut Universitaire de la Vigne et du Vin Jules Guyot) is a public university institute within the Université de Bourgogne, headquartered in Dijon, France, that specializes in viticulture and oenology education and research. It operates a teaching vineyard at Marsannay-la-Côte, the first village of the Côte de Nuits, transferred to the university in 1917 through the Lucotte bequest and planted from 1955. The institute serves secondary-to-postgraduate students, working professionals, and international learners through a portfolio spanning the Licence 3 Sciences de la Vigne et viticulture durable, professional licences in wine commerce and oenotourism, the Master Vigne Vin Terroir, the international Master 2 Procédés Fermentaires en Agro-Alimentaire (France, Belgium, Switzerland), the nationally regulated Diplôme National d'Oenologue (DNO), and several university diplomas in professional tasting and oenotourism. It is authorized to confer the DNO, one of a limited number of French institutions able to do so, and reports 35 students in the 2024/2026 DNO cohort with 80% of Master VVT graduates securing permanent contracts within one year of graduation.

The institute's research platform is built on joint research units — UMR PAM (food processes and microbiology), CSGA (taste and food science), UMR Biogéosciences (climate research), and UMR Agroécologie — and it hosts the UNESCO Chair "Culture et Traditions du Vin" alongside the regional cluster Pôle Bourgogne Vigne et Vin. Its distribution model mixes direct university admissions via the e-candidat platform, partnership-delivered specialized master's degrees (Mastère CIVS with Burgundy School of Business, OIV MSc in Wine Management with Montpellier Supagro, Mastère CCIV with AgroSup Dijon), and free global MOOCs on the European EMMA and French FUN-MOOC platforms. The 2025–2026 cycle included a second recruitment session for the Licence Professionnelle Conduite Stratégique de l'Exploitation Vitivinicole and the hosting of the international WAC-IVAS 2026 scientific congress in Dijon from June 29 to July 3, 2026.

As a component of the French public university system, IUVV is funded through state appropriations and tuition rather than commercial revenue, has no independent ownership structure, and operates with 21 staff heads. Its go-to-market is institutional: program reputation, regulatory credentialing, industry partnerships, and UNESCO-branded research positioning rather than paid customer acquisition. The strategic center of gravity is the regulated DNO credential, anchored in Burgundy's terroir, with a secondary layer of international and executive education delivered through partner schools and open online platforms.

Name

IUVV • Institut Jules Guyot

Legal name

Institut Universitaire de la Vigne et du Vin Jules Guyot

Website

https://iuvv.u-bourgogne.fr

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

IUVV is a public university institute within the Université de Bourgogne in Dijon, France, that delivers regulated viticulture and oenology education — including the nationally credentialed Diplôme National d'Oenologue — and applied research to students, industry professionals, and international learners, anchored by a teaching vineyard in Marsannay-la-Côte.

Ownership category

akta.pro rank

Product category

Higher Education in Viticulture and Oenology

NAICS

Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Thematic & Discipline-Specific Study Abroad Programs (e.g., STEM, Business, Arts) (EDAIAAAC)

akta.pro secondary industries

Hybrid, Multi-Location & Multi-Country Study Abroad Programs (EDAIAAAE), Research & Lab-Based Short-Term Programs (Undergraduate/Graduate) (EDAIAIAF), Short-Term Certificate & Micro-Credential Programs (International) (EDAIAIAI)

Keywords

• Viticulture education
• Oenology training
• Wine science degrees
• Oenologist diploma
• Wine industry research

Headquarters

HQ city

Dijon

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Distribution channels3 records

Marketing channels4 records

Core offering

IUVV delivers higher education and applied research in viticulture and oenology through Licence, Master's, Diplôme National d'Oenologue, and university diploma programs. Education is anchored in a teaching vineyard at Marsannay-la-Côte and supported by joint research units (UMR PAM, CSGA, Biogéosciences, Agroécologie) plus the UNESCO Chair on Wine Culture and Traditions. Complementary offerings include free MOOCs and continuing-education certificates for working wine professionals.

Product overview

IUVV is a university institute offering a comprehensive portfolio of undergraduate degrees (Licences), professional Bachelor's degrees (Licences Professionnelles), Master's programs, and professional diplomas in viticulture, oenology, and wine trade. The institute operates a teaching vineyard at Marsannay-la-Côte and maintains partnerships with leading wine industry schools. Programs include specialized vocational training, international master's degrees delivered with partner institutions, and open online learning via MOOCs.

Differentiator

Problem solved

Functional benefit

Products and services

• Licence 3 Sciences de la Vigne et viticulture durable Three-year undergraduate degree offering comprehensive training in vine sciences covering biology, physiology, diseases, viticultural techniques, terroir concepts, and the science from grape to wine.
• Licence Professionnelle Commerce des Vins et Œnotourisme Professional degree accessible to students holding a Bac+2, focused on wine commerce and wine tourism, delivered exclusively via work-study programs.
• Licence Professionnelle Conduite Stratégique de l'Exploitation Vitivinicole Professional degree for strategic management of wine estates, requiring Bac+2 for admission with selection based on application file and jury interview.
• Master Vigne Vin Terroir Two-year master's program providing advanced scientific and technical training in viticulture and winemaking, with strong links to industry and research.
• Master 2 Procédés Fermentaires en Agro-Alimentaire International second-year master's program delivered by three European higher education institutions in France, Belgium, and Switzerland, focusing on fermentation processes in the food industry.
• Diplôme National d'Œnologue (DNO) National oenologist diploma training professionals to establish vineyards, direct vinification, conduct sensory analysis, manage quality control, and perform technological research.
• Diplôme Universitaire Expertise en Dégustation Professionnelle des Vins University diploma providing expertise in professional sensory evaluation of wines.
• Certification Développer et Promouvoir un Projet Œnotouristique (DU Vin, Culture et Œnotourisme) University certification focused on developing and promoting wine tourism projects.
• Diplôme Universitaire de Technicien en Œnologie Technical university diploma in oenology providing specialized knowledge in wine production techniques.
• Mastère Spécialisé Commerce International des Vins et Spiritueux (CIVS) Specialized master's in international wine and spirits trade offered in partnership with Burgundy School of Business (BSB); ranked 1st best French Master and 3rd worldwide in Wine & Gastronomy Management (Eduniversal 2017).
• Mastère OIV MSc in Wine Management International master's in wine management created in 1986 at the initiative of the International Organisation of Vine and Wine (OIV), offering itinerant, multidisciplinary, and experiential training in wine sector management.
• MOOC Open Wine University (OWU1 and OWU2)

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Burgundy School of Business (BSB)coreStrategic or Co-development PartnerPartnership for Mastère Spécialisé Commerce International des Vins et Spiritueux (CIVS), a program ranked 1st best French Master (Eduniversal 2017) and 3rd worldwide in Wine and Gastronomy Management category. BSB handles recruitment and marketing for this flagship program targeting managerial positions in the wine industry.
• Montpellier SupagrocoreStrategic or Co-development PartnerPartnership for OIV MSc in Wine Management, created in 1986 at the initiative of the International Organisation of Vine and Wine (OIV). This international program prepares students for managerial decisions specific to the vine and wine sector through an itinerant, multidisciplinary approach.
• AgroSup DijonminorStrategic or Co-development PartnerPartnership for Mastère CCIV (Commerce International des Vins et spiritueux), providing specialized education in international wine trade.
• Chaire UNESCO Culture et Traditions du vincoreStrategic or Co-development PartnerUNESCO Chair focused on wine culture and traditions, promoting research and education in the cultural heritage aspects of winemaking. The institute hosts this chair as part of its mission to advance wine science and culture.
• Pôle Bourgogne Vigne et Vin (BVV)minorStrategic or Co-development PartnerRegional cluster bringing together stakeholders in Burgundy's wine and vine industry to promote and support the regional wine sector.
• UMR PAM (Procédés Alimentaires et Microbiologiques)coreTechnology or IntegrationJoint Research Unit on Food Processes and Microbiology, hosting research teams including Vin Alimentation Microbiologie et Stress (VALMIS) and Physico-Chimie de l'Aliment et du Vin (PAPC). Primary research platform for the institute.
• Centre des Sciences du Goût et de l'Alimentation (CSGA)coreTechnology or IntegrationResearch center on taste and food science, contributing expertise in sensory analysis and consumer perception research for wine.
• UMR BiogéosciencescoreTechnology or IntegrationResearch unit focused on biogeosciences including the Centre de Recherches en Climatologie, providing climate and environmental research relevant to viticulture.
• GIP Bourgogne Vigne VinminorStrategic or Co-development PartnerPublic interest group supporting the development of Burgundy's wine and vine sector, collaborated on MOOC Open Wine University project.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Culinary Institute of America (CIA): Adjacent specialty food/wine institution offering wine certifications, beverage management, and food-business degrees in the US. Overlaps with IUVV's oenotourism and wine-business tracks, though CIA is broader in culinary scope.
• INSEEC Wine & Spirits Institute: Private French Grande École program offering wine/spirits MBAs and MScs in Bordeaux and Paris. INSEEC competes with IUVV/BSB's CIVS in the international fee-paying wine-business segment with stronger marketing budgets and English-first delivery.

Direct peers

• AgroSup Dijon: Co-delivery partner on the Mastère CCIV (international wine trade) and a fellow Dijon-based agricultural engineering grande école with adjacent food/vine programs; competes for the same Burgundy-region student pool.
• Institut des Sciences de la Vigne et du Vin (ISVV) - Bordeaux Sciences Agro: Direct French peer — ISVV at Bordeaux Sciences Agro offers the parallel national Diplôme National d'Oenologue and a similar portfolio of viticulture/oenology degrees in the Bordeaux region, competing for the same students and faculty as IUVV.
• Institut Agro Montpellier (formerly Montpellier SupAgro): Direct peer and co-delivery partner on the OIV MSc in Wine Management; Montpellier hosts the second major French wine science faculty with overlapping DNO, Master, and engineering programs in viticulture/oenology.
• Burgundy School of Business (BSB): Co-delivery partner on the CIVS Mastère Spécialisé (ranked 1st in France). BSB is a regionally focused business school whose wine/spirits specialization overlaps directly with IUVV's wine-commerce programs and shares the same Burgundy talent market.

Broad incumbents

• Wine & Spirit Education Trust (WSET): Global incumbent in wine education offering tiered certifications (Levels 1–4) across 70+ countries. WSET is the dominant English-language wine credential and competes with IUVV's DU programs for international learners, though its model is non-degree, commercial certification rather than academic degrees.
• UC Davis Department of Viticulture and Enology: Premier US viticulture/oenology program with research winery and large international student base. UC Davis is a leading global reference and competes for top international applicants, faculty talent, and research grants that would otherwise flow to French programs like IUVV.

Regional players

• Plumpton College: UK's principal wine school offering undergraduate and postgraduate viticulture/oenology degrees plus a teaching winery in Sussex. Comparable scale and degree-granting structure to IUVV, but focused on the English-language international market and English sparkling wine segment.
• Geisenheim University: Germany's flagship wine university in the Rheingau, combining viticulture, oenology, and wine business degrees. Geisenheim is a comparable specialized European wine institution with its own research winery and serves as IUVV's closest non-French reference point in continental Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/institut-jules-guyot

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IUVV • Institut Jules Guyot