What Jaybro Group does

Jaybro Group is a privately held Australian infrastructure supplies and solutions company founded in 1996 and headquartered in Western Sydney (Arndell Park, NSW), operating across Australia and New Zealand with offices, warehouses and manufacturing facilities in both markets. The company serves civil construction and infrastructure contractors, road safety authorities, mining operators, utilities providers, and landscape designers through a multi-brand portfolio of eight operating subsidiaries (Jaybro, Global Synthetics, Safe Direction, PSA, Delnorth, Cadia, Specialised Force, Polyfabrics) plus the WorkZone barrier systems brand.

Jaybro manufactures and distributes a broad physical-product portfolio: geosynthetics (geotextiles, geogrids, GCLs, drainage composites, erosion-control mats), MASH-compliant road safety barriers and traffic management products, 700bar hydraulic jacks, cylinders and torque wrenches (under exclusive Australian distribution rights for DURAPAC, alkitronic and Torq Fusion), PPE and workwear, precast concrete consumables and lifting products, plumbing products, and landscape/erosion-control materials. Notable engineered offerings include the Terralink MSE wall system used in Australia's largest landfill live expansion at Cleanaway's Erskine Park site, and the ECOpact DB80 K150 low-carbon concrete barrier developed with Holcim and SVC, which delivers 41.2% CO2 reduction versus conventional 40MPa concrete.

The business model combines product manufacturing, exclusive distribution of third-party brands, and direct B2B sales to contractors. Revenue is generated through quote-based project pricing rather than published lists, supported by a field sales force organized around regional territories and Business Development Managers, an inside sales support team, and a branch network including nine Specialised Force locations across Australia. The company is ISO 9001, 14001, 45001 and 27001 certified, ranks #5 on Australia's Best Workplaces List 2024 (medium category), and has been Great Place to Work certified for five consecutive years. Leadership transitioned in January 2025 with Paul Dumbrell (former CEO of Total Tools) appointed CEO alongside a refreshed executive team including newly created Strategy & Growth and Civil Consumables general management roles.

Name

Jaybro Group

Legal name

Jaybro Group Pty Limited

Website

https://jaybrogroup.com.au

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

251–500 employees

Short description

Jaybro Group is a privately held Australian infrastructure supplies company, founded in 1996 and operating across Australia and New Zealand through eight sub-brands. It manufactures and distributes geosynthetics, road safety barriers, hydraulic tools, mining equipment, and PPE for civil construction, mining, and government customers.

Ownership category

akta.pro rank

Product category

Construction & Infrastructure Supplies

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Cut Stock, Resawing Lumber, and Planing (321912), Sawmill, Woodworking, and Paper Machinery Manufacturing (333243), Saw Blade and Handtool Manufacturing (332216)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Lumber & Wood Products (No Furniture) (2400), Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC)

akta.pro secondary industries

Engineered Wood Products Distribution (LVL, I-joists, Glulam, CLT) (IMAMAIAD), Construction, Hardware & MRO Supply Clubs (Trades/Contractors) (CRAEAEAG)

Keywords

• Infrastructure supplies
• Civil construction products
• Road safety barriers
• Geosynthetic materials
• Construction safety equipment

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Infrastructure and Construction Product Sales: Core revenue from supplying civil construction, infrastructure, and building products including geosynthetics, traffic barriers, safety equipment, mining tools, underground utilities, and landscape materials to contractors across Australia and New Zealand.
2. Manufacturing and Distribution: Revenue generated from manufacturing and distributing proprietary branded products (Safe Direction road safety barriers, Global Synthetics geosynthetics, Specialised Force hydraulic tools, Delnorth roadside safety, Cadia plumbing, PSA concrete solutions, Polyfabrics landscape).
3. Professional Services: Consulting and technical support services provided alongside product supply, including feasibility studies, construction technical support (CQC), and product customisation for major infrastructure projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Jaybro Group is a diversified full-service infrastructure and construction supplies supplier operating through multiple sub-brands across Australia and New Zealand. The group manufactures, distributes, and supplies civil construction consumables, road safety barriers, geosynthetics, hydraulic tools, PPE and workwear, mining equipment, plumbing products, and landscape materials to contractors and infrastructure developers.

Product overview

Jaybro Group is a diversified infrastructure supplier operating as a portfolio of multiple brands rather than a single unified product. The group encompasses eight distinct sub-brands serving various sectors: Jaybro (core civil construction and safety brand), Global Synthetics (geosynthetics for engineering/construction), Safe Direction (guardrails and safety barriers), PSA (precast concrete consumables and lifting), Delnorth (roadside safety and delineation), Cadia (plumbing and water industry), Specialised Force (700bar hydraulic and industrial tools), and Polyfabrics (civil engineering geosynthetics). An additional subsidiary WorkZone provides barrier systems. The portfolio also includes specialised product categories covering geosynthetics (geotextiles, geogrids, drainage), PPE and workwear, mining equipment, traffic/road safety barriers, and landscape/erosion control products. The group serves infrastructure, building, traffic, utilities, landscape, mining, safety, and geosynthetics markets across Australia and New Zealand.

Differentiator

Problem solved

Functional benefit

Brands

• Global Synthetics: Leading distributor and manufacturer of geosynthetics to the engineering, construction, landscape and building industries throughout Australia and the Pacific region.
• Safe Direction
• PSA (Plastic Solutions Australia)
• Delnorth
• Cadia
• Specialised Force
• Polyfabrics

Products and services

• Jaybro (Core Brand) Primary brand specialising in civil construction, infrastructure, and workplace safety solutions, providing products and services to make life easier onsite for contractors across Infrastructure, Building, Traffic, Utilities, Landscape, Mining, Safety, and Geosynthetics markets.
• Global Synthetics Leading distributor and manufacturer of geosynthetics (geotextiles, geogrids, GCLs, drainage composites, TRMs, asphalt geogrids) to engineering, construction, landscape, and building industries across Australia and the Pacific region.
• Safe Direction Designs, manufactures, supplies, and installs innovative guardrails and safety barriers for roads, car parks, warehouses, and pedestrians, including MASH-compliant systems such as the RamShield TL4 thrie-beam barrier and Deltabloc DB80 concrete crash barriers.
• Plastic Solutions Australia (PSA) Supports Australia's precast, tilt-up, and in-situ concrete industries with a range of quality consumables, lifting products, technologies, and specialty services.
• Delnorth Supplier of infrastructure safety products including guide posts and delineation solutions that reduce maintenance and replacement cost, minimise injury risk, and provide safe continuous delineation for road users, serving local government authorities, state departments of transport, and public/private utility networks.
• Cadia Supply-orientated business dedicated to providing the plumbing and water industries with high quality products and superior service.
• Specialised Force Provides quality products, service, and solutions for 700bar hydraulic, electrical, rail, and other key industries, including exclusive Australian distribution of DURAPAC air hydraulic jacks (77-200 US tons), hydraulic cylinders (5-1,600 US tons), hydraulic torque wrenches, and alkitronic/Torq Fusion torque multipliers.
• Polyfabrics Combines global brand with unparalleled and personalised service to provide civil engineering sector solutions focusing on geotextiles, geosynthetics, erosion control, and landscape products for present and future needs.
• WorkZone Subsidiary specialising in high-performance barrier systems, including concrete barriers, steel barriers, plastic barriers, crash cushions, anti-gawk screens, and hostile vehicle mitigation systems.
• Eco-Friendly DB80 K150 Road Barrier (ECOpact) MASH-compliant low-carbon temporary concrete road safety barrier using Holcim's ECOpact mix, achieving 41.2% CO2 emission reduction compared to conventional concrete, available in 2m, 4m, and 6m lengths.

Quantifiable outcome

• 41.2% CO2 emission reduction achieved with ECOpact low-carbon concrete barriers compared to Australian LCI baseline for 40MPa concrete
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered core and minor.

• DelnorthcoreOthers · 1 January 2021Delnorth was acquired by Jaybro Group in July 2021. Paul Christie joined the board following the acquisition. Delnorth is a leading supplier of infrastructure safety products including guide posts and delineation solutions to local government authorities, state departments of transport and public/private utility networks.
• WSPcoreStrategic or Co-development PartnerWSP served as the engineering firm that designed the Terralink MSE wall system for Cleanaway's Erskine Park Landfill live expansion project. Jaybro Group subsidiary Global Synthetics was involved from the feasibility study through to construction and CQC technical support. The collaboration enabled Australia's first landfill live expansion using MSE technology.
• HolcimcoreStrategic or Co-development PartnerHolcim collaborated with Jaybro and SVC to develop Australia's first eco-friendly temporary concrete barrier using ECOpact low-carbon concrete mix. Holcim's ECOpact delivers at least 30% lower CO2 emissions compared to standard CEM I concrete without offsets, and up to 41.2% reduction for Jaybro's specific DB80 K150 barrier application.
• SVCcoreStrategic or Co-development PartnerSVC collaborated with Jaybro and Holcim on the development of Australia's first eco-friendly temporary concrete road safety barrier (DB80 K150). The partnership combined safety engineering, concrete formulation, and infrastructure supply expertise to bring the low-carbon barrier to market.
• MIGAS Apprentices & TraineescoreStrategic or Co-development PartnerMIGAS has partnered with Jaybro Group for over 15 years, supplying skilled trainees under the Australian Apprenticeship model. The program provides continuous pipeline of talent that has become invaluable for succession planning, with many trainees advancing into leadership roles. 250+ successful trainees in operational and leadership roles.
• Clontarf FoundationminorOthersJaybro Group supports the Clontarf Foundation, an organisation that improves education, employment and life outcomes for Aboriginal and Torres Strait Islander boys and young men through engagement in football academies.
• Raise.org.auminorOthersJaybro Group contributes to Raise.org.au, a non-profit organisation focused on improving the lives of young people facing challenges including homelessness, mental health issues, and substance abuse.
• Cathwest Innovation CollegeminorStrategic or Co-development PartnerJaybro Group partners with Cathwest Innovation College to provide job placement and training opportunities. Students gain exposure to business areas including sales, customer service, marketing, IT, signage production, receiving and dispatch, warehousing and logistics.
• DURAPACcoreOEM/ Whitelabel/ Licensing PartnerSpecialised Force is the exclusive Australian distributor of DURAPAC Australian-designed and built air hydraulic jacks and hydraulic equipment. Products include jacks (77-200 US tons), hydraulic cylinders (5-1,600 US tons), torque wrenches, and pumps distributed from nine branches across Australia.
• GastcoreTechnology or IntegrationDURAPAC SDL air hydraulic jacks use the Gast 3.9 kW air motor — a world-renowned component known for quality, durability, non-electrical operation, and suitability for hazardous and extreme temperature environments, making it ideal for mining applications.
• akitronic / Torq FusioncoreOEM/ Whitelabel/ Licensing PartnerSpecialised Force is the exclusive Australian distributor for alkitronic and Torq Fusion brands of torque wrenches and multipliers. Products include manual, electric, battery-operated, and pneumatic torque wrenches serving mining and industrial applications.
• RIKEN / POWERSTRESSminorOEM/ Whitelabel/ Licensing PartnerSpecialised Force is an authorised distributor of RIKEN and POWERSTRESS products in Australia alongside its core DURAPAC and alkitronic/Torq Fusion exclusive distribution rights.
• DeltabloccoreChannel Partner/ Reseller/ DistributorJaybro Group distributes the Deltabloc DB80 — an F-shape steel reinforced MASH approved concrete jersey barrier with patented coupling system for controlled damping. Distributed across Australia as part of Jaybro's traffic and road safety product portfolio.
• DalmarriminorOthersDalmarri is a Supply Nation Certified Aboriginal business operated by Trevor Eastwood (Ngamba people) and Jason Douglas (Kubi-Kubi people) on Darug Land in Western Sydney. They created the 'Coming Together' artwork for Jaybro's Reconciliation Action Plan in collaboration with Jaybro employees.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bunnings Group (Wesfarmers): Bunnings is Australia's largest home improvement and building supplies retailer with a major B2B Trade division serving construction contractors. It overlaps with Jaybro across core product categories (site consumables, tools, building materials) and customer segments (trades and contractors) across the same ANZ geography.
• Solmax (Ten Cate Geosynthetics): Solmax is a global geosynthetics manufacturer (acquired Ten Cate Geosynthetics, where Jaybro's Chris Smith previously worked). Directly competes with Jaybro's Global Synthetics brand in geogrids, geotextiles and geosynthetic engineering solutions for infrastructure and landfill applications.
• Coventry Group (Coventrys): Coventry Group is an Australian industrial and fasteners distributor serving mining, construction, manufacturing and rural end-markets. Comparable to Jaybro in industrial/MRO distribution model and customer overlap across mining and infrastructure sectors.
• Reece Limited: Reece is Australia's largest plumbing, bathroom and water infrastructure supplies distributor. Jaybro's Cadia brand operates in the same plumbing/water industry vertical with comparable B2B distribution model and trade customer base across ANZ.
• Blackwoods (Wesfarmers Industrial): Blackwoods is Australia's largest industrial and MRO supplies distributor serving maintenance, construction and infrastructure customers. Overlaps with Jaybro's safety, tools, and infrastructure supplies offering with similar B2B field sales model across ANZ.

Broad incumbents

• Boral Limited: Boral is one of Australia's largest construction materials and building products companies, supplying concrete, quarries, asphalt and masonry. Comparable broad incumbent serving the same civil/infrastructure customer base with overlapping construction materials supply.
• CSR Limited: CSR is an Australian building products group covering plasterboard, insulation, lightweight systems and bricks. Comparable broad incumbent in the building and infrastructure supply market with overlapping channels to residential and commercial construction customers.
• Adbri Limited: Adbri is a major Australian construction materials manufacturer producing concrete, masonry, lime and aggregates. A broad incumbent serving similar infrastructure and building customers with overlapping concrete and road safety adjacencies to Jaybro's portfolio.
• Holcim Australia: Holcim is a global construction materials leader and Jaybro's ECOpact low-carbon concrete partner. As a broader incumbent in aggregates, concrete and construction solutions, Holcim overlaps in supplying major Australian infrastructure projects and competes for specification on concrete-related categories.

Emerging players

• Tensar International (CMC): Tensar is a global geosynthetics manufacturer specialising in geogrids for soil stabilisation and pavement reinforcement. Competes with Global Synthetics and Polyfabrics in the same specification-driven geosynthetics engineering segment across ANZ infrastructure projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jaybrogroup

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaybro Group