JARDINERIE DUPOIRIER

What JARDINERIE DUPOIRIER does

JARDINERIE DUPOIRIER is a privately held, family-owned French specialty retailer founded in 1973 and headquartered in Libourne, Gironde, near Bordeaux. The company operates an 8,000 m² physical store combining a garden center (jardinerie), animalerie, plant nursery (pépinière), home décor department, herboristerie, fine-food epicerie branded Table des Producteurs, and an on-site restaurant called Roses Garden. The capital structure is a SAS (Société par Actions Simplifiée) with declared capital of €1,311,500 under SIREN 421 570 573, and the business appears to remain under family control with no identified institutional investors or parent company.

The product range spans seeds, bulbs, and live plants; garden tools (including the Gardena combi-system); outdoor furniture; BBQs and planchas (Weber, Eno); pizza ovens (Ooni, Cozze); pet food and supplies (Royal Canin, Purina Pro Plan, Edgard & Cooper, Natura Diet, Primordial); specialized mosquito control (Biogents, Mosquito Magnet); candles and home fragrance; home décor and gifts; herbalist products; regional fine foods; and books. The Teragile line is the company's own-label garden care brand. Distribution operates through the Libourne storefront and a complementary e-commerce site shipping across Metropolitan France and some neighboring European countries, with in-store pickup, third-party logistics via DPD and GLS, and a free-shipping threshold of €49.

Revenue is generated almost exclusively through one-time retail product sales, with pricing ranging from low-single-digit euro items (small candles, seeds) to premium outdoor equipment priced above €500. Payment options include PayPlug, PayPal, and Systempay/Banque Populaire, with 3x/4x installment plans available via PayPal. The customer base is purely B2C, segmented into general individual consumers and gift shoppers, with no enterprise or B2B accounts. Marketing is conducted through the e-commerce site, a Brevo newsletter, King-Avis customer reviews (4.5/5 across 2,749 reviews), a blog, and Google Ads/Meta Pixel paid acquisition.

Name

JARDINERIE DUPOIRIER

Legal name

JARDINERIE DUPOIRIER

Website

https://jardineries-dupoirier.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

JARDINERIE DUPOIRIER is a family-owned French garden center, pet store, and home décor retailer founded in 1973 in Libourne, Gironde, operating an 8,000 m² showroom plus nationwide e-commerce, an on-site restaurant, and a regional fine-food epicerie serving individual consumers across Metropolitan France.

Ownership category

akta.pro rank

Product category

Garden Center / Specialty Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro industry

PRIMARYCRAIAIAC

Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYCRAIAIAL

Pest Control & Animal Deterrents Retail (Garden/Outdoor Use)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

SECONDARYCRAIAIAA

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

Keywords

• Garden center retail
• Plant nursery
• Pet supplies
• Outdoor furniture
• Home decor

Headquarters

HQ city

Libourne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated from selling garden products (plants, seeds, tools, fertilizers), pet supplies (food, accessories), home décor (candles, furniture), and fine foods (epicerie). Products are sold both in-store and via e-commerce with shipping across Metropolitan France.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

JARDINERIE DUPOIRIER is a specialty garden retailer operating an 8000m2 jardinerie, plant nursery, animalerie (pet store), home-decor boutique, herboristerie and fine-food epicerie under one roof in Libourne, Gironde. It sells seeds, bulbs and live plants, garden tools and accessories, outdoor furniture, BBQs/planchas and pizza ovens, pet food and supplies, mosquito-control traps, candles, home decor, herbalist products and regional gourmet foods, supplemented by an on-site restaurant (Roses Garden). The same assortment is also sold via its e-commerce website with home delivery across Metropolitan France and in-store pickup.

Product overview

JARDINERIE DUPOIRIER is a traditional garden center (jardinerie) and pet store (animalerie) operating from Libourne, near Bordeaux in Gironde, France. Founded in 1973, the company has been serving customers for over 49 years across 8000m2 of retail space. The business operates a brick-and-mortar store with a comprehensive e-commerce platform. Its product portfolio is organized into distinct departments: Plants, Seeds & Bulbs (featuring the Teragile own-brand), Garden Tools & Accessories (including Gardena combi-system), Outdoor Furniture & BBQs (Ooni pizza ovens, Weber, Eno), Pet Supplies (Natura Diet, Primordial, Royal Canin pet foods), Specialized Mosquito Control Products (Biogents, Mosquito Magnet), Candles & Home Fragrance (J-Line, Kaemingk), Home Decor & Gifts, Herbalist Products (Bach flowers, incense, essential oils), Fine Grocery (Table des Producteurs regional foods), Books & Calendars, and an on-site Restaurant (Roses Garden). The company ships products across Metropolitan France and certain neighboring European countries.

Differentiator

Problem solved

Functional benefit

Brands

• Table des Producteurs: An on-site epicerie offering regional South-West products including meats, fish, alcohols, pasta, cakes, and other local gourmet specialties.
• Roses Garden
• Teragile

Products and services

• Seeds, Bulbs and Plants (Graines, bulbes et plantes)

Quantifiable outcome

• Customer satisfaction rating of 4.5/5 based on 2749 reviews

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Four partnerships are on record, tiered minor.

• DPDminorOthersParcel delivery service used for shipping orders to customers throughout Metropolitan France.
• GLSminorOthersParcel delivery service used for shipping orders to customers, including GLS pickup points.
• Roses Garden RestaurantminorStrategic or Co-development PartnerOn-site restaurant within the Libourne jardinerie location, operated by Angelo and Julien. Offers Mediterranean and Basque-influenced cuisine using local products.
• Table des ProducteursminorStrategic or Co-development PartnerFine food/epicerie section featuring local products from Nouvelle-Aquitaine: meats, fish, alcohol, pasta, cakes, and other regional specialties.

Scale indicators5 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Leroy Merlin: France's leading DIY retailer (Adeo group) with a sizeable garden, outdoor, and BBQ range. Broad incumbent that overlaps with JARDINERIE DUPOIRIER on garden tools, outdoor furniture, and BBQ categories, but its core proposition is home improvement rather than specialist gardening.
• Mr.Bricolage: French independent-franchise hardware and home-improvement chain that competes for DIY and garden-tool share. Comparable on garden accessories and tools but does not specialise in plants, pet, or fine-food categories.
• Brico Dépôt: Large French DIY and home-improvement retailer (Kingfisher group) stocking garden equipment, outdoor tools, and seasonal products. Overlaps with JARDINERIE DUPOIRIER's tools and outdoor categories, but its broader portfolio is not specialist gardening.

Direct peers

• Delbard: Historic French garden-centre chain specialising in plants, garden tools, and outdoor living products. Direct comparable in assortment and customer profile to JARDINERIE DUPOIRIER, with a smaller store footprint than Truffaut or Jardiland.
• Botanic: French garden-centre chain with positioning in organic, plant-based, and eco-responsible gardening. Comparable assortment in plants, garden care, and home décor, serving a similar B2C audience across France.
• Gamm Vert: Cooperative-affiliated network of French agricultural and garden retail stores. Competes with JARDINERIE DUPOIRIER on plants, fertilizers, garden equipment, and pet supplies for both rural and suburban gardeners, with a comparable multi-category merchandising model.
• Truffaut: Largest French specialist garden-centre chain operating a multi-store network across France. Directly comparable to JARDINERIE DUPOIRIER on core product (plants, garden tools, outdoor living) and customer (B2C gardeners), but at materially larger national scale.
• Jardiland: Major French garden-centre chain present across metropolitan France with similar plants, pet, and home-decor categories. Closest direct competitor in assortment and customer base to JARDINERIE DUPOIRIER; majority-owned by InVivo group.

Regional players

• VillaVerde: Italian garden-centre chain operating multiple physical locations across Italy. Highly comparable in assortment and customer model, but operates in a different geography (Italy vs. France), making it a regional rather than direct competitor.
• Dobbies Garden Centres: UK's largest garden-centre chain with broad plants, outdoor living, and home categories. Operates a similar multi-category destination model to JARDINERIE DUPOIRIER, but in a different geography (United Kingdom vs. France).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jardinerie-dupoirier

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JARDINERIE DUPOIRIER