Izzard
Izzard Design is a founder-led Auckland-based interior design studio specializing in hospitality, commercial, retail, and residential projects across New Zealand and Australia, with a portfolio of 300+ venues and a strong focus on food and beverage experiences.
- Company typePrivate
- Founded-
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Izzard does
Izzard Design is a privately held, founder-led interior design studio headquartered at 88 College Hill, Freemans Bay, Auckland, New Zealand. Founded by Paul Izzard, a designer with more than 20 years of international experience including prior tenure at the UK-based ABA design firm and work on the Auckland Hilton, the studio operates with a small named team of approximately 10 designers, procurement specialists, and support staff. The firm has built a portfolio of over 300 hospitality venues across New Zealand and, more recently, Australia, spanning restaurants, bars, hotels, food precincts, premium retail environments, commercial offices, and select residential projects. Its client base includes recognized NZ hospitality and retail brands such as Novotel Auckland Airport, Craggy Range, Partridge Jewellers, Azabu, Baduzzi, Gerome, and Auckland Fish Market, alongside precinct-scale commissions like the Harbour Eats food hall at Commercial Bay.
The studio's core products are project-based interior design services delivered through a defined seven-stage methodology: Research + Immersion, Conceptual Design, Preliminary Design, Design & Development, Detailed Design & Documentation, Construction Observation, and Styling & FF&E Implementation. Service lines are organized into commercial interior design, hospitality interior design, residential interior design, and commercial kitchen consultation, with hospitality as the primary vertical by project count and reputation. The studio does not operate any software product, API, or proprietary technology platform; its intellectual property is embodied in its design process, project portfolio, and the founder's reputation. Marketing is portfolio-led via the company website, Instagram, Facebook, and editorial features in outlets such as The Local Project, M2 Magazine, and The Spinoff, with award-circuit participation (Best Design Awards, Interior Awards, Eat Drink Design Awards, Metro Restaurant of the Year) functioning as a primary credibility channel.
Izzard generates revenue through professional services fees on bespoke design commissions. Pricing is not publicly disclosed and is structured per project based on scope, scale, and complexity. The go-to-market motion is sales-led and reputation-driven, with projects acquired through referrals, industry recognition, and editorial exposure rather than outbound sales. The company is wholly owned by its founder, with no external institutional investors, subsidiaries, or parent company identified. Geographic reach is concentrated in New Zealand's main centres (Auckland, Wellington, Queenstown, Christchurch, Havelock North) with a recently disclosed presence in Melbourne, Australia. The studio has accumulated a sustained record of regional industry awards from 2012 through 2025, including three Gold Awards at Best Design Awards 2022 for The Shy Guy, the Gold Pin at Best Design Awards 2017 for Gerome, and Metro Restaurant of the Year 2017/2018 for Cassia.
Izzard firmographics
Firmographics- Name
- Izzard
- Legal name
- Izzard Design
- Website
- https://izzard.co.nz
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Izzard Design is a founder-led Auckland-based interior design studio specializing in hospitality, commercial, retail, and residential projects across New Zealand and Australia, with a portfolio of 300+ venues and a strong focus on food and beverage experiences.
- Ownership category
- akta.pro rank
Where Izzard is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Izzard business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations
Revenue model
- Interior Design Services: Project-based interior design services for hospitality venues, commercial spaces, offices, retail, hotels, and residential properties. The studio provides end-to-end services from concept through to project completion including design development, documentation, construction observation, and styling/FF&E implementation.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Izzard product offering
Product offeringCore offering
Izzard is an Auckland-based interior design studio providing design services for hospitality, commercial, and residential projects. The studio operates with approximately 10 staff under founder Paul Izzard and delivers project-based interior design work to clients in the New Zealand market.
Product overview
Izzard Design is an interior design studio based in Auckland, New Zealand, offering a comprehensive suite of design services across commercial, hospitality, and residential sectors. The core offerings include Commercial Interior Design, Hospitality Interior Design, Residential Interior Design, and Commercial Kitchen Consultation. The studio's approach follows a defined methodology: Research + Immersion, Conceptual Design, Preliminary Design, Design & Development, Detailed Design & Documentation, Construction Observation, and Styling & FF&E Implementation. The studio's portfolio is organized into project categories spanning bar venues (Quinn Bar, Bar Non Solo, South Studio), restaurant venues (Movida, Cāntīng, Farina, Gerome, Craggy Range), hotel venues (Novotel, Churchill), retail spaces (Partridge Jewellers, Azabu, Baduzzi), office spaces (Auckland City Office), precinct-scale developments (Harbour Eats, Goodside, Willis Lane, Auckland Fish Market), and residential projects. The studio has a strong focus on food and beverage experiences, with particular expertise in hospitality design.
Differentiator
Problem solved
Functional benefit
Products and services
- Hospitality Interior Design Interior design services for hospitality venues including hotels, restaurants, bars, and related spaces, delivered to hospitality operators and venue owners in New Zealand.
- Commercial Interior Design Interior design services for commercial spaces such as offices, retail environments, and other commercial properties, delivered to property developers, tenants, and corporate occupiers.
- Residential Interior Design Interior design services for private residences and apartments, delivered to homeowners seeking professional design of their homes.
Quantifiable outcome
- 300+ hospitality venues completed
- +2 more outcomes
Companies that use Izzard
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles1 record
Izzard technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Izzard partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Complete ConstructioncoreComplete Construction executed the build for Quinn Bar project. Izzard Design credited Complete Construction for their sharp execution and attention to detail on the award-winning project.
- Ignite ArchitectscoreIgnite Architects collaborated with Izzard Design on the Pavilion Bar & Kitchens project in Queenstown. Izzard handled interior design while Ignite Architects provided architectural services for the comprehensive hospitality experience.
- AvroKOcoreInternational hospitality design firm AvroKO partnered with Izzard Design for the Commercial Bay Harbour Eats project. The combined team brought experience from projects across New Zealand, America, Europe and Asia to deliver a 700-seat world-class food precinct.
- Chef Sean ConnollyminorChef Sean Connolly collaborated with Izzard Design on Pavilion Bar & Kitchens, bringing culinary expertise to the hospitality design partnership.
- Executive Chef Elie AssafminorExecutive Chef Elie Assaf led the kitchen at Milenta, with Izzard Design providing interior design services for the South American inspired venue.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Izzard competitors and assessment
Company assessmentDirect peers
- AvroKO: New York-based hospitality design firm known for restaurants, hotels, and food halls. Direct peer in specialty hospitality interior design and existing collaborator with Izzard on the Commercial Bay Harbour Eats precinct.
- Ignite Architects: New Zealand architecture and interiors firm that has partnered with Izzard on the Pavilion Bar & Kitchens hospitality project in Queenstown. Comparable boutique-scale NZ design counterpart delivering hospitality projects.
- Studio Y: New Zealand interior design practice with comparable scale and hospitality focus. Direct local competitor for hospitality, restaurant, and commercial interior design mandates in NZ.
- Yabu Pushelberg: Toronto-founded global hospitality, retail, and residential interior design studio. Comparable as a high-end boutique design firm that has scaled internationally and competes for premium hotel and F&B work.
- Bates Smart: Australian architecture and interior design firm with a strong hospitality and hotel portfolio. Comparable trans-Tasman peer competing for premium hospitality interiors in the Australasian market.
Broad incumbents
- Rockwell Group: New York-based architecture and design firm with deep hospitality, restaurant, and entertainment venue portfolio. Comparable as a high-profile hospitality design practice with broader typology reach.
- Hirsch Bedner Associates (HBA): Global hospitality interior design specialist behind many luxury hotel projects worldwide. Comparable as a hospitality-focused design firm operating at much larger scale and competing for international hotel commissions.
Regional players
- Warren and Mahoney: Major NZ architecture and interior design firm with broad practice across commercial, hospitality, and urban design. Comparable as a leading NZ design firm that competes for hospitality and precinct-scale commissions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Izzard social profiles
Digital presenceIzzard financial estimates
Financial estimateRevenue estimate
Valuation estimate
Izzard leadership team
Management profileNumber of profiles
Profiles1 record
Izzard funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Izzard M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Izzard
What does Izzard do?
Izzard is an Auckland-based interior design studio providing design services for hospitality, commercial, and residential projects. The studio operates with approximately 10 staff under founder Paul Izzard and delivers project-based interior design work to clients in the New Zealand market.
Is Izzard a public or private company?
Izzard is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Izzard founded?
Izzard was founded in -1. It employs 1 to 10 people.
Where is Izzard based?
Izzard is headquartered in Auckland, New Zealand, in the Oceania region.
How does Izzard make money?
One revenue line is on record: interior Design Services.
Who are Izzard's main competitors?
Direct peers on record are AvroKO, Ignite Architects, Studio Y, Yabu Pushelberg and Bates Smart. Broad incumbents are Rockwell Group and Hirsch Bedner Associates (HBA). Warren and Mahoney is listed as a regional player.
Does Izzard have an API?
No public API is recorded for Izzard.