KidZania Jakarta

What KidZania Jakarta does

KidZania Jakarta is an edutainment theme park operated as a franchise by PT Aryan Indonesia under the global KidZania brand (owned by KidZania, S.A.P.I. de C.V. of Mexico). Located on Level 6 of Pacific Place Mall in Jakarta's Sudirman Central Business District, the facility is a replica of a real city built to children's scale, featuring 60+ establishments where children aged 2–16 role-play adult professions including doctors, pilots, construction workers, and F1 drivers. The experience is supported by an RFID security bracelet system for child tracking and a proprietary virtual currency called KidZos, which children earn and spend within the venue, providing a hands-on financial literacy component. Each child can participate in 5–7 activities during a 7-hour weekday session, with activities designed to develop skills and values aligned with Indonesia's national curriculum.

The business model is anchored on direct-to-consumer ticket sales at Rp 220,000–400,000 per pass (one-day and half-day tiers, weekday vs. weekend), supplemented by B2B revenue streams: birthday party packages starting from Rp 2,850,000, corporate event venue hire for up to 1,800 guests, and curriculum-aligned school field trip programs. Customers are a hybrid mix of families with children (primary B2C), educational institutions (B2B), and corporate/enterprise clients. The facility operates 09:00–19:00 Monday–Sunday with a 102-person staff.

Distribution is hybrid: physical access at Pacific Place Mall, direct online booking via the company website, and a dedicated direct sales team for school and corporate channels. The venue is part of a global KidZania network spanning 27 facilities and 950+ industry partners that provide brand authenticity to role-play experiences. The company has no disclosed funding rounds, no public listing, and no proprietary AI/ML capabilities.

Name

KidZania Jakarta

Legal name

PT Aryan Indonesia

Website

https://jakarta.kidzania.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

KidZania Jakarta is an edutainment theme park in Pacific Place Mall operating 60+ child-sized role-play establishments for children aged 2–16, serving families, schools, and corporate clients via ticket sales, birthday packages, and curriculum-aligned visits.

Ownership category

akta.pro rank

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Admission Tickets: Primary revenue stream from ticket sales. Offers multiple tiers: One Day Pass (weekday/weekend), Half Day Pass, with different pricing for children/TeenZ (4-16 years) and adults (17-59 years). Children under 2 enter free.
2. Birthday Party Packages: Celebration packages held at KidZania establishments. Packages start from Rp 2,850,000 and include 1 hour party at a selected establishment plus extras.
3. Corporate Events: Private venue hire for corporate events including product launches, award ceremonies, and team building. Can accommodate up to 1,800 guests with various venue options including Metropolitan Theater (140 seats) and Main Square.
4. School Group Visits: Educational field trips for school groups lasting 4 hours, including lunch packages and activities aligned with national curriculum.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

KidZania Jakarta operates an indoor edutainment theme park built as a child-sized replica city where children aged 2-16 role-play adult professions across more than 60 establishments and over 100 professions, including aviation, healthcare, media, science, food production, and emergency services. Each session uses a proprietary KidZos virtual currency and RFID security bracelets, with activities lasting 20-30 minutes. The venue also generates revenue from birthday party packages, curriculum-aligned school group visits, and corporate event hire.

Product overview

KidZania Jakarta is an edutainment theme park featuring a child-sized replica city where children aged 2-16 engage in role-play activities across over 60 establishments representing real-world professions including aviation, healthcare, media, food production, and emergency services. The core offering combines education with entertainment through immersive pretend-play experiences. Revenue is generated through one-day and half-day tickets (Rp 220,000-400,000), with additional revenue streams from birthday party packages, school visit programs with lunch packages, and corporate event venue hire. The experience uses KidZos as an internal virtual currency earned through activities. Product modules include specialized role-play experiences like Tiket.com Aviation Academy, Science Lab, and Tea Factory, alongside venue rental services for celebrations and corporate events.

Differentiator

Problem solved

Functional benefit

Products and services

• KidZania Jakarta Edutainment Experience (Admission Tickets) Core edutainment admission offering providing access to a child-sized replica city with 60+ interactive establishments and 100+ professions. Sold as one-day or half-day passes for weekdays or weekends/holidays, with separate pricing for children/TeenZ (4-16 years) and adults (17-59 years); children under 2 enter free. Includes access to all role-play establishments, KidZos currency onboarding, and RFID security bracelets.
• Birthday Party Packages

Quantifiable outcome

• Children can participate in 5-7 activities during a 7-hour weekday session, developing multiple skills and values
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Industry Partners (950+ Global)coreOthersGlobally, KidZania has established partnerships with more than 950 international and local companies as Industry Partners. These partners provide authenticity to role-play activities by lending their brand names, expertise, and sometimes physical spaces to various establishments within KidZania cities.
• PT Aryan IndonesiacoreStrategic or Co-development PartnerPT Aryan Indonesia is the local franchisee and operator of KidZania Jakarta. They hold the rights to operate KidZania in Jakarta and are responsible for local operations, marketing, and business development.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Timezone: Large family entertainment centre chain with arcade games, bowling, and attractions operating across Asia including Indonesia. A broad incumbent in the indoor family entertainment category with overlapping but distinct offerings.
• Walt Disney Parks & Resorts: Global leader in themed family entertainment with deep IP-driven experiences. A broader incumbent whose role-play and immersive theme park concepts represent the high end of the category KidZania participates in.

Regional players

• Trans Studio Bandung: Large indoor theme park in Indonesia combining rides, attractions, and family entertainment under one roof. Comparable in indoor family entertainment positioning but with a ride-led rather than role-play-led concept.
• Dunia Fantasi (Dufan) Ancol: Jakarta's largest outdoor theme park, offering rides and attractions primarily targeted at families. Regional peer addressing the same family outing occasion with a different (ride-based, outdoor) format and lower per-ticket pricing.

Direct peers

• Lollipop's Playland & Cafe: Indoor playground and cafe chain catering to children under 8 with party hosting capabilities. Comparable in the birthday party hosting segment and indoor play centre format, though at a much lower price point.
• KidZania Bangkok: Another KidZania franchise in Southeast Asia, operating the identical role-play city format with industry partner sponsorships. Highly comparable in concept, audience, and revenue model despite serving a different national market.
• LEGOLAND Discovery Centre: Indoor themed edutainment attraction for families with children, combining LEGO-branded building play with interactive rides and 4D cinema. Closest concept-level peer outside the KidZania system in terms of indoor, education-tilted, branded family experience.
• KidZania Singapore: Sibling franchise under the global KidZania brand operating the same role-play city concept for children aged 2-16, with comparable establishment count and ticket-based model. Most directly comparable in product, business model, and target customer.

Emerging players

• Bounce Inc: Indoor active entertainment venues (trampolines, adventure courses) operating across Asia. Competes for the same family and kids' party occasion with a different, activity-based value proposition.
• Pororo Park: Indoor character-themed play and edutainment centres for young children based on the Korean animated series. Competes for the same under-7 family segment in Asian malls with a lower-cost, IP-driven model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/kidzaniascreen/featured
• Facebookfacebook.com/KidZaniaJakarta
• Instagraminstagram.com/kidzaniajakarta
• TikToktiktok.com/@kidzaniajakarta?lang=en
• LinkedInlinkedin.com/company/pt-aryan-indonesia-kidzania-jakarta

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KidZania Jakarta