Jetour Auto Malaysia

What Jetour Auto Malaysia does

Jetour Automobile Malaysia Sdn Bhd is the Malaysian operating entity of the JETOUR SUV brand, originally launched in 2018 by China's Chery Holding Group as an independent marque focused on the "Travel+" lifestyle-vehicle segment. The company began Malaysian operations in 2024 and commenced local assembly in June 2025 at the B-Assembly (Berjaya Assembly) facility in Tampoi, Johor Bahru, a 640,000 sq. ft. plant staffed by 100+ workers, positioning Malaysia as a strategic manufacturing and export hub for ASEAN.

The product lineup comprises five SUV models spanning RM109,800 to RM168,888: the Dashing (futuristic SUV), VT9 (7-seater family SUV), T2 (adventure SUV, 5-star ASEAN NCAP), T1 (light offroad SUV), and T2 i-DM (plug-in hybrid, 1,200 km combined range). All models feature Level 2 ADAS, large-format infotainment with wireless Apple CarPlay/Android Auto, voice assistant ("Hello Jetour"), panoramic view monitoring, and in select variants an X-Smart 7-mode drive system, XWD intelligent AWD, and TÜV Rheinland-certified health-focused interiors with Sony audio. Technology sourcing relies on Tier-1 partners including CATL (batteries), Bosch (components), Michelin (tyres), Huawei Cloud, and Alibaba Cloud for data infrastructure.

Revenue is generated predominantly through one-time vehicle sales via an authorized 3S dealership network (Sales, Service, Spare Parts) that reached 20 outlets across Peninsular Malaysia and East Malaysia in August 2025 and is planned to expand to 30 by year-end 2025. After-sales service, warranties (10-year/1M km engine; 7-year/150k km vehicle), 5 complimentary services, and government-employee promotions add secondary revenue. Customer segments include families, urban buyers, adventure seekers, and tech-savvy youth across individual retail consumers; the entity itself has only ~17 corporate employees, with manufacturing and sales operations executed through the B-Assembly partnership and dealer principals.

Name

Jetour Auto Malaysia

Legal name

Jetour Automobile Malaysia Sdn Bhd

Website

https://jetour.com.my

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Jetour Auto Malaysia is the Malaysian arm of the Chery-owned JETOUR SUV brand, selling five SUV models from RM109,800–RM168,888 through an authorized 3S dealership network and locally assembling vehicles at the B-Assembly facility in Johor Bahru for ASEAN distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Petaling Jaya

HQ country

Malaysia

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Vehicle Sales: Primary revenue from sale of SUVs including Dashing, VT9, T2, T1, and T2 i-DM models. One-time purchase model with prices ranging from RM109,800 to RM168,888.
2. After-sales Service & Spare Parts: Revenue from maintenance services, spare parts, and warranty services. Includes 5 complimentary services, 7-year/150,000 km vehicle warranty, and 10-year/1,000,000 km engine warranty.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Jetour Auto Malaysia sells and distributes a lineup of SUVs in Malaysia — Dashing, VT9 (7-seater), T2 (adventure SUV), T1 (light offroad SUV), and T2 i-DM (plug-in hybrid) — through an authorized dealership network. Local assembly of Dashing and VT9 models is performed at the B-Assembly facility in Tampoi, Johor Bahru, with after-sales service, spare parts, and warranty support provided via the same dealer network.

Product overview

JETOUR Auto Malaysia offers a lineup of five SUV models spanning the compact Dashing and VT9 7-seater family SUV to the adventure-focused T2 and T1 offroad models, plus a plug-in hybrid T2 i-DM variant. The brand's "Travel+" strategy positions vehicles as lifestyle and travel enablers rather than mere transportation. All models feature advanced infotainment with smartphone integration, Level 2 ADAS safety systems, and connectivity features. Prices range from RM109,800 for the Dashing to RM168,888 for the T2 i-DM PHEV.

Differentiator

Problem solved

Functional benefit

Products and services

• JETOUR DASHING Futuristic compact SUV targeting urban lifestyles with intelligent features, fastback-inspired design, and sporty aesthetics. Starting price RM109,800.
• JETOUR VT9 7-seater family SUV with spacious layout designed for family transportation and long-distance travel, featuring LED headlights inspired by Chinese architecture. Starting price RM118,800.
• JETOUR T2 Rugged adventure SUV with intelligent all-wheel drive, 7 drive modes, and ADAS Level 2 safety features, designed for adventure-led travel and off-road exploration. Starting price RM156,800.
• JETOUR T1 Light offroad SUV with intelligent all-wheel drive (XWD), available in 2WD and XWD variants, for customers seeking capable off-road vehicles with intelligent drive modes. Estimated price from RM143,800.
• JETOUR T2 i-DM Plug-in hybrid electric vehicle (PHEV) variant of the T2, featuring a 1.5L TGDI dedicated hybrid engine with dual motor electric system and 3-speed hybrid transmission. Combined driving range up to 1,200 km; pure electric range 100+ km. Estimated price from RM168,888.

Quantifiable outcome

• Achieved 5-star ASEAN NCAP rating with 86.50 points for T2 model
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• B-Assembly (Berjaya Assembly Sdn Bhd)coreStrategic or Co-development Partner · 28 July 2025Local assembly partnership for Dashing and VT9 models at B-Assembly's 640,000 sq. ft. facility in Tampoi, Johor Bahru. B-Assembly is a wholly owned subsidiary of Berjaya Assets Berhad. Facility equipped with Industry 4.0-ready systems. Positioning Malaysia as strategic manufacturing hub for ASEAN expansion with planned exports to neighboring countries.
• Huawei CloudsupportingTechnology or IntegrationData storage services for personal data collected through JETOUR services. Data center located at 1NET_North Data Center #05-02, 18 Riverside Road, Singapore 739088.
• Alibaba Cloud International LimitedsupportingTechnology or IntegrationData storage services for personal data. Located at 26/F, Tower One, Times Square, 1 Matheson Street, Causeway Bay, Hong Kong.
• SONYsupportingTechnology or IntegrationPremium audio systems supplier for JETOUR vehicles including 9-speaker and 12-channel audio systems in Dashing and T2 models.
• BoschsupportingTechnology or IntegrationGlobal supply chain partner providing automotive components and technology solutions.
• CATL (Contemporary Amperex Technology)supportingTechnology or IntegrationBattery technology supplier for electric and hybrid vehicle systems.
• MichelinsupportingTechnology or IntegrationTire supplier for JETOUR vehicles.
• Chery Holding GroupcoreStrategic or Co-development PartnerParent company that launched JETOUR brand in 2018 in response to market trends and consumer demand. Chery Holding Group established JETOUR as an independent brand in 2021 with independent R&D, procurement and marketing operations.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Geely Malaysia: Geely Auto (parent of Volvo, Polestar) operates in Malaysia with SUV offerings at similar price points, targeting comparable Chinese-brand-conscious consumers in the urban and family segments.
• BYD Malaysia: BYD is a Chinese EV/PHEV brand rapidly expanding in Malaysia with new energy vehicles competing for the same electrification-conscious buyers considering Jetour's T2 i-DM PHEV.
• Neta Malaysia: Neta is a Chinese EV startup brand entering Malaysia with affordable electric SUVs, competing for budget-conscious new-energy vehicle buyers in the same segment Jetour targets with its PHEV offering.
• Changan Malaysia: Changan Automobile is a Chinese OEM expanding in Malaysia with SUV and sedan lineups at comparable price points, representing another Chinese-brand competitor in the same market segment.

Broad incumbents

• Honda Malaysia: Honda Malaysia is an established Japanese incumbent selling the HR-V, CR-V, and BR-V SUVs at overlapping price tiers with strong residual values, service networks, and brand trust that Jetour must overcome.
• Proton: Proton is Malaysia's national car brand offering SUVs (X50, X70, X90) at overlapping price points with strong domestic brand equity, established dealer/service network, and government backing that Jetour must compete against.
• Toyota Malaysia: Toyota Malaysia sells the Corolla Cross, Yaris Cross, Rush, and Fortuner SUVs at competitive price points with dominant market share, extensive dealer/service network, and industry-leading residual values.

Direct peers

• MG Motor Malaysia: MG Motor (SAIC-owned) is a Chinese-origin automotive brand selling SUVs and sedans in Malaysia with comparable pricing tiers (RM100K-RM180K), dealer-led GTM, and similar customer segments targeting urban and family buyers.
• Haval Malaysia (GWM Haval): Haval is Great Wall Motors' SUV brand and operates in Malaysia with similar Chinese-OEM SUV positioning, dealer network model, and target customer base competing directly with Jetour Dashing, T1, and T2 models.
• Chery Malaysia: Chery Malaysia sells the Tiggo SUV range under the same Chery Holding Group parent that owns Jetour, creating intra-group competition for the same Chinese SUV buyer in Malaysian showrooms with similar pricing and positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Jetourauto_mas
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/jetourauto_malaysiamas
• TikToktiktok.com/@jetourauto_mas
• LinkedInlinkedin.com/company/jetourmalaysia

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jetour Auto Malaysia