Jacksons Nurseries

What Jacksons Nurseries does

Jacksons Nurseries is a traditional family-run plants nursery established around 1960 in Stoke-on-Trent, Staffordshire, UK, operating under the legal entity Jacksons Nurseries UK Ltd as a private, family-controlled business with approximately 15 employees. The company functions as both an online plant retailer and a physical garden centre, growing the majority of its plants on its North Staffordshire site at Thorney Edge Road, Bagnall. It also operates an on-site tea room and farm shop open seven days a week, monetising site traffic beyond plant sales.

The core catalogue is broad and depth-led, covering alpines, azaleas, bamboo, bare root plants, climbers, conifers, ferns, fruit bushes and trees, grasses, heathers, herbs, Japanese maples, perennials, rhododendrons, roses, shrubs, topiary, hedging, and trees — including mature specimen trees established for over 60 years — alongside flower bulbs, garden care products (compost, bark, mulches, fertilisers, pest and weed control, plant support, lawn care), hand tools, cutting tools, gloves, accessories, and gift cards. Distribution is omnichannel: an e-commerce storefront with mainland UK delivery (free over £400) and click-and-collect, a physical garden centre, and dedicated trade/wholesale accounts for professional landscapers, garden designers, schools, local authorities, civil engineers, and developers.

Revenue is generated through four streams — direct-to-consumer online plant sales, physical garden centre retail, on-site tea room and farm shop, and trade/wholesale accounts — under a unit-pricing model with example price points from £1.99 (wildflower seeds) to £13.99 (rose plants). No revenue, funding, M&A, patents, certifications, or management team details are disclosed; delivery is restricted from Northern Ireland, the Scottish Highlands, the Isle of Wight, the Isles of Scilly, and the Channel Islands. The company operates without external investors and presents as a stable, founder-controlled UK SME.

Name

Jacksons Nurseries

Legal name

Jacksons Nurseries UK Ltd

Website

https://jacksonsnurseries.co.uk

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Jacksons Nurseries is a family-run UK plant nursery in Staffordshire, founded around 1960, selling home-grown plants, garden products, and tools online, through its on-site garden centre, and via trade/wholesale accounts to landscapers, institutions, and amateur gardeners.

Ownership category

akta.pro rank

Product category

Plant Nursery / Garden Centre Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Nursery and Floriculture Production (11142)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

Keywords

• Online plant nursery
• Garden centre retail
• Ornamental plant supply
• Trade plant wholesale
• Garden care products

Headquarters

HQ city

Stoke-on-Trent

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Online Plant Sales: Direct-to-consumer online sales of plants including alpines, azaleas, bamboo, bare root plants, climbers, conifers, ferns, fruit trees, grasses, heathers, herb plants, Japanese maple trees, perennials, roses, shrubs, topiary and trees. Also hedging plants, garden care products, tools, and flower bulbs.
2. Garden Centre Retail: Physical garden centre sales at their Staffordshire location offering quality plants and garden products, open 7 days a week.
3. Tea Room and Farm Shop: On-site tea room serving homemade hot and cold food and cake, and farm shop selling locally sourced food and home baking.
4. Trade/Wholesale Accounts: Trade and wholesale accounts for professional landscapers, garden designers, schools, and local authorities purchasing plants in volume.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Jacksons Nurseries is a UK plant nursery that grows and sells an extensive range of live plants (roses, shrubs, trees, hedging, perennials, alpines, fruit trees, mature trees, topiary, and flower bulbs) direct to home gardeners through its e-commerce website and physical Staffordshire garden centre. The business also sells complementary garden care products (compost, bark, mulches, fertilisers, pest/weed control) and tools, operates on-site tea room and farm shop amenities, and runs trade/wholesale accounts for professional landscaping buyers.

Product overview

Jacksons Nurseries is a traditional, family-run UK plant nursery based in Stoke-on-Trent, Staffordshire, offering an extensive range of plants and garden products. The company operates as both an online retailer and a physical garden centre, selling live plants including alpines, azaleas, bamboo, bare root plants, climbers, conifers, ferns, fruit bushes, fruit trees, grasses, heathers, herbs, Japanese maples, perennials, rhododendrons, roses, shrubs, topiary, trees (including mature trees 60+ years old), and hedging plants. Additional offerings include flower bulbs, garden care products (compost, bark, mulches, fertilisers, pest control, weed control, plant support, lawn care), hand tools, cutting tools, gloves, accessories, gift cards, and click-and-collect services. The nursery grows most plants on site and delivers to mainland UK addresses, serving amateur gardeners, garden designers, professional landscapers, schools, and local authorities. On-site amenities include a garden centre, tea room, and farm shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Plants (Roses, Shrubs, Trees, Hedging, Alpines, Fruit, Perennials, Ferns, Bamboo, Conifers, Topiary, Flower Bulbs) Extensive range of live plants (alpines, azaleas, bamboo, bare root, climbers, conifers, ferns, fruit bushes, fruit trees, grasses, heathers, herbs, Japanese maples, perennials, rhododendrons, roses, shrubs, topiary, ornamental and mature 60+ year trees, hedging, and flower bulbs) grown largely on site and categorised by type, growing conditions, purpose, location, and season. Sold to amateur gardeners, trade buyers (landscapers, designers), schools, local authorities, civil engineers, and developers.
• Garden Care Products Soil amendments and plant care consumables including compost, bark and mulches, fertilisers and feed, pest control, weed control, plant support (stakes, ties, structures), and lawn seed and care products for amateur and trade buyers.
• Garden Tools and Accessories Garden hand tools (trowels, forks, hand forks), cutting tools (secateurs, pruners), gardening gloves, and miscellaneous garden tool accessories for home gardeners.
• Physical Garden Centre Brick-and-mortar garden centre at the Staffordshire nursery site offering the full plant and garden product range to walk-in customers, with on-site tea room and farm shop amenities.
• Tea Room On-site tea room at the garden centre serving homemade hot and cold food and cake to walk-in visitors.
• Farm Shop On-site farm shop at the Staffordshire nursery selling locally sourced food and home baking to walk-in customers.
• Trade/Wholesale Accounts Dedicated trade/wholesale account programme supplying plants in volume to professional landscapers, garden designers, schools, local authorities, civil engineers, developers, and builders purchasing for projects, with available volume pricing and delivery to site.
• Click & Collect Online ordering with in-store pickup at the Staffordshire nursery for customers who prefer to collect rather than have plants delivered.
• Gift Cards Digital gift cards / vouchers redeemable against plants and garden products via the e-commerce site or in the garden centre.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Suttons: UK seeds and plants retailer with a long heritage, supplying gardeners via online and catalogue channels. Comparable to Jackons on DTC plant/seed sales and serving amateur UK gardeners.
• Crocus: Large UK online plant nursery offering an extensive range of plants, garden products, and design tools. Highly comparable as a DTC online plant specialist competing for the same UK consumer and professional gardener customers.
• Burncoose Nurseries: Family-run South West England nursery offering an extensive range of ornamental and rare plants online and on-site. Closely comparable as a multi-channel, on-site growing independent plant nursery serving enthusiasts and trade.
• Thompson & Morgan: Long-established UK mail-order and online plant and seed retailer selling a broad range of live plants and gardening products. Directly comparable to Jackons on online plant retail and wide assortment across categories.
• Ashridge Trees: UK online nursery specialising in hedging plants, trees, and fruit stock supplied to both retail and trade customers. Highly comparable to Jackons on hedging range, tree categories, and trade/wholesale accounts.
• Hayloft Plants: UK-based online plant nursery specialising in rare and unusual perennials, grasses, and shrubs sold direct to consumers. Comparable to Jackons on plant variety breadth and DTC focus on the enthusiast gardener segment.

Broad incumbents

• Hillier Garden Centres: Established UK garden centre chain with a strong heritage nursery and tree-growing background. Comparable to Jackons on plant retail and growing heritage, but operates at much larger scale across multiple sites.
• Notcutts Garden Centres: Long-running UK garden centre chain selling plants, garden products, and home goods across multiple locations. Comparable to Jackons on garden-centre retail and broad plant range, but with national scale and on-site dining.
• Dobbies Garden Centres: Largest UK garden centre chain offering plants, garden products, and on-site restaurants across dozens of locations. A broad incumbent competitor overlapping with Jackons on plant range and garden-centre retail experience.

Regional players

• Squires Garden Centres: Family-run garden centre chain concentrated in southern England with on-site restaurants and plant ranges. Comparable to Jackons on family-run heritage and combined plant retail/hospitality model, but operating in a different UK region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jacksonsnur
• YouTubeyoutube.com/channel/UCn05aJl0b7GlB35JzTXtirQ
• Facebookfacebook.com/jacksonsnurseries
• Instagraminstagram.com/jacksonsnurseries
• LinkedInlinkedin.com/company/jacksons-nurseries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacksons Nurseries