JCC of Central NJ

What JCC of Central NJ does

JCC of Central NJ is a private, non-profit Jewish Community Center operating the 70,000 square foot Wilf Jewish Community Campus in Scotch Plains, New Jersey. It serves the Jewish community of Central New Jersey and the broader Union County region with a comprehensive portfolio of programming spanning infant care through senior adult services. Core offerings include the Brody Family Early Learning Center (infant through kindergarten, with a satellite annex at Congregation Beth Israel), Camp Yachad summer day camp, after school programs serving Scotch Plains and Westfield school districts, aquatics across indoor and outdoor pools, fitness and wellness with group exercise and personal training, sports leagues for youth and adults, the Berg-Lieppe Adult Enrichment Program for seniors, the Malvin and Greta Roesch International Jewish Film Festival, and Inclusion and Support Services encompassing Club Connect, Parent PASS advocacy, and adaptive swim and personal training. The organization holds a recognized position in the local Jewish community and was awarded the JCC Association of North America National Staff Engagement and Initiative Award in 2019.

Name

JCC of Central NJ

Legal name

Jewish Community Center of Central New Jersey

Website

https://jccnj.org

Company type

Private

Founded year

1850

Operating status

Operating

Headcount range

51–100 employees

Short description

JCC of Central NJ is a non-profit Jewish Community Center in Scotch Plains, NJ, serving the Central NJ Jewish community with early childhood education, summer camp, fitness, aquatics, sports, senior programs, cultural events, and inclusion services on a 70,000 square foot campus.

Ownership category

akta.pro rank

Headquarters

HQ city

Scotch Plains, New Jersey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Monthly EFT membership fees are the primary recurring revenue stream. Members pay monthly fees ranging from $44 to $140 depending on category (Individual Adult, Couple, Single Parent Family, Family, Youth/Teen, Senior Adult, Senior Couple). Membership is required for preschool, kindergarten, after school, camp, and youth sports leagues.
2. Program Fees: Fees for fitness and wellness classes, aquatic programs (swim lessons, adaptive swim, swim team), sports leagues (youth basketball, lacrosse, adult basketball, softball, pickleball), arts and culture programming (classes, film festival tickets, author programs), and adult enrichment programs. Prices vary by program; e.g., film festival tickets at $18 per film, wellness workshops at $18, adaptive swim at $78 per private lesson.
3. Early Childhood Education: Revenue from infant/toddler care, full-day preschool, full-day kindergarten, partial-day preschool, and grown-up and me classes. A non-refundable deposit of one month's tuition per enrolled student is required at registration.
4. Camp Yachad: Summer day camp program with multiple session types (onsite day, travel, performing arts, sports specialty, STEM camps). Deposits and tuition are charged; full payment is required by a set date each year. Camp revenue historically anchors the fiscal year as the first major program period.
5. After School Program: After school care for Scotch Plains and Westfield kindergarten through 7th graders, generating tuition revenue on a monthly basis.
6. Event Rentals and Facilities: The Weinberg Pavilion and other campus spaces are available for parties and meetings. Birthday parties at the J are offered as a revenue-generating service.
7. Donations and Fundraising: Annual fund appeals, J-Embrace matching grant program, legacy giving (Chai Society), tribute donations, and event-based fundraising (poker tournament, winter fundraiser). The community invested nearly $178,000 in the annual fund in FY19, and the J-Embrace program raised $210,500. The Isaac and Helaine Heller Financial Assistance Program is supported by a $2 million endowment housed at the Jewish Community Foundation.
8. Parent PASS Advocacy Services: Hourly fee-based advocacy and support services for parents of children with disabilities. $130/hour for general community, $100/hour for members, $66/hour for JCC Early Childhood students, with a complimentary 10-minute consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

JCC of Central NJ is a non-profit Jewish Community Center operating a 70,000 sq ft campus in Scotch Plains, NJ, providing membership-based access to early childhood education, summer camp, aquatics, fitness, sports leagues, arts and culture programming, senior adult enrichment, and inclusion services for people with disabilities. Revenue is generated through monthly membership dues, program fees, tuition for early childhood and camp, donations, and facility rentals.

Product overview

JCC of Central NJ is a Jewish Community Center offering a comprehensive portfolio of community programs and services across multiple categories. The organization operates as a multi-faceted community center providing early childhood education (Brody Family Early Learning Center), summer camp (Camp Yachad), aquatics, fitness and wellness, adult enrichment (Berg-Lieppe), sports and recreation, youth and teen programming, inclusion and support services, and cultural events including the Malvin and Greta Roesch International Jewish Film Festival. The center operates on a membership-based model with various tier options and serves the Jewish community of Central New Jersey.

Differentiator

Problem solved

Functional benefit

Brands

• Camp Yachad: Day camp program operated by the JCC offering various camp experiences including day camp, travel camp, performing arts, sports specialty and STEM camps
• Brody Family Early Learning Center
• Berg-Lieppe Adult Enrichment Program
• Malvin and Greta Roesch International Jewish Film Festival
• JBiz
• Club Connect

Products and services

• JCC Membership Tiered monthly membership granting access to the fitness center, pools, gymnasium, group exercise, personal training, sports leagues, cultural programming, and senior adult programs; required for preschool, kindergarten, after school, camp, and youth sports leagues. Available in Individual Adult, Couple, Single Parent Family, Family, Youth/Teen, Senior Adult, and Senior Couple tiers.
• Brody Family Early Learning Center Early childhood education program offering infant and toddler care, full-day preschool, full-day kindergarten, partial-day preschool, and grown-up and me classes across 20 classrooms on the Scotch Plains campus; a Sheva Learning Community and Lab school.
• Camp Yachad Summer day camp program offering onsite day camp, travel camps, performing arts, sports specialty camps, and STEM camps; multiple session types available across the JCC campus. Operating for over 25 years.
• After School at the J After school care program for Scotch Plains and Westfield kindergarten through 7th graders, with JCC staff pickup; generates tuition revenue on a monthly basis.
• Aquatics Program Swimming instruction and aquatic activities including youth group swim lessons, adult group swim lessons, private swim lessons, certification classes, adaptive swim (single 30-minute lessons at $78 community / $58.50 member), and the Barracudas Swim Team; delivered across indoor heated, outdoor, and zero-entry pools.
• Fitness and Wellness Fitness center offering group exercise classes, personal training, circuit training, small group training, unlimited group exercise, adaptive personal training, and My Best Self monthly wellness workshops; partnered with Atlantic Health and the Union County Health Department.
• Sports and Recreation Leagues Youth and adult sports leagues including youth basketball, youth lacrosse, adult basketball, adult softball, pickleball, Maccabi, and Junior and Mini Maccabi programs.
• Berg-Lieppe Adult Enrichment Program Senior adult program featuring professional speakers, entertainers, and health and wellness experts four days a week, plus daily senior exercise classes; designed for adults age 65 and older.
• Malvin and Greta Roesch International Jewish Film Festival Annual Jewish film festival showcasing international Jewish cinema with individual film tickets ($18 at the door, $15.30 member advance), series passes ($85/$72.25 with early bird discount through September 15), and discussions at partner venues including the Cranford Theater and McCarter Theater.
• Inclusion and Support Services Programs supporting people with disabilities including Club Connect (after school for high schoolers), Parent PASS advocacy, caregiver support groups, adaptive personal training, adaptive swim, Community Based Instruction, Camp Yachad inclusion programs, and a Special Needs Resource Directory.
• Parent PASS Advocacy Services Hourly fee-based advocacy and support services for parents of children with disabilities, billed at $130/hour for general community, $100/hour for JCC members, and $66/hour for JCC Early Childhood students, with a complimentary 10-minute consultation.
• Event Rentals and Birthday Parties at the J Rental of the Weinberg Pavilion and other campus spaces for parties, meetings, and community events; birthday parties at the J are marketed as a specific revenue-generating service.

Quantifiable outcome

• Nearly $178,000 raised in annual fund in FY19
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and supporting.

• Jewish Federation of Greater MetroWest NJcoreStrategic or Co-development PartnerAffiliated organization providing emergency support (including during COVID-19 pandemic). JCC employees and affiliates receive 50% off membership and 25% off Camp Yachad tuition. The Federation supports the JCC's mission to serve the Greater MetroWest Jewish community. This relationship positions the JCC as a core Federation beneficiary and partner in Jewish communal service.
• Union County Health DepartmentsupportingStrategic or Co-development PartnerPartners on wellness programming including the 'My Best Self' monthly wellness series. The Union County Health Department provides expertise and co-presenters for health and wellness workshops such as 'The Benefits of Sleep' and 'Mental Health/Stress and Coping.'
• Cranford TheatersupportingChannel Partner/ Reseller/ DistributorVenue partner for the Malvin and Greta Roesch International Jewish Film Festival. The JCC organizes and promotes the film festival while the Cranford Theater provides the screening venue at 25 North Avenue West, Cranford, NJ. This partnership extends the JCC's cultural programming beyond its own facility.
• Atlantic HealthsupportingStrategic or Co-development PartnerHealthcare system partner associated with the JCC's fitness and wellness programming. Atlantic Health System locations and services are referenced in the JCC's fitness and wellness section, suggesting a co-marketing or referral relationship for health-related programming.
• Congregation Beth IsraelsupportingChannel Partner/ Reseller/ DistributorPartner congregation hosting a 3-classroom preschool annex of the Brody Family Early Learning Center. This extends the JCC's early childhood programming to a satellite location at Congregation Beth Israel, increasing accessibility for families in that community.
• Scotch Plains and Westfield School DistrictssupportingStrategic or Co-development PartnerSchool district partnerships enable the JCC's after school program serving kindergarten through 7th graders. Districts partner on Community Based Instruction for students with disabilities. These partnerships are essential for the JCC's after school and inclusion programming.
• Children's Specialized HospitalsupportingStrategic or Co-development PartnerPediatric healthcare provider referenced in the special needs community. Beth Mitchell, Director of Inclusion and Diversity, previously worked as a NJ Early Intervention provider through Children's Specialized Hospital. The organization is listed in the Special Needs Resource Directory.
• Home First (Plainfield Non-profit)supportingStrategic or Co-development PartnerPlainfield non-profit helping families cope with homelessness by creating pathways out of poverty. Through a United Way grant, the JCC brings children from Plainfield to its after school program weekly and subsidizes Camp Yachad attendance for these children.
• Temple Beth O'r/Beth TorahsupportingStrategic or Co-development PartnerSynagogue partner co-sponsoring the Malvin and Greta Roesch International Jewish Film Festival. Multiple synagogues including Temple Beth O'r/Beth Torah, Temple Beth-El Mekor Chayim, Temple Emanu-El of Westfield, and Temple Sholom partner with the JCC on programming, demonstrating a network of Jewish institutional relationships in Central NJ.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/groups/jccnjiss
• LinkedInlinkedin.com/company/jccnj

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JCC of Central NJ