Jardin Botanico Y Cultural de Caguas

What Jardin Botanico Y Cultural de Caguas does

Jardin Botanico y Cultural de Caguas (officially Jardin Botanico y Cultural William Miranda Marín) is a non-profit living museum located on approximately 65 acres (67 cuerdas) in Caguas, Puerto Rico, operated by Corporación de Conservación Etnoecológica y Criolla Inc. (CCECI). The site is the only location in Puerto Rico that simultaneously represents the three ethnic groups — Taíno, Spanish, and African — that formed Puerto Rican identity, combining botanical gardens, pre-Columbian Taíno archaeological sites, 19th-century sugar plantation (Hacienda San José) ruins, and African heritage art installations on a single parcel.

The institution operates a diversified revenue model across nine distinct streams: general admissions ($10 + IVU per visitor, 2+ years), school excursions aligned with the Puerto Rico Department of Education, photography session rentals ($50 base for up to 5 people / 3 hours), private activity venue rentals (up to 250 attendees, requiring $500,000 liability insurance), massive event exclusive-use rentals (300+ attendees, $7,500 single-day or multi-year contracts starting at $3,500), corporate Christmas party packages (starting at $8,000), an annual membership program (Amigos del Jardín, $100–$420 per year), voluntary donations dedicated to maintenance, and on-site concession commissions from four third-party operators covering food service, fruit tree sales, ecological memorial services, and agro-industrial products.

The garden is open Wednesday through Sunday from 10:00 a.m. to 4:00 p.m. and is supported by a small operational team of approximately 5 employees plus a Junta Directiva. Distribution is entirely physical and geographically concentrated in Caguas, with marketing limited to organic social media (Facebook, Twitter), the website, and direct phone/email contact. There is no e-commerce, no mobile app, and no disclosed technology platform beyond the Wix-based website.

Name

Jardin Botanico Y Cultural de Caguas

Legal name

Corporación de Conservación Etnoecológica y Criolla Inc.

Website

https://jardinbotanicoycultural.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Jardin Botanico y Cultural de Caguas is a non-profit living museum in Caguas, Puerto Rico, operating 65 acres of botanical gardens and cultural heritage sites representing Taíno, Spanish, and African Puerto Rican identity, serving visitors, school groups, and event clients through admissions, memberships, and venue rentals.

Ownership category

akta.pro rank

Product category

Botanical Garden and Cultural Museum Services

NAICS

Zoos and Botanical Gardens (71213), Zoos and Botanical Gardens (712130)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Rainforest & Jungle Ecotourism Tours (THAAAEAF)

akta.pro secondary industry

Jungle/Rainforest Expedition & Survival Tour Operators (THAAADAI)

Keywords

• Botanical garden tours
• Cultural heritage tourism
• Event venue rentals
• School excursion programs
• Museum admissions

Headquarters

HQ city

Caguas

HQ country

Puerto Rico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. General Admission: Visitors pay entrance fees to access the botanical garden, trails, and cultural exhibits. General admission is $10 + IVU for persons 2 years and older.
2. School Excursions: Educational visits for schools with special student pricing at $10 + IVU per student, with free admission for teachers and one accompanying parent per 5 students.
3. Photography Sessions: Rental of garden spaces for photo shoots including maternity, quinceañero, family, and newborn sessions. Base rate of $50 for up to 5 people for 3 hours, $10 per additional person.
4. Private Activity Rentals: Rental of venues including Barracón Salon, Artisan Plaza, Aquatic Garden, Identity Island, Stage, Visitor Center, and Historic Zone for activities up to 250 people. Requires $500,000 liability insurance and $250 deposit.
5. Massive Event Rentals: Exclusive use rental for events with 300+ attendees. Single day rental at $7,500, with graduated pricing for multi-year events ($3,500 year 1, $5,000 year 2, $7,500 year 3).
6. Corporate Christmas Parties: Package-based corporate event services including Christmas celebrations with catering options, starting at $8,000 for variable group sizes.
7. Membership Program: Annual Amigos del Jardín membership tiers: Individual ($120), Couple ($220), Family up to 4 members ($420), Veterans/Seniors/Students ($100). Includes free weekday entry, discounts at concessionaires and event rentals.
8. Donations: Voluntary donations supporting rehabilitation of walking paths and garden equipment. Funds directed exclusively to facility maintenance and improvements.
9. Concession Operations: On-site food service through Terrazas del Jardín (restaurant), Jardín Paraíso (fruit tree sales), and Vereda Celestial (ecological urns). Garden receives rental/commission from concession operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

The Jardin Botánico y Cultural William Miranda Marín operates a 67-cuerda non-profit living museum in Caguas, Puerto Rico that sells general admissions, guided tourist tours, and school excursion programs showcasing Taíno archaeological sites, Spanish colonial sugar plantation ruins, and African heritage art installations. It also rents private and large-scale event venues (up to 250 and 300+ guests respectively), photography session slots, and corporate Christmas party packages, while earning commission/licensing income from on-site third-party concessions (restaurant, fruit tree nursery, ecological memorial services) and supporting operations through annual memberships and donations.

Product overview

Jardin Botanico y Cultural de Caguas is a living museum that elevates Puerto Rican culture in relation to nature and tropical agriculture. The facility operates as a multi-service cultural venue offering a portfolio of distinct offerings: tourist and educational tours through 67 acres of botanical gardens and historical sites; school excursion programs aligned with Puerto Rico Department of Education standards; photography session rentals; private event venues for up to 250 guests; massive event venue rental for 300+ attendees; corporate Christmas party packages; and a membership program (Amigos del Jardín) with individual, couple, family, and senior tiers. The site also hosts three concessionaires: Jardín Paraíso (fruit tree nursery), Terrazas del Jardín (restaurant), and Vereda Celestial (ecological memorial services). The organization functions as a non-profit cultural institution under the Corporación de Conservación Etnoecológica y Criolla Inc. (CCECI).

Differentiator

Problem solved

Functional benefit

Brands

• Jardín Paraíso: A fruit tree paradise located in the botanical garden, specializing in the sale of native and exotic fruit trees with over 90 varieties.
• Terrazas del Jardín
• Vereda Celestial
• Cardona Agro-Industries

Products and services

• Recorrido Turístico (Tourist Tours) Educational guided tours through 67 acres of botanical and cultural sites including Taíno archaeological sites, 19th-century sugar plantation ruins, African heritage art installations, and traditional Puerto Rican rural life exhibits. Priced at $10 + IVU per visitor (2 years and older).
• Excursiones Escolares (School Excursions) Educational school visits aligned with Puerto Rico Department of Education requirements, featuring guided tours and cultural/natural history exhibits at $10 + IVU per student with free admission for teachers and one accompanying parent per five students. Includes special dinosaur exhibit available through April 2026.
• Sesiones Fotográficas (Photography Sessions) Photography session rentals for various occasions including love stories, maternity, quinceañero, family, and newborn photography at $50 for up to 5 people for 3 hours, with $10 per additional person. Reservation required at least one week in advance.
• Actividades Privadas (Private Activities Rental) Private event venue rental for activities up to 250 attendees with multiple space options including Barracón Salon, Artisan Plaza, Aquatic Garden, Identity Island, Stage, Visitor Center, and Historic Zone. Requires $250 deposit and $500,000 liability insurance naming CCECI and Municipio Autónomo de Caguas. Additional hours at $100 + IVU.
• Eventos Masivos (Massive Events Rental) Exclusive-use venue rental for events with 300+ attendees including festivals, concerts, weddings, and private celebrations. Single-day rental at $7,500 with graduated multi-year pricing ($3,500 Year 1, $5,000 Year 2, $7,500 Year 3). Includes parking for 300 vehicles. Requires 50% deposit, $1,000,000 liability insurance, and municipal permits.
• Fiestas Navideñas Corporativas (Corporate Christmas Parties) Package-based corporate Christmas party events featuring outdoor spaces and versatile indoor halls, with catering options including traditional Puerto Rican Christmas food (lechón, arroz, desserts), beverages, games, photo booth, and furniture. Packages start at $8,000 with non-refundable deposit required.
• Amigos del Jardín (Garden Friends Membership Program) Annual membership program with four tiers — Individual ($120/year), Couple ($220/year), Family up to 4 members ($420/year), and Veterans/Seniors/Students ($100/year). Includes free weekday entry, 10% concession discounts, and 15% private activity rental discount once per year.
• Donaciones (Donations Program) Voluntary donation program supporting rehabilitation of walking paths and garden work equipment, with funds dedicated exclusively to facility maintenance and improvements of the 67-cuerda site.

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sociedad de Astronomía del CaribeminorStrategic or Co-development PartnerCollaborates with the garden to host Night Astronomical Observation events. The astronomical society provides guided celestial observation sessions using telescopes to view constellations, planets, and other celestial objects in the garden's natural setting.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Marie Selby Botanical Gardens: A tropical botanical garden in Sarasota, Florida specializing in epiphytes and rainforest flora with research, education, and event programming. Comparable as a specialty tropical garden offering educational tours, memberships, and venue rentals in a culturally integrated setting.
• Brookgreen Gardens: A 9,127-acre 'living museum' in South Carolina combining botanical gardens, sculpture, native animal exhibits, and cultural heritage programming. Highly comparable as a living-museum concept integrating botanical, cultural, and historical assets with public-facing visitor experiences.
• Fairchild Tropical Botanic Garden: A 83-acre tropical botanical garden in Coral Gables, Florida operating as a living museum with extensive educational programming, event venue rentals, and membership tiers. Highly comparable in combining tropical horticulture, public education, cultural programming, and event-hosting on a similar footprint.
• Jardín Botánico de la Universidad de Puerto Rico: The University of Puerto Rico's botanical garden in San Juan, operating a tropical plant collection with educational programming in the same Puerto Rican market. Directly comparable as a regional botanical garden serving local schools, families, and tourists with similar cultural and educational missions.

Broad incumbents

• Longwood Gardens: A 1,100-acre horticultural display garden in Pennsylvania operating extensive event venue rentals, educational programs, and a large membership base. Comparable as a large-scale botanical operation with multi-tier memberships, event hosting, and admission-based revenue.
• Atlanta Botanical Garden: A major 30-acre urban botanical garden in Atlanta running extensive membership tiers, corporate event rentals, school programs, and seasonal exhibits. Comparable for its multi-segment revenue model combining admissions, memberships, education, and private events.
• Missouri Botanical Garden: A 79-acre historic botanical garden in St. Louis operating as a National Historic Landmark with significant educational and event programming. Comparable as a heritage botanical institution combining conservation, education, and visitor experience.
• New York Botanical Garden: A flagship 250-acre botanical institution operating as a National Historic Landmark with extensive educational programming, event hosting, and tiered memberships. Comparable as a large-scale living museum combining botanical curation, cultural interpretation, and public programming.

Regional players

• Castillo San Felipe del Morro (San Juan National Historic Site): A 16th-century Spanish colonial fortress and UNESCO World Heritage Site in Old San Juan operated by the U.S. National Park Service. Comparable as a heritage/cultural visitor attraction in Puerto Rico competing for tourist and educational group visits.
• El Yunque National Forest: The only tropical rainforest in the U.S. National Forest System, located in eastern Puerto Rico and serving as the island's most-visited natural attraction. Comparable as a nature-based visitor destination competing for the same tourist and educational demand in Puerto Rico.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JardinCaguas
• Facebookfacebook.com/JardinCaguas
• LinkedInlinkedin.com/company/jardin-botanico-y-cultural-de-caguas

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jardin Botanico Y Cultural de Caguas