Janguiê Diniz

What Janguiê Diniz does

Janguiê Diniz is a Brazilian serial entrepreneur operating a diversified entrepreneurial-education and personal-brand ecosystem, with the active corporate vehicle being the nonprofit INSTITUTO LATINO-AMERICANO DE EMPREENDEDORISMO, INOVACAO E DESENVOLVIMENTO SUSTENTAVEL – INSTITUTO ÊXITO, founded in 2019 in São Paulo, Brazil. The ecosystem centers on entrepreneurial education, mentorship, content publishing, and community-building, serving aspiring and existing Brazilian entrepreneurs, higher-education students, corporate professionals, and public-school youth.

Core products and platforms include the Instituto Êxito online learning platform (1,000+ free educational contents, 850+ associates), Movimento Obstinados community, the Batalha das Startups competition (now in 4th season), Êxito Mentoring Experience, Summit Êxito de Empreendedorismo congress, Million Business Network book series, JanguiêFlix video platform, Obstinadoscast / Vem Ser S.A. / Fábrica de Vencedores podcasts, and the Peixe 30 free professional networking social network launched in 2022. Underlying technology is light: content distribution via web platforms, social media, YouTube, Telegram, and podcast/audio channels, plus the Ubíqua hybrid in-person/remote educational format deployed within the separately-held Ser Educacional Group (60+ campuses, 1,000+ distance-learning centers, 320,000+ students).

The business model is multi-stream: free content as top-of-funnel acquisition with paid premium mentorship programs (Êxito Mentoring Experience, Código Secreto da Empresa), book sales (30+ titles distributed via Amazon and Brazilian retailers), event ticket/registration revenue (Summit Êxito, Batalha das Startups), speaking fees (1M+ cumulative lecture attendees), and investment returns via the Epitychia family office and the Bossanova Investimentos pre-seed micro-VC (1,000+ portfolio startups). Customer acquisition is event-driven and content-led, anchored by Janguiê Diniz's personal brand as a Forbes-listed entrepreneur since 2014 and his ex-judge/entrepreneur biography.

Name

Janguiê Diniz

Legal name

Janguiê Diniz

Website

https://janguiediniz.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Janguiê Diniz is a Brazilian serial entrepreneur and personal brand operating the Instituto Êxito nonprofit ecosystem, delivering entrepreneurial education, mentorship programs, books, podcasts, events, and pre-seed startup investments to Brazilian entrepreneurs, students, and professionals.

Ownership category

akta.pro rank

Product category

Entrepreneurship Education and Mentorship

NAICS

Educational Support Services (61171), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Entrepreneurship Foundations & Startup Basics (EDAMAHAA)

Keywords

• Entrepreneurship education
• Business mentorship programs
• Higher education services
• Startup mentorship
• Entrepreneurial training content

Headquarters

HQ city

Recife

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Higher Education Tuition: Ser Educacional Group generates primary revenue through tuition fees from over 320,000 students across more than 60 campuses and 1,000+ distance learning centers throughout Brazil.
2. Books and Publications: Revenue from book sales including autobiographies, entrepreneurship guides, and motivational titles. Janguiê Diniz has published over 30 books including 'Transformando Sonhos em Realidade', 'O código secreto da riqueza', and more recent releases like 'Obstinação' and 'Neuroconexões'.
3. Mentorship and Training Programs: Revenue from mentorship programs such as Êxito Mentoring Experience, online courses on the Instituto Êxito platform, and corporate training services.
4. Investment Returns: Through family office Epitychia and Bossanova Investimentos (micro venture capital), Janguiê Diniz invests in startups with high growth potential, generating returns on invested capital.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Janguiê Diniz operates an integrated entrepreneurship-education and mentorship ecosystem for individual entrepreneurs, business owners, and students in Brazil. The core offerings include the Instituto Êxito de Empreendedorismo online platform (1,000+ free educational contents), the Million Business Network and Código Secreto da Empresa mentorship programs, the Êxito Mentoring Experience, the Batalha das Startups competition, the Summit Êxito de Empreendedorismo congress, plus a publishing catalog of 30+ books. Underpinning these is the Ser Educacional Group (higher-education institutions serving 320,000+ students) and venture investment activity through Bossanova Investimentos and Epitychia.

Product overview

Janguiê Diniz operates a diversified portfolio of entrepreneurial education and business mentorship offerings. The ecosystem includes the Instituto Êxito de Empreendedorismo (non-profit educational platform), Movimento Obstinados (membership community), Batalha das Startups (competition), Código Secreto da Empresa (intensive program), Million Business Network (book/mentorship program), and the Êxito Mentoring Experience. Content is distributed through JanguiêFlix (video), Obstinadoscast (podcast), and a courses platform. He also controls Grupo Ser Educacional (education group with 320K+ students), Epitychia (family office), and Bossanova Investimentos (startup VC). The product portfolio functions as an integrated entrepreneurial development ecosystem covering education, mentorship, content, investment, and community.

Differentiator

Problem solved

Functional benefit

Brands

• Batalha das Startups: Startup competition program and platform run by Janguiê Diniz, now in its fourth season, showcasing and funding early-stage startups.
• Million Business Network (MBN)
• Peixe 30
• JanguiêFlix
• Obstinadoscast
• Vem Ser S.A.
• Fábrica de Vencedores
• Código Secreto da Empresa (CSE)
• Êxito Mentoring Experience
• Summit Êxito de Empreendedorismo
• Instituto Êxito de Empreendedorismo
• Janguiê AI

Products and services

• Instituto Êxito de Empreendedorismo Nonprofit online educational platform offering over 1,000 free contents including courses, mentorships, lectures, and inspirational videos for entrepreneurs and aspiring business owners across Brazil. Hosts the Êxito Mentoring Experience and Summit Êxito de Empreendedorismo.
• Million Business Network (MBN) Mentorship and book series program aimed at obstinate entrepreneurs seeking to scale businesses, covering topics such as business intelligence, growth strategy, and AI-driven scalability.
• Êxito Mentoring Experience High-impact mentorship program led by Janguiê Diniz and his team for business owners covering entrepreneurship, knowledge, and building solid and profitable businesses.
• Código Secreto da Empresa (CSE)

Quantifiable outcome

• 320,000+ students educated through Ser Educacional Group
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• Tribunal Superior do Trabalho (TST)coreStrategic or Co-development Partner · 1 June 2026Instituto Êxito de Empreendedorismo and TST established partnership for continued training of servers and magistrates. This partnership provides access to entrepreneurship education and professional development for judicial workers.
• Instituto Êxito de EmpreendedorismocoreStrategic or Co-development Partner · 1 January 2019Founded in 2019 along with 33 major national entrepreneurs. Non-profit organization acting to bring entrepreneurial education to young Brazilians. Has 850+ associates and over 1,000 free educational contents on its platform. Partners include UNESCO Brasil for bringing entrepreneurial education to public school students.
• UNESCO BrasilflagshipStrategic or Co-development PartnerUNESCO Brasil partnership through which Instituto Êxito develops a program that brings entrepreneurial education to young people in Brazilian public schools. This flagship partnership extends entrepreneurial education reach to the public school system.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Tony Robbins: Global leader in entrepreneur/executive personal-development events, books, and mentorship programs; comparable as a much larger, established incumbent in the same entrepreneur-coaching category.
• Bob Proctor: Long-standing global personal-development and wealth-mindset educator with books, seminars, and courses that sit in the same category as Janguiê Diniz's mentorship and motivational programming.
• Yduqs (formerly Estácio): One of the largest publicly-traded higher-education groups in Brazil and a direct structural competitor to Ser Educacional's portfolio of campuses, brands, and distance-learning operations.
• Cogna Educação (Kroton): Brazil's largest private education company operating across K-12, higher education, and digital learning; comparable as a broad incumbent competing with the Ser Educacional footprint that anchors Diniz's ecosystem.

Regional players

• Endeavor Brasil: Brazil-focused entrepreneurship support organization that runs selection programs, mentorship, and content for high-growth founders — overlapping with the entrepreneur-education mission of Instituto Êxito in Brazil.
• Fundação Estudar: Brazilian non-profit that runs scholarships, leadership programs, and entrepreneur-development content targeting young Brazilians, structurally similar to Instituto Êxito's UNESCO-linked public-school programs.

Direct peers

• Bel Pesce: Brazilian entrepreneur, author, and educator whose books, courses, and speaking business overlap directly with Janguiê Diniz's entrepreneur-mentorship and book-publishing model in the Brazilian market.
• Flávio Augusto (WeMind / Geração de Valor): Brazilian serial entrepreneur and founder of WeMind/Geração de Valor who runs a closely comparable Brazilian entrepreneur-education, mentorship, and content ecosystem aimed at the same aspiring entrepreneur persona.
• Paulo Vieira (Instituto Brasileiro de Coaching): Founder of a leading Brazilian coaching and personal-development institute with comparable intensive programs, high-ticket events, and book-based content targeting the same entrepreneurial and executive audience.

Others

• Plug and Play Tech Center: Global startup accelerator and venture platform that Bossanova and Janguiê Diniz engage with for ecosystem access; comparable as an adjacent enabler of the startup-investment and Batalha das Startups pipeline.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/janguie_diniz
• YouTubeyoutube.com/channel/UCxhlMNm4Hgi_cq7-w5jbrhA
• Facebookfacebook.com/janguiediniz
• LinkedInlinkedin.com/company/jangui%C3%AA-diniz
• Instagraminstagram.com/janguiediniz

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janguiê Diniz