JULIE'S COMPETITIVE EDGE DANCE ACADEMY LLC

What JULIE'S COMPETITIVE EDGE DANCE ACADEMY LLC does

Julie's Competitive Edge Dance Academy LLC (JCEDA) is a single-location, family-friendly dance studio in North Spokane, Washington, founded by Julie Secrest, who continues to serve as studio owner and director. The studio provides recreational and competitive dance instruction across multiple styles, including ballet and tumbling, alongside strength, core, and injury prevention training, taught by a roster of approximately 14 named instructors, choreographers, and front-desk staff under co-director Ashlee Clowers.

JCEDA's core products are structured dance classes, a competitive dance team known as The Edge Dance Company (which competes at regional dance competitions and is described as award-winning), and seasonal summer dance camps offered in June, July, and August. Classes follow a fall-to-spring academic-year cadence (Fall 2026 to Spring 2027) with registration opening in early August and early-registration incentives such as a free t-shirt.

The business operates on a direct-to-consumer model: customers register through the Dance Studio Pro online portal, attend classes in person at the studio (7454 N Division St., Spokane, WA 99208), and pay via recurring class fees whose pricing is not publicly disclosed. JCEDA markets through a Canva-built website, phone, email, and in-person inquiries. The business is privately held, founder-owned, has no institutional investors, no parent company, and no disclosed revenue figures, with approximately 6 full-time-equivalent employees.

Name

JULIE'S COMPETITIVE EDGE DANCE ACADEMY LLC

Legal name

Julie's Competitive Edge Dance Academy LLC

Website

https://jceda.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Julie's Competitive Edge Dance Academy LLC is a single-location, family-friendly dance studio in North Spokane, Washington, offering recreational and competitive dance instruction, summer camps, and a competitive dance team serving local families and individual dancers.

Ownership category

akta.pro rank

Product category

Dance Studio Services

NAICS

Fine Arts Schools (61161), Fitness and Recreational Sports Centers (71394), Dance Companies (711120)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYEDAMALAI

Performing Arts Camps (Theater, Musical Theater, Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

Keywords

• Dance instruction services
• Ballet training programs
• Tumbling instruction classes
• Competitive dance teams
• Summer dance camps

Headquarters

HQ city

Spokane

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dance Class Instruction: Recreational and competitive dance instruction provided through structured classes taught by experienced instructors. Classes are offered in various dance styles including ballet and tumbling.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

JCEDA provides in-person dance instruction across multiple styles including ballet, tumbling, and general dance for children and adults at its North Spokane studio. The studio also runs The Edge Dance Company, an award-winning competitive team that competes at regional dance competitions, and offers seasonal summer dance camps in June, July, and August. Registration is managed through the Dance Studio Pro online portal with in-person classes delivered at the studio location.

Product overview

Julie's Competitive Edge Dance Academy (JCEDA) is a family-friendly dance studio providing recreational and competitive dance instruction. The core offering consists of dance classes across multiple styles (ballet, tumbling, and general dance) taught by experienced instructors. The studio supports a competitive track through The Edge Dance Company, its award-winning competitive team. Seasonal offerings include summer dance camps running June through August. The studio leverages DanceStudio-Pro for online registration and parent account management.

Differentiator

Problem solved

Functional benefit

Brands

• The Edge Dance Company: The award-winning competitive team that competes out of the JCEDA studio.

Products and services

• Dance Instruction Classes Recreational and competitive dance instruction for various styles including ballet, tumbling, and general dance, taught by experienced instructors at the Spokane studio. Offered to children and adults seeking dance education in a family-friendly environment.
• The Edge Dance Company Award-winning competitive dance team that competes out of the JCEDA studio, representing the studio at regional dance competitions. Aimed at dancers seeking competitive team participation with experienced choreographers and instructors.
• Summer Dance Camps Seasonal summer camp programs offered in June, July, and August for dancers of various skill levels and ages.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Dance Studio ProcoreTechnology or IntegrationJCEDA uses Dance Studio Pro as their online registration platform and parent account management system. Parents can login and register for classes through this platform at dancestudio-pro.com/online/jceda.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Arthur Murray Dance Studios: Established national franchised dance studio chain offering ballroom and social dance instruction with private and group lessons. Comparable as a structured dance instruction business operating across multiple locations, though focused on social/ballroom rather than competitive studio dance.
• Fred Astaire Dance Studios: National franchised chain of ballroom and social dance studios offering group classes, private lessons, and competitive programs. Comparable as a multi-location dance instruction business, though JCEDA focuses on studio dance styles rather than ballroom.

Emerging players

• Millennium Dance Complex: Los Angeles-based dance studio specializing in hip-hop, contemporary, and commercial styles with a strong choreographic and competitive identity. Comparable as a multi-style dance instruction business catering to both recreational and competitive dancers, though skewed toward commercial/hip-hop.

Direct peers

• Broadway Dance Center: New York-based dance studio offering multi-style instruction for children, teens, and adults with both recreational and competitive pathways. Comparable in offering multi-style curriculum and competitive team programming, though at a much larger national scale.
• Peridance Capezio Center: Long-running New York dance studio providing open classes, intensive programs, and choreographic training across multiple dance styles. Directly comparable as a multi-discipline dance instruction business with a comparable subscription/class-pass revenue model.
• Dance Theatre of Harlem School: Harlem-based dance school offering classical ballet, contemporary, and tap instruction with a structured progression into professional-level performance. Comparable as a dance instruction business with multi-style curriculum and competitive/pre-professional tier.
• Joffrey Ballet School: Chicago-based dance training institution offering ballet, contemporary, jazz, and hip-hop for children through adults, with competition-track programs. Comparable as a multi-discipline dance instruction business with competitive and recreational tiers.
• Debbie Allen Dance Academy: Los Angeles-based dance academy combining recreational and pre-professional training with a notable competitive track. Comparable as a family-friendly dance school offering multi-style curriculum with a competitive team pathway.

Regional players

• Pacific Northwest Ballet School: Seattle-based ballet and dance training institution serving the Pacific Northwest. Comparable as a regional dance instruction provider competing for Pacific Northwest families, though operating at larger scale and more classical focus than JCEDA.
• Charlotte Ballet School: Charlotte-based ballet school affiliated with Charlotte Ballet, providing recreational through pre-professional dance training. Comparable as a regional dance instruction provider serving families, with both recreational and competitive tracks similar to JCEDA.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/julie's-competitive-edge-dance-academy-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JULIE'S COMPETITIVE EDGE DANCE ACADEMY LLC