J CALDWELL AND ASSOCIATES LLC

What J CALDWELL AND ASSOCIATES LLC does

J Caldwell & Associates, LLC is a privately held community planning consulting firm headquartered in Newton, New Jersey, serving small to mid-sized municipalities across six counties in northern and central New Jersey (Morris, Passaic, Sussex, Hunterdon, Warren, and Somerset). Founded by Jessica Caldwell, a New Jersey Licensed Professional Planner with AICP and LEED Green Associate credentials, the firm delivers a single integrated service offering broken into nine practice areas: Master Plans and Reexamination Reports, Redevelopment Area Studies, Grant Writing and Administration, Regional Expertise (Highlands Plan Conformance, State Plan Endorsement), Economic Development Plans, Vision Plans and Public Involvement, Compliance and Zoning, Professional Planning Testimony, and Affordable Housing Compliance. Notable technical components include licensed drone surveying for aerial site analysis, climate change hazard vulnerability assessment capability, and mapping/geographic analysis, all delivered within a five-employee boutique structure.

The firm's customer base is concentrated in municipal government clients (Vernon Township, West Milford Township, Borough of Wharton, Raritan Township, Town of Newton) with one private-sector reference (Thorlabs corporate campus redevelopment) and assisted nearly 20 communities with affordable housing compliance. Revenue mechanics rely on direct-to-client professional services engagement with hourly billing for typical assignments and not-to-exceed budget caps for larger projects; there is no minimum project size requirement. The firm holds WBENC, DBE, and SBE certifications providing access to government set-aside contract channels, and has earned industry recognition including an Excellence Award from Downtown New Jersey (Newton's Downtown Strategic Plan) and an Excellence in Planning Award from New Jersey Planning Officials (Newton's Form-Based Zoning Code).

Go-to-market is direct sales via municipal engagement — planning boards, governing bodies, and administrative staff — supplemented by website presence, LinkedIn, and earned media in local New Jersey outlets. Distribution is regional with no disclosed expansion beyond the current six-county footprint; no institutional investment, parent company, partnerships, or acquisitions are disclosed, and ownership remains concentrated with the founder consistent with a small professional services firm structure. The absence of disclosed revenue, funding rounds, or significant headcount limits visibility into financial scale, though the firm's documented project outcomes (e.g., 41% increase in high-income earners and 42% poverty reduction over ten years in Newton) indicate substantive municipal impact relative to the firm's modest size.

Name

J CALDWELL AND ASSOCIATES LLC

Legal name

J Caldwell & Associates, LLC

Website

https://jcaldwellassociates.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

J Caldwell & Associates is a five-employee community planning consulting firm in Newton, New Jersey, providing master planning, redevelopment, grant writing, and Highlands regulatory services to small-to-mid-sized municipalities across six NJ counties.

Ownership category

akta.pro rank

Product category

Municipal Planning Consulting Services

NAICS

Management Consulting Services (54161), Environmental Consulting Services (541620)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy & Corporate Development Consulting (BPAHACAA)

akta.pro secondary industry

Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

Keywords

• Municipal planning consulting
• Community redevelopment planning
• Grant writing services
• Affordable housing compliance
• Master plan development

Headquarters

HQ city

Newton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Planning Consulting Services: Hourly billing for professional planning services. For larger projects, they provide budgets with hourly billing up to a not-to-exceed amount. Services span master planning, redevelopment studies, grant writing, and planning testimony.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

J Caldwell & Associates is a community planning consulting firm that provides comprehensive planning services to small to mid-sized municipalities in New Jersey, including master plans, redevelopment studies and plans, grant writing and administration, Highlands Plan Conformance, economic development planning, affordable housing compliance, visioning and public involvement, zoning and compliance work, and professional planning testimony. Deliverables are supported by licensed drone operations, mapping and geographic analysis, and climate change hazard vulnerability assessments.\n\nSource.

Product overview

J Caldwell & Associates is a community planning consulting firm offering a comprehensive suite of planning, consulting, and community-building strategies for municipalities. The firm operates as a single integrated service offering with multiple specialized practice areas including Master Plans and Reexamination Reports, Redevelopment Area Studies and Plans, Grant Writing and Administration, Regional Expertise (Highlands Plan Conformance, State Plan Endorsement), Economic Development Plans, Vision Plans and Public Involvement, Compliance and Zoning, Professional Planning Testimony, and Affordable Housing Compliance services. The firm specializes in small to mid-sized municipalities across Morris, Passaic, Sussex, Hunterdon, Warren, and Somerset Counties in New Jersey.

Differentiator

Problem solved

Functional benefit

Products and services

• Master Plans and Reexamination Reports Comprehensive municipal planning documents including trend reports that provide hands-on analysis of community requirements and future development needs, for small to mid-sized New Jersey municipalities.
• Redevelopment Area Studies and Plans Studies and plans to realize community goals during the redevelopment process, including Area in Need of Redevelopment studies and redevelopment plans, for municipalities with underutilized or abandoned properties.
• Grant Writing and Administration Grant writing services providing insider knowledge on funding opportunities and complete grant administration to ensure successful project implementation, for municipalities seeking funding beyond their own budgets.
• Regional Expertise Services Expertise in New Jersey-specific planning processes including Highlands Plan Conformance and State Plan Endorsement for communities in regulated regions.
• Economic Development Plans Plans for economic growth, marketing, and community funding including Center Plans, Circulation Plans, Economic Development Plans, Parks and Open Space Plans, Farmland Preservation Plans, and Conservation Plans.
• Affordable Housing Compliance Creative approach to helping communities meet affordable housing obligations through Housing Element & Fair Share Plans, housing administration, and monitoring compliance.
• Vision Plans and Public Involvement Collaborative planning services working with the public to develop collective community vision and stakeholder engagement, for municipalities seeking participatory planning processes.
• Compliance and Zoning Services Detailed knowledge of legal essentials including Form-Based Codes and Land Use Ordinances for municipal regulatory compliance.
• Professional Planning Testimony Expert witness and professional testimony services for private clients with projects requiring a licensed planner before planning boards.

Quantifiable outcome

• 41% increase in high-income earners and 42% reduction in households in poverty over 10 years in Newton
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CME Associates: Regional engineering, planning, and surveying firm serving NJ and nearby states. Comparable because it competes for municipal planning, site development, and infrastructure engagements with overlapping capabilities in civil engineering and surveying.
• Langan Engineering & Environmental Services: Large engineering, environmental, and planning firm with NJ office presence. Comparable because it competes for municipal planning alongside environmental, geotechnical, and site/civil services, though it operates at significantly larger scale.
• T&M Associates: Large NJ-based engineering and planning consultancy serving municipalities across the state. Comparable because it competes for the same municipal planning and redevelopment engagements, but offers a much broader portfolio including engineering, environmental, and construction services.
• Remington & Vernick Engineers: Established NJ engineering and planning consultancy serving municipalities and public agencies. Comparable because it competes for municipal planning, infrastructure, and land use engagement with a similarly deep NJ footprint.
• Colliers Engineering & Design (formerly Maser Consulting): National engineering, planning, and design firm with deep NJ presence. Comparable because it serves the same municipal clients for planning, redevelopment, and land use work, but operates at materially larger scale with a multi-discipline service mix.
• Barton & Loguidice: Multi-discipline engineering and planning firm with NJ operations. Comparable because it competes for municipal planning, environmental permitting, and grant-supported community development projects across overlapping geographies.

Direct peers

• Topology (formerly The Levin Group): NJ-focused planning and design firm serving municipalities. Comparable because it offers master planning, redevelopment, and zoning services to small and mid-sized NJ municipalities in a similar professional services structure.
• BFJ Planning: Independent urban planning firm serving municipalities across the Northeast. Comparable because it provides master planning, redevelopment, and zoning services to similar small/mid-sized municipal clients with a comparable professional services model.
• Phillips Preiss Grygiel Leheny (PPGL): NJ-based planning consultancy specializing in municipal master plans, redevelopment, and zoning. Comparable because it offers a similar professional services portfolio to small and mid-sized NJ municipalities and competes for the same planning board engagements.
• Hatch Urban Solutions: Planning consultancy serving municipalities with master planning, redevelopment, and community engagement work. Comparable because it targets the same small/mid-sized municipal client base with a similar service mix and project-based delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/j-caldwell-and-associates-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J CALDWELL AND ASSOCIATES LLC