Jamonería José Luis Romero

What Jamonería José Luis Romero does

Jamonería José Luis Romero is a Seville-based specialty retailer of premium Iberian ham and gourmet Spanish foods, operating as a sole proprietorship founded in 2009 by José Luis Romero Herves. The company runs two physical retail modules inside Seville's most emblematic food markets — Mercado de Triana (Plaza del Altozano) and Mercado de la Encarnación (Plaza de la Encarnación) — each combining a retail sales area with on-site tasting zones where customers can experience Iberian ham tastings, wine pairings, and ham-cutting demonstrations. The Triana location also offers curated gastronomic experiences (corporate tastings, knife-cutting exhibitions, carving master classes for groups of six or more).

The product portfolio centers on whole Iberian hams and shoulders sourced from Spain's most prestigious producers — Joselito (Gran Reserva, 60-month cure), Sánchez Romero Carvajal Cinco Jotas, D.O. Dehesa de Extremadura, D.O. Jamón de Jabugo (Summum line), Sierra Mayor, Montesierra, and Estirpe Negra — complemented by hand-sliced vacuum-sealed portions, a cheese selection exceeding 60 national and international varieties, Iberian embutidos, Ramón Peña seafood conservas, curated gift boxes, and olive oil packs. The technical stack is a WooCommerce storefront with Stripe and PayPal payment processing, multi-language support (Spanish, English, French, Italian), Google Analytics, and Mailchimp-driven email marketing with a 5% first-order incentive.

The business model is direct-to-consumer across two channels: in-store retail at the two Seville market modules and an online store offering 24-48 hour express shipping across Spain and Europe. Revenue streams are unit-priced product sales ranging from approximately €4 per sliced portion to €475+ per premium whole ham, plus gift boxes (€37.50-€130+), tasting sets, and paid gastronomic experiences. The customer base is fragmented: individual food enthusiasts, gift buyers, corporate gifting clients, and tourists visiting Seville — with no enterprise anchor accounts and no disclosed institutional or wholesale contracts.

Name

Jamonería José Luis Romero

Legal name

José Luis Romero Herves

Website

https://jamoneriajoseluisromero.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Jamonería José Luis Romero is a Seville-based specialty retailer selling premium Iberian hams, artisan cheeses, and Spanish gourmet products via two market-stall locations (Mercado de Triana and Mercado de la Encarnación) and a multi-language WooCommerce e-commerce store shipping across Europe.

Ownership category

akta.pro rank

Product category

Specialty Gourmet Foods

NAICS

All Other Specialty Food Retailers (445298), Meat Retailers (445240), Specialty Food Retailers (4452)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Charcuterie & Cured Meats Specialty Stores (CRAHAGAE)

akta.pro secondary industry

Cheese Shops & Fromageries (CRAHAGAD)

Keywords

• Premium iberian ham
• Artisan spanish cheese
• Gourmet gift boxes
• Spanish conservas seafood
• Ham tasting experiences

Headquarters

HQ city

SEVILLE

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Store Sales: Physical retail sales of Iberian ham, cheeses, cured meats, and gourmet products from two market locations in Seville with on-site tasting/dining areas
2. E-commerce Sales: Online sales through WooCommerce platform with express shipping to Spain and Europe, including vacuum-sealed sliced products and whole hams

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Jamonería José Luis Romero is a specialty retailer of premium Iberian ham, artisan cheeses, embutidos, and gourmet conservas, operating from two physical market stalls in Seville (Mercado de Triana and Mercado de la Encarnación) and a multi-language WooCommerce online store. The business sells whole hams and shoulders from top D.O. producers (Joselito, Cinco Jotas, Dehesa de Extremadura, Jabugo), over 60 varieties of national and international cheeses, hand-sliced vacuum-sealed portions, curated gift boxes, and paid in-store tasting experiences with wine pairing and ham carving demonstrations.

Product overview

Jamonería José Luis Romero is a specialty Iberian gourmet food retailer operating both physical stores in Seville's Mercado de Triana and Mercado de la Encarnación, as well as an e-commerce platform. The product portfolio centers on premium Iberian hams and shoulders (Jamones y Paletas) as the core offering, complemented by hand-sliced portions (Loncheados), an extensive cheese selection exceeding 60 varieties (Quesos), Iberian cold cuts and sausages (Embutidos), salted fish and conservas (Salazones y Conservas), and curated gift boxes (Lotes y Regalos). The company also operates tasting areas and offers gastronomic experiences including tastings with Andalusian wine pairing, knife-cutting exhibitions, and ham carving master classes. Products are sourced from Spain's most prestigious Iberian pork producers including Joselito, Sánchez Romero Carvajal Cinco Jotas, D.O. Dehesa de Extremadura, and D.O. Jabugo. The business is structured around two retail locations with dedicated tasting zones, an online store with 24-48 hour European shipping, and experiential gastronomy services.

Differentiator

Problem solved

Functional benefit

Products and services

• Jamones y Paletas (Whole Iberian Hams and Shoulders) Whole Iberian hams (jamones) and shoulders (paletas) sourced from premium Spanish producers including Joselito, Cinco Jotas, Sánchez Romero Carvajal, Dehesa de Extremadura, and Sierra Mayor. Products range from 100% acorn-fed Bellota to 50% Iberian Cebo, with aging periods from 30 to 60 months. Sold per whole piece.
• Loncheados (Hand-Sliced Vacuum-Sealed Ham Packs) Pre-portioned hand-sliced ham and shoulder packs sliced to order and vacuum-sealed for freshness, including individual serving packets of various Iberian ham varieties for convenient home consumption.
• Quesos (Artisan Cheese Selection) Selection of more than 60 national and international cheeses including Andalusian varieties (Payoyo, Rey Cabra, El Pinsapo), Spanish D.O.P. cheeses (Manchego, Idiazabal, Gamonéu), and European cheeses (Pecorino Sardo, Pecorino al Tartufo, Appenzeller, Dziugas, Comté, Parmesan). Cheese tasting gift packs organized by geographic region.
• Embutidos (Iberian Cold Cuts and Sausages) Iberian sausages and cold cuts including chorizo, salchichón, morcón, lomo, and coppa from premium brands such as Joselito and Sánchez Romero Carvajal Cinco Jotas.
• Salazones y Conservas (Salted Fish and Preserved Seafood) Salt-cured fish and gourmet conservas including mojama, hueva de maruca, clams, cockles, squid in olive oil, squid in ink, pickled mussels, razor shells, sardines, scallops, octopus, and Pulpo a la Gallega from brands like Ramón Peña, Aquí Santoña, and Herpac.
• Lotes y Regalos (Curated Gift Boxes and Tasting Sets) Curated gourmet gift sets and tasting boxes combining ham and cheese, premium Iberian collections (Colección Joselito, Cata Dúo Premium, Cata de Tres), olive oil packs (AVOE Supremo), and blind tasting experiences (Cata a Ciegas). Priced from €37.50 to €130+.
• Experiencias Gastronómicas (In-Store Tasting Experiences) Paid in-store tasting experiences at Mercado de Triana including Iberian ham tastings with Andalusian wine pairing, knife-cutting exhibitions, corporate tasting meals, tourist events, and master classes in ham carving. Available in Spanish and English, minimum group of 6 people.

Quantifiable outcome

• Every shipment is certified and guaranteed

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• JoselitocoreStrategic or Co-development PartnerPremium Iberian ham producer supplying Joselito Gran Reserva products. The company offers 100% natural, additive-free Jamón Joselito Gran Reserva with 60 months curing time, along with Joselito chorizo, salchichón, lomo, and coppa. Joselito is among the most prestigious Iberian ham brands in Spain.
• Sánchez Romero Carvajal Cinco Jotas (5J)coreStrategic or Co-development PartnerLeading D.O. Jabugo producer supplying premium Cinco Jotas branded products including whole hams and embutidos. Products sourced from Jabugo, Huelva origin.
• D.O. Dehesa de ExtremaduracoreStrategic or Co-development PartnerDenomination of Origin consortium providing certified 100% Iberian acorn-fed ham from Extremadura with minimum 40 months curing.
• D.O. Jamón de JabugocoreStrategic or Co-development PartnerDenomination of Origin consortium supplying premium acorn-fed Iberian products from the Jabugo region, including the exclusive Summum product line.
• Sierra MayorminorStrategic or Co-development PartnerIberian producer supplying 100% acorn-fed Sierra Mayor branded products including whole hams and paleta with 48+ months curing.
• MontesierraminorStrategic or Co-development PartnerIberian producer brand carried in the portfolio with various acorn-fed products.
• Estirpe NegraminorStrategic or Co-development PartnerPremium Iberian brand included in the product portfolio.
• Ramón PeñaminorStrategic or Co-development PartnerPremium Spanish seafood conserve producer supplying Galician products including zamburiñas guisadas, following recipes over 90 years old from the Rías Gallegas region.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SpanishDeli: SpanishDeli is an online specialty retailer shipping Spanish Iberian ham, embutidos, cheeses, and conservas internationally. Directly comparable in product mix, multi-brand curation model, and cross-border e-commerce delivery to European and international customers.
• La Tienda: La Tienda is a US-based online retailer specializing in authentic Spanish foods including Iberian ham, cheeses, and cured meats sourced from premium producers. Comparable in curating and shipping premium Spanish gourmet products directly to consumers across geographies.
• DeliBarba (Salamanca specialty retailers): DeliBarba and similar regional Spanish charcuterie specialists offer curated Iberian ham, embutidos, and cheese assortments online and via specialty shops. They share the same retail curation model and target premium Spanish gourmet consumers.
• IberGour: IberGour is one of the largest online specialty retailers of Spanish Iberian ham, cheeses, and gourmet products, shipping across Europe. It is the closest direct competitor to José Luis Romero's online business, offering a comparable multi-brand curated portfolio (Joselito, Cinco Jotas, etc.) with pan-European delivery.

Emerging players

• Jamón Lovers: Jamón Lovers is a niche online-focused Iberian ham specialist with curated tasting sets and subscription offerings. It overlaps with José Luis Romero's tasting experience and gift box categories but with a more digital-native, less retail-anchored model.
• Spainbox: Spainbox is an emerging Spanish gourmet subscription and gift-box retailer that competes in the curated Spanish food hampers category. Directly comparable in targeting gift buyers and corporate clients with multi-product Spanish gourmet assortments.

Broad incumbents

• Cinco Jotas (Sánchez Romero Carvajal): Cinco Jotas is a D.O. Jabugo Iberian ham producer with its own global e-commerce presence and high-end retail experiences. As a supplier partner, it competes with retailers by offering direct premium ham sales with full provenance storytelling.
• Joselito: Joselito is a globally recognized Iberian ham producer that also sells directly to consumers via its own website and flagship experiences. As a key supplier partner, it represents both an opportunity (brand recognition) and a competitive threat (producer disintermediation of retailers like José Luis Romero).
• El Corte Inglés Gourmet: El Corte Inglés operates Spain's largest premium gourmet retail channel, including extensive Iberian ham, cheese, and gift box assortments. Comparable in product mix but vastly larger scale and broader assortment, representing both a distribution channel and a competitor.

Regional players

• Taberna del Alabardero (Seville): Taberna del Alabardero and similar Seville-based gastronomic establishments combine traditional Spanish ham and cheese retail/tasting experiences with high-end hospitality. Comparable in targeting Seville tourists and locals seeking authentic Spanish gastronomy experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/jamoneriaJLR
• YouTubeyoutube.com/channel/UCqN33Q4zhGfT8TFrYrradvQ
• Facebookfacebook.com/JamoneriaJoseLuisRomero
• Instagraminstagram.com/jamoneriaJLR
• LinkedInlinkedin.com/company/jamoner%C3%ADa-jos%C3%A9-luis-romero

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jamonería José Luis Romero