IZE Hotel Seminyak

What IZE Hotel Seminyak does

IZE Hotel Seminyak is a boutique hotel located on Jalan Kayu Aya in the heart of Seminyak, Bali's most fashionable district, operated and managed by Singapore-registered Lifestyle Retreats Pte. Ltd. The property targets young, sophisticated global travelers seeking stylish, design-led accommodation near Seminyak's nightlife, dining, and shopping venues (Ku De Ta, Potato Head, Seminyak Square). Its core offering is a 40–80 square meter room portfolio spanning five categories — Deluxe Room, Deluxe Jacuzzi, Deluxe Pool (with exclusive access to the 30-meter IZE Pool), Club Room, and Junior Suite — complemented by on-site dining at Meja Restaurant, the Seken jazz and cocktail bar, and a Rooftop Pool Bar.

The hotel runs on standard property management and booking infrastructure integrated with the Lifestyle Retreats central platform, including the PassionforLife loyalty program. Guest-facing technology is conventional hospitality — WiFi, flat-screen TVs, iPod docks, DVD players, and Nespresso machines — with no disclosed proprietary technology, AI/ML capabilities, or app. Ancillary facilities (Energ-IZE 24-hour gym, Activ-IZE meeting room, Connectivity corner) broaden the on-property experience beyond room rental.

IZE Seminyak operates a direct-to-consumer distribution model: bookings flow through its own website widget and the parent group's Lifestyle Retreats booking platform, supported by an active Instagram presence (@izeseminyakbali). Pricing is not publicly disclosed, but the property runs a yield-style advance-purchase discount (10% off at 30 days, 15% off at 60 days) and offers loyalty member perks through PassionforLife. Revenue is generated from room accommodation (across five tiers) and on-site food and beverage; no third-party investment, public listing, or enterprise client concentration was disclosed.

Name

IZE Hotel Seminyak

Legal name

Lifestyle Retreats Pte. Ltd.

Website

https://ize-seminyak.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

IZE Hotel Seminyak is a boutique hotel on Jalan Kayu Aya in Seminyak, Bali, offering five Scandinavian-inspired room categories plus dining and bar venues, targeting young, fashion-forward global travelers. It is operated by Lifestyle Retreats Pte. Ltd.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Full-Service Restaurants (722511)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industries

Boutique Inns (THAGAHAB), Hotel & Resort Restaurants (THAFACAH), Rooftop Bars & Beach/Pool Bars (THAFAEAJ), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Boutique hotel accommodation
• Hotel room rentals
• Hotel dining services
• Wellness gym facilities
• Hospitality loyalty program

Headquarters

HQ city

Seminyak

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Hotel Accommodation: Core revenue from room rentals across multiple accommodation tiers including Deluxe Rooms, Deluxe Jacuzzi Rooms, Deluxe Pool Rooms, Club Rooms, and Junior Suites. Room sizes range from 40sqm to 80sqm with varying amenities and exclusive features like private pool access.
2. Food and Beverage: Revenue from on-site dining at Meja Restaurant (Indonesian and Western cuisine serving breakfast, lunch, dinner) and Seken jazz and cocktail bar, plus the Rooftop Pool Bar serving cocktails and drinks.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

IZE Hotel Seminyak operates a boutique urban hotel in the heart of Seminyak, Bali, selling overnight accommodation across five room categories (Deluxe Room, Deluxe Jacuzzi, Deluxe Pool, Club Room, Junior Suite) ranging from 40sqm to 80sqm, alongside on-site food and beverage service at Meja Restaurant and Seken jazz and cocktail bar. The hotel also provides shared guest facilities including a Rooftop Pool Bar, Energ-IZE 24-hour gym, exclusive 30m IZE Pool for select guests, an Activ-IZE meeting room, and a Connectivity@IZE corner.

Product overview

IZE Seminyak is a modern urban hotel offering a unified accommodation portfolio of five distinct room and suite categories—Deluxe Room, Deluxe Jacuzzi, Deluxe Pool, Club Room, and Junior Suite—designed with Scandinavian-inspired interiors in the heart of Seminyak, Bali. The property pairs its room offerings with two dining venues: Meja Restaurant serving Indonesian and Western cuisine, and Seken, a jazz and cocktail bar. Facilities include a Rooftop Pool Bar, an exclusive 30m IZE Pool for Deluxe Pool guests, a 24-hour Energ-IZE gym, Activ-IZE meeting room, and Connectivity@IZE corner. The hotel targets young, savvy, global travelers seeking fashion-forward accommodations in Bali's most fashionable district.

Differentiator

Problem solved

Functional benefit

Products and services

• Deluxe Room A 40sqm urban retreat room with Scandinavian-style design and simplicity, featuring a day-bed, rainforest shower, flat-screen TV, and small balcony, for guests seeking comfort after shopping, sightseeing, or nightlife in Seminyak.
• Deluxe Jacuzzi
• Deluxe Pool
• Club Room
• Junior Suite
• Meja Restaurant
• Seken Jazz and Cocktail Bar
• Rooftop Pool Bar
• Energ-IZE Gym
• Activ-IZE Meeting Room

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lifestyle RetreatscoreStrategic or Co-development PartnerIZE Seminyak is operated and managed by Lifestyle Retreats Pte. Ltd., a hospitality company managing a portfolio of hotels, resorts, and villas across Bali (Indonesia), Portugal, Cambodia, and Spain. The partnership provides brand backing, centralized booking systems, loyalty program (PassionforLife), and cross-property marketing. IZE is one of the brand properties alongside The Balé, The Santai, The Samata, and various villa properties.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Hotel Tugu Bali: Independent boutique hotel in Canggu, Bali with a strong cultural-artistic positioning. Comparable independent boutique format targeting design-oriented travelers in Bali, though differentiated by its heritage-art focus rather than Scandinavian modernism.
• COMO Uma Ubud: Comparable boutique design hotel in Bali's Ubud district, targeting similar upscale international leisure travelers. Regional peer offering useful comp for Bali boutique hotel operating economics, though located in a different micro-market.
• Capella Ubud: Ultra-luxury boutique resort in Bali's Ubud region. Comparable Bali-based luxury boutique offering with similar intimate scale and experiential positioning, though at a higher price tier.

Direct peers

• The Balé Nusa Dua: Fellow Lifestyle Retreats property in Bali, providing shared brand infrastructure, loyalty program, and central booking platform. Direct peer at the same parent-operator level, with cross-property guest flow and shared GTM.
• Alila Seminyak: Luxury boutique beachfront hotel in Seminyak operating at a premium price tier. Direct competitor for the design-savvy, experience-driven international traveler that IZE Seminyak targets.
• Katamama Bali: Design-led boutique hotel near Potato Head in Seminyak, also part of the PTT Family (parent of Potato Head). Direct competitor in the design-conscious, Balinese-modern boutique segment targeting similar global millennials and Gen Z luxury travelers.
• The Legian Seminyak: Established luxury boutique hotel on Seminyak Beach, comparable in size and service level. Direct peer competing for upscale international leisure travelers in the same beachside setting.
• IZE Canggu: Sister property under the same IZE brand and Lifestyle Retreats operator in Bali. Direct peer operating the same Scandinavian-inspired boutique hotel concept, targeting overlapping young, sophisticated global travelers in a different Bali micro-market (Canggu).
• Potato Head Suites: Boutique lifestyle hotel in Seminyak targeting the same young, design-conscious, global traveler demographic. Closest direct competitor in the district with comparable F&B-led positioning and DJ/cultural programming.

Broad incumbents

• W Bali Seminyak: Marriott's flagship lifestyle luxury hotel in Seminyak, part of a global brand portfolio. Broadly incumbent in the same micro-market with overlapping design-led positioning for younger luxury travelers, but operates at much larger scale under a global chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/izeseminyakbali
• LinkedInlinkedin.com/company/ize-seminyak

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IZE Hotel Seminyak