Jazzhaus Freiburg

What Jazzhaus Freiburg does

Jazzhaus Freiburg GmbH operates a live music venue housed in a historic vaulted cellar in Freiburg im Breisgau's Altstadt, established when a former wine warehouse was converted in 1987 and commercially organized under the GmbH entity in 2001. The venue runs over 200 concerts and club nights annually across jazz, rock, pop, hip-hop, soul, funk, folk, world music, electronic, comedy, and club programming, attracting both local audiences and touring national and international artists (including past performers such as Herbie Hancock and Maceo Parker). Operations are supported by five revenue streams: ticket sales (presale via Reservix/jazzhaus-shop.de plus door sales), on-site gastronomy managed by a dedicated Head of Gastronomy, private and corporate venue rental of the cellar space, gift voucher sales, and outdoor advertising and poster services offered through the affiliated jazzhaus promotion business.

The company's brand extends beyond the core venue into a portfolio of sub-brands: Jazzhaus Records (record label), Jazzhaus Artists (booking agency), Jazzhaus Promotion (outdoor advertising), Jazzhaus Music Publishing, and the Jazzhaus Jugendorchester (a 30-member youth big band for musicians aged 14–22). Marketing is conducted through the venue's own website (TYPO3 CMS), Mailchimp newsletters, social media, and press relations. Technology infrastructure is limited to standard off-the-shelf integrations (Google Analytics, Mailchimp, YouTube, Spotify, SoundCloud embeds) with no proprietary platform or AI capability. The venue has received the APPLAUS Spielstättenpreis from the German Federal Ministry for Cultural Affairs five times (2013, 2018, 2019/20, 2021, 2022), making it one of Germany's recognized live music venues.

The business model is a multi-stream cultural venue operator: ticket transactions are the primary engine (sample prices €15–€56 presale, with door premium of €3–€5), augmented by per-event F&B spend, episodic venue rental income, and steady advertising revenue from regional clients including SWR, Theater Freiburg, Studierendenwerk Freiburg, and Vaddi Concerts. Customers span individuals (concert attendees and gift voucher buyers), corporate and private event clients, performing artists, and regional advertisers. The operation is run by approximately 14 staff under Managing Director and Artistic Director Michael Musiol, with no external institutional investment or parent company control.

Name

Jazzhaus Freiburg

Legal name

Jazzhaus Freiburg GmbH

Website

https://jazzhaus.de

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Jazzhaus Freiburg GmbH operates a historic vaulted-cellar live music venue in Freiburg im Breisgau, hosting over 200 concerts and club nights annually across jazz, rock, pop, hip-hop, comedy, and world music for regional audiences, touring artists, and corporate event clients.

Ownership category

akta.pro rank

Product category

Live Music Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Music Clubs & Venues (MPAGAIAB)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Live Music Bars & Venues (CRANACAH)

Keywords

• Live music venue
• Concert programming
• Event ticketing
• Artist booking
• Outdoor advertising

Headquarters

HQ city

Freiburg im Breisgau

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others

Revenue model

1. Concert and event ticket sales: Revenue generated from advance ticket sales (Vorverkauf/VVK) via the venue's Reservix-powered online shop and door sales (Abendkasse/AK) across over 200 annual events.
2. Gastronomy (food and beverage): On-site bar and cafe operations serving concert and event attendees, managed by Keno Merke (Head of Gastronomy).
3. Advertising and promotion services: jazzhaus promotion offers outdoor advertising surfaces and poster campaigns across Freiburg and surrounding areas to national, regional, and local clients, generating advertising revenue from third-party businesses.
4. Private event and venue rental: The venue's vaulted cellar space is rented out for private celebrations, corporate events, anniversaries, and cultural events, with customizable catering and programming options.
5. Gift voucher sales: Gift vouchers sold via jazzhaus-shop.de and reservix.de, valid for all events organized by Jazzhaus Freiburg GmbH.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Jazzhaus Freiburg operates a live music venue in a historic vaulted cellar in Freiburg's old town, hosting over 200 concerts and club nights annually across genres including jazz, blues, rock, pop, indie, hip-hop, soul, funk, folk, world music, electronic, and comedy. It sells tickets through its own Reservix-powered online shop and at the door, operates on-site gastronomy during events, and rents its cellar space for private and corporate occasions. Its affiliated jazzhaus promotion sells outdoor advertising and poster campaigns to regional clients.

Product overview

Jazzhaus Freiburg is a live music venue and cultural institution operating since 1987 in a historic vaulted cellar in Freiburg, Germany, organized under Jazzhaus Freiburg GmbH and Jazzhaus Freiburg e.V. The core offering is a diverse live music programming platform hosting over 200 concerts and club nights annually across genres including jazz, blues, rock, pop, indie, hip-hop, comedy, folk, ska, and world music. The portfolio is supported by several sub-brands and add-on services: Jazzhaus Records (record label), Jazzhaus Artists (artist booking), Jazzhaus Promotion (outdoor advertising services), Jazzhaus Jugendorchester (youth big band), and guiDo! (mobile game for children). Ticketing is handled via an integrated shop (jazzhaus-shop.de) and Reservix. The venue also offers private event hosting for corporate events, anniversaries, and cultural events.

Differentiator

Problem solved

Functional benefit

Brands

• Jazzhaus Jugendorchester (JJO): Youth big band program operated by Jazzhaus Freiburg, formerly known as Freiburger Schüler Jazzorchester

Products and services

• Live Music Venue Programming Core live music venue operation in a historic vaulted cellar in Freiburg's Altstadt, hosting over 200 concerts and club nights annually across jazz, blues, rock, pop, indie, hip-hop, soul, funk, folk, world music, electronic, and comedy for individual concert-goers and touring artists.
• Event Ticketing Ticket sales service for all events organized by Jazzhaus Freiburg GmbH, providing Vorverkauf (presale) and Abendkasse (door) tickets via the Jazzhaus shop (jazzhaus-shop.de) and Reservix.de for individual concert attendees.
• Private and Corporate Venue Rental Rental of the historic Gewölbekeller (vaulted cellar) for private celebrations, corporate events, anniversaries, and cultural events, with customizable catering and programming support for corporate and individual clients.
• On-Site Gastronomy (Bar and Cafe)

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• KulturWunsch e.V.coreStrategic or Co-development PartnerKulturWunsch Freiburg is a nonprofit association that enables people with financial hardship to attend cultural events at Jazzhaus Freiburg, providing subsidized or free concert tickets. This cultural accessibility partnership is a central part of Jazzhaus Freiburg's social mission, promoting inclusive cultural participation.
• Jazzfestival FreiburgcoreStrategic or Co-development PartnerJazzhaus Freiburg serves as a primary venue for the annual Jazzfestival Freiburg, hosting multiple festival concerts within its programming schedule. The venue also links to jazzfestival-freiburg.de from its event pages, functioning as a co-presenting venue and promotional partner.
• Südwestrundfunk (SWR)minorGTM or Marketing PartnerSWR (Southwest Broadcasting), a major German public broadcaster, is listed as a reference client for jazzhaus promotion's outdoor advertising and poster campaign services.
• Vaddi Concerts GmbHminorGTM or Marketing PartnerVaddi Concerts GmbH is listed as a reference client for jazzhaus promotion's advertising services. Vaddi Concerts also appears as local promoter for select concerts (e.g., RAUM27, RapK) at Jazzhaus Freiburg.
• Theater FreiburgminorGTM or Marketing PartnerListed as a reference client for jazzhaus promotion's outdoor advertising services in Freiburg.
• Studierendenwerk FreiburgminorGTM or Marketing PartnerListed as a reference client for jazzhaus promotion's outdoor advertising services in Freiburg.
• ZMF (Zelt-Musik-Festival Freiburg)minorGTM or Marketing PartnerListed as a reference client for jazzhaus promotion's outdoor advertising services in Freiburg.
• Sparkasse FreiburgminorGTM or Marketing PartnerMajor regional bank and listed sponsor of Jazzhaus Freiburg. Sparkasse Freiburg logo appears on the venue's sponsors and partners page, indicating financial or promotional sponsorship.
• Stadt FreiburgminorGTM or Marketing PartnerThe City of Freiburg is listed as a sponsor and partner, indicating municipal support for the venue's cultural programming.
• ReservixcoreChannel Partner/ Reseller/ DistributorReservix provides the ticketing infrastructure for Jazzhaus Freiburg's online ticket sales (advance and gift vouchers). Tickets are sold via jazzhaus-shop.de and reservix.de.
• Theater FreiburgminorStrategic or Co-development PartnerGrandbrothers' concert at Jazzhaus is presented 'in cooperation with Theater Freiburg,' indicating a joint presentation/venue partnership for this specific event.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Regional players

• Zelt-Musik-Festival (ZMF): Major Freiburg-based music festival and existing Jazzhaus promotion reference client. Operates a different format (festival vs. club) but in the same city and audience market, making it both a partner and a competing cultural-attention draw.
• Theater Freiburg: Municipal theater in Freiburg and existing Jazzhaus partner for cross-promoted concerts (e.g., Grandbrothers). Operates a different format (institutional theater) but competes for the same regional cultural-entertainment budget and sponsorships.

Direct peers

• Kampnagel: Hamburg performing-arts and live-music venue hosting concerts, club nights, and festivals. Operates at a larger scale but with materially similar venue-and-events business model and programming breadth.
• Muffatwerk: Munich live-music and club venue with multi-genre programming and on-site gastronomy. Comparable venue operation, ticketing infrastructure, and cultural-programming positioning in a major German city.
• Lido Berlin: Berlin live-music and club venue operating multi-genre programming similar to Jazzhaus's broad jazz-to-pop-to-electronics mix. Comparable mid-sized live-music venue model with door and presale ticketing.
• Unterfahrt: Long-established Munich jazz club with similar scale, programming diversity (jazz plus adjacent genres), and on-site gastronomy. Highly comparable German jazz-club operator with overlapping audience profile and booking economics.
• Birdland Hamburg: Hamburg-based jazz club with a similar live-programming calendar and intimate venue economics. Directly comparable on target customer, genre focus, and per-event revenue model.
• Gebäude 9: Cologne live-music venue offering diverse genre programming (rock, indie, hip-hop, electronic) similar to Jazzhaus's broad programming slate. Comparable mid-sized venue with ticketed and door-based revenue.
• Loft: Cologne jazz club with comparable weekly live programming, small headcount, and ticket-plus-bar revenue mix. One of the most directly comparable German jazz venues in scale and operation.
• A-Trane: Berlin jazz club operating a similar multi-night weekly concert programming model with international touring artists. Closely aligned on venue size, genre focus, and ticketing/door-pricing structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jazzhaus-freiburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jazzhaus Freiburg