Jaymar Furniture

What Jaymar Furniture does

Jaymar Furniture is a privately held Canadian manufacturer of custom upholstered furniture, founded in 1956 and headquartered in Terrebonne, Quebec. The company designs and builds made-to-order living room seating, home theater seating, and bedroom furniture, offering extensive personalization across 130+ Italian leather options, multiple fabric/finish selections, and dimensional configurations. Its technical differentiators include imported German and American reclining mechanisms, air-cushion lumbar support, touch-sensor power controls, and feature-loaded premium lines such as the Ego Collection (massage and heated backrest) and the BB Collection (nursery gliders). Sub-brands (BB, Optima, Ego, Zenith, Summit X) extend the product surface into specialized comfort niches.

Jaymar operates a hybrid go-to-market model. The primary channel is an authorized dealer network spanning Canada and the United States, with after-sales service routed through retailers. This is complemented by a direct 8,000 sq ft factory showroom in Terrebonne (22 decorated room arrangements, 100+ models), a Trade Program for designers and architects, a CAD/USD e-commerce storefront, and direct B2B sales for commercial cinema installations. Revenue is generated via one-time furniture sales through these channels; pricing is set by dealers and is not publicly disclosed. Daniel Walker, who acquired the company from the Bermex Group in September 2014, remains sole owner and president; the firm added a D-BOX Technologies home theater partnership in 2020 and launched two new product lines in 2025, while reporting 70% sales growth during the COVID-19 period in early 2021.

Name

Jaymar Furniture

Legal name

Jaymar

Website

https://jaymar.co

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

11–50 employees

Short description

Jaymar is a privately held Canadian custom upholstered furniture manufacturer, founded 1956 in Terrebonne, Quebec, that designs and builds made-to-order sofas, recliners, home theater seating, and bedroom furniture for residential consumers, designers, and commercial cinema buyers across North America.

Ownership category

akta.pro rank

Product category

Custom Upholstered Furniture

NAICS

Upholstered Household Furniture Manufacturing (337121), Furniture Retailers (449110)

SIC

Household Furniture (2510)

akta.pro primary industry

Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)

akta.pro secondary industries

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC), Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Custom upholstered furniture
• Reclining sofas
• Home theater seating
• Leather furniture manufacturer
• Made-to-order furniture

Headquarters

HQ city

Terrebonne

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Sales through Dealers: Primary revenue stream through authorized retailer network across North America. Customers purchase through retailers who provide showroom experience and after-sales service.
2. Direct Showroom Sales: Factory showroom at Terrebonne location allows customers to purchase directly, with 100+ models on display
3. E-commerce Sales: Online store available at store.jaymar.co for direct purchases with currency options (USD/CAD)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Jaymar Furniture designs and manufactures made-to-order custom upholstered furniture in Terrebonne, Quebec, including sofas, sectionals, recliners, stationary seating, home theater seating, and bedroom furniture. All products are handcrafted on-site with extensive customization across 130+ leather options, multiple fabrics, finishes, and configuration choices. Premium collections integrate advanced comfort features such as reclining mechanisms (imported from Germany and the USA), lumbar support, massage systems, and heated backrests.

Product overview

Jaymar Furniture is a Canadian manufacturer of custom upholstered furniture founded in 1956. The company operates as a single unified product business focused on made-to-order residential furniture, primarily serving the Canadian and US markets. The product portfolio centers on four main furniture categories: Living Room (sofas, sectionals, recliners, stationary seating), Home Theater seating (residential and commercial), and Bedroom furniture (beds, headboards). These core products are supported by two sub-brands—BB (baby glider chairs), Optima, Ego (relaxation chairs with massage features), Zenith, and Summit X—that offer specialized comfort features. All products feature extensive customization through leather (130+ options from Italy), fabric, and finish selections, with configurations including various height, depth, and arm width options. Products are manufactured in the company's Terrebonne, Quebec factory with Canadian wood, German and American mechanisms, and Italian leather.

Differentiator

Problem solved

Functional benefit

Brands

• Jaymar BB (Jaymar Baby): Swivel reclining glider chairs for babies and nurseries, featuring comfort and safety features for parents and infants.
• Optima Collection
• Ego Collection
• Zenith Collection

Products and services

• Living Room Furniture

Quantifiable outcome

• 70% sales growth during pandemic
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• D-BOX TechnologiescoreStrategic or Co-development Partner · 1 September 2020D-BOX Technologies and Jaymar partnered to launch a new product line for the home entertainment market. The partnership combines D-BOX's haptic motion technology with Jaymar's premium seating for enhanced home theater experiences.
• St-Hyacinthe CinemaminorOthers · 1 May 2017First boutique cinema in Canada opened in St-Hyacinthe with 418 Jaymar-manufactured reclining chairs, demonstrating commercial cinema seating capabilities.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Palliser Furniture: Canadian manufacturer of custom upholstered furniture founded in 1944, headquartered in Winnipeg. Closely comparable to Jaymar in terms of made-to-order residential upholstery, multi-channel distribution (dealer + retail), and premium positioning across living room and home theater categories.
• Decor-Rest Furniture: Canadian custom upholstered furniture manufacturer based in Ontario offering made-to-order sofas, sectionals, and recliners with extensive fabric and leather options. Directly comparable to Jaymar's product mix, customization model, and North American dealer go-to-market.
• Shermag: Canadian furniture manufacturer with upholstered offerings distributed across North America. Comparable to Jaymar as a fellow Canadian upholstery brand with dealer-based distribution.
• Elran Furniture: Canadian-made custom upholstered furniture manufacturer based in Quebec. Highly comparable to Jaymar in product category (upholstered sofas, sectionals, recliners), Canadian manufacturing base, and dealer-distribution model.
• American Leather: US-based manufacturer of premium custom upholstered furniture (sofas, sectionals, sleeper sofas, recliners) sold through specialty retailers. Comparable to Jaymar in premium-custom positioning, made-to-order model, and leather-driven product line.
• EQ3: Canadian modern furniture manufacturer and retailer specializing in customizable upholstered seating. Comparable to Jaymar in custom upholstery, Canadian origin, and multi-channel showroom + e-commerce distribution model.

Broad incumbents

• Restoration Hardware (RH): US luxury home furnishings retailer and curator offering premium upholstered furniture, including customizable sofas and sectionals. Comparable to Jaymar in targeting affluent consumers seeking premium customizable seating, but at significantly larger scale and with proprietary rather than manufactured product lines.
• Natuzzi: Italian global manufacturer of premium upholstered leather furniture (sofas, sectionals, motion seating). Comparable to Jaymar in premium leather upholstery and customization, but operates as a much larger international incumbent.
• La-Z-Boy: Largest North American manufacturer of upholstered furniture, including recliners and stationary seating. Overlaps with Jaymar in recliner and motion-furniture categories but operates at much greater scale with broader mid-market positioning.

Regional players

• Canadel: Canadian custom furniture manufacturer based in Quebec, primarily known for casegoods (dining and bedroom) rather than upholstery. Comparable to Jaymar as a fellow Quebec-based custom Canadian manufacturer, though focused on a different product category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@jaymarfurniture
• Facebookfacebook.com/Jaymar1956
• Instagraminstagram.com/jaymar.canada
• Pinterestfr.pinterest.com/Jaymar1956
• LinkedInlinkedin.com/company/jaymar-furniture

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jaymar Furniture