Grupo Jardim da Saudade

What Grupo Jardim da Saudade does

Grupo Jardim da Saudade is a Brazilian privately held deathcare group founded in 1968, operating cemetery-parks, a crematorium, columbariums, an in-house funeral services operation, and a prepaid funeral plan called Plamor. Its physical footprint includes Jardim da Saudade Sulacap (240,000 m²), Jardim da Saudade Paciência (over 1,200,000 m², the largest green cemetery area in Latin America), and Jardim da Saudade Porto Velho in Rondônia, plus the only Garden Crematory in the state of Rio de Janeiro inaugurated in 2020.

The group generates revenue through a mix of one-time transactions (burial plots, cremations, flower wreaths priced R$330-695, laser-engraved granite headstones at R$933.90, memorial videos at R$300, chapel ornamentation up to R$2,200) and recurring streams (Plamor subscriptions from R$3.50/month and legally mandated annual plot maintenance fees). It serves two primary customer segments: families acquiring services at the point of death, and individuals/families pre-planning and prepaying funeral coverage. Go-to-market is multi-channel, combining physical cemetery sales offices, telemarketing, a 24-hour dispatch hotline (0800 0224-225), and an e-commerce storefront for memorial products.

The company differentiates through a cemetery-park aesthetic with sculpted gardens rather than traditional walled cemeteries, full vertical integration from body preparation through burial/cremation, and experiential technology at the crematorium (immersive 3D cinema-chapel, holographic ash-delivery display). Brand presence includes content marketing (blog.jardimdasaudade.com.br), Instagram and Facebook, monthly 'Café com Saudade' live grief-counseling sessions, and the annual Finados com Arte cultural event. It publishes GRI-standard sustainability reports and participates in the ALPAR-coordinated 'Unidos Pela Vida' international movement since 2012.

Name

Grupo Jardim da Saudade

Legal name

Grupo Jardim da Saudade

Website

https://jardimdasaudade.com.br

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Grupo Jardim da Saudade is a Brazilian deathcare group operating cemetery-parks, a crematorium, an in-house funeral home, and the Plamor prepaid funeral plan across Rio de Janeiro and Rondônia. It serves families at the point of death and pre-planning individuals with vertically integrated burial, cremation, and memorial services.

Ownership category

akta.pro rank

Product category

Cemetery and Funeral Services

NAICS

Cemeteries and Crematories (812220), Funeral Homes and Funeral Services (812210)

akta.pro primary industry

Places of Worship & Religious Facilities Operations (Cemeteries, Retreat Centers, Pilgrimage Sites) (BPAGAJAL)

Keywords

• Cemetery park services
• Cremation services
• Prepaid funeral plans
• Burial services
• Memorial products

Headquarters

HQ city

Rio de Janeiro

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Burial and Cremation Services: One-time services including burial plots, cremation, use of chapels, and associated funeral services
2. Prepaid Funeral Plans (Plamor): Monthly subscription plans offering prepaid funeral coverage starting at R$3.50/month, guaranteeing complete funeral services with one phone call
3. Memorial Products: Sales of flower wreaths, chapel ornaments, memorial videos, thank-you cards, buffets, and laser-engraved headstones
4. Annual Maintenance Fees: Annual maintenance fees for burial plots as required by municipal legislation

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Grupo Jardim da Saudade operates Brazil's largest green cemetery-park infrastructure across three locations (Sulacap, Paciência, Porto Velho) and provides end-to-end funeral solutions including a garden crematorium (the only one in Rio de Janeiro state), 24-hour funeral home services (Funerária), columbarium, and a prepaid funeral assistance plan (Plamor). The group sells burial plots, cremation services, funeral arrangements, and memorial products (wreaths, laser-engraved headstones, memorial videos, chapel ornamentation) directly to bereaved families, with proactive monthly subscription plans marketed through telemarketing and the corporate website.

Differentiator

Problem solved

Functional benefit

Brands

• Plamor: Funeral assistance plan offering complete funeral coverage with monthly payments, created over 30 years ago

Products and services

• Jardim da Saudade Sulacap (Cemetery Park) Park-style cemetery with over 240,000 m² of gardens located in Sulacap, Rio de Janeiro, offering burial plots (perpetual and 3-year rental), chapel use, exhumation, and transfer services.
• Jardim da Saudade Paciência (Cemetery Park)

Quantifiable outcome

• 24/7 availability with single phone call handling all funeral arrangements
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ALPAR - Asociación Gremial Latinoamericana de Cementerios y Servicios FunerarioscoreStrategic or Co-development Partner · 1 January 2012Jardim da Saudade participates in the global 'Unidos Pela Vida' movement initiated by ALPAR, which connects cemetery operators across 5 continents to celebrate life, preserve memory, and strengthen bonds. ALPAR has coordinated this initiative since 2012, connecting manifestations in real-time worldwide.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Propiedades Funerarias (Funeral Properties): Mexican cemetery and funeral park operator with park-style properties; comparable Latin American cemetery-park concept and family-oriented service model.
• Aurora Group (Argentina): Argentine cemetery and memorial services operator; comparable in Latin American cultural context, cemetery operations, and cremation service expansion.

Broad incumbents

• Carriage Services: US-based funeral services and cemetery operator; comparable business model across funeral homes, cemeteries, and cremation with recurring prepaid contract revenue.
• Service Corporation International (SCI): Global leader in funeral, cemetery, and cremation services with Dignity Memorial brand; comparable in cemetery park operations, cremation, and prepaid funeral planning across multiple markets.
• Forethought Financial Group: US-based provider of pre-need funeral funding solutions and insurance products; comparable in the prepaid funeral plan subscription model underpinning Plamor.
• Dignity plc: UK-based funeral services and prepaid plan operator; comparable in vertical integration, prepaid funeral plans, and cemetery/cremation services under a heritage brand.
• StoneMor Partners: US cemetery and funeral home operator with significant owned cemetery real estate; comparable in cemetery property ownership, cremation services, and prepaid merchandise.

Direct peers

• Grupo Zelo: One of Brazil's largest funeral services, cremation, and cemetery operators with national footprint; directly comparable vertically-integrated death-care model across multiple Brazilian states.
• Velhinhos: Brazilian cemetery-parks and funeral plan operator with park-style cemeteries in Rio de Janeiro; comparable in cemetery-park concept, prepaid plans, and regional Rio de Janeiro presence.

Others

• Matthews International (Memorialization Segment): Provider of memorial products including caskets, cremation equipment, and memorialization solutions; adjacent comparable through cemetery-product supply and cremation technology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Jardim-da-Saudade-101662418885744
• Instagraminstagram.com/jardimdasaudadeoficial
• LinkedInlinkedin.com/company/grupo-jardim-da-saudade

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Jardim da Saudade