Junior Achievement of Central Virginia

What Junior Achievement of Central Virginia does

Junior Achievement of Central Virginia is a 501(c)(3) nonprofit educational organization headquartered at 1801 Libbie Avenue, Suite 203, Richmond, Virginia, and an area chapter of Junior Achievement USA. The organization delivers experiential financial literacy, entrepreneurship, and work-readiness programs to K-12 students across 99 schools and 544 classes in Central Virginia, reaching approximately 32,858 students and 219,958 contact hours annually with the support of 1,233 business volunteers. Core offerings include grade-banded Elementary, Middle, and High School Programs, the JA Finance Park hands-on financial simulation (with a location at Libbie Mill Library), and the $2,500 JA Student Ambassador Scholarship for high school alumni of JA programs.

The business model is a charitable contributions model with no cost charged to schools or students. Revenue is generated through four streams: corporate sponsorships via an Impact Partner program (Bank of America, Capital One, Dominion Energy, Wells Fargo, Deloitte, PwC, KPMG, UPS, Meta, Allianz, CarMax, Truist, and others); individual donations; event fundraising (the 38th Annual Greater Richmond Business Hall of Fame, Tee Up for JA golf tournament); and foundation grants, with the Community Foundation for a greater Richmond identified as a core-tier partner. Programs are distributed through direct school district partnerships and volunteer-led classroom delivery, both in-person and virtual.

Technology is not a meaningful component of the offering; JA Central Virginia is a content-and-volunteer-driven educational nonprofit rather than a technology company. The organization is led by CEO Kelly Gee, former Secretary of the Commonwealth of Virginia, who was appointed to the role in a high-profile leadership transition from state government to the nonprofit education sector.

Name

Junior Achievement of Central Virginia

Legal name

Junior Achievement of Central Virginia

Website

https://jatoday.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Junior Achievement of Central Virginia is a nonprofit educational organization that delivers volunteer-led financial literacy, entrepreneurship, and career-readiness programs to K-12 students across 99 schools in Central Virginia, reaching roughly 32,858 students annually.

Ownership category

akta.pro rank

Product category

K-12 Financial Literacy and Career Readiness Education

NAICS

Educational Support Services (611710), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

After-School Academic Support Programs (Centers & Clubs) (EDAJALAM)

akta.pro secondary industry

Community Center Education Programs (EDAAAFAB)

Keywords

• Youth financial literacy
• Career readiness education
• Entrepreneurship curriculum
• K-12 experiential learning
• Volunteer-led education

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Sponsorships: Local corporations provide financial support as Impact Partners, funding the programs delivered to students. Sponsors include major regional and national companies such as Bank of America, Capital One, Dominion Energy, Wells Fargo, Deloitte, PwC, KPMG, and many others.
2. Individual Donations: Individual donors contribute to support the organization's mission of inspiring and preparing young people for success.
3. Event Fundraising: Annual events such as the Tee Up for JA golf tournament and the Greater Richmond Business Hall of Fame generate revenue while also engaging the business community.
4. Foundation Grants: Support from foundations such as the Community Foundation for a greater Richmond provides funding for program operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Junior Achievement of Central Virginia delivers volunteer-led, experiential K-12 educational programs in financial literacy, career exploration, and entrepreneurship to students across Central Virginia. Core offerings include the JA Finance Park simulation, grade-banded classroom curricula (elementary, middle, high school), and the $2,500 JA Student Ambassador Scholarship, delivered at no cost through school district and corporate partnerships.

Product overview

Junior Achievement of Central Virginia operates as a nonprofit educational organization offering a portfolio of learning experiences organized by grade level (elementary, middle, and high school). The core programs include JA Finance Park (a hands-on financial literacy simulation) and JA Scholarship for student ambassadors. Programs are delivered through volunteer partnerships with local businesses and schools across 99 schools in Central Virginia, reaching approximately 32,858 students annually through 544 classes with 1,233 volunteers.

Differentiator

Problem solved

Functional benefit

Brands

• JA Finance Park: Hands-on simulation program where students build budgets, explore careers, and gain real-world financial skills
• JA Scholarship

Products and services

• JA Finance Park JA Finance Park is a hands-on simulation program in which students from across Central Virginia build budgets, explore careers, and gain real-world financial skills as they simulate adulthood; the program is offered to K-12 student groups via simulation facilities and volunteer-led instruction.
• JA Scholarship The JA Scholarship is a $2,500 award available to high school students who have participated in a JA program; recipients apply to become JA Student Ambassadors who share their stories, connect with local employers, and inspire future students.
• Elementary School Programs Elementary School Programs are age-appropriate learning experiences designed for elementary school students to build foundational skills in financial literacy, entrepreneurship, and work readiness, delivered in Central Virginia K-12 classrooms.
• Middle School Programs Middle School Programs are learning experiences for middle school students that introduce concepts in business, economics, and career exploration through interactive activities, delivered through JA's school and volunteer partnerships.
• High School Programs High School Programs are comprehensive programs for high school students focused on financial literacy, entrepreneurship, and career preparation with real-world application, delivered through JA's school and volunteer partnerships.
• JA Finance Park at Libbie Mill Library JA Finance Park at Libbie Mill Library is a location-based extension of the JA Finance Park simulation, providing hands-on financial education experiences to student groups at the Libbie Mill Library facility in Richmond.

Quantifiable outcome

• 32,858 students reached locally with educational programs
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/junior-achievement-of-central-virginia-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Junior Achievement of Central Virginia