Circuito de Madrid Jarama - RACE
Circuito de Madrid Jarama - RACE is Spain's first permanent motorsport racing circuit (operating since 1967), wholly owned by the RACE automobile club. It hosts international championships (Formula E, FIA ETRC), operates a driving school, and serves motorsport spectators, corporate clients, driving students, and racing professionals across four revenue streams.
- Company typePrivate
- Founded1967
- HeadquartersTres Cantos, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Circuito de Madrid Jarama - RACE does
Circuito de Madrid Jarama - RACE is a permanent motorsport racing circuit located in San Sebastián de los Reyes, Comunidad de Madrid, Spain. Inaugurated in 1967 as Spain's first permanent racing circuit, it is wholly owned and operated by RACE (Real Automóvil Club de España), Spain's largest automobile club and a private nonprofit association registered with the Spanish Ministry of the Interior. The facility encompasses a main asphalt racing circuit, karting track, off-road training areas, and a driving school (Escuela RACE de Conducción) equipped with simulators, interactive screens, and specialized low-grip surfaces. Historically, the circuit hosted 9 Formula 1 Grands Prix and 16 Motorcycle World Championship Grands Prix; in recent years it has pivoted toward hosting FIA Formula E, FIA European Truck Racing Championship (38 editions), FIA ETCR electric touring cars, and grassroots motorsport events. Leadership is anchored by President Carmelo Sanz de Barros (also President of the FIA Senate) and Director Ignacio Fernández.
The company generates revenue through four primary streams: event ticketing (€5-9 per ticket for general admission), driving school courses (safe driving, advanced, sports, SUV/4x4, and FIA-certified point bonus courses), corporate events and conventions, and leisure/entertainment experiences (Jarama Summer Nights, Jarama 4U Christmas park, Jarama Classic). The 2025 sporting calendar comprises 13 events, 5 of international character. Distribution is direct-to-consumer via the circuit's own website, the Motorticket.es ticketing platform, and on-site box office; corporate bookings are handled by phone and email. The customer base spans individual motorsport spectators and families, corporate clients seeking event venues and team-building services, driving school students, and professional motorsport teams. Distribution channels and strategic partnerships include exclusive tire arrangements with Michelin (2025-2027), collaboration with IFEMA Madrid for potential Spanish F1 Grand Prix development, and motorcycle training programs with BMW Motorrad España. The circuit holds FIA Environmental Certification (2023) and was selected to host Formula E pre-season testing in November 2025 and championship races in March 2026 and June 2027.
Circuito de Madrid Jarama - RACE firmographics
Firmographics- Name
- Circuito de Madrid Jarama - RACE
- Legal name
- Real Automóvil Club de España (RACE)
- Website
- https://jarama.org
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Circuito de Madrid Jarama - RACE is Spain's first permanent motorsport racing circuit (operating since 1967), wholly owned by the RACE automobile club. It hosts international championships (Formula E, FIA ETRC), operates a driving school, and serves motorsport spectators, corporate clients, driving students, and racing professionals across four revenue streams.
- Ownership category
- akta.pro rank
Circuito de Madrid Jarama - RACE industry classification
Industry- Product category
- Motorsport Venue and Driving Education Services
- NAICS
- Racetracks (711212), Spectator Sports (71121), Other Spectator Sports (711219), Automobile Driving Schools (611692)
- SIC
- Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)
- akta.pro secondary industries
- Motorsports Tracks & Racing Facilities (MPAKAEAC), Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsport Driver Training Schools & Racing Academies (MPAKAJAJ), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)
Keywords
Where Circuito de Madrid Jarama - RACE is headquartered
LocationHeadquarters
- HQ city
- Tres Cantos
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Circuito de Madrid Jarama - RACE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Event Ticketing: Sale of tickets to motorsport events including Formula E, truck racing, Formula 4, and other competitions. Prices range from €5-€9 for general admission events.
- Driving Courses and Experiences: The RACE Driving School offers various courses including safe driving, advanced driving, sports driving, SUV/4x4 off-road, and point bonus courses. Also includes karting and individual driving experiences.
- Corporate Events and Conventions: Business segment offering events, conventions, and corporate team-building activities at the circuit facilities.
- Leisure and Entertainment Events: Special events such as Jarama Summer Nights, Jarama 4U Christmas theme park, and private celebrations generate additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | General event admission |
| Other | Pay-as-you-go | Driving courses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Circuito de Madrid Jarama - RACE product offering
Product offeringCore offering
Operates a permanent motorsport racing circuit in Madrid hosting international and national championships (Formula E, FIA European Truck Racing, FIA ETCR), and runs the RACE Driving School offering safe, advanced, sports, and off-road driving courses. Also provides individual driving experiences including karting, corporate events and conventions, and special leisure events such as Jarama Summer Nights and Jarama Classic.
Product overview
Circuito de Madrid Jarama - RACE is a motorsport racing circuit offering a comprehensive portfolio of products and services centered around motorsport events, driving experiences, and corporate hospitality. The core offerings include: (1) The main racing circuit facility hosting international championships (FIA Formula E, FIA European Truck Racing, FIA ETCR) and national competitions (Campeonato RACE de Turismos, Campeonato de España de Camiones); (2) The Escuela RACE de Conducción driving school with courses for safe, advanced, and sports driving; (3) Individual experiences including karting and high-speed driving packages; (4) Corporate services including events, conventions, and enterprise training; and (5) Special events like Jarama Classic (classic cars), Jarama Summer Nights, Jarama-María de Villota charity race, and Formula Student Spain. The circuit also operates ticket sales through its EASYRACE platform and maintains on-site amenities including Jarama Café. The facility is owned and operated by Real Automóvil Club de España (RACE) and has hosted 9 Formula 1 Grands Prix, 16 Motorcycle World Championships, and 38 FIA European Truck Racing events since its inauguration in 1967.
Differentiator
Problem solved
Functional benefit
Brands
- Escuela RACE de Conducción: The RACE Driving School located at the circuit, offering safe driving, advanced driving, sport driving, SUV/4x4 courses, and electric vehicle training courses.
- RACE Drone Academy
- Jarama Classic Races
- Jarama Summer Nights
- Jarama 4U
- Jarama Time Attack
Products and services
- Circuito de Madrid Jarama-RACE (Main Circuit Facility) Permanent motorsport racing circuit and venue hosting international and national competitions, driving experiences, and corporate events. Located at Autovía A1, km 28, San Sebastián de los Reyes, Madrid.
- Escuela RACE de Conducción (RACE Driving School) FIA-certified driving school offering safe driving, advanced driving, sports driving, SUV/4x4 off-road courses for individuals and companies. Certified to provide Safe and Efficient Driving courses for point recovery.
- Jarama Experiences Individual driving and motorsport experiences at the circuit including high-speed laps and driving packages for consumers.
Quantifiable outcome
- 21,000+ spectators at single event (38th GP de España FIA European Truck Championship)
- +2 more outcomes
Companies that use Circuito de Madrid Jarama - RACE
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
Circuito de Madrid Jarama - RACE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Circuito de Madrid Jarama - RACE partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship and core.
- IFEMA MADRIDflagshipCollaboration agreement for joint promotion and development of activities related to the Spanish Grand Prix of Formula 1 and other potential motor sports projects. RACE provides its expertise and experience in organizing major motorsport events.
- MichelincoreThree-year partnership (2025-2027) making Michelin the exclusive tire partner for the RACE Driving School. Michelin supplies high-performance tires for the vehicle fleet and has branding presence including the iconic Pegaso ramp bridge. Both entities collaborate on safe driving education and road safety.
- BMW Motorrad EspañacorePartnership for launching new safe motorcycle riding courses. BMW Motorrad España and the RACE Driving School collaborate on rider training programs.
- BMWcoreLaunch of the first permanent electric vehicle driving course in Spain, in collaboration with BMW. Both entities have partnered on electric vehicle training since 2019.
- FIAflagshipHosting of Formula E World Championship races in June 2027 (two races) and pre-season testing in November 2026. The circuit was selected following successful 2025 pre-season tests.
- PromocopacoreCo-organization of the new Campeonato RACE de Velocidad (CRV) including GTi Trophy, Saxo Trophy, Copa Kobe, and Campeonato RACE de Turismos. Also sponsors the Beca Jarama-RACE Promocopa for young drivers.
- Real Federación Española de Automovilismo (RFEdA)flagshipCollaboration on various championships and competitions. RFEdA grants recognition to circuit president and supports the Beca program for emerging motorsport talent.
- Real Automóvil Club de España (RACE)flagshipParent organization of the circuit. RACE is Spain's largest automobile club and provides institutional support, driving school certification (FIA-approved point bonus courses), and access to the broader RACE network.
- Escuela RACE de ConduccióncoreFIA-certified driving school offering safe driving courses, advanced driving, sports driving, SUV/4x4 off-road courses, and point bonus courses for license holders. Located at the circuit facilities.
Scale indicators12 records
Recent moves8 records
Expansion highlights5 records
Circuito de Madrid Jarama - RACE competitors and assessment
Company assessmentDirect peers
- Motorland Aragón: Modern Spanish motorsport complex hosting MotoGP, World Touring Car Championship, and driving experiences. Comparable venue competing for international motorsport series events in Spain.
- Circuit de Barcelona-Catalunya: Spanish permanent racing circuit hosting Formula 1 Spanish Grand Prix, MotoGP, and corporate events. Directly comparable motorsport venue with driving experiences, corporate events, and similar event portfolio in the same Spanish market.
- Circuito de Jerez - Ángel Nieto: Permanent Spanish motorsport circuit hosting MotoGP and F1 testing. Comparable venue with racing events, driving experiences, and corporate event services, competing for the same Spanish motorsport audience.
- Circuit Ricardo Tormo Valencia: Spanish racing circuit hosting MotoGP and other championships with driving experiences and corporate facilities. Closely comparable venue in size and service offering within the same Spanish market.
Emerging players
- Escudería TQ Racing School: Spanish racing school and event organizer offering driving courses and corporate events. Comparable competitor in the Spanish driving school and corporate event market segment.
Others
- Formula E Operations: FIA Formula E is the championship organizer that the circuit has partnered with for 2027 hosting. Related as the sanctioning body and counterparty for one of the circuit's most important international event contracts.
Broad incumbents
- Autodromo Nazionale Monza: Historic Italian motorsport circuit hosting Formula 1 Italian Grand Prix with driving experiences and corporate events. Comparable permanent motorsport venue with similar heritage and event-driven model.
- Circuit Paul Ricard: French motorsport circuit hosting F1 French Grand Prix, MotoGP, and driving experiences including the exclusive Porsche Experience Center. Comparable venue with established driving school and corporate event operations.
- Nürburgring: German motorsport complex hosting F1, endurance racing, and extensive driving experiences including tourist drives on the Nordschleife. Comparable permanent venue with multi-segment business model (events, driving experiences, corporate hospitality).
- Silverstone Circuit: Iconic UK motorsport circuit hosting Formula 1 British Grand Prix, MotoGP, and a wide range of driving experiences. Larger incumbent with broader international event portfolio but similar venue/event business model.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Circuito de Madrid Jarama - RACE social profiles
Digital presenceCircuito de Madrid Jarama - RACE financial estimates
Financial estimateRevenue estimate
Valuation estimate
Circuito de Madrid Jarama - RACE leadership team
Management profileNumber of profiles
Profiles4 records
Circuito de Madrid Jarama - RACE subsidiaries and ownership
Company hierarchySubsidiaries2 records
Circuito de Madrid Jarama - RACE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Circuito de Madrid Jarama - RACE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Circuito de Madrid Jarama - RACE
What does Circuito de Madrid Jarama - RACE do?
Operates a permanent motorsport racing circuit in Madrid hosting international and national championships (Formula E, FIA European Truck Racing, FIA ETCR), and runs the RACE Driving School offering safe, advanced, sports, and off-road driving courses. Also provides individual driving experiences including karting, corporate events and conventions, and special leisure events such as Jarama Summer Nights and Jarama Classic.
Is Circuito de Madrid Jarama - RACE a public or private company?
Circuito de Madrid Jarama - RACE is a private company. It is classified as corporate owned and is currently operating.
When was Circuito de Madrid Jarama - RACE founded?
Circuito de Madrid Jarama - RACE was founded in 1967. It employs 11 to 50 people.
Where is Circuito de Madrid Jarama - RACE based?
Circuito de Madrid Jarama - RACE is headquartered in Tres Cantos, Spain, in the Europe region.
How does Circuito de Madrid Jarama - RACE make money?
Four revenue lines are on record. Event Ticketing is the primary driver. The others are driving Courses and Experiences, corporate Events and Conventions and leisure and Entertainment Events.
Who are Circuito de Madrid Jarama - RACE's main competitors?
Direct peers on record are Motorland Aragón, Circuit de Barcelona-Catalunya, Circuito de Jerez - Ángel Nieto and Circuit Ricardo Tormo Valencia. Escudería TQ Racing School is listed as an emerging player. Formula E Operations is listed as an others. Broad incumbents are Autodromo Nazionale Monza, Circuit Paul Ricard, Nürburgring and Silverstone Circuit.
Does Circuito de Madrid Jarama - RACE have an API?
No public API is recorded for Circuito de Madrid Jarama - RACE.
What industry is Circuito de Madrid Jarama - RACE in?
Circuito de Madrid Jarama - RACE's product category is Motorsport Venue and Driving Education Services. Its primary akta.pro industry code is MPAKAGAE, Race Tracks, Circuits & Motorsport Venues, with a secondary code of MPAKAEAC, Motorsports Tracks & Racing Facilities. Its NAICS code is 711212 and its SIC code is 7948.