Jalousie Beaulieu

What Jalousie Beaulieu does

Jalousie Beaulieu is a sixth-generation, family-owned wine estate (SCEA des Vignobles Jalousie Beaulieu) operating from Galgon in the Bordeaux Supérieur AOC appellation, France. Founded in 1910, the estate manages approximately 200 hectares of vines on clay-limestone terroir near Fronsac and Villegouge, producing roughly 8,000–10,000 hL (approximately 1–1.3 million bottles) per year, all classified as Bordeaux Supérieur Rouge for over 20 years. The core portfolio comprises four Château Jalousie Beaulieu SKUs (La Jalousie alcohol-free, Déjeuner claret, the standard Bordeaux Supérieur, and the Prestige cuvée), supplemented by sub-brands (Château David Beaulieu, Château Jalousie Réserve) and leased estates (Château Pascaud, Château Pascaud Réserve), with production technology including ~100 temperature-controlled stainless steel and concrete tanks (30–300 hL), micro-oxygenation, tangential filtration, five large storage/assemblage tanks (four 1,500 hL and one 1,900 hL), and an in-house bottling line enabling ~15-day lead times for pallet or container orders.

The business model is overwhelmingly B2B off-trade: 80% of volume is sold through export to international supermarket chains and 20% through French supermarket chains, structured as recurring annual contracts of 50,000–600,000 bottles per label, with country-exclusive branding enabled by the multiple château names. Pricing is quote-based and contract-negotiated rather than list-priced. A small direct-to-consumer channel (estate cellar door by reservation) and an e-commerce layer round out the mix, and the company provides off-trade partners with marketing support (price promotions, tasting events). The estate holds HVE Level 3 (2018) and SME (2017) environmental certifications and is pursuing IFS food-safety certification in 2025.

Leadership remains in family hands: Philippe Person (5th generation, oenologist) is Owner & CEO; Agnès Person is Managing Director; Pierre Person (6th generation, INSEEC Bordeaux, ex-Castel Frères and Maison Sichel) joined in 2016/2020 as Sales Director and drove the commercial transformation with consulting support from AOC Conseils. The company states a "Vision 2030" goal of becoming the leading Bordeaux Supérieur PDO producer, currently positioned in the top 10.

Name

Jalousie Beaulieu

Legal name

SCEA des Vignobles Jalousie Beaulieu

Website

https://jalousie-beaulieu.com

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

1–10 employees

Short description

Jalousie Beaulieu is a sixth-generation, family-owned Bordeaux Supérieur wine estate in Galgon, France, producing ~1.3 million bottles annually across multiple château brands, selling 80% via export to European supermarket chains and 20% domestically through B2B off-trade contracts.

Ownership category

akta.pro rank

Product category

Bordeaux Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYAFAFAAAB

Wine Production & Winemaking

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Bordeaux wine production
• AOC red wine
• Winemaking estate
• Bulk wine supply
• Vineyard wines

Headquarters

HQ city

Galgon

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bordeaux Supérieur AOC Wine Sales (Off-trade/Supermarket): Primary revenue stream: bulk and bottled wine sales to supermarket chains in France (20% of sales) and export markets (80% of sales). Recurring contracts ranging from 50,000 to 600,000 bottles per year on the same label, with private label and exclusive brand options available per country.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Château Jalousie Beaulieu is a family-owned Bordeaux estate that grows grapes on a 200-hectare vineyard in the Bordeaux Supérieur AOC and produces, bottles, and sells red wines across a portfolio spanning entry-level (La Jalousie alcohol-free, Déjeuner Claret), classic Bordeaux Supérieur, and prestige cuvées, plus additional château brands (David Beaulieu, Pascaud). The company primarily supplies off-trade supermarket chains in France and across Europe via multi-year volume contracts and also sells a smaller share of bottles direct from the estate to visiting consumers.

Product overview

Jalousie Beaulieu is a family-owned Bordeaux winery producing wines under the Bordeaux Supérieur AOC designation. The portfolio centers on four main Château Jalousie Beaulieu wines (La Jalousie alcohol-free, Déjeuner Claret, standard Bordeaux Supérieur, and Prestige premium tier) supplemented by additional family estate brands (Château David Beaulieu, Château Jalousie Réserve) and leased properties (Château Pascaud, Château Pascaud Réserve). The company operates a modern cellar with in-house bottling capability and sells primarily through off-trade supermarket channels (80% export, 20% France) with a stated goal of becoming Europe's leading Bordeaux Supérieur brand by 2030.

Differentiator

Problem solved

Functional benefit

Brands

• Château David Beaulieu: One of the estate's other wineries producing Bordeaux wines.
• Château Jalousie Réserve
• Château Pascaud
• Château Pascaud Réserve
• La Jalousie

Products and services

• Château Jalousie Beaulieu Bordeaux Supérieur AOC red wine, the flagship offering of the estate; complex and elegant, expressing clay-limestone terroir character.
• Château Jalousie Beaulieu Prestige Premium Bordeaux Supérieur wine, described as intense and complex, representing the top tier of the estate's production.
• Château Jalousie Beaulieu Déjeuner Bordeaux Claret-style wine, smooth and balanced, positioned for everyday consumption.
• La Jalousie Alcohol-free red wine described as fresh and fruity, part of the Château Jalousie Beaulieu portfolio.
• Château David Beaulieu Wines from an additional family estate, part of the Vignobles Jalousie Beaulieu group, available as a country-exclusive label option for off-trade partners.
• Château Jalousie Réserve Reserve wine from the Jalousie estate, representing aged or select batches.
• Château Pascaud Bordeaux wines from Château Pascaud, operated under lease agreement since 2001 as part of the estate's expansion, available as another country-exclusive label option.
• Château Pascaud Réserve Reserve wines from Château Pascaud, part of the Vignobles Jalousie Beaulieu portfolio.

Quantifiable outcome

• No customer claims on wine quality reported to date
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered minor.

• AOC ConseilsminorImplementation/ SI/ Consulting Partner · 1 January 2020Sales and marketing consulting engagement from 2020 to 2022, supporting Pierre Person (6th generation) in developing and implementing commercial and marketing strategy for the family winery, resulting in significant business transformation.
• CIVB (Conseil Interprofessionnel du Vin de Bordeaux)minorOthersBordeaux wine industry body referenced as source for historical context on Bordeaux wine region (12th century trade to England, 1855 Classification). The company aligns its mission with promoting the reputation of Bordeaux wine region and its values of elegance, diversity, and uniqueness.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Regional players

• Les Grands Chais de Bordeaux / Caves de Rauzan: Bordeaux cooperative and producer groups bottling branded and supermarket-channel wines from Bordeaux appellations including Bordeaux Supérieur. Comparable on appellation focus and off-trade distribution, though structurally different (cooperative vs. family estate).

Broad incumbents

• Grands Chais de France: France's largest wine producer with extensive Bordeaux and broader French wine portfolios sold across European supermarket chains via private-label and exclusive brands. Much larger scale and broader category scope, but operates in the same supermarket B2B channel.
• Baron Philippe de Rothschild (Mouton Cadet): Iconic Bordeaux producer whose Mouton Cadet brand is one of the world's best-selling Bordeaux wines, distributed globally through retail and supermarket channels. Comparable on Bordeaux origin and supermarket-led international distribution, though positioned at a more premium price point.

Direct peers

• Maison Sichel: Multi-generation Bordeaux négociant-house distributing branded and private-label wines (e.g., Sirius, La Tulipe) across European supermarkets. Direct comparability on Bordeaux origin, multi-channel export, and supermarket private-label expertise; Pierre Person also trained at Sichel.
• Barton & Guestier: Historic Bordeaux négociant with branded wines (e.g., Réserve, Thomas Barton) distributed internationally through retail and supermarket channels. Comparable on Bordeaux heritage, export orientation, and multi-tier branded portfolio.
• Yvon Mau: Large Bordeaux-based wine group (part of Henkell Freixenet) focused on branded and private-label wines sold primarily through European supermarkets. Direct match on Bordeaux production scale, supermarket-led GTM, and country-exclusive label strategy.
• Dourthe (CVBG): Major Bordeaux négociant producing branded and supermarket-channel wines across multiple appellations with country-specific labels. Comparable on Bordeaux origin, volume-driven B2B distribution, and multi-brand export strategy.
• Maison Jean-Pierre Moueix: Libourne-based Bordeaux négociant (Petrus, Trotanoy on the premium side, plus branded lines) distributing through export and French retail channels. Comparable Bordeaux négociant model with multi-brand and multi-channel distribution.
• Calvet: Bordeaux-origin wine brand (now within the Castel group) with a broad branded and private-label range sold across European supermarkets. Closely matches Jalousie Beaulieu's Bordeaux identity and supermarket/private-label focus.
• Maison Castel (Castel Group): One of France's largest wine producers with a Bordeaux portfolio (Baranon, Calvet, Roche Mazet) sold through European supermarket chains via exclusive-label and country-exclusivity contracts. Closely matches Jalousie Beaulieu's B2B supermarket model, and Pierre Person trained at Castel Frères before joining the family estate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYcI52XYQ2Ul2FuJgTAocDQ
• Facebookfacebook.com/about
• LinkedInlinkedin.com/company/vignobles-jalousie-beaulieu
• Instagraminstagram.com/vignoblesjalousiebeaulieu/?hl=fr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jalousie Beaulieu