Jardini

What Jardini does

Jardini International is a privately-held Australian aquaculture company founded in 2014 by Jason Coe that cultivates rare ornamental aquarium fish for ultra-high-net-worth collectors worldwide. The company operates farms in south-east Queensland and northern Australia, specializing in unique color-mutation variants of Lates calcarifer (barramundi) — including Premium White Diamond, Premium Gold, and Golden Tiger — plus the CITES-listed Australian Lungfish (Neoceratodus forsteri) and MerLion Royal Arowana (Scleropages formosus). Jardini positions itself as the exclusive worldwide supplier of its signature color variants and is the larger of only two farms globally licensed to breed and sell the endangered Australian Lungfish under CITES regulations.

The company's underlying aquaculture program combines genetic analysis, DNA research, and multi-generational bloodline management to produce specimens with cultivation odds as extreme as one in eight million for the Premium Gold variant. Production is structurally constrained by design — only a handful of Premium White Diamond fish can be offered annually — and fish are sold at sizes between 20 cm and 100 cm at 1–4 years of age. The firm has seven employees and no disclosed external funding.

Jardini operates a direct-to-client, white-glove sales model with no public pricing; every transaction is bespoke and quote-based. Revenue streams include one-time rare fish sales, aquarium design consulting services, and rare fish sourcing outside the core collection. Customers are global ultra-high-net-worth individuals seeking exclusive specimens for luxury home aquariums and private collections; Jardini manages international air freight, CITES export documentation, and provides a dead-on-arrival replacement guarantee.

Name

Jardini

Legal name

Jardini International

Website

https://jardiniinternational.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Jardini International cultivates rare color-mutated ornamental fish, including CITES-licensed Australian Lungfish and proprietary barramundi variants, and sells them to ultra-high-net-worth collectors worldwide through a direct, white-glove sales model with bespoke pricing.

Ownership category

akta.pro rank

Product category

Luxury Ornamental Fish

NAICS

Finfish Farming and Fish Hatcheries (112511), Aquaculture (11251)

akta.pro primary industry

Ornamental & Aquarium Fish Farming (AFAEAAAJ)

akta.pro secondary industry

Aquarium & Fish Supplies Retail (CRALAHAI)

Keywords

• Rare ornamental fish
• Luxury aquarium fish
• Barramundi breeding
• Australian lungfish
• Ornamental aquaculture

Headquarters

HQ city

South-east Queensland

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Rare Ornamental Fish Sales: One-time sale of cultivated rare fish including Premium White Diamond, Premium Gold, Golden Tiger, Australian Lungfish, and MerLion Royal Arowana. Fish are sold at sizes between 20cm and 100cm when they reach 1 to 4 years of age. Each sale is bespoke and likely high-value given the extreme rarity.
2. Aquarium Design Consulting Services: Tailored consulting services including guidance on installing luxury aquariums, overseeing design and installation of grand aquariums, project management for sizing, sourcing materials and designers. Also includes rare fish sourcing and selection services for fish outside their collection.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Jardini cultivates and sells rare, collectible aquarium fish produced through proprietary DNA-informed genealogical breeding, including three exclusive Lates calcarifer color variants (Premium White Diamond, Premium Gold, Golden Tiger), the CITES-listed Australian Lungfish, and the MerLion Royal Arowana. The company complements its fish collection with bespoke aquarium design consulting and rare fish sourcing services, operating a white-glove direct-to-collector sales model with full international shipping and logistics management.

Product overview

Jardini International offers a curated collection of premium ornamental fish cultivated in pristine Australian waters, featuring five distinct products: Premium White Diamond, Premium Gold, Australian Lungfish, Golden Tiger, and MerLion Royal Arowana. These rare fish are distinguished by unique colour variations and genetic qualities achieved through sophisticated aquaculture expertise and DNA research. The company also provides complementary services including aquarium design consulting and rare fish sourcing beyond their core collection. Fish are sold at sizes between 20cm and 100cm, with recommendations for large acrylic display tanks, pools, or ponds of at least 3,000L capacity for single fish.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium White Diamond A rare pure white color variation of Lates calcarifer (barramundi), considered Jardini's signature fish. Only a handful can be offered each year due to extreme rarity. Sold to ultra-high-net-worth collectors for luxury aquariums.
• Premium Gold A gold-colored variation of Lates calcarifer (barramundi) with a one-in-eight-million chance of being cultivated. Jardini is the exclusive worldwide supplier of this variety. Sold as collectible specimens to luxury aquarium owners.
• Australian Lungfish Neoceratodus forsteri, an ancient prehistoric fish described as Australia's oldest living fossil, unchanged for over 100 million years. Jardini is one of only two farms worldwide legally licensed to breed and sell this CITES-listed endangered species. Intended for collectors of rare living fossils.
• Golden Tiger A tiger-striped color variation of Lates calcarifer (barramundi) with unique genetic qualities. Jardini is the exclusive worldwide supplier. Sold as a collectible specimen to luxury aquarium enthusiasts.
• MerLion Royal Arowana Scleropages formosus, a premium arowana featured in the Jardini collection as a potent display of perfection. Sold as a collectible aquarium specimen for high-end collections.
• Aquarium Design Consulting Services Expert guidance and project management for designing and installing luxury aquariums, including sizing, material sourcing, designer selection, and oversight for grand residential installations. Targeted at ultra-high-net-worth collectors commissioning luxury aquarium builds.
• Rare Fish Sourcing Services Specialized sourcing of hard-to-find ornamental fish outside Jardini's standard collection, leveraging the company's industry network and reputation within Australia and internationally. Targeted at collectors seeking rare species beyond the in-house offering.

Quantifiable outcome

• Dead-on-arrival replacement guarantee — fish replaced at no expense if deceased on arrival
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Reef Culture Technologies: Hawaii-based aquaculture firm specializing in captive-bred marine ornamentals with applied breeding science. Comparable in applying hatchery genetics to ornamental species, though focused on marine reef fish rather than freshwater luxury niches.
• Sustainable Aquatics: Hawaii-based marine ornamental fish hatchery producing captive-bred clownfish, dottybacks, and tangs. Comparable in applying aquaculture science to ornamental fish production, though at lower price points and broader retail distribution.

Others

• Aqua Imports: US ornamental fish wholesaler sourcing rare and exotic species from global farms. Comparable supply-chain role in the ornamental fish ecosystem and shared end-buyer market, though Aqua Imports is a distributor rather than a breeder.

Broad incumbents

• 3J Tropicals: Singapore-based ornamental freshwater fish farm and exporter with broad tropical species coverage. Comparable production-and-export model for live ornamental fish, but at commodity-grade pricing and wholesale channels rather than luxury direct-to-collector.
• Blue Ridge Fish Hatchery: Largest ornamental fish hatchery in the US, supplying wholesale tropical fish to pet retailers nationwide. Comparable aquaculture-breeding activity for ornamental species but at high volume, low ASP — opposite end of the spectrum from Jardini's luxury positioning.
• The Wet Spot Tropical Fish: US importer and online retailer of rare and unusual ornamental freshwater fish. Comparable specialty focus on rarer species and collector hobbyists, though it does not farm its own fish and serves a more mid-market enthusiast base.

Direct peers

• Living Color Aquariums: US-based designer and builder of large custom luxury aquariums for ultra-high-end residential and commercial clients. Comparable to Jardini's aquarium design consulting service and shared UHNW buyer persona, though Living Color does not breed its own fish.
• Pisces (Pisces Design): UK luxury aquarium design and installation specialist serving private residences, hotels, and corporate clients. Directly comparable to Jardini's aquarium design consulting offering and its collector-driven, project-based revenue model.
• Quality Koi Company: US importer and breeder of premium Japanese koi serving serious hobbyists and luxury pond owners. Comparable high-end live fish positioning, color-variant curation, and bespoke sales process — though koi is a different species with broader collector base.
• Xiang Sheng Arowana: Malaysia-based premium Asian Arowana (Scleropages formosus) breeder serving Asian luxury collectors. Highly comparable rare-cyprinid niche, similar CITES-style regulatory constraints, and shared UHNW buyer segment; Jardini also sells MerLion Royal Arowana.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jardiniinternational
• Instagraminstagram.com/jardini_international
• LinkedInlinkedin.com/company/jardini

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jardini