Jamboree
Jamboree is an independent live music and arts venue in King's Cross, London, offering daily world-music programming, paid workshops, and Middle Eastern food and drink, serving music enthusiasts, workshop participants, and community groups in central London.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Jamboree does
Jamboree is an independent, privately-held live music and arts venue operating from a single site at 6 St Chads Place, King's Cross, London (WC1X 9HH). Founded around 2008 on Cable Street in Limehouse by Liechtensteinien interior designer Rena Beck and her music producer partner, the venue transitioned from a private members' club to a publicly accessible bar and live music/theatre space. It relocated to its current King's Cross address around 2018 after ten years at the original location. The venue's core offering is daily live music programming across world, jazz, swing, folk, Celtic, Balkan, klezmer, Cajun, blues, Latin American, and African traditions, delivered through a mix of free regular sessions (weekday Celtic and jazz afternoons, monthly Balkan/Cajun/folk/klezmer jams) and ticketed concerts priced at approximately £3-£22.
The business operates four primary revenue streams: (i) ticket sales for concerts and special events; (ii) food and beverage, including the in-house 'Zer' Middle Eastern pop-up kitchen (Tuesday-Sunday), Union Roastery coffee, The Tea Makers of London tea, and alcoholic drinks with a daily 5-7pm happy hour; (iii) paid workshops such as life drawing (£15), swing dance taster classes (£7), and Body Love Sketch Club sessions (£17 advance); and (iv) rental of a curtained-off workshop space to third-party instructors for yoga, pilates, and other classes. The venue distributes tickets through WeGotTickets, Eventbrite, TicketTailor, and TicketSource, and runs discovery and marketing through its website, email newsletter, and active social channels on Instagram, Twitter/X, Facebook, and YouTube. It is fully wheelchair accessible and operates the 'Ask for Angela' safety scheme.
The go-to-market model is event-driven and venue-anchored: programming is the primary acquisition channel, with press coverage (The Guardian, TimeOut, VIEW London, East End Review) and earned media supporting top-of-funnel awareness. The venue targets four primary customer segments — live music enthusiasts, arts and culture participants (workshop attendees), independent musicians and performers, and community/cultural groups. The company has ~17 employees, no parent company, no disclosed funding, and no public revenue data. There is no proprietary technology platform; operations rely on standard website, email, social, and third-party ticketing infrastructure.
Jamboree firmographics
Firmographics- Name
- Jamboree
- Legal name
- Jamboree Venue
- Website
- https://jamboreevenue.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jamboree is an independent live music and arts venue in King's Cross, London, offering daily world-music programming, paid workshops, and Middle Eastern food and drink, serving music enthusiasts, workshop participants, and community groups in central London.
- Ownership category
- akta.pro rank
Jamboree industry classification
Industry- Product category
- Live Music Venue
- NAICS
- Arts, Entertainment, and Recreation (71)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Live Music Clubs & Venues (MPAGAIAB)
- akta.pro secondary industries
- Live Music Venues & Concert Bars (THAFAEAD), Live Music Bars & Venues (CRANACAH)
Keywords
Where Jamboree is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Jamboree business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Ticket Sales: Revenue from ticketed concerts and special events, with prices ranging from approximately £7 to £22 depending on the event. Free entry for regular weekly sessions.
- Food & Beverage: Revenue from Middle Eastern pop-up kitchen 'Zer' serving food Tuesday through Sunday, plus alcoholic and non-alcoholic beverages including coffee from Union Roastery and tea from The Tea Makers of London.
- Workshop Classes: Revenue from paid workshops including life drawing classes (£15), swing dance taster classes (£7), and special workshops.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Regular Events |
| Unit Pricing | Pay-as-you-go | Life Drawing Classes |
| Unit Pricing | Pay-as-you-go | Swing Dance Taster Classes |
| Unit Pricing | Pay-as-you-go | Ticketed Concerts |
| Other | Pay-as-you-go | Happy Hour |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Jamboree product offering
Product offeringCore offering
Jamboree is a live music and arts venue in King's Cross, London, hosting daily performances across genres including jazz, swing, world folk, Celtic, Balkan, klezmer, blues, Latin American, African, and cabaret. The venue offers both ticketed concerts (£7-£22) and free regular sessions, alongside paid workshops (life drawing, swing dance, body positivity art) and food and beverage service through the Middle Eastern pop-up kitchen Zer.
Product overview
Jamboree is a live music venue and community arts space in King's Cross, London, offering a diverse portfolio of entertainment and cultural services. The core offering consists of daily live music events spanning multiple genres (jazz, swing, world folk, Celtic, Balkan, klezmer, blues, Latin, African, and cabaret) with both ticketed and free admission options. Supporting services include workshops (life drawing, swing dance, body positivity art classes) and a food and beverage service featuring a Middle Eastern kitchen ('Zer') alongside specialty coffee and tea providers. The venue also offers workshop space for rental to third-party instructors.
Differentiator
Problem solved
Functional benefit
Brands
- Zer: Middle Eastern pop-up kitchen operated at the venue
Products and services
- Live Music Events Jamboree hosts daily live music events featuring jazz, swing, world folk, Celtic, Balkan, klezmer, blues, Latin American, African, and cabaret performances, with events ranging from ticketed concerts (£7-£22) to free admission sessions for individuals and music enthusiasts in London.
- Workshops
- Zer Kitchen (Food & Beverage)
- Workshop Space Rental
Companies that use Jamboree
Customer profileSegments4 records
Ideal customer profiles3 records
Jamboree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jamboree partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights3 records
Jamboree competitors and assessment
Company assessmentDirect peers
- Café Oto: Dalston-based venue hosting experimental, world, jazz and improvised music with attached bar and food offering. Closely comparable grassroots venue ethos, intimate capacity and similar genre-mixing approach, including folk/traditional programming.
- Ronnie Scott's Jazz Club: Iconic London Soho jazz and live music club offering ticketed performances, late-night bar service and food. Comparable venue model with similar programming (jazz, world, soul) and central London location, though at a higher price point and scale.
- Bush Hall: Independent live music venue in Shepherd's Bush, West London, hosting folk, world, indie and roots acts with standing/seated ticketed events. Comparable grassroots London venue with bar service and similar community-driven programming ethos.
- Trades Club: Hebden Bridge grassroots music venue hosting folk, roots, world and acoustic acts with ticketed events and bar. Comparable grassroots/community music venue model and programming philosophy (folk/world focus, intimate capacity, bar-led revenue).
- Jazz Cafe: London Camden-based live music venue hosting jazz, soul, funk, world and reggae acts nightly with attached bar and food service. Directly comparable in business model (ticketed concerts + F&B) and target audience (London live music enthusiasts).
- The 100 Club: Historic Soho live music venue hosting jazz, blues, rock and roots acts with bar service and ticketed events. Comparable intimate central London venue with similar grassroots programming and bar-driven revenue model.
- Band on the Wall: Manchester-based independent live music venue hosting world, jazz, folk and roots music with attached bar and workshop/community programming. Closely comparable grassroots venue ethos, programming mix and community-arts positioning, though based in a different UK city.
- Vortex Jazz Club: Small Dalston-based jazz and improvised music venue with ticketed performances and bar service. Comparable intimate London venue scale, jazz/world programming focus and grassroots positioning.
- Green Note: Small Camden live music venue hosting folk, world, roots, jazz and acoustic acts with ticketed entry and attached vegetarian café/bar. Directly comparable scale, programming philosophy (grassroots, world/folk focus) and hybrid F&B-ticketing model.
- Rich Mix: Multi-arts venue in Shoreditch offering live music, film, theatre and workshops with bar/café and community programming. Comparable in combining ticketed cultural events with community workshops and F&B, and serves a similar East/Central London audience.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Jamboree social profiles
Digital presenceJamboree financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jamboree leadership team
Management profileNumber of profiles
Profiles1 record
Jamboree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jamboree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jamboree
What does Jamboree do?
Jamboree is a live music and arts venue in King's Cross, London, hosting daily performances across genres including jazz, swing, world folk, Celtic, Balkan, klezmer, blues, Latin American, African, and cabaret. The venue offers both ticketed concerts (£7-£22) and free regular sessions, alongside paid workshops (life drawing, swing dance, body positivity art) and food and beverage service through the Middle Eastern pop-up kitchen Zer.
Is Jamboree a public or private company?
Jamboree is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Jamboree founded?
Jamboree was founded in -1. It employs 11 to 50 people.
Where is Jamboree based?
Jamboree is headquartered in London, United Kingdom, in the Europe region.
How does Jamboree make money?
Three revenue lines are on record. Ticket Sales are the primary driver. The others are food & Beverage and workshop Classes.
Who are Jamboree's main competitors?
Direct peers on record are Café Oto, Ronnie Scott's Jazz Club, Bush Hall, Trades Club, Jazz Cafe, The 100 Club, Band on the Wall, Vortex Jazz Club, Green Note and Rich Mix.
Does Jamboree have an API?
No public API is recorded for Jamboree.
What industry is Jamboree in?
Jamboree's product category is Live Music Venue. Its primary akta.pro industry code is MPAGAIAB, Live Music Clubs & Venues, with a secondary code of THAFAEAD, Live Music Venues & Concert Bars. Its NAICS code is 71 and its SIC code is 7990.