Jackson Academy

What Jackson Academy does

Jackson Academy is a private, nonprofit, independent college preparatory day school founded in 1959 in Jackson, Mississippi, operating on a 38-acre campus in the Sheffield Drive neighborhood. It serves approximately 1,200 students across four divisions — Preschool (K2-Kindergarten), Lower School (1st-5th), Middle School (6th-8th), and Upper School (9th-12th) — with more than 200 faculty and staff. Core academic delivery spans standard college-preparatory curriculum augmented by AP courses, dual enrollment through Belhaven University, ACT preparation, and college counseling delivered via the SCOIR platform.

The school's core technology infrastructure is its Apple One-to-One iLearn program, established through the 2012 21st Century Learning Initiative with Apple, which assigns a device to every student. Supporting platforms include the onCampus SIS/LMS, Follett Destiny library catalog, Blackbaud tuition management, TurnItIn academic integrity software, MySchoolBucks cafeteria payments, Diamond Mind payment processing, and a wide suite of research databases (EBSCOhost, GaleNet, Britannica, JSTOR, Noodle Tools, Salem Press, BrainPop, MISBO Digital Library). A 30,000 sq ft Performing Arts Center with an 800-seat hall and Blackbox Theatre, along with resurfaced Raider Field, anchor the athletics, fine arts, and performing arts programs.

The business model is tuition-driven and recurring annual, supplemented by 50+ summer camps, an after-school program, Campus Store sales (uniforms and spirit wear), Raider Network streaming, fundraising through the Alumni Association and Jackson Academy Association (JAA) parent organization, and tuition assistance to widen the addressable family base. Distribution is direct-to-consumer via campus tours, an application-and-screening admission process, discovery days, and community word-of-mouth; the marketing mix combines a website, organic social (Facebook, Instagram, YouTube, X), the weekly Tuesday Raider newsletter, the True Blue alumni magazine, and event-driven engagement. The institution holds triple accreditation (Cognia/AdvancEd, SAIS, MAIS), AP School Honor Roll recognition, and consecutive Best Place to Work designations from The Clarion Ledger's Best of Mississippi poll.

Name

Jackson Academy

Legal name

Jackson Academy

Website

https://jacksonacademy.org

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

101–250 employees

Short description

Jackson Academy is a private, nonprofit K2-12th grade independent college preparatory day school in Jackson, Mississippi, serving approximately 1,200 students with 200+ faculty on a 38-acre campus through tuition-driven recurring revenue supplemented by summer camps, retail, and fundraising.

Ownership category

akta.pro rank

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Jackson Academy generates revenue primarily through tuition charges for K2-12th grade education, including consolidated fees. The school also offers tuition assistance and financial aid programs. Additional revenue streams include summer camps, after-school programs, campus store sales (spirit wear), and fundraising/donations through the Alumni Association and JAA parent organization.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Jackson Academy is a private, independent, nonprofit K2 through 12th grade college preparatory day school in Jackson, Mississippi. It delivers a four-division academic program (Preschool, Lower School, Middle School, Upper School) enriched by AP courses, dual enrollment through Belhaven University, comprehensive arts, competitive athletics, summer camps, after-school care, college counseling, and Apple 1:1 technology integration through its iLearn program.

Product overview

Jackson Academy is a private K2-12th grade independent college preparatory day school offering a comprehensive educational program across four divisions: Preschool (K2-Kindergarten), Lower School (1st-5th Grade), Middle School (6th-8th Grade), and Upper School (9th-12th Grade). The school operates as a single unified educational institution with integrated programs and services including the iLearn Technology Program (Apple One-to-One school), state-of-the-art Libraries with digital research resources, the Academic Success Center for instructional support, and college counseling services. Supplementary offerings include Summer Camps (50+ camps across academics, STEM, arts, athletics), After School Program, Raider Network streaming service, Tuesday Raider newsletter, Campus Store, and faith-based programs including Faith in Action and SOAR Outdoor Program. The Performing Arts Center houses arts programs including band, choral, theater, and visual arts.

Differentiator

Problem solved

Functional benefit

Brands

• Raiders: The athletic mascot and brand for Jackson Academy teams and programs
• True Blue
• iLearn
• SOAR Outdoor Program

Products and services

• Preschool Program (K2-Kindergarten)

Quantifiable outcome

• Nearly $10 million in scholarship offers to students
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ApplecoreStrategic or Co-development Partner · 1 January 2012Jackson Academy achieved Apple One-to-One school status through the 21st Century Learning Initiative, providing each student with an Apple device. This partnership transformed JA into a digital learning environment, positioning the school at the forefront of technology integration for 21st century skills including creativity, critical thinking, problem solving, communication, and collaboration.
• Belhaven UniversitycoreStrategic or Co-development PartnerJA partners with Belhaven University for Dual Enrollment course offerings, allowing Upper School students to earn college credits while in high school. JA coordinates enrollment and records for these dual enrollment courses.
• Cognia/AdvancEdcoreOthersJackson Academy is accredited by Cognia/AdvancEd, demonstrating the school meets high standards for educational quality and continuous improvement.
• SAIS (Southern Association of Independent Schools)coreOthersJA is accredited by SAIS and recognized as one of the most exceptional school environments in the Midsouth Association of Independent Schools.
• MAIS (Mississippi Association of Independent Schools)coreOthersJA is accredited by MAIS and participates in MAIS athletic conferences and competitions. Raiders compete in MAIS athletics with championship teams.
• Jackson Academy Athletic Booster ClubcoreStrategic or Co-development PartnerThe JAA partnered with the Athletic Booster Club to contribute over $300,000 together to the resurfacing of Raider Field. This athletic facility is used by many students across various sports programs.
• Bricks 4 KidzminorChannel Partner/ Reseller/ DistributorBricks 4 Kidz partners with JA to provide LEGO Engineering camp programming at Jackson Academy, offering amusement park-themed S.T.E.A.M. adventures for elementary students.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Presbyterian Christian School: Private PK–12 Christian college-preparatory school in Jackson, MS — comparable in size, structure, and Jackson-metro target market to Jackson Academy, with similar MAIS-affiliated athletic participation.
• St. Andrew's Episcopal School: Private K–12 day school in nearby Ridgeland, MS serving Jackson-metro families with a college-preparatory curriculum and similar extracurricular and athletic programs to Jackson Academy.
• Brandon Academy: Private PK3–12 college preparatory school in Brandon, MS, a Jackson suburb — serving the same metropolitan family base with comparable K–12 curriculum, athletics, and tuition-driven economics.
• Madison-Ridgeland Academy: Private K3–12 college preparatory school in Madison, MS, drawing from the same affluent Jackson-metro feeder market as Jackson Academy with overlapping academic and athletic positioning.
• Jackson Preparatory School: Private K3–12 college preparatory day school in Jackson, MS — the closest direct local competitor to Jackson Academy, serving a similar Jackson-metro family segment with a comparable college-prep curriculum and athletic offerings.
• Pillow Academy: Private K3–12 college preparatory school in Greenwood, MS — another MAIS-affiliated Mississippi independent school operating a similar tuition-based, college-prep nonprofit model targeting Mississippi families.
• Brookhaven Academy: Private K3–12 college preparatory school in Brookhaven, MS — a MAIS-accredited independent school operating with a similar tuition-based nonprofit model and college-prep mission to Jackson Academy.

Regional players

• Memphis University School: Larger private K–12 college preparatory day school in Memphis, TN — operates a similar college-prep nonprofit model in the broader Midsouth region but serves a separate metropolitan market from Jackson Academy.
• McCallie School: Private college-preparatory day and boarding school for boys in Chattanooga, TN — comparable in academic rigor, athletic prominence, and nonprofit tuition model but draws primarily from a different regional market.
• Baylor School: Private college-preparatory day and boarding school in Chattanooga, TN — comparable in structure (K–12 day, AP curriculum, strong athletics) and Midsouth regional positioning, though serving a separate metropolitan market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jackson_academy
• YouTubeyoutube.com/jacksonacademy
• Facebookfacebook.com/JacksonAcademy
• Instagraminstagram.com/jackson_academy
• LinkedInlinkedin.com/school/jackson-academy

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson Academy