The Irish Wildlife Trust

Name

The Irish Wildlife Trust

Legal name

The Irish Wildlife Trust

Website

https://iwt.ie

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Wildlife Conservation Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Wildlife Conservation & Species Protection (BPAGAGAB)

akta.pro secondary industries

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ), Wildlife, Biodiversity & Habitat Conservation Administration (BPAIAMAG), Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based) (THAAAFAF)

Keywords

• Wildlife conservation services
• Nature reserve management
• Biodiversity advocacy
• Citizen science programs
• Environmental education

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership subscriptions: The IWT generates revenue through membership subscriptions, with members receiving a membership pack and quarterly Irish Wildlife Magazine.
2. Donations and fundraising: One-off or monthly donations through iDonate platform; also accepts fundraising support and legacy donations.
3. E-commerce sales: Online shop selling books, cards, calendars, and merchandise (Total Boar and Not Guilty t-shirts).
4. Core funding from Irish Environmental Network and Heritage Council: The IWT receives core funding through the Irish Environmental Network (IEN), which is funded by the Department of Communication Climate Action and Environment, and direct funding from the Heritage Council.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

The Irish Wildlife Trust is a conservation charity that sells annual memberships, manages a network of nature reserves, runs citizen science and education programs, and advocates for biodiversity and environmental policy in Ireland. It also operates an e-commerce shop selling wildlife-themed merchandise and publishes the quarterly Irish Wildlife Magazine for its members.

Product overview

The Irish Wildlife Trust operates as a conservation charity offering a portfolio of non-profit programs rather than a commercial software product. Core offerings include membership with quarterly Irish Wildlife Magazine delivery, an e-shop selling wildlife merchandise, citizen science initiatives (People for Bees, National Reptile Survey), nature reserves management, education programs, and campaigns & policy advocacy. The organization also provides communication services including a newsletter, webinar series, and Species of the Week educational features. All offerings serve the charitable mission of biodiversity protection and public engagement with Irish wildlife rather than technology product objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Program Annual membership subscription providing members with a membership pack, quarterly Irish Wildlife Magazine delivery, and access to participate in local volunteer branch activities and events across Ireland.
• Irish Wildlife Magazine A quarterly publication delivered to members featuring articles about Irish wildlife, conservation stories, and nature photography.
• E-Shop Online store selling wildlife-themed merchandise including books, cards, calendars, and t-shirts (Total Boar and Not Guilty designs). Items are processed in Ireland and posted via An Post.
• Nature Reserves Management Management of a network of nature reserves across Ireland including Golshane Farm (Co. Meath), Lough Boora Nature Reserve (Co. Offaly), Newcastle Lake (Co. Meath), Port Ban (Co. Cork), and Shannon Callows (Co. Offaly).
• People for Bees Citizen science initiative focused on monitoring and protecting bee populations in Ireland, engaging the public in data collection and conservation efforts.
• National Reptile Survey Citizen science project engaging the public in recording and monitoring reptile populations across Ireland to gather data on distribution and conservation status.
• Wildlife Emergency Service Information and guidance service for members of the public dealing with injured or distressed wildlife, providing resources on what to do and listing animal rescue and veterinary providers.
• Education Programs Primary school and community level educational initiatives helping people discover and learn about Ireland's wildlife, including the Seeds of Inspiration program.
• Campaigns and Policy Advocacy Advocacy initiatives including the Fair Seas marine protection campaign, Hands Off Nature, and policy submissions to government on biodiversity and environmental legislation.
• Species of the Week Program Weekly educational feature highlighting different species of Irish wildlife (land mammals, sea mammals, birds, plants, insects) through detailed profiles shared via the IWT website and social media.
• IWT Newsletter Email newsletter providing regular updates on Irish wildlife issues, conservation news, campaigns, and upcoming events to subscribers.
• Webinar Series Online webinar programming featuring presentations on Irish wildlife topics, conservation efforts, and educational content for members and the public.

Quantifiable outcome

• Over 600,000 people signed petition defending EU nature laws

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• CoastwatchcoreStrategic or Co-development Partner · 2 September 2019Irish partner in an international MPA project coordinated by Seas at Risk. Co-hosted a conference on marine protection with Coastwatch in Trinity College Dublin.
• Irish Environmental Network (IEN)coreStrategic or Co-development PartnerThe IWT is a member of the Irish Environmental Network and through IEN receives core funding from the Department of Communication Climate Action and Environment. IEN coordinates environmental NGO collaboration on policy and funding matters.
• Irish Environmental PillarcoreStrategic or Co-development PartnerActive member of the Irish Environmental Pillar coalition, working on shared environmental advocacy goals.
• Sustainable Water Network Ireland (SWAN)coreStrategic or Co-development PartnerActive member of SWAN, collaborating on water quality advocacy and protection campaigns.
• Seas at RiskcoreStrategic or Co-development PartnerActive member of Seas at Risk European coalition working on marine protection and ocean conservation policy.
• European Environmental BureauminorStrategic or Co-development PartnerActive member of the European Environmental Bureau, engaging in EU-level environmental policy advocacy.
• Gaelic Woodland ProjectcoreStrategic or Co-development PartnerJoint advocacy partner calling for nationwide cherry laurel sales ban following National Biodiversity Data Centre risk assessment. Collaboration on invasive species policy.
• Irish Sea Network (ISN)coreStrategic or Co-development PartnerIWT is part of the Irish Sea Network along with SWAN and 11 other environmental organizations across Ireland and the UK, releasing reports on ecological considerations for marine spatial planning.
• Trees on the LandminorStrategic or Co-development PartnerCross-border initiative supplying native trees for distribution through IWT Laois Offaly branch community tree planting projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Woodland Trust (UK): UK-based charity focused on woodland conservation, managing over 1,000 sites and running large-scale tree planting. Adjacent in mission, member-based model, and reserve management, though geographically distinct from Ireland.

Direct peers

• An Taisce (The National Trust for Ireland): Ireland's oldest environmental charity, focused on built and natural heritage, advocacy, and conservation. Overlaps with IWT in policy advocacy, membership-based conservation, and education, though its remit extends to buildings and cultural heritage.
• BirdWatch Ireland: Ireland's largest bird conservation charity, also founded decades ago and focused on avian wildlife protection, citizen science (e.g., Bird Atlas), habitat reserves, and policy advocacy. Closest direct peer in mission, scale, and Irish geographic focus.

Broad incumbents

• Royal Society for the Protection of Birds (RSPB): Europe's largest wildlife conservation charity with 1M+ members, managing 200+ reserves and running major advocacy campaigns. Functions as a regional/UK peer with overlapping conservation, advocacy, and membership-driven business model.
• The Wildlife Trusts (UK): Umbrella body of 46 UK wildlife trusts managing over 2,500 nature reserves. Closest structural analogue to the IWT branch-and-reserve model, operating at much larger scale and serving as a useful benchmark for organizational development.
• Greenpeace Ireland: Irish arm of the global environmental campaign network, focused on advocacy and direct action on climate, oceans, and biodiversity. Competes with IWT for donor mindshare and public attention on overlapping campaigns.
• Fauna & Flora International (FFI): Long-established international conservation charity focused on species and habitat protection worldwide. Comparable as a larger, older conservation charity, though its geographic scope is far broader than IWT's Ireland-only focus.
• Friends of the Earth Ireland: Irish affiliate of the Friends of the Earth network, focused on environmental campaigning, policy advocacy, and community mobilization. Direct overlap with IWT on policy advocacy and grassroots engagement.

Others

• National Parks and Wildlife Service (NPWS): Irish government agency responsible for nature conservation, protected areas, and species protection. IWT engages NPWS as a policy counterpart and partner; comparable scope but a government entity rather than a charity.

Emerging players

• Bat Conservation Ireland: Specialist Irish conservation charity focused specifically on bat species, running citizen science schemes (e.g., All-Ireland Daubenton's Monitoring Programme), education, and policy work. Smaller and more narrowly focused than IWT, but similar Irish geographic remit and volunteer-driven model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Irishwildlife
• YouTubeyoutube.com/irishwildlifetrust
• Facebookfacebook.com/IrishWildlifeTrust
• LinkedInlinkedin.com/company/the-irish-wildlife-trust
• Instagraminstagram.com/irishwildlifetrust

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Irish Wildlife Trust