Jenkem Magazine

What Jenkem Magazine does

Jenkem Magazine is an independent skateboarding media publication founded circa 2012 in New Paltz, New York and now operating out of New York City under the parent entity Freeflow Digital Media. The company produces editorial content covering pro skateboarders, industry events, streetwear, and skate culture across articles, interviews, videos, and an episodic music offering branded as the Mix Series; signature content franchises include Raspa's Tapes, Jenkem TV, and long-form interview features. The technology foundation is a WordPress-based digital publishing platform (jenkemmag.com) with a separate Shopify-hosted e-commerce storefront (shop.jenkemmag.com), supported by organic social distribution on Facebook, Twitter, Instagram, and YouTube, plus first-party live events such as the Summer Block Party at Tompkins Square Park.

The business model combines two revenue streams: (1) advertising and sponsorships from skateboarding-adjacent brands such as Adidas Skateboarding, Levi's, Red Bull, New Balance, and Cariuma, including co-produced video content and event sponsorships; and (2) direct-to-consumer merchandise sales of branded apparel and accessories (hats $38, tees $36, hoodies $84, bumper stickers $6, mugs $24, ashtrays $20) through the Jenkem Shop. The primary customer segments are skateboarders and streetwear/fashion enthusiasts (consumer audience) and skate-industry brands seeking authentic cultural access (B2B sponsors). Geographically, content and partnerships extend across the United States and into Europe (Germany, France, the UK) and Cuba.

Jenkem employs approximately 16 people, is privately held, has not disclosed any institutional funding rounds, and operates as a small independent media entity differentiated by an underground, anti-mainstream editorial voice. Its scale signals include 10+ years of continuous operation (10-year anniversary in June 2022), a 205+-page content archive, multi-platform social presence, and recurring brand-deal activity through 2025–2026.

Name

Jenkem Magazine

Legal name

Freeflow Digital Media

Website

https://jenkemmag.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Jenkem Magazine is an independent skateboarding media publication producing editorial, video, and music content for skateboarders and streetwear enthusiasts globally, monetized through brand sponsorships (Adidas, Levi's, Red Bull, New Balance, Cariuma) and direct-to-consumer merchandise sales via its Shopify storefront.

Ownership category

akta.pro rank

Product category

Action Sports Media

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industries

Consumer Lifestyle & Fashion Magazines (MPAJAEAA), Arts, Culture & Literary Magazines (MPAJAEAN)

Keywords

• Skateboarding media
• Digital publishing
• Action sports content
• Video content production
• Brand merchandise

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Revenue model

1. Merchandise Sales: One-time purchase of branded merchandise including hats, t-shirts, hoodies, bumper stickers, mugs, and ashtrays sold through the online shop at shop.jenkemmag.com
2. Advertising & Sponsorships: Revenue from skateboarding brands and companies advertising in the publication and sponsoring content. Sources indicate brand partnerships are a significant revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Jenkem Magazine is a digital skateboarding media publication producing editorial content covering pro skaters, industry events, and skate culture through articles, interviews, videos, and music mixes. It complements its editorial platform with a direct-to-consumer e-commerce storefront selling branded apparel and accessories.

Product overview

Jenkem Magazine is a skateboarding publication operating as a content platform with multiple integrated offerings. The core product is its digital publication featuring Articles, Interviews, and Videos covering pro skaters, industry events, and skate culture. Supporting the brand is the Jenkem Shop, an e-commerce store selling branded merchandise. Content is distributed through branded sub-products including Mix Series (music mixes) and Jenkem TV (video content), with Raspa's Tapes serving as a signature video series featuring behind-the-scenes footage from skate events and tours.

Differentiator

Problem solved

Functional benefit

Products and services

• Jenkem Magazine Online Publication Digital editorial publication delivering articles, interviews, photo content, and news covering professional skateboarding, industry events, and skate culture for skateboarders and skate culture enthusiasts.
• Jenkem Shop
• Jenkem Mix Series
• Jenkem TV
• Raspa's Tapes

Named customers2 records

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Adidas SkateboardingcoreStrategic or Co-development Partner · 28 July 2025Collaborated on Tour Star video project filmed across the USA for Adidas Skateboarding. Jenkem produced original video content featuring skateboarding footage.
• CariumaminorGTM or Marketing Partner · 24 October 2021Cariuma sponsored Tampa Pro 2021 coverage. The footwear brand was featured in event coverage and captions.
• Levi'scoreStrategic or Co-development PartnerPartnered on Eazy Lover Euro trip content with Levi's. Raspa's Tapes episode featured skaters traveling through French and Spanish countrysides wearing Levi's.
• Red BullcoreGTM or Marketing PartnerSponsored Evan Mock's Skate Tales premiere event. Red Bull hosts the Skate Tales series featuring professional skateboarders.
• New BalanceminorGTM or Marketing PartnerSponsorship support for Slow Impact skate event in Arizona.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Thrasher Magazine: The flagship American skateboarding magazine and media brand covering skate culture, videos, and pro coverage — Jenkem's closest direct peer in skate-specific publishing, with a longer print heritage and broader commercial footprint.
• Transworld Skateboarding: Long-running skateboarding magazine and digital publication covering pro skaters, gear reviews, and events; Jenkem's direct editorial peer despite a more mainstream editorial tone.
• Quartersnacks: NYC-rooted skateboarding blog and video producer covering East Coast skate culture and street spots — tonal and geographic peer closely aligned with Jenkem's NYC-based underground identity.
• Free Skate Magazine: Independent skateboarding magazine publishing long-form interviews, photography, and event coverage; an indie editorial peer with a similar underground cultural mandate.
• The Berrics: Skateboarding media platform combining video content, event coverage, and community features; comparable to Jenkem as a digital-first skate-media outlet with sponsored content and brand integrations.
• King Shit: Independent skateboarding publication offering articles, photos, and video content aimed at a core skate audience — an editorial and tonal peer to Jenkem's underground positioning.

Broad incumbents

• Highsnobiety: Global lifestyle and streetwear publication spanning fashion, music, and youth culture — adjacent incumbent monetizing skate-adjacent audiences through editorial content and brand partnerships.
• Hypebeast: Large digital lifestyle/streetwear media brand covering sneakers, fashion, and adjacent youth subcultures including skate; a broader incumbent that overlaps with Jenkem on streetwear/skate culture audiences and brand-sponsorship economics.
• Vice (sports and culture verticals): Large multi-vertical digital media company that has historically covered skateboarding, music, and youth culture at scale — broad incumbent comparator for sponsorship and audience monetization models even where direct category overlap is limited.

Regional players

• Sidewalk Magazine: UK-based skateboarding magazine covering European scenes and pro coverage — geographic peer serving audiences Jenkem reaches via its Europe content (France, Spain, Germany).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/jenkemmag
• YouTubeyoutube.com/user/jenkemmag
• Facebookfacebook.com/Jenkemmag
• Instagraminstagram.com/jenkemmag
• LinkedInlinkedin.com/company/jenkem-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jenkem Magazine