What Jeep Florença does

Jeep Florença (legal entity: Florença Veículos S/A) is an authorized Jeep/Stellantis automobile dealership founded in 1979 in Curitiba, Paraná, Brazil, operating a multi-location retail footprint across Paraná state under separate CNPJs in Curitiba (Parolin headquarters plus Bacacheri, Paranguá, and an additional Floriano Peixoto site), Joinville, and São José dos Pinhais, with a parallel commercial-vehicle arm branded Florença Caminhões S/A. The core offering is retail sales of five Jeep models — Novo Renegade, Novo Commander, Compass 2026, Gladiator 2025, and Wrangler 2025 — with starting prices ranging from R$ 129,990 to R$ 499,990, complemented by pre-owned vehicle evaluation and trade-in. The business model extends beyond vehicle sales into full lifecycle automotive services: vehicle financing coordinated through Stellantis Financiamentos plus seven partner banks (Banco Safra, Santander, Itaú, Banco BV, Bradesco, Banco Fidis, Banco Alfa), insurance brokerage across multiple carriers, and after-sales support including periodic reviews, mechanical and electrical repairs, bodywork and painting, and original MOPAR parts and accessories with warranty-compliant homologation.

Go-to-market is sales-led and segmented: individual consumers are served through the physical showroom plus WhatsApp and phone-based inside sales, while five specialized direct-sales programs target B2B segments (CNPJ/microempresário with dedicated consultants and tailored commercial conditions; rural producers with 4x4-capable vehicles; federal, state, and municipal government entities; rental/fleet companies; and PCD buyers with guided tax-exemption processing covering IPI, IOF, ICMS, and IPVA). Marketing relies on the AutoForce digital platform, SEO-optimized model pages, and social media presence, with WhatsApp as the primary bottom-of-funnel conversion channel. The company has accumulated a 45+ year operating history and a credentialed quality track record (Fiat Padrão de Atendimento 2001-2003, MQA 2005-2008, QTA 2005-2010, Qualitas Excelência 2011 and 2013, and 2011 "Best Dealership in Brazil" MQA), and maintains CSI scores above 9 across after-sales locations. Florença Veículos S/A is a privately held Brazilian public limited company with no disclosed institutional investment, no stock listing, and no proprietary technology platform beyond standard OEM digital infrastructure.

Name

Jeep Florença

Legal name

Florença Veículos S/A

Website

https://jeepflorenca.com.br

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Jeep Florença (Florença Veículos S/A) is an authorized Jeep/Stellantis dealership founded in 1979 in Curitiba, Brazil, operating multiple showrooms across Paraná state. It sells five Jeep SUV/pickup models and provides financing, insurance, original MOPAR parts, and after-sales service to consumers, businesses, government, and fleet customers.

Ownership category

akta.pro rank

Product category

Automotive Dealership

NAICS

New Car Dealers (44111), Automotive Parts and Accessories Retailers (441330)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Loan Brokerage (FSAEAEAK)

akta.pro secondary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Authorized vehicle dealership
• New vehicle sales
• Vehicle financing services
• Automotive maintenance services
• Vehicle parts and accessories

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Vehicle Sales: Sale of new and used Jeep vehicles including Renegade, Commander, Compass, Gladiator, and Wrangler models. The dealership sells both 0km and seminovo (pre-owned) vehicles.
2. After-Sales Services: Comprehensive vehicle maintenance and repair services including periodic reviews, suspension, brakes, electrical repairs, mechanical repairs, bodywork and painting, air conditioning, oil and fluid changes, tire changes, alignment and balancing, and 24-hour assistance.
3. Parts and Accessories: Sale of original MOPAR parts and accessories for Jeep vehicles. Parts are subjected to severe homologation tests and quality control to meet national and international safety standards.
4. Financing Services: Correspondent services for vehicle financing through Stellantis Financiamentos, coordinating with multiple financial institutions including Banco Safra, Santander, Itaú, Banco BV, Bradesco, Banco Fidis, and Banco Alfa.
5. Insurance Services: Insurance brokerage services quoting multiple insurers for vehicle coverage including robbery, theft, collision, fire, third-party protection, passenger coverage, and additional services like reserve car and 24-hour assistance.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Jeep Florença is an authorized Jeep dealer (Florença Veículos S/A) operating since 1979 in Curitiba, Paraná, Brazil. The dealership sells new Jeep vehicles — Renegade, Commander, Compass, Gladiator, and Wrangler — and complements vehicle sales with financing through Stellantis Financiamentos and partner banks, vehicle insurance brokerage, original MOPAR parts, and full after-sales maintenance including bodywork and painting.

Product overview

Jeep Florença is an authorized Jeep car dealership operating as a single-location multi-service automotive retailer. The core product offering centers on five Jeep vehicle models: Novo Renegade (compact SUV), Novo Commander (full-size SUV), Compass 2026 (compact SUV), Gladiator 2025 (pickup truck), and Wrangler 2025 (off-road SUV). These vehicles are complemented by a comprehensive suite of automotive services including vehicle financing through Stellantis Financiamentos, insurance brokerage, maintenance and repair services (using original MOPAR parts), bodywork and painting, and specialized direct sales programs for CNPJ/business customers, rural producers, government entities, rental companies, and PCD (people with disabilities) buyers. The dealership also offers a financing simulator and vehicle evaluation services. The company was established in 1979 and maintains operations exclusively in Curitiba, Paraná, Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Novo Renegade

Quantifiable outcome

• Customer Satisfaction Index (CSI) above 9 in all after-sales houses
• +3 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core, flagship and minor.

• MOPARcoreTechnology or IntegrationMOPAR is the original parts and accessories brand for Jeep/Stellantis vehicles. Florença uses MOPAR parts for all maintenance and repairs, ensuring quality, performance, and warranty compliance. MOPAR parts undergo rigorous homologation and quality control testing.
• Multiple Insurance CompaniescoreChannel Partner/ Reseller/ DistributorFlorença coordinates vehicle insurance with multiple insurance providers, serving as a broker that quotes different insurers to find the best coverage and pricing for customers. Coverage options include robbery, theft, collision, fire, third-party protection, and passenger coverage.
• Stellantis (Parent Brand)flagshipStrategic or Co-development PartnerJeep Florença is an authorized dealer of Jeep vehicles, which are part of the Stellantis automotive group. The dealership operates under Jeep branding, sells Jeep vehicle models, provides warranty services, and participates in Jeep marketing programs. The relationship involves exclusive sales rights, brand standards compliance, and access to manufacturer support.
• Detran/SUS Medical NetworkminorOthersFor PCD (people with disabilities) sales, Florença works with Detran (Department of Transit) and SUS medical professionals for medical evaluations, CNH special licensing, and laudo médico (medical report) issuance required for tax exemption processes.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Grupo Barigui: Multi-brand automotive dealer group headquartered in Curitiba, Paraná, operating multiple franchises across southern Brazil. Comparable to Jeep Florença as a regional dealer network with similar geographic focus and B2B/B2C service orientation in the same home market.
• Servopa: Regional automotive dealer group based in Paraná operating multiple franchises across southern Brazil. Comparable as a regional dealership peer operating in the same geographic market with similar multi-brand and B2B service offerings.

Broad incumbents

• Grupo Águia Branca: Brazilian conglomerate with automotive dealership operations alongside logistics and transportation businesses. Comparable as a diversified group with automotive retail exposure in the Brazilian market.
• Localiza: Largest vehicle rental company in Latin America, also operating used vehicle retail through Localiza Seminovos. Comparable as a major Brazilian automotive retail participant with related financing, fleet services, and consumer-facing vehicle operations.
• Grupo Ultra: Brazilian automotive group operating dealerships across multiple brands with significant presence in southern Brazil. Comparable as a multi-brand dealer platform with similar geographic overlap and full-service offerings.
• Grupo SIMPAR: One of the largest automotive groups in Brazil, operating dealerships across multiple brands including Stellantis, plus logistics and financial services. Comparable as a diversified automotive retail platform with multi-brand exposure and value-added services.
• Movida: Major Brazilian vehicle rental company with growing used vehicle retail operations. Comparable as a broader automotive retail participant with fleet and consumer-facing vehicle operations alongside OEM-aligned sales.
• Grupo Caoa: Major multi-brand automotive dealer in Brazil with operations spanning Hyundai, Chery, Ford, and other franchises. Comparable as a large Brazilian automotive retail group offering new vehicle sales, financing, and after-sales services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jeep-floren%C3%A7a

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeep Florença