The Jazz Corner Hotel

What The Jazz Corner Hotel does

The Jazz Corner Hotel operates as Avani Melbourne Jazz Corner Residences, an apartment hotel located at 352 William Street in Melbourne's CBD, approximately 120 metres from Flagstaff Train Station and a five-minute walk from Queen Victoria Markets. The property is part of Minor Hotels' Avani brand, a Thai-headquartered diversified hospitality group that manages more than 700 properties under brands including Anantara, NH Collection, Oaks, and Tivoli across 20-plus international destinations. Reported headcount is 15 employees, consistent with a lean asset under shared group operations.

The hotel offers three studio room categories — Executive Studio, Garden View Studio, and Flagstaff Gardens View — each equipped with a kitchenette, in-room laundry, air conditioning, WiFi, and a private safe to support extended-stay and self-catering use cases. Ancillary products include The Mezzanine restaurant (buffet breakfast and dinner), a fitness centre, on-site parking, and Bird's Basement, a jazz club described as legendary that operates within the same building and runs ticketed live-music dinner shows. Room rates begin at AUD 149 (Early Bird) and AUD 179 (Stay Longer), with further discounts available through the Minor DISCOVERY loyalty programme.

Revenue is generated across five streams: accommodation (unit-based nightly pricing), food and beverage (transactional), Bird's Basement entertainment (transactional), parking (transactional), and the loyalty programme (subscription-style engagement). Go-to-market is omnichannel: direct booking via the Avani/Minor Hotels website and mobile app, GDS connectivity for travel agents and corporate travel managers, and OTA channels referenced through the Best Rate Guarantee policy. The primary customer segments are leisure and business travelers seeking apartment-style CBD accommodation, with secondary segments comprising jazz and music enthusiasts and families requiring self-contained rooms.

Name

The Jazz Corner Hotel

Legal name

Avani Melbourne Jazz Corner Residences

Website

https://jazzcornerhotel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Jazz Corner Hotel operates as Avani Melbourne Jazz Corner Residences, an apartment hotel in Melbourne CBD offering studio rooms with kitchenettes, The Mezzanine restaurant, a fitness centre, and Bird's Basement jazz club, serving leisure, business, and family travelers under the Minor Hotels' Avani brand.

Ownership category

akta.pro rank

Product category

Apartment Hotel / Serviced Apartments

NAICS

Hotels (except Casino Hotels) and Motels (72111), Drinking Places (Alcoholic Beverages) (722410), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industry

Live Music Bars & Venues (CRANACAH)

Keywords

• Apartment hotel accommodation
• Hotel room rentals
• Live jazz entertainment
• Buffet breakfast dining
• Loyalty programme hospitality

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Accommodation: Nightly room rental across multiple room categories including Executive Studio, Garden View Studio, and Flagstaff Gardens View rooms. All rooms include kitchenette and laundry facilities for extended stays.
2. Food & Beverage: On-site mezzanine restaurant serving full buffet breakfast, lobby bar, and dining offers. Dinner service with live music atmosphere.
3. Entertainment - Bird's Basement Jazz Club: Live music dinner shows at Bird's Basement jazz club located within the building. Tickets required for shows.
4. Parking: On-site parking available (subject to availability, fees apply, book in advance).
5. Loyalty Programme - Minor DISCOVERY: Minor DISCOVERY loyalty programme offering exclusive discounts, best rate guarantees, and promotional offers like 2x DISCOVERY Dollars for July-August bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Avani Melbourne Jazz Corner Residences is an apartment hotel in Melbourne's CBD offering studio-style rooms (Executive, Garden View, Flagstaff Gardens View) with kitchenette and in-room laundry. The property bundles accommodation with on-site F&B at The Mezzanine restaurant, ticketed live jazz performances at Bird's Basement jazz club housed in the same building, a fitness centre, and on-site parking, sold primarily as nightly stays to leisure and business travellers.

Product overview

Avani Melbourne Jazz Corner Residences is an apartment hotel offering a portfolio of studio accommodations including Executive Studios with city views and Garden View Studios. The property features integrated amenities such as The Mezzanine restaurant serving buffet breakfast and dinner, on-site Bird's Basement jazz club for live music performances, and a fitness centre. All room types include kitchenette and laundry facilities. The hotel operates as part of Minor Hotels' Avani brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Studio Spacious studio room with a large bed and city views, equipped with air conditioning, balcony, bathrobe, complimentary tea and coffee, espresso machine, WiFi, fridge, hairdryer, in-room laundry, kitchenette, stove, microwave, and private safe. Targeted at business and leisure travellers seeking apartment-style accommodation in Melbourne CBD.
• Garden View Studio Studio room overlooking the garden, featuring standard in-room amenities including kitchenette, laundry facilities, and individual temperature control. Targeted at leisure travellers and extended-stay guests wanting self-catering facilities in Melbourne CBD.
• Flagstaff Gardens View Room Room category offering views over Flagstaff Gardens, located 120 metres from Flagstaff Train Station in Melbourne's CBD. Targeted at guests prioritising landmark views and central CBD proximity.
• The Mezzanine Restaurant On-site mezzanine restaurant serving a full buffet breakfast and dinner, with a lobby bar. Operates alongside Bird's Basement jazz club to offer live music dinner shows. Targeted at hotel guests and walk-in diners.
• Bird's Basement Jazz Club Legendary live jazz club located within the hotel building, offering ticketed live music dinner shows. Targeted at jazz enthusiasts, hotel guests, and Melbourne entertainment seekers who want to combine dinner and live jazz in a single evening.
• Fitness Centre Well-equipped on-site gym and fitness centre available for guest use. Targeted at hotel guests seeking wellness amenities during their stay.

Quantifiable outcome

• Five minutes walk to Queen Victoria Markets
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Minor HotelsflagshipOthersParent company of Avani Hotels & Resorts brand. The Jazz Corner Hotel operates as Avani Melbourne Jazz Corner Residences under Minor Hotels portfolio. Minor Hotels manages 700+ properties across 20+ brands including Anantara, NH Collection, Oaks, and Tivoli.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Crown Towers Melbourne: Integrated luxury hotel, entertainment, and gaming complex on the south bank. Competes for premium CBD accommodation demand and integrated entertainment spend, similar to Bird's Basement's role for Jazz Corner.
• Park Hyatt Melbourne: Luxury CBD hotel targeting high-end business and leisure travellers with full-service amenities; competes at the top end of the same CBD accommodation demand pool.
• DoubleTree by Hilton Melbourne (Flinders Street): Full-service CBD hotel under the Hilton loyalty umbrella, targeting the same corporate and leisure traveller pool with broader amenities including meeting space.
• The Langham Melbourne: Luxury full-service hotel on the south bank of the Yarra, competing for higher-end leisure and corporate CBD demand with broader F&B, spa, and meeting infrastructure that Jazz Corner lacks.

Direct peers

• Mantra Melbourne (formerly Mantra on Russell / Mantra 100 Exhibition): Mantra (Accor parentage) runs multiple apartment-style CBD Melbourne properties targeting similar leisure and business extended-stay demand, with overlapping distribution and loyalty reach through Accor Live Limitless.
• Adina Apartment Hotel Melbourne: Adina operates CBD apartment hotels in Melbourne with full kitchens and laundry, competing head-to-head for the apartment-style extended-stay segment that Jazz Corner targets.
• Quest Melbourne Central: Quest Apartment Hotels operates serviced apartment-style accommodation across Melbourne CBD with kitchenettes and laundry, targeting the same extended-stay leisure and business traveller use case as The Jazz Corner Hotel.
• Oaks Melbourne on William Street: Apartment hotel on the same William Street corridor, also operated under the Minor Hotels umbrella (Oaks brand). Closest geographic and product competitor with comparable studio-style inventory and CBD positioning.
• Birdland Jazz Club Melbourne: Melbourne jazz venue offering live music with dinner; competes for live-jazz dinner-show spend that currently feeds into Bird's Basement at the Jazz Corner Hotel.
• Avani Melbourne Central Residences: Sister Avani-branded apartment hotel in Melbourne CBD under the same Minor Hotels parent. Directly comparable apartment-style product, loyalty programme, and target traveller segment, differing only in specific location and amenity mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-jazz-corner-hotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Jazz Corner Hotel