The Jay, Autograph Collection

What The Jay, Autograph Collection does

The Jay, Autograph Collection is a 344-key luxury boutique hotel located at 433 Clay Street in San Francisco's Financial District, adjacent to the Jackson Square neighborhood and connected to the Embarcadero Center via a pedestrian bridge. Opened in September 2023 by HEI Hotels & Resorts following a $221 million acquisition and rebranding of the former Le Méridien San Francisco, it operates as a franchise under Marriott International's Autograph Collection brand with full Marriott Bonvoy loyalty integration. The property offers nine-plus room and suite categories ranging from 413 sq.ft Signature/Premiere/Executive rooms to a 1,660 sq.ft penthouse called The Nest, alongside approximately 13,000 square feet of meeting and event space across 16 distinct rooms. Interiors are designed by AvroKO and inspired by San Francisco sculptor Ruth Asawa, blending contemporary design with the building's brutalist architecture.

The hotel's commercial operation is anchored by a diversified revenue model. Room revenue is generated through Marriott.com, the hotel's direct booking site, and partners including MICHELIN Guide, American Express Fine Hotels + Resorts, and Marriott Luminous. Food and beverage operations are outsourced to Omakase Restaurant Group, which runs The Third Floor (California-forward cuisine with Asian influence by Chef Michael Magallanes), Prelude (Southern cuisine by Chef Celtin Hendrickson-Jones), The Third Floor Terrace rooftop bar, and the Coffee Bar in partnership with Equator Coffee. Supplementary revenue streams include corporate events and banqueting (capacities 7-200 guests), film and photo shoot location fees, valet parking, pet accommodations ($125 per pet per stay, with 25% donated to Muttville Senior Dog Rescue), and experience packages such as BALA Fitness Kits ($35 per night) and ballet pairings with the San Francisco Ballet. Sustainability infrastructure includes 100% renewable electricity via Green-e Energy certified RECs, water refill stations on every floor, canvas laundry bags, and recyclable wooden room keys.

Customer segmentation is hybrid across business/corporate travelers and leisure travelers (both flagged as primary), plus secondary segments for social event hosts, pet owners, and film/production companies. Distribution is enterprise-led through Marriott's field sales and Bonvoy, supplemented by a direct sales team handling corporate and group bookings ([email protected]), digital marketing (Instagram @thejaysf, Facebook, SEO-optimized local editorial content), and PR via Wagstaff Mktg. The property holds MICHELIN Guide feature status and was the only new hotel opening in San Francisco in 2023.

Name

The Jay, Autograph Collection

Legal name

The Jay

Website

https://jayhotelsf.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

The Jay, Autograph Collection is a 344-key luxury boutique hotel in San Francisco's Financial District operated by HEI Hotels & Resorts under Marriott's Autograph Collection brand, serving business and leisure travelers with AvroKO-designed rooms, Omakase-operated dining, and 13,000 sq.ft of event space.

Ownership category

akta.pro rank

Product category

Luxury Boutique Hotels

akta.pro primary industry

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI)

Keywords

• Luxury hotel accommodation
• Boutique hotel services
• Meeting event venues
• Hotel dining restaurants
• Guest room suites

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Room Revenue: Primary revenue stream from guest room and suite bookings across various room categories including standard rooms, corner suites, bay view rooms, and penthouse suites. Room rates vary by season, room type, and view selection.
2. Food & Beverage: On-site dining revenue from The Third Floor restaurant, The Third Floor Terrace rooftop bar, Prelude Southern restaurant, in-room dining, and coffee bar. Operated by Omakase Restaurant Group under partnership.
3. Event & Meeting Services: Revenue from hosting corporate events, weddings, private dining, and meetings across 16 distinct spaces totaling approximately 13,000 square feet. Includes catering and banquet services.
4. Film & Photography Shoots: Fees for filming and photo shoots including film, television, commercials, ads and press events. Personalized quotes based on project type, location, dates, times, talent and crew size.
5. Valet Parking: Valet parking services available for hotel guests, providing convenience in downtown San Francisco.
6. Pet Accommodations: Pet-friendly accommodations available for a fee of $125 per pet, per stay, with amenities including dog dishes, Wagster treats, and branded dog beds.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

The Jay, Autograph Collection is a 344-room luxury boutique hotel opened in 2023 at 433 Clay Street in San Francisco's Financial District, operating under Marriott's Autograph Collection brand. It sells guest accommodations across multiple room categories, multiple on-site food and beverage outlets, and approximately 13,000 square feet of meeting and event space to both leisure and business travelers.

Product overview

The Jay, Autograph Collection is a boutique luxury hotel in San Francisco's Financial District offering diverse accommodations from standard rooms to penthouse suites, alongside signature dining experiences. The property features The Third Floor restaurant (California-forward cuisine with Asian influence by Omakase Restaurant Group), Prelude (Southern cuisine by Chef Celtin Hendrickson-Jones), a Coffee Bar, In-Room Dining, and The Third Floor Terrace rooftop venue. The hotel provides approximately 13,000 square feet of meeting and event space across 16 distinct areas, virtual personal training, film/photo shoot services, and pet-friendly accommodations. The property is part of Marriott's Autograph Collection and partners with various local cultural institutions.

Differentiator

Problem solved

Functional benefit

Brands

• The Third Floor: Signature dining venue featuring California-forward cuisine with an Asian twist, rooftop terrace with city views, cocktails, and lounge seating. Operated by Omakase Restaurant Group.
• Prelude
• The Nest

Products and services

• Guest rooms and suites 344 individually designed guest rooms and suites available for nightly booking by leisure and business travelers in San Francisco's Financial District.
• On-site dining venues Multiple on-site restaurants and bars serving hotel guests and walk-in patrons for breakfast, lunch, dinner, and beverage service.
• Meeting and event space Approximately 13,000 square feet of flexible meeting and event facilities available for corporate meetings, conferences, weddings, and social events, with on-site catering and event services.

Quantifiable outcome

• Only new hotel of 2023 in San Francisco - significant market entry during hospitality recovery
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

16 partnerships are on record, tiered flagship, core and minor.

• Omakase Restaurant GroupflagshipStrategic or Co-development PartnerAward-winning restaurant group with deep roots in San Francisco providing all food and beverage operations at The Jay. Operates The Third Floor (California-forward cuisine with Asian twist), The Third Floor Terrace (rooftop bar), and Prelude (Southern cuisine). Led by Chef Michael Magallanes with hospitality-first approach.
• BALAcoreGTM or Marketing PartnerSleek fitness brand featured on Shark Tank and backed by Mark Cuban. Provides signature workout gear (Hourglass Roller, Power Ring, Bala Bar) for in-room fitness kits. Guests can choose Recovery or Strength kits for $35 per night.
• International Ocean Film FestivalminorStrategic or Co-development PartnerPremier global platform for ocean literacy and education through independent film. Partnership supports the festival's mission since 2004, bringing together filmmakers, conservationists, scientists, and ocean enthusiasts.
• San Francisco City GuidesflagshipGTM or Marketing PartnerAll-volunteer nonprofit offering engaging, expert-led walking tours for decades. Exclusive hotel sponsor providing complimentary access to select curated tours for Jay guests. 70 unique walking tours with 300 volunteers and 45-year legacy.
• Ferry Plaza Wine MerchantcoreGTM or Marketing PartnerWine sanctuary within iconic Ferry Building offering California vintages from bold Napa Cabernets to crisp Sonoma Chardonnays. Provides Jay guests 10% discount on purchases.
• California Academy of SciencescoreGTM or Marketing PartnerArchitectural marvel combining aquarium, planetarium, natural history museum, and rainforest under living green roof. Provides Jay guests 15% off admission.
• Recchiuti ConfectionsminorGTM or Marketing PartnerSan Francisco artisan chocolatier known for sophisticated, small-batch sweets with local ingredients. Ferry Building shop offers burnt caramel truffles, hand-dipped fruit, seasonal confections. Jay guests enjoy 10% off.
• Marine LayerminorGTM or Marketing PartnerSan Francisco-born clothing brand beloved for unbelievably soft, sustainably made garments from innovative fabrics. Provides Jay guests exclusive savings and early access to new collections.
• ICA San FranciscominorGTM or Marketing PartnerDynamic cultural hub in Dogpatch district showcasing cutting-edge contemporary art. Partnership provides guests access to city's evolving art scene.
• Red Blossom Tea CompanycoreGTM or Marketing PartnerChinatown institution since 1989 offering rarest and finest teas directly sourced from China's renowned gardens. Provides exclusive tasting sessions for Jay guests. Located just blocks from hotel.
• Equator CoffeecoreStrategic or Co-development PartnerHigh-impact Bay Area coffee company focused on quality, sustainability, and social responsibility. Provides coffee for hotel's Coffee Bar with espresso, lattes, cappuccinos. Available 6am-10:30am daily with pastries and fresh juices.
• Muttville Senior Dog RescueminorOthersSan Francisco-based adoption and foster agency dedicated to senior dogs. 25% of The Jay's $125 pet fee is donated to Muttville, making pet stays more meaningful.
• SF Fire Department Toys for TotsminorOthersHoliday toy donation program supporting families in need during the holiday season.
• International Ocean Film FoundationminorOthersNonprofit organization supporting ocean conservation through film, education, and community engagement.
• Niku SteakhouseminorStrategic or Co-development PartnerExecutive Chef Celtin Hendrickson-Jones brings experience from Niku Steakhouse among other acclaimed restaurants. Located within The Third Floor dining concept at The Jay.
• Wagstaff MktgcoreImplementation/ SI/ Consulting PartnerCommunications/PR agency handling media inquiries and press relations for The Jay. Contact: [email protected]

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Vitale: Joie de Vivre/Hyatt boutique luxury hotel on the Embarcadero waterfront in SF; directly comparable as a same-city luxury boutique targeting Financial District-adjacent corporate and leisure guests with comparable room count.
• Hotel Zeppelin San Francisco: Boutique lifestyle hotel in SF Union Square district; comparable as a design-forward boutique competitor in the same city competing for similar creative-class corporate and leisure travelers.
• Timbri Court San Francisco, Curio Collection by Hilton: Recently opened luxury boutique in SF competing in the same design-led luxury tier as The Jay, drawing on Hilton's luxury distribution ecosystem similar to Marriott Bonvoy for The Jay.
• Ace Hotel San Francisco: Lifestyle boutique hotel in downtown SF; comparable as a design-forward cultural-positioned boutique competitor with overlap on creative-class corporate and experience-seeking leisure travelers.
• The Ritz-Carlton, San Francisco: Luxury hotel in SF Nob Hill/SoMa area, also under Marriott family; directly comparable as a luxury tier competitor for high-end corporate transient and group bookings, sharing Marriott Bonvoy customers.
• Hotel Zelos San Francisco: Viceroy Hotels & Resorts boutique property in downtown SF near Union Square/Market Street; comparable as a design-focused luxury boutique competitor serving overlapping corporate and leisure travelers.
• The St. Regis San Francisco: Marriott luxury-tier property in SoMa near The Jay's Financial District market; directly comparable as a same-market luxury competitor serving overlapping corporate and leisure travelers with shared Marriott distribution.
• Four Seasons Hotel San Francisco: Luxury hotel at 757 Market Street near Financial District; directly comparable as a SF luxury competitor targeting similar high-end corporate and leisure segments, sharing MICHELIN Guide and group business overlap.
• 1 Hotel San Francisco: SH Hotels & Resorts luxury lifestyle/sustainability-led boutique brand; comparable as a design-driven, sustainability-positioned luxury hotel targeting the same affluent millennial/Gen X corporate and leisure segment.
• Hotel Emblem San Francisco: Autograph Collection property in San Francisco; directly comparable as a same-brand luxury boutique hotel in SF, competing for the same Bonvoy-driven transient and group demand with similar design-forward positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thejaysf
• Facebookfacebook.com/TheJaySF
• Instagraminstagram.com/thejaysf
• LinkedInlinkedin.com/company/the-jay-autograph-collection

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jay, Autograph Collection