The Student Union of JAMK University of Applied Sciences JAMKO

What The Student Union of JAMK University of Applied Sciences JAMKO does

JAMKO is the statutory student union representing approximately 3,500 students at JAMK University of Applied Sciences in Jyväskylä, Finland, out of an eligible student body of more than 8,000. Founded in the early 2000s and operating across multiple JAMK campuses including the main campus, Music Campus, and Tarvaala, JAMKO is governed by a volunteer student board with a professional staff of approximately 25 employees supplemented by around 170 peer tutors and mentors. The organization is a member of the national umbrella bodies SAMOK and SYL and is structured as a nonprofit under Finnish student union law.

The union's service portfolio spans student advocacy and representation in university governance, peer tutoring and mentoring, cultural and social events, a student discount card, and on-site amenities including a café, gym, and locker rentals. Digital operations rely on a stack of commercial SaaS tools: Kide.app for event ticketing and membership management, Setmore for appointment booking, Google Forms for surveys and feedback, Flickr for media archiving, and mainstream social media channels for community engagement. There are no proprietary technology platforms or AI/ML capabilities indicated in the operating model.

JAMKO's revenue model is anchored by a €35 annual membership fee, supplemented by event-based ticket sales, café and gym operations, plastic student card sales at €6 each, and partnership arrangements including collaboration with the City of Jyväskylä and Revolution Restaurant. The organization functions as a cost-recovery nonprofit rather than a profit-maximizing enterprise, with surplus reinvested into student services, advocacy, and community programming.

Name

The Student Union of JAMK University of Applied Sciences JAMKO

Legal name

Jyväskylän ammattikorkeakoulun opiskelijakunta JAMKO

Website

https://jamko.fi

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

JAMKO is the statutory student union for JAMK University of Applied Sciences in Jyväskylä, Finland, representing approximately 3,500 students through advocacy, peer tutoring, events, and on-site services, funded primarily by a €35 annual membership fee.

Ownership category

akta.pro rank

Product category

Student Union Services

NAICS

Educational Support Services (61171), Educational Support Services (611710), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Peer Mentorship, Buddy & Host-Family Matching Programs (EDAIAKAD)

akta.pro secondary industries

Student Travel Passes, ID Cards & Local Discount Programs (EDAIANAI), Concessions (Athletics, Theaters, Venues) (EDALADAH)

Keywords

• Student union services
• Advocacy representation
• Student membership
• Tutoring services
• Event organization

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Student Membership Fees: Annual membership fee of €35 per academic year. Summer campaigns offer €5 discount, making membership €30 during promotional periods (June 1 - August 3). This is the primary revenue stream for the student union.
2. Plastic Student Cards: Physical student cards available for €6 as optional purchase. Digital/mobile card is provided free with membership.
3. Event Tickets and Services: Various events organized, some free with membership, others with discounted member pricing. Members receive preferential pricing on event tickets and access to exclusive member benefits and discounts.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

JAMKO sells an annual student union membership (€35/academic year, €30 during summer campaign) that bundles advocacy representation, a student card with national travel and lunch benefits, peer tutoring and mentoring, community events, and student welfare support. Complementary paid and free services include event tickets, a gym, café, storage lockers, and degree certificate printing, all delivered through digital channels (Kide.app, jamko.fi) and on-campus presence.

Product overview

JAMKO is a student union organization with approximately 3,500 members, operated by volunteer students. Its product portfolio centers on a core membership program that provides advocacy representation, a student card, and member benefits. The union offers complementary services organized around four pillars: (1) advocacy and trusteeship — including tutoring (~170 tutors/year), mentoring, and the annual Grumble Weeks feedback system; (2) events and community — including Tursajaiset orientation, JAMKO Café, the gym, clubs, Tiistaiklubi, Burger Nights, Timetorstai, and Movie Nights; (3) student support services — including lockers, degree certificate printing, and the new student guide JOPAS; and (4) collaborative projects such as the YYamk equality and community project. The Kide.app platform serves as the digital hub for event ticketing and membership management.

Differentiator

Problem solved

Functional benefit

Products and services

• JAMKO Membership Annual student union membership at €35 per academic year that bundles advocacy representation, a student card, peer tutoring access, event participation, member discounts, and feedback channels. Targeted at JAMK University of Applied Sciences students.
• Student Card (Opiskelijakortti) Physical or digital student card issued as proof of JAMKO membership. Free mobile version included with membership, or a plastic card available for €6. Provides national travel and lunch discounts to JAMK students.
• Tutoring (Tutorointi) Peer tutoring program training approximately 170 tutors annually to help new JAMK students integrate into the university community. Includes peer tutoring, exchange tutoring, degree tutoring, and multi-mode tutoring.
• Mentoring (Mentorointi) Mentors (second-to-fourth year students) provide guidance and peer support to tutors, holding guidance meetings throughout the tutoring year. Recognizable by blue t-shirts.
• JAMKO Café Café operated by JAMKO at Rajakatu Campus providing a social space and refreshments for JAMK students.
• Gym (Kuntosali) Gym facility operated by JAMKO and accessible to members at Rajakatu Campus.
• Clubs (Kerhot) Student-led hobby and interest-based clubs organized under JAMKO's services, providing community engagement opportunities for JAMK students.
• JOPAS - New Student Guide JAMKO's new student guide helping new JAMK students navigate their initial phase of university life, covering campus facilities, services, and student life resources.
• Events and Trips (Tapahtumat ja matkat) JAMKO-organized events including Movie Nights, Tiistaiklubi low-threshold activities, Burger Nights, Timetorstai performances, and seasonal trips for JAMK students.
• Lockers (Säilytyslokerot) Storage lockers available for rent to JAMKO members at JAMK campus facilities.
• Degree Certificate Printing Service Service for printing and binding thesis degree certificates for JAMK students (thesis book binding portion discontinued).
• Grumble Weeks (Jupinaviikot) Annual feedback collection weeks where JAMK students provide feedback on teaching quality, education, communication, and tutoring services. Received 414 responses in one recent cycle.
• Feedback Channel Year-round feedback submission system allowing JAMKO members to share comments, suggestions, and ideas with the student union via Google Forms.
• YYamk Project (Yhteisöllinen ja yhdenvertainen ammattikorkeakoulu) Collaborative project between JAMKO and JAMK promoting community cohesion, equality, and student well-being. Initiatives include Code of Conduct development, safer space principles, and mentor training.
• Tursajaiset Orientation Event Annual orientation event for new JAMK students where participants explore Jyväskylä city center through themed activity checkpoints, promoting cross-field student networking.

Quantifiable outcome

• 170 tutors trained annually to support student integration and community building
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• JAMK Talent BoostcoreStrategic or Co-development Partner · 1 January 2022JAMKO collaborates with JAMK Talent Boost on 'Get to Know Jyväskylä' events that help international and Finnish students experience the city, build community, and create connections. Joint events include kayaking, yoga, movie nights, and Midsummer celebrations.
• SAMOK (Suomen opiskelijakuntien liitto)coreStrategic or Co-development PartnerNational union of student unions at Universities of Applied Sciences. JAMKO is a member and participates in advocacy work at national level. SAMOK organizes staff days and training for member student unions.
• SYL (Suomen ylioppilaskuntien liitto)coreStrategic or Co-development PartnerNational Union of University Students in Finland. JAMKO collaborates with SYL on advocacy issues affecting higher education students, including FSHS surveys and policy positions.
• JYY (Jyväskylän yliopiston ylioppilaskunta)minorStrategic or Co-development PartnerStudent union of University of Jyväskylä. Collaborated on Student SnowFun winter event. Joint events promote inter-university community building.
• HAMKO (Hämeenlinna student union)minorStrategic or Co-development PartnerStudent union in Hämeenlinna. SAMOK organized staff days where JAMKO staff participated together with HAMKO staff for training and team building.
• City of JyväskyläminorStrategic or Co-development PartnerJAMKO collaborates with the city on making Jyväskylä the best student city. Joint initiatives include marketing cooperation and promoting student-friendly practices in the municipality.
• Revolution Restaurant (Jyväskylä)minorChannel Partner/ Reseller/ DistributorRestaurant provides student discounts for Burger Night events organized by JAMKO. Partnership offers exclusive deals for student union members.
• YTHS/FSHS (Finnish Student Health Service)minorStrategic or Co-development PartnerJAMKO participates in surveys and advocacy regarding FSHS services, development needs, and healthcare fees for higher education students. Collaborates with SAMOK and SYL on student health policy.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Others

• SYL (Suomen ylioppilaskuntien liitto): National union of university student unions in Finland. Comparable ecosystem participant to SAMOK; JAMKO collaborates with SYL on higher-education policy and FSHS surveys, making it a sectoral reference rather than a competitor.
• SAMOK (Suomen opiskelijakuntien liitto): National federation of Finnish UAS student unions, of which JAMKO is a member. Not a direct competitor but an ecosystem/industry-association peer that channels JAMKO's national advocacy and training.
• Kide.app: Event ticketing and membership platform used by JAMKO for sales, renewals, and event bookings. Included as a technology/ecosystem partner peer that defines JAMKO's digital distribution capability.

Direct peers

• Oulun ammattikorkeakoulun opiskelijakunta (OAMK): Student union of Oulu University of Applied Sciences. Comparable as a Finnish UAS student union providing membership, advocacy, tutoring, and student services on a similar operating model.
• Laureamko (Laurea-ammattikorkeakoulun opiskelijakunta): Student union of Laurea UAS. Operates the same statutory student union framework as JAMKO with membership fees, advocacy, tutoring/mentoring, and member benefits.
• HYY (Helsingin yliopiston ylioppilaskunta): Student union of the University of Helsinki. Operates under the same Finnish student union statutory model as JAMKO with member fees, advocacy, and student services — relevant as a large-scale benchmark peer.
• AYY (Aalto-yliopiston ylioppilaskunta): Student union of Aalto University. While a university (not UAS) student union, AYY shares JAMKO's statutory membership, advocacy, events, and student card model — making it a relevant scale-up benchmark.
• Metka (Metropolia ammattikorkeakoulun opiskelijakunta): Student union of Metropolia UAS, one of the largest Finnish UAS student unions. Operates the same membership-fee model, advocacy, events, and student card offering as JAMKO, making it a structurally identical peer at larger scale.
• Jyväskylän yliopiston ylioppilaskunta (JYY): Student union of the University of Jyväskylä, operating in the same city with the same statutory student union model, member-fee revenue structure, and advocacy/services portfolio (cafés, events, student cards). Directly comparable as a peer Finnish student union.
• HAMKO (Hämeenlinnan ammattikorkeakoulun opiskelijakunta): Student union of HAMK University of Applied Sciences in Hämeenljna. Closely matches JAMKO in being a UAS student union with voluntary membership, tutoring, events, and advocacy services; explicitly named alongside JAMKO in SAMOK staff-day collaborations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/10150149710645332
• Instagraminstagram.com/studentunionjamko
• LinkedInlinkedin.com/company/the-student-union-of-jamk-university-of-applied-sciences-jamko

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about The Student Union of JAMK University of Applied Sciences JAMKO