Jamin Nederland

What Jamin Nederland does

Jamin Nederland is a Dutch specialty confectionery retailer (legal entity: Jamin Winkelbedrijf B.V.) operating 87 physical stores across the Netherlands plus one location in Curaçao under a franchise model, with the head office in Oosterhout, Noord-Brabant. The company traces its origins to 1883, when Cornelis Jamin opened the first store in Rotterdam; it grew to over 600 stores at its 1950s-60s peak before contracting, and was acquired by a new group of investors in 2007 that revived the brand and store format.

The product portfolio centers on customizable 'schepsnoep' (scooping candy) sold in signature formats — Candy Bucket (~750g, €12.50), Candy Box 1KG (€19.50), Candy Cone (~950g, €18.00), Candy Tray, Candy Pizza, Candy Fles (€13.50), and Glazen Snoeppot (€16.00) — alongside a chocolate category anchored by a viral Dubai-style line (Dubai Reep €12.95, XXL Dubai Reep ~1kg for €55, Dubai Chocolate Balls) and themed trend products such as Mysterybag (€20), TikTok Pakket, Bean Boozled and Mega Gummies. A gift card (Cadeaubon) is sold from €5 and redeemable across all stores.

The business operates a dual-channel model: in-store retail driven by the self-serve candy experience and foot traffic, and an e-commerce webshop at jamin.nl that routes customers to their nearest store for fulfillment, with DHL home delivery or click-and-collect. Marketing is primarily organic social (TikTok @jaminonline, Instagram, Facebook, YouTube) plus a personalized email newsletter ('Sweetmail') powered by HelloDialog. Technology infrastructure is provided by Resbo IT (hosting), LekkerLand and Tasty Presents (logistics), and DHL (last-mile). Revenue is generated by one-time retail sales of confectionery and gift products, supplemented by franchise fees from independent store operators and gift card float; B2B corporate gifting is an explicitly targeted secondary segment via a dedicated gifting category on jamin.nl.

Name

Jamin Nederland

Legal name

Jamin Winkelbedrijf B.V.

Website

https://jamin.nl

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

101–250 employees

Short description

Jamin Nederland is a Dutch specialty confectionery retailer operating 87 franchise stores across the Netherlands plus Curaçao and a store-routed e-commerce webshop, selling customizable candy formats and chocolate (notably a Dubai-style line) to retail consumers and corporate gifting buyers.

Ownership category

akta.pro rank

Product category

Confectionery Retail

NAICS

Specialty Food Retailers (4452)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Imported & Regional Specialty Food Stores (CRAHAGAL)

akta.pro secondary industry

Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)

Keywords

• Confectionery retail
• Candy store franchise
• Chocolate retail
• Customizable gift candy
• Online candy shop

Headquarters

HQ city

Oosterhout

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail candy and confectionery sales: Revenue is generated primarily from the sale of confectionery products (scooped candy, chocolate, novelty candy) through 87 physical Jamin franchise and corporate stores across the Netherlands and via the jamin.nl webshop. Products include self-serve scooped candy boxes, pre-filled novelty containers, chocolate bars, and gift sets. The business operates a franchise model where independent operators pay franchise fees to use the Jamin brand and store format.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Jamin Nederland is a Dutch confectionery retailer that sells customizable candy, chocolate, and gifting products through 87 physical franchise stores across the Netherlands (plus one in Curaçao) and a localized e-commerce webshop at jamin.nl. The product portfolio centers on scooping candy (schepsnoep) in customizable formats, signature chocolate bars (Dubai Reep, XXL Dubai Reep, Wunderbar, Crispy Bueno), and themed gifting packages (Mysterybag, TikTok Pakket). Customers can order online for home delivery via DHL or in-store pickup at their preferred local Jamin store.

Product overview

Jamin Nederland is a Dutch candy and confectionery retailer operating both physical stores and an e-commerce platform. The product portfolio centers on three main categories: Schepsnoep (scooping candy) available in customizable formats including Candy Bucket, Candy Box, Candy Cone, Candy Tray, Candy Pizza, Candy Fles, and Glazen Snoeppot; Chocolade (chocolate) featuring signature items like the Dubai Reep, XXL Dubai Reep, Dubai Chocolate Balls, and various chocolate bars including Wunderbar and Crispy Bueno; and Gifting products including Mysterybag and themed packages. The company offers 87 physical stores across the Netherlands and provides online ordering with home delivery or store pickup options.

Differentiator

Problem solved

Functional benefit

Products and services

• Candy Bucket A customizable candy bucket filled with approximately 750 grams of assorted scooping candy (schepsnoep) selected by the customer. Priced at €12.50. Sold to individual consumers for personal use and gifting.
• Candy Box (1KG) A 1-kilogram box of scooping candy that customers can customize with their preferred candy selections. Priced at €19.50. Sold to individual consumers for personal use and gifting.
• Candy Cone Pointed cone-shaped packaging filled with approximately 950 grams of scooping candy. Available in various themed messages including 'You did it!', 'Lot of Love', 'Good Luck', 'Super Thank You', 'I Love Candy', and 'Congrats'. Priced at €18.00 each. Sold to individual consumers for occasion-based gifting.
• Candy Tray A tray presentation containing 6 types of scooping candy. Available in themes like 'Fun In The Sun' and 'I Love You Berry Much'. Priced at €13.50. Sold to individual consumers for gifting and celebrations.
• Candy Pizza A circular presentation of scooping candy arranged like a pizza, allowing customers to select multiple candy types. Priced at €15.00. Sold to individual consumers for gifting and party occasions.
• Candy Fles A bottle-shaped container customizable with up to 6 types of scooping candy. Available in occasion variants: 'Proost' (Cheers), 'Love You', 'Hoera' (Hooray), and 'Bedankt' (Thank You). Priced at €13.50 each. Sold to individual consumers for occasion-based gifting.
• Glazen Snoeppot (Glass Candy Jar) A glass candy jar filled with scooping candy. Available in messages including 'Love you', 'Speciaal Voor Jou' (Special For You), 'Gefeliciteerd' (Congratulations), and 'Life Is Short, Make It Sweet'. Priced at €16.00. Sold to individual consumers for premium gifting.
• Dubai Reep A signature chocolate bar featuring creamy milk chocolate coating with pistachio filling and crunchy kadayif (filo dough strands), inspired by Dubai-style chocolate. Priced at €12.95. Sold to individual consumers seeking trend-driven novelty chocolate.
• XXL Dubai Reep An oversized version of the Dubai chocolate bar, measuring 15x26cm and 2.5cm thick, weighing approximately 1 kilogram. Features creamy milk chocolate, Californian pistachios, and crunchy kadayif. Priced at €55.00. Sold to individual consumers and as a premium/novelty gift.
• Dubai Chocolate Balls Chocolate bonbons in the Dubai style. Available in white chocolate, milk chocolate, and strawberry variants. Priced at €9.00 (milk/white) and €8.50 (strawberry). Sold to individual consumers seeking trend-driven novelty chocolate.
• Wunderbar Chocolate Bars Chocolate bars in the Wunderbar range, available in stroopwafel latte and licorice madness flavors. Priced at €10.00 each. Sold to individual consumers seeking Dutch-inspired chocolate bar flavors.
• Crispy Bueno A chocolate bar featuring crispy wafer and hazelnut cream. Priced at €10.00. Sold to individual consumers seeking crispy wafer chocolate bars.
• Rumbonen Rum-flavored chocolate bonbons. Priced at €9.50. Sold to individual consumers seeking traditional Dutch chocolate bonbons.
• Mysterybag A surprise bag containing a mix of classic candies, TikTok trends, sodas, and chocolates. Priced at €20.00. Sold to individual consumers seeking trend-driven surprise candy experiences.
• Bean Boozled Kit A kit featuring Bean Boozled jelly beans with challenging flavors. Priced at €10.00. Sold to individual consumers for game-style novelty candy experiences.
• Fastfood Pakket A themed package featuring candy inspired by fast food. Priced at €10.00. Sold to individual consumers seeking themed novelty candy experiences.
• Freeze Dried Candy Pakket A package featuring freeze-dried candy. Priced at €10.00. Sold to individual consumers seeking trending novelty candy experiences.
• TikTok Pakket A themed package featuring popular TikTok candy trends. Priced at €10.00. Sold to individual consumers seeking TikTok-driven novelty candy experiences.
• Taki Taste Kit A taste test kit featuring Taki snacks. Priced at €10.00. Sold to individual consumers seeking tasting/nostalgic snack experiences.
• Mega Gummies Large gummy candies available in worm, bear, and watermelon (watermeloen) flavors. Priced at €12.50 each. Sold to individual consumers seeking oversized novelty gummy candies.
• Jamin Cadeaubon (Gift Voucher) Gift vouchers available from €5, redeemable at all Jamin stores, comes with a complimentary gift envelope. Sold to individual consumers and corporate buyers for gifting to recipients.
• Home Delivery Service Home delivery service allowing customers to order candy online and receive it at their doorstep. Customers select their preferred local Jamin store via jamin.nl and can choose delivery (via DHL) or in-store pickup. Sold to individual consumers seeking convenient online ordering.
• Jamin Franchise Program A franchise opportunity enabling independent entrepreneurs to operate Jamin retail stores using the established brand, store format, and supplier relationships. Franchisees pay franchise fees. Targeted at retail entrepreneurs seeking a proven business concept in the Dutch confectionery sector.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Resbo ITcoreTechnology or IntegrationResbo IT is the hosting partner for Jamin's server infrastructure. The privacy statement indicates that customer and order data is hosted and secured by Resbo IT, with a processing agreement (verwerkersovereenkomst) in place.
• LekkerLandcoreImplementation/ SI/ Consulting PartnerLekkerLand is listed as a logistical partner of Jamin. It handles fulfillment and logistics for Jamin's online orders alongside Tasty Presents. A processing agreement is in place governing data handling for orders.
• Tasty PresentscoreImplementation/ SI/ Consulting PartnerTasty Presents is a logistical partner of Jamin, working alongside LekkerLand to fulfill online orders. A processing agreement governs the relationship for order data handling.
• DHLcoreImplementation/ SI/ Consulting PartnerDHL is the transport/shipping company used by Jamin for delivering online orders to customers. Address data is retained by DHL for return and complaint procedures. DHL operates as the outbound delivery partner.
• HelloDialogcoreTechnology or IntegrationHelloDialog is Jamin's email marketing partner, powering the 'Sweetmail' newsletter system. It sends personalized promotional emails to subscribers based on purchase history, product preferences, and birthday. A processing agreement is in place; HelloDialog does not access or share subscriber data with third parties.
• FacebookminorGTM or Marketing PartnerFacebook is used for marketing integration and audience building. Jamin's privacy statement notes a link to Facebook to provide a complete Jamin experience for followers. The Facebook pixel/tracking code is used on jamin.nl for marketing and retargeting purposes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• HEMA: HEMA is a major Dutch variety retailer with broad assortment including candy, gifts, and household goods. Comparable as a Dutch-based nationwide brick-and-mortar retailer that competes with Jamin on the gift/candy occasion, though operating as a broader general-line retailer.
• Lindt & Sprüngli: Lindt & Sprüngli is a global premium chocolate manufacturer with own-brand retail stores and shop-in-shop experiences. Comparable as a premium chocolate-gifting retailer with strong gift-season demand, though operating at much larger scale.

Regional players

• Tony's Chocolonely: Tony's Chocolonely is a Dutch chocolate brand with mission-driven positioning, strong retail presence in the Netherlands, and growing international distribution. Comparable as a Dutch-headquartered chocolate brand with consumer recognition, though primarily a manufacturer rather than a candy retail chain.

Direct peers

• Neuhaus: Neuhaus is a Belgian premium chocolate brand sold through its own retail boutiques and partner stores. Similar to Jamin in operating specialty confectionery retail with strong gifting orientation and Belgian/Dutch market overlap.
• IT'SUGAR: IT'SUGAR is a large US specialty candy retail chain operating ~100+ stores selling scooped candy, novelty candy, and gift products. It is the most direct functional comparison to Jamin — both run experiential candy stores with build-your-own formats, gift packaging, and viral-trend merchandise.
• Leonidas: Leonidas is a Belgian chocolate retailer with a global franchise network of specialty chocolate boutiques. Comparable to Jamin in franchise-based specialty confectionery retail, gift-driven merchandising, and European footprint.
• Lolli & Pops: Lolli & Pops is a US-based specialty candy retail chain operating in malls and shopping centers featuring premium and novelty candy. Comparable store-format, gifting focus, and customer demographic to Jamin.
• Hotel Chocolat: Hotel Chocolat is a UK-based chocolate retail chain with ~100+ stores combining physical retail, online commerce, and a subscription club. Its omnichannel model — stores, e-commerce, and gifting — closely mirrors Jamin's structure.

Emerging players

• Sugarfina: Sugarfina is a premium candy boutique chain founded in the US, sold via its own stores and high-end partners. Smaller scale than Jamin but comparable in curating novelty/gift candy assortments at premium prices.

Others

• Action: Action is a Dutch-headquartered discount variety retailer with a rapidly expanding European store base. While not a direct candy competitor, it competes for the same value-conscious Dutch consumer gifting and household discretionary spend and has set the benchmark for non-food specialty retail execution in the Netherlands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/jamin
• Facebookfacebook.com/jaminonline
• Instagraminstagram.com/jaminonline
• TikToktiktok.com/@jaminonline
• LinkedInlinkedin.com/company/jamin-winkelbedrijf-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jamin Nederland