What Janine does

Janine Freitas, operating as 'Janine Freitas Música para Eventos,' is a sole proprietorship founded in 2000 and based in Rio de Janeiro, Brazil. The business provides live vocal entertainment for private events (weddings, anniversaries, debutante balls, birthdays, graduations) and corporate functions (confraternizations, end-of-year events) in the Rio de Janeiro market. Performance is delivered through seven distinct show formats — ranging from intimate voice-and-guitar to full band, and including voice with piano, violin, percussion, or DJ — each with different instrumentation, repertoire emphasis, and price points, allowing clients to configure the formation to event type and atmosphere.

The core offering is a human-delivered artistic service rather than a technology product. Supporting product lines include an autographed original music CD, 'Simplesmente Amor,' sold physically for R$15 plus shipping, and 'Serenata On Line,' a digital product that delivers a personalized video serenade (client-chosen song, custom message, and three recipient photos) as a shareable, permanent gift. Janine's competitive positioning rests on a trained vocal technique (studied with a chorus member of the Teatro Municipal), a romantic interpretive style centered on the theme of love, and recognition within the Brazilian Popular Music community via listing in the Dicionário Cravo Albin.

The go-to-market motion is direct-to-consumer: prospective clients discover the artist through a website, YouTube channel, and social media (Facebook, Instagram, Twitter, LinkedIn, SoundCloud) and convert by submitting a detailed event inquiry form or contacting Janine via WhatsApp or email for a custom quote. The sales cycle is consultative, pricing is quote-based (not publicly disclosed for live performances or Serenata On Line), and the unit economics are characteristic of a solo artist business with episodic, one-off transactions. There is no evidence of institutional investment, no app, no proprietary technology platform, and no AI/automation layer underlying the service.

Name

Janine

Legal name

Janine Freitas

Website

https://janine.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Janine Freitas is a Rio de Janeiro–based solo vocalist and sole proprietor who delivers live musical entertainment for private and corporate events across seven show formats, complemented by an original CD and a digital personalized serenata product, sold direct-to-consumer via website, WhatsApp, and email.

Ownership category

akta.pro rank

Product category

Live Event Music Entertainment

NAICS

Musical Groups and Artists (71113), Musical Groups and Artists (711130)

SIC

Phonograph Records & Prerecorded Audio Tapes & Disks (3652)

akta.pro primary industry

Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE)

Keywords

• Live music performances
• Event entertainment services
• Wedding music entertainment
• Corporate event music
• MPB vocal performances

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Live Event Performances: Janine Freitas earns revenue by performing live at private events. She offers multiple show formats (Acoustic I & II, Classic/Piano, Romantic/Violin, Contemporary/DJ, Full Band, and Custom), each with a different instrumentation and price point. This is the primary revenue stream. Pricing is quote-based and varies by format, event duration, and requirements.
2. CD Sales (Simplesmente Amor): Janine sells physical CDs of her self-produced album 'Simplesmente Amor' for R$ 15 (fifteen reais) plus shipping costs. The CD is autographed. This is a supplementary one-time revenue stream from merchandise.
3. Serenata On Line (Online Serenade): Janine offers a personalized online serenata service: a custom video featuring her singing a song of the client's choice, a personalized message, and three photos provided by the client — delivered as a permanent, shareable video tribute. This is a digital product/one-time service sold directly to individual consumers for occasions such as birthdays, anniversaries, and declarations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Janine Freitas is a Brazilian solo singer who provides live vocal music entertainment for private celebrations and corporate events in Rio de Janeiro. Her core offering is a live performance service available in seven named show formats ranging from intimate voice-and-guitar (ACÚSTICO I) through full band (BANDA), with customizable instrumentation and a repertoire spanning MPB, POP, POP ROCK, SAMBA, and BOSSA NOVA. Supporting offerings include an autographed physical CD ('Simplesmente Amor') and a personalized digital video serenade product ('Serenata On Line') delivered as a permanent shareable tribute.

Product overview

Janine Freitas offers a comprehensive musical entertainment service for events, centered on live vocal performances interpreted through various instrumental formations. The core product is her event performance service available in seven named show formats (ACÚSTICO I/II, CLÁSSICO, ROMÂNTICO, CONTEMPORÂNEO, BANDA, and PERSONALIZADO), each featuring different instrumental combinations from intimate voice-and-guitar to full band setups. Supporting products include an original music album (CD Simplesmente Amor) and a virtual offering (Serenata On Line) for remote audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Performance Services Live vocal music performance for private celebrations and corporate events, offered across seven named formats: ACÚSTICO I (Voice & Guitar, intimate), ACÚSTICO II (Voice, Guitar & Percussion), CLÁSSICO (Voice & Piano, Jazz/Bossa/MPB), ROMÂNTICO (Voice, Guitar & Violin), CONTEMPORÂNEO (Voice & DJ), BANDA (full band), and PERSONALIZADO (custom instrumentation). Repertoire spans MPB, POP, POP ROCK, SAMBA, and BOSSA NOVA, and pricing is quote-based varying by format, event duration, and requirements. Targeted at individual event hosts, families, and corporate event organizers in Rio de Janeiro.
• Serenata On Line Personalized digital video serenade service delivering a custom video in which Janine sings a song of the client's choice (selected from a list of suggestions), includes a personalized message, and integrates three photos provided by the client, producing a permanent, shareable video tribute. Sold directly to individual consumers for occasions such as birthdays, anniversaries, declarations, arrivals, farewells, and 'bodas.' Delivered digitally via the website and WhatsApp.
• CD Simplesmente Amor Physical autographed music album featuring original romantic MPB, POP, POP ROCK, SAMBA, and BOSSA NOVA compositions. Sold for R$15 (fifteen reais) plus shipping costs via the website order form. Ships nationally after purchase.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Thumbtack: Marketplace connecting consumers with local service professionals across many categories including event entertainment. Comparable as a discovery and lead-generation channel for solo event entertainers, but it is a multi-category platform.
• Songkick: Global concert-discovery and ticketing platform serving primarily touring artists and large venues. Comparable as a channel for live-music demand, but operates at much greater scale than a single-singer event business like Janine.
• Eventbrite: Self-service ticketing and event-management platform. Comparable in that it serves the same end customers (event hosts and planners), but offers a much broader event category set rather than specializing in live music.

Direct peers

• GigSalad: U.S.-based online marketplace that connects event planners with solo musicians, bands, and other entertainers. Directly comparable to Janine's direct-to-consumer, quote-based event entertainment model, but operating as a platform aggregating thousands of performers.
• The Bash (formerly GigMasters): Event entertainment marketplace where solo musicians and bands list shows for weddings and private events. Comparable because both The Bash vendors and Janine sell customized live music experiences to individual event hosts via quote-based pricing.
• Bandsintown: Platform that surfaces live concerts and shows to fans and helps artists drive attendance. Comparable to Janine's use of YouTube, Facebook, and Instagram to convert content interest into live event bookings for a solo performer.
• WZ Eventos Musicais: Brazilian event-music company providing live music for weddings, corporate events, and parties in the Rio de Janeiro market. Directly comparable to Janine on geography, customer segment, and live-event product offering.
• Mariene de Castro: Brazilian MPB singer who regularly performs at private and corporate events with a similarly romantic, samba/MPB-rooted repertoire. Comparable in genre positioning and target audience, though operating at a larger scale than Janine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/freitasjanine
• LinkedInlinkedin.com/company/janine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Janine