Cemiterio Parque Jardim Da Paz

What Cemiterio Parque Jardim Da Paz does

Cemitério Parque Jardim da Paz is a privately-held Brazilian park cemetery founded in 1980, operating on a 20-hectare site in the Lomba do Pinheiro/Agronomia neighborhood of Porto Alegre, Rio Grande do Sul. The company is structured as a sociedade anônima (Cemiterio Parque Jardim Da Paz S/A, CNPJ 89.133.870/0001-42) with no disclosed parent company, institutional investor backing, or public listing. It employs approximately 49 staff and operates from two Porto Alegre locations: the 20-hectare memorial park (headquarters) and a central administrative office on Rua dos Andradas in Centro.

The core commercial offering is the sale of perpetual family gravesites (jazigos perpétuos), financed via installment payment plans starting at R$89/month. Revenue is complemented by an on-site floristry (Floricultura) with monthly, quarterly, and semi-annual flower-placement subscriptions, and by religious and memorial services hosted at the company's Ecumenical Temple — including weekly Saturday masses, biannual religious celebrations (Finados, Mother's Day, Father's Day, Christmas, Missa Crioula), and bimonthly GRAV grief support group sessions led by a friar and psychologist. The property is IBAMA-certified as a Reserva Particular do Patrimônio Natural, a regulatory environmental designation.

Distribution is direct-sales only — in-person at the cemetery, by phone (51 3010-2500), via WhatsApp, and through the central administrative office — with no third-party reseller or broker channel. Marketing relies entirely on organic social (Facebook, Instagram), a website news/blog section, and recurring community/religious events. Technology is limited to the content website and standard telephony/messaging; no mobile app, API, or digital service platform is present (confirms 'has_app: false', 'api_exists: false').

Name

Cemiterio Parque Jardim Da Paz

Legal name

Cemiterio Parque Jardim Da Paz S/A

Website

https://jardimdapaz.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Cemitério Parque Jardim da Paz is a privately-held, 45-year-old park cemetery in Porto Alegre, Brazil, selling perpetual family gravesites, on-site floristry subscriptions, and religious and grief-support services from a 20-hectare IBAMA-certified memorial park, serving bereaved families in the Porto Alegre metropolitan area.

Ownership category

akta.pro rank

Product category

Cemetery and Memorial Park Services

NAICS

Cemeteries and Crematories (81222), Cemeteries and Crematories (812220), Death Care Services (8122), Florists (459310), Florists (45931)

akta.pro primary industry

Park Concession Operations (Food, Retail, Fuel, General Stores) (THAAAGAA)

akta.pro secondary industry

Conservation Easements & Land Trust Services (AFAMAMAH)

Keywords

• Park cemetery services
• Perpetual burial plots
• Memorial park facilities
• Grave floristry services
• Grief support programs

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Cemetery Plots and Perpetual Grave Sites (Jazigos Perpétuos): Sale of perpetual grave sites to families, providing long-term burial rights. Offered with installment payment plans starting from R$89.00 monthly.
2. Floristry Services: On-site flower shop offering wreaths, arrangements for all occasions, and subscription services for placing flowers on graves (monthly, quarterly, and semi-annual plans).
3. Religious and Memorial Services: Weekly Saturday masses at the Ecumenical Temple, special holiday celebrations (Finados, Mother's Day, Father's Day, Christmas), and GRAV grief support group sessions held bimonthly.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cemitério Parque Jardim da Paz sells perpetual family gravesites (Jazigos Perpétuos Familiares) with installment financing starting at R$89.00 per month at its 20-hectare park cemetery in Porto Alegre. The offering is bundled with on-site floristry, religious celebrations at the Ecumenical Temple, and the GRAV grief support group, providing a comprehensive memorial park service for bereaved families in southern Brazil.

Product overview

Cemitério Parque Jardim da Paz operates as a park-style cemetery offering a comprehensive portfolio of memorial services. The core offerings include perpetual family gravesites (Jazigos Perpétuos) and a full-service florist (Floricultura) with customizable placement plans. Religious and commemorative services are centered at the Ecumenical Temple (Templo Ecumênico), hosting weekly masses and special celebrations for dates such as Mother's Day, Father's Day, Finados, and Christmas. The GRAV (Grupo de Reflexão Além da Vida) program provides grief support through bimonthly group sessions led by a priest and psychologist. The 20-hectare park features extensive landscaping, a grove area, candle burning facilities, lounge spaces, and a cafeteria, positioning the cemetery as a serene memorial destination. All services are supported by administrative customer service and financing options.

Differentiator

Problem solved

Functional benefit

Brands

• GRAV – Grupo de Reflexão Além da Vida: A support group for grief reflection and sharing, providing counseling for people dealing with the loss of loved ones. Conducts bimonthly meetings at the Ecumenical Temple.

Products and services

• Jazigos Perpétuos Familiares (Perpetual Family Gravesites) Sale of perpetual family gravesites providing long-term burial rights at the 20-hectare park cemetery, with installment financing from R$89.00 per month to reduce financial burden on bereaved families.
• Floricultura (On-site Floristry)

Quantifiable outcome

• Weekly Saturday masses held at 10h in the Ecumenical Temple
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Grupo Cortel: One of Brazil's largest funeral service groups operating multiple cemeteries and funeral homes nationwide. Comparable as it offers death-care services at scale with overlapping burial and memorial products.
• Grupo Zelo: Large Brazilian memorial and cremation services operator with multiple parks and cemeteries across Brazil. Comparable as it offers perpetual grave products, cremation, and ancillary memorial services in the same category as Jardim da Paz, though at much greater national scale.
• Aurora Funeral Partners: Latin American death-care platform operating funeral homes and cemeteries across the region, including Brazil. Comparable as it offers an integrated portfolio of cemetery, cremation, and funeral services adjacent to Jardim da Paz's offerings.

Direct peers

• Memorial Necrópole Ecumênica de Santos: Park-style ecumenical memorial cemetery in Santos, São Paulo. Closest direct peer: also positions itself as a beautiful landscaped park cemetery with religious facilities and integrated memorial services, sharing the same park-cemetery positioning and ecumenical temple concept.
• Parque das Cerejeiras: Park-style memorial cemetery in Brazil offering perpetual graves with landscaped surroundings. Comparable as a park-cemetery concept similar to Jardim da Paz's positioning, serving families seeking natural memorial environments.

Regional players

• Cemitério da Consolação: Historic São Paulo cemetery with perpetual graves and columbarium services. Comparable regional cemetery operator offering burial and memorial services in a major Brazilian urban center.
• Cemitério do Morumbi: Established São Paulo cemetery offering perpetual graves and memorial services. Comparable as a traditional regional cemetery operator serving a major Brazilian metro with similar core offerings, though not positioned as a park-style cemetery.
• Cemitério São Pedro: Regional Brazilian cemetery operator providing perpetual grave sales and memorial services. Comparable as a smaller-scale traditional cemetery with similar core product offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jardimdapazcemiterioparque
• Instagraminstagram.com/jardimdapazcemiterioparque
• LinkedInlinkedin.com/company/cemiterio-parque-jardim-da-paz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cemiterio Parque Jardim Da Paz