Jugendaufbauwerk

What Jugendaufbauwerk does

Jugendaufbauwerk der Kreishandwerkerschaft Stormarn gGmbH (operating as JAW) is a non-profit vocational training and youth employment organization headquartered at Ratzeburger Straße 59–63 in Bad Oldesloe, Schleswig-Holstein, Germany. JAW is owned by the Kreishandwerkerschaft Stormarn, the regional crafts guild, and operates as a bridge between general education and the skilled-trades workforce for the Stormarn district. Its core offer consists of vocational preparation (Berufsvorbereitung) with hands-on training across eight specialized workshops — color/painting, gardening, home economics, woodworking, kitchen/hospitality, metalwork, hairdressing, and business/administration — alongside direct apprenticeships (Ausbildung im JAW), supported apprenticeships in partner companies (Begleitete Ausbildung), assisted apprenticeships under the AsAflex program, adult retraining (Umschulung), and examination administration. Additional services include the Handlungskonzept STEP and BERAB school projects, an online learning platform (Lernplattform), and a social-enterprise training venue in Café Auf'm Berg. Reported outcomes include approximately 20 of 24 vocational preparation participants (≈83%) achieving the First General Education Certificate in the 2023/2024 school year.

The operating model is B2B2C in nature: individual youth participants (aged approximately 15–25) are referred via the Bundesagentur für Arbeit, Jobcenter, or regional partner schools (notably Berufliche Schule Bad Oldesloe and Berufliche Schule Ahrensburg), while regional craft businesses provide the apprentice placement slots. JAW monetizes through public vocational-preparation contracts, apprenticeship supervision fees, supported/assisted training grants, and direct enterprise fees for Ausbildungsbetreuung Stormarn services; the Café Auf'm Berg and Weihnachtsbasar/Pflanzenmarkt channels act as both community-engagement vehicles and modest revenue sources via on-site retail of participant-made goods. Pricing is not publicly disclosed. Distribution is regional and channel-light — career fairs, school partnerships, direct enrollment/referrals, and direct business outreach — with no digital-led GTM motion.

Technology footprint is modest: a proprietary online learning platform (Lernplattform) at bad-oldesloe-jaw.de/de/login is operated for participants, but no API, SDK, AI/ML capability, or third-party EdTech integrations are disclosed. The organization is structurally small (13 employees), focused on a single Schleswig-Holstein district, and operating within the German public-private vocational training framework under Kreishandwerkerschaft Stormarn ownership.

Name

Jugendaufbauwerk

Legal name

Jugendaufbauwerk der Kreishandwerkerschaft Stormarn gGmbH

Website

https://jaw-bad-oldesloe.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jugendaufbauwerk is a non-profit vocational training organization in Bad Oldesloe, Germany, owned by the Kreishandwerkerschaft Stormarn, providing vocational preparation, apprenticeships, assisted training, and retraining in eight craft trades to youth and adults in the Stormarn district.

Ownership category

akta.pro rank

Headquarters

HQ city

Bad Oldesloe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Distribution channels2 records

Marketing channels4 records

Core offering

Jugendaufbauwerk is a non-profit vocational training organization that delivers apprenticeship programs, supported and assisted apprenticeships (AsAflex), vocational retraining, examination services, and vocational preparation across eight on-site craft workshops (wood, metal, painting, gardening, home economics, kitchen, hairdressing, and business/administration). It also runs school projects (Handlungskonzept STEP and BERAB) and operates a digital learning platform for participants in the Stormarn district of Schleswig-Holstein, Germany.

Product overview

Jugendaufbauwerk is a vocational training and education organization offering a multi-faceted portfolio of services for youth and adults. The core offerings include direct apprenticeships (Ausbildung im JAW), supported apprenticeships in partner companies (Begleitete Ausbildung), and assisted apprenticeships (AsAflex), supplemented by retraining programs and examination services. Vocational preparation programs provide hands-on training across eight workshops (color, gardening, home economics, wood, kitchen, metal, hairdressing, and economics/administration). School projects are supported through programs like STEP and BERAB. A digital learning platform delivers online educational resources, while the social enterprise Café Auf'm Berg provides practical hospitality training. The organization serves as a comprehensive bridge between general education and skilled employment in the Stormarn region.

Differentiator

Problem solved

Functional benefit

Brands

• AsAflex: Assistierte Ausbildung (Assisted Training) program offered by Jugendaufbauwerk
• Auf'm Berg
• STEP
• BERAB

Products and services

• Ausbildung im JAW (Apprenticeship at JAW) Apprenticeship program offered directly within the Jugendaufbauwerk facility, providing vocational training in various handcraft trades for youth and young adults in the Stormarn district.
• Begleitete Ausbildung (Supported Apprenticeship) Supported apprenticeship program placing participants in external partner companies while JAW provides ongoing guidance, supervision, and coordination throughout the training period.
• Assistierte Ausbildung (AsAflex) Assisted apprenticeship program offering flexible support services for participants requiring additional help during their vocational training, designed for youth who face barriers in standard apprenticeship pathways.
• Ausbildungsbetreuung Stormarn (Apprenticeship Support Stormarn) Apprenticeship support service for the Stormarn district, providing ongoing assistance to companies and apprentices throughout the training period.
• Umschulung (Retraining) Vocational retraining programs for adults seeking to change careers or gain new professional qualifications.
• Prüfungen (Examinations) Examination services for apprentices, including preparation and administration of vocational certification tests.
• Berufsvorbereitung (Vocational Preparation) Vocational preparation programs with hands-on workshops in color/painting, gardening, home economics, wood, kitchen, metal, hairdressing, and business/administration, preparing participants for apprenticeships.
• Handlungskonzept STEP Structured school project program designed to support students in career orientation and practical skills development.
• BERAB School project initiative providing career guidance and practical training opportunities for students.

Quantifiable outcome

• 20 out of 24 participants (approximately 83%) successfully achieved their First General Education Certificate through vocational preparation programs.

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core.

• Kreishandwerkerschaft StormarncoreStrategic or Co-development PartnerParent organization and primary strategic partner. The Jugendaufbauwerk is a gGmbH (non-profit limited company) owned by the Kreishandwerkerschaft Stormarn. This guild association of craftsmen provides organizational oversight, network access, and collaborative event organization including the annual craftspeople meeting.
• Berufliche Schule AhrensburgcoreStrategic or Co-development PartnerVocational school partner where Jugendaufbauwerk participates in annual vocational training fairs to recruit apprentices and showcase training opportunities.
• Berufliche Schule Bad OldesloecoreStrategic or Co-development PartnerPartner school where vocational preparation participants attend classes for theoretical education and receive graduation certificates. Jointly celebrates participant achievements at certificate ceremonies.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• bfz (Berufliche Fortbildungszentren der Bayerischen Wirtschaft): Operates vocational preparation, retraining (Umschulung), and continuing education programs for youth and adults across Germany, with similar workshop-based training and apprenticeship support services.
• Euro-Schulen / ESO Education Group: German vocational education provider offering Berufsvorbereitung, Umschulung, and language integration courses with similar target population and public funding relationships.
• CJD (Christliches Jugenddorfwerk Deutschlands): One of Germany's largest non-profit vocational and youth education organizations, offering similar Berufsvorbereitung, Ausbildung, and supported apprenticeship programs across multiple regions, directly comparable in mission and structure.
• BBW (Berufsbildungswerk): Network of vocational education centers in Germany providing Berufsvorbereitung and apprenticeship training for youth, with comparable workshop-based delivery and supported training pathways.
• FAW (Fortbildungsakademie der Wirtschaft): Provides vocational preparation, retraining, and assisted training programs for job seekers and youth, with comparable program mix (Berufsvorbereitung, Umschulung, AsAflex) and public funding model.
• Jugendaufbauwerk Berlin-Brandenburg: Parallel regional Jugendaufbauwerk organization serving Berlin-Brandenburg with the same structural model: non-profit vocational training for youth, organized under regional crafts chamber oversight.

Broad incumbents

• DEKRA Akademie: Large-scale commercial vocational training provider in Germany offering retraining, vocational preparation, and certification across many disciplines, with broader geographic footprint and corporate ownership.
• TÜV Rheinland Akademie: Major commercial training provider offering vocational preparation and certification programs nationwide, comparable in service type but operating at much larger scale under corporate ownership.
• Handwerkskammer (Chamber of Crafts): Regional crafts chambers that govern JAW and operate parallel vocational training infrastructure; comparable as parent-ecosystem peers overseeing apprentice registration and certification in the trades.
• SRH (holding): Large private education group operating vocational schools, retraining centers, and academies in Germany, offering overlapping services at significantly greater scale and with private capital backing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jugendaufbauwerk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jugendaufbauwerk