What Jeff Koons, LLC does

Jeff Koons, LLC is the commercial studio practice of contemporary artist Jeff Koons, one of the most prominent living artists globally, operating from New York City with a 49-person team. The studio creates, fabricates, and commercializes original sculptures, paintings, and installations built around signature techniques including mirror-polished stainless steel with transparent color coating, custom-poured mirrored cobalt blue glass (developed with Corning) for the Gazing Ball series, and editioned Limoges porcelain produced in collaboration with Bernardaud. Iconic bodies of work span the Inflatable, Banality, Celebration, Antiquity, and Gazing Ball series, with marquee pieces including Rabbit, Balloon Dog, Puppy, Split-Rocker, and Michael Jackson and Bubbles.

The business operates four distinct revenue streams. First, original artwork sales through elite gallery representation (Gagosian, returned in 2025; David Zwirner) and major auction houses (Christie's, Sotheby's), with the Rabbit setting the record for the most expensive work by a living artist at $91 million in 2019. Second, public art commissions for monumental installations. Third, licensed limited-edition products manufactured by specialized partners — Bernardaud (porcelain), Lexon (speakers and lamps), Two Palms (archival pigment prints with foil stamp), Avant Arte (wood collectibles supporting LACMA), and The Skateroom (skateboards supporting ICMEC). Fourth, luxury brand collaborations including Stella McCartney and the BMW Art Car project. Pricing spans from $240 entry-level porcelain plates to $95,000 lobster centerpieces, with original works commanding multimillion-dollar valuations.

Customers include ultra-high-net-worth collectors, leading global museums (MoMA, Guggenheim, Whitney, Tate, LACMA, Pompidou, Hirshhorn, National Gallery of Art, Stedelijk, Broad, MCA Tokyo), design enthusiasts acquiring functional objects, and institutional cultural-exchange programs. Distribution combines direct sales via galleries and the jeffkoons.com shop with channel partners and auction consignment, supported by museum exhibitions (including the 2014 Whitney retrospective that traveled to Pompidou and Guggenheim Bilbao) and major cultural initiatives such as the February 2024 SpaceX delivery of 125 mini sculptures to the Moon.

Name

Jeff Koons, LLC

Legal name

Jeff Koons

Website

https://jeffkoons.com

Company type

Private

Founded year

1955

Operating status

Operating

Headcount range

11–50 employees

Short description

Jeff Koons, LLC is the commercial studio of contemporary artist Jeff Koons, creating and licensing original sculptures, paintings, limited-edition porcelain, prints, and functional design objects. It serves ultra-high-net-worth collectors, major global museums, and design enthusiasts via gallery, auction, and licensed-partner channels.

Ownership category

akta.pro rank

Headquarters

HQ city

New York City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Original Artwork Sales: Sale of original sculptures, paintings, and installations through galleries and auction houses. Primary revenue stream from multi-million dollar original works sold to collectors and institutions.
2. Limited Edition Products: Porcelain editions, prints, speakers, lamps, and skateboard decks sold through licensed partnerships. Editions range from hundreds to thousands of numbered pieces at various price points from $240 to $95,000.
3. Licensing and Collaborations: Licensing agreements with luxury brands including Stella McCartney fashion collaborations, BMW Art Car, and other commercial partnerships.
4. Public Art Commissions: Monumental public sculptures commissioned by institutions, cities, and private collectors. Includes works like Split-Rocker, Puppy, and Balloon Dog installations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Jeff Koons, LLC is the studio of contemporary artist Jeff Koons, producing original stainless steel sculptures, paintings, and large-scale public installations, and selling limited edition products through licensed manufacturing partners. The studio also distributes fine art prints, luxury porcelain editions (via Bernardaud in Limoges), functional design objects (via LEXON), and collectible skateboards (via The Skateroom) directly through jeffkoons.com and gallery partners.

Product overview

Jeff Koons, LLC operates as an artist studio and gallery offering limited edition art products and collaborations. The portfolio includes premium functional objects via LEXON collaboration (Balloon Dog speakers and lamps in Grande and Chromatic editions), luxury porcelain editions manufactured by Bernardaud in Limoges featuring iconic works like Balloon Dog, Diamond, Lobster, and Banality series pieces, fine art prints produced by Two Palms including Antiquity and Gazing Ball series, wood collectibles through Avant Arte supporting museum institutions, and skateboard art via The Skateroom. The offering spans price points from $240 (plates) to $95,000 (lobster porcelain) serving collectors ranging from entry-level enthusiasts to major institutional buyers.

Differentiator

Problem solved

Functional benefit

Brands

• Jeff Koons Shop: Online shop featuring limited edition artworks and collaborations including Lexon products, Two Palms prints, Bernardaud porcelain, Avant Arte collectibles, and The Skateroom skateboards.

Products and services

• Balloon Dog Speaker GRANDE Premium Bluetooth speaker collaboration with LEXON featuring the iconic Balloon Dog form. Edition of 3,000 pieces with illuminated ears and premium polycarbonate construction, targeting collectors and design enthusiasts.
• Balloon Dog Lamp GRANDE Decorative LED lamp collaboration with LEXON featuring the Balloon Dog form with proprietary Easy Sync Bluetooth technology for syncing unlimited units together.
• Balloon Dog Speaker Chromatic Time-limited release Bluetooth speaker in chromatic colors with 360° immersive sound, 6 active speakers, 4 acoustic boosters, and TWS stereo pairing.
• Balloon Dog Lamp Chromatic Compact chromatic LED lamp with up to 200 lumens, 400 integrated LEDs, 9 lighting animations, and 5-hour battery life at 75% brightness.
• Balloon Dog (Blue) Porcelain Iconic Balloon Dog from the Celebration series rendered in Limoges porcelain by Bernardaud. Limited edition of 799 pieces simulating mirror-polished stainless steel. Price $42,000.
• Diamond (Blue) Porcelain Transforms the monumental Diamond sculpture from Celebration series into Limoges porcelain. Limited edition of 499 pieces. Price $18,000.
• Lobster Porcelain Porcelain table centerpiece referring to the artist's lobster-shaped inflatables from the Popeye series. Limited edition of 99 pieces. Dimensions 10 1/4 × 23 1/4 × 33 1/2 inches. Price $95,000.
• Balloon Dog Set (Magenta, Orange, Yellow) Set of three Balloon Dog porcelain pieces in Magenta, Orange, and Yellow, packaged in an elegant coffret box combining each color with same numbering.
• Balloon Monkey (Orange) Porcelain Monkey form rendered in orange porcelain. Limited edition of 999 pieces, based on balloon twisted into monkey shape. Price $14,500.
• Balloon Rabbit (Violet) Porcelain Violet porcelain edition of Balloon Rabbit inspired by twisted rubber balloon rabbit, referencing the original Balloon Rabbit (2005-2010) stainless steel sculpture.
• Balloon Swan (Magenta) Porcelain Magenta porcelain edition of Balloon Swan transforming simple twisted balloon swan into reflective magenta porcelain. References original 2004-2011, over 3 meters high mirror-polished stainless steel sculpture.
• Split-Rocker Porcelain Plate Coupe porcelain plate featuring the iconic Split-Rocker floral sculpture. Limited edition of 2,500 copies.
• Split-Rocker Porcelain Vase Bisque porcelain vase featuring Split-Rocker motif. Limited edition of 3,500 copies, 13.7 inches tall.
• Banality Series Porcelain Porcelain plates from the iconic Banality series featuring Michael Jackson and Bubbles, Bear and Policeman, Ushering in Banality, Vase of Flowers, Winter Bears, and Woman in Tub designs.
• Ballerinas Porcelain Plate Coupe service plate featuring Ballerinas sculpture (2010-14) from Antiquity series. Limited edition of 2,500 with reflective surface and subtle color gradations.
• Antiquity Prints Print series revisiting themes of eros, libido, fertility and feminine beauty, combining Greco-Roman sculptures with contemporary photo-realist imagery, including foil-stamped copper sailboat motif referencing Courbet's L'Origine du monde.
• Gazing Ball Prints Print series pairing custom-poured mirrored cobalt blue glass circles with masterpieces from art history, developed with Corning research lab, juxtaposing art historical reference with viewer's reflection.
• Split-Rocker (Wood) Limited Edition Wood collectible reimagining Split-Rocker sculpture, crafted in tinted beech wood in two colorways (Pink/Blue and Pink/Orange), in support of LACMA. Edition of 999 plus 60 APs each.
• New Shelton Wet/Dry Doubledecker Skateboard Limited edition skateboard depicting vacuum cleaner sculpture from The New series. 31x8in, 7 ply Grade A Canadian Maple wood. Limited edition of 200. From collection of Museum of Modern Art, New York City.
• Three Ball 50/50 Tank Skateboard Triptych skateboard featuring three basketballs hovering in equilibrium from Equilibrium series, with guidance from Nobel laureate physicist Dr. Richard P. Feynman. Price $950.

Quantifiable outcome

• Record $91 million auction price for 'Rabbit' sculpture in 2019
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered strategic, core and minor.

• Avant ArtestrategicStrategic or Co-development Partner · 1 January 2026Curated platform connecting leading artists with new generation of collectors. Collaboration presents Split-Rocker reimagined as limited-edition wood collectible in support of LACMA. Two colorways (Pink/Blue and Pink/Orange), edition of 999 each, with proceeds donated to LACMA.
• LexoncoreOEM/ Whitelabel/ Licensing Partner · 1 January 2025French design brand with 35+ years heritage creating functional design objects. Collaboration produces Balloon Dog Speaker and Lamp editions including Grande ($3,000) and Chromatic ($800) versions. First Lexon x Jeff Koons Balloon Dog edition in 2025 captured attention of collectors worldwide.
• BernardaudcoreOEM/ Whitelabel/ Licensing PartnerFrench porcelain manufacturer (160+ years heritage) based in Limoges creating limited edition porcelain versions of Koons' iconic works including Balloon Dog, Diamond, Lobster, and Banality series. Complex projects require modelers, decorators, and glazers with new technologies developed for reflective surfaces.
• Two PalmscoreStrategic or Co-development PartnerNew York City studio founded by David Lasry in 1994, working with celebrated contemporary artists to publish prints and sculpture multiples. Koons has worked with Two Palms since 2016 producing Antiquity and Gazing Ball prints using archival pigment print with foil stamp techniques.
• The SkateroomminorStrategic or Co-development PartnerBrand creating limited skateboard art collection editions featuring Koons' imagery including New Shelton Wet/Dry Doubledecker ($450, edition of 200) and Three Ball 50/50 Tank ($950). Up to 10% of sales support social skate projects and ICMEC.
• Gagosian GallerycoreChannel Partner/ Reseller/ DistributorMajor gallery representation for original works and exhibitions. Jeff Koons returned to Gagosian in 2025 after previously being with Pace Gallery. Currently represented for exhibitions including upcoming Porcelain Series show.
• SpaceXstrategicStrategic or Co-development PartnerIn February 2024, 125 mini sculptures launched on SpaceX Odysseus lunar lander to Moon - described as first 'authorized' artwork on the Moon, marking unprecedented achievement in art and space.
• Corning GlasscoreTechnology or IntegrationResearch lab at Corning developed custom-poured, optically perfect one-millimeter thick mirrored cobalt blue glass for Gazing Ball series, paired with art historical masterpieces.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• KAWS (Brian Donnelly): Contemporary artist with parallel business model spanning original works sold through elite galleries (e.g., Pace), auction-house records, and a robust consumer-product licensing program (Uniqlo, Nike, Bounty Hunter). Most directly comparable to Jeff Koons in combining high-end original work with mass-affordable edition and merchandise revenue.
• Daniel Arsham: Contemporary artist whose editions and time-limited product drops (often via Pokémon, Uniqlo, and Rizzoli) mirror Koons' edition strategy. Operates similar gallery relationships (Pace) and drops premium-priced functional objects and collectibles.
• Takashi Murakami: Japanese contemporary artist with a parallel structure combining original canvases, sculpture editions, and high-profile consumer collaborations (Louis Vuitton, Supreme, Uniqlo). Shares the blueprint of monetizing artist IP through luxury licensing while sustaining gallery and auction-house presence.
• Yoshitomo Nara: Japanese contemporary artist with strong auction-market standing and active edition programs (prints, sculpture multiples). Comparable to Koons in leveraging painterly/figurative IP into limited-edition objects sold through specialist publishers and galleries.
• Damien Hirst: British contemporary artist with comparable auction-record status, gallery representation (White Cube, Gagosian), and large-scale edition projects (e.g., The Currency, Forgiving Justice). Operates a similarly diversified model of original works, prints, and commercial partnerships.
• Banksy: Anonymous contemporary artist with comparable auction-record notoriety and a substantial secondary print market (Pictures on Walls). Operates at the intersection of high-end originals and mass-market editions in the same way Koons does.

Others

• Christie's (auction house): A leading auction house through which Koons' originals have achieved record prices, including Rabbit at $91M in 2019. Listed as an ecosystem peer rather than a direct competitor, since it serves as a critical distribution and price-discovery venue for Koons' primary and secondary market.

Broad incumbents

• Anish Kapoor: Established contemporary sculptor with museum-scale public commissions, gallery representation (Lisson, Regen Projects), and edition programs. Comparable to Koons in operating at the high end of the sculpture market with major institutional clients, though less focused on consumer-product licensing.
• Ai Weiwei: Chinese contemporary artist with comparable auction-market presence, edition programs, and luxury collaborations (like his LEGO and Porcelain series). Like Koons, he spans monumental sculpture, editions, and museum-level institutional placements.
• David Hockney: Veteran contemporary artist with deep auction-market presence and extensive print editions. Shares Koons' position at the top of the secondary market and uses similar gallery (Pace) and publisher (Tate, Gemini GEL) channels, though with a more traditional edition model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/jeffkoons
• Facebookfacebook.com/JeffKoons
• Instagraminstagram.com/jeffkoons
• LinkedInlinkedin.com/company/jeff-koons-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jeff Koons, LLC