JETZT & MORGEN GbR

What JETZT & MORGEN GbR does

JETZT & MORGEN GbR is a Berlin-based content marketing agency (Agentur für inhaltliches Marketing) operating as a German civil-law partnership (GbR) under the co-leadership of Saskia Vömel and Gesine Mannheimer. The firm specializes in marketing strategy, campaign conception, and project leadership for film releases in German-speaking markets, organized around three service lines: thematic campaigns and education (Themenkampagnen & Bildung), book-to-film audience activation (Buch & Film), and strategic consulting for cinema, VoD, TV, and alternative content releases (Konzeption & Beratung). Its client base comprises independent and major German film distributors (e.g., Sony Pictures Germany, Universal Pictures Germany, Studiocanal, Leonine, Constantin Film, Wild Bunch Germany, X Verleih), production companies, broadcasters (ARD Degeto, SWR/BR), and cultural foundations (notably Stiftung EVZ). The co-founders simultaneously serve as managing directors of AG Verleih, the trade association representing 36 independent German film distributors, which is a distinctive structural position in the market.

The business model is professional services: revenue derives from negotiated, project-based consulting and campaign fees per film release or ongoing advisory mandate, with no disclosed pricing. The go-to-market is sales-led and relationship-driven, generated primarily through the principals' ~20 years of accumulated networks, industry association leadership, conference speaking, and an extensive public portfolio of award-associated campaigns (including the Berlinale 2025 Golden Bear winner 'GELBE BRIEFE' and the 1.4-million-cinema-goer 'Checker Tobi' campaign). The firm has no proprietary technology platform, no external investors (unfunded GbR), and operates only within Germany; its primary assets are reputational, relational, and talent-based rather than technological.

Name

JETZT & MORGEN GbR

Legal name

JETZT & MORGEN GbR

Website

https://jetztundmorgen.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

JETZT & MORGEN GbR is a Berlin-based boutique content marketing agency that designs film release campaigns, thematic impact campaigns, and book-to-film audience activations for German film distributors, broadcasters, publishers, and cultural foundations, led by co-founders Saskia Vömel and Gesine Mannheimer.

Ownership category

akta.pro rank

Product category

Film Marketing Services

NAICS

Advertising Agencies (541810), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Industry / Category Marketing Strategy (Vertical GTM) (MPAAAFAN)

akta.pro secondary industries

Go-to-Market (GTM) Strategy & Planning (MPAAAFAA), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Film marketing services
• Content marketing agency
• Campaign consulting
• Film distribution marketing
• Impact campaign consulting

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services / Consulting Fees: JETZT & MORGEN generates revenue through consulting fees for marketing strategy, campaign conception, and project leadership for film releases. Clients include German film distributors, publishers, cultural foundations, and production companies. Fees are project-based and likely negotiated per engagement.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

JETZT & MORGEN is a Berlin-based content marketing agency specializing in marketing strategy, campaign conception, and project leadership for German film releases. Its three interconnected service lines are: Themenkampagnen & Bildung (thematic campaigns and educational partnerships linking film stakeholders with political, social, and educational institutions), Buch & Film (book-to-film marketing that converts literature fans into cinema audiences), and Konzeption & Beratung (strategic consulting for film releases in cinema, VoD, TV, and Alternative Content). Clients are German film distributors, publishers, cultural foundations, and production companies.

Product overview

JETZT & MORGEN is an agency for content marketing (Agentur für inhaltliches Marketing) specializing in film marketing services. The company operates as a unified service offering composed of three interconnected service lines: Themenkampagnen & Bildung (thematic campaigns and educational partnerships), Buch & Film (book-to-film marketing connecting literature fans with cinema), and Konzeption & Beratung (strategic consulting for film releases across cinema, VoD, TV, and Alternative Content). The agency focuses on reaching specific target audiences through targeted activations and impact campaigns for societally relevant film releases, as well as activating book fans for literature adaptations.

Differentiator

Problem solved

Functional benefit

Products and services

• Themenkampagnen & Bildung (Thematic Campaigns & Education) Campaign service that brings together film, cinema, and cultural stakeholders with partners from politics, environment, society, and education for thematic campaigns and educational initiatives tied to specific film releases. Designed for German film distributors, cultural foundations, and NGOs seeking to amplify the societal impact of their films.
• Buch & Film (Book & Film) Marketing service connecting cinema with literature fans by leveraging successful book adaptations and their existing fan communities through partnerships with publishers and bookstores. Designed for German film distributors and publishers seeking to convert bestselling book readers into cinema audiences for literary film adaptations.
• Konzeption & Beratung (Conception & Consulting) Strategic consulting service for film releases in cinema, VoD, TV, and Alternative Content, including release strategy development, project management during release phases, marketing concept creation for funding applications, and Social Impact Campaign conception. Designed for German film distributors, producers, and production companies.

Quantifiable outcome

• Successfully managed campaigns for multiple Golden Bear and Silver Bear winners at the Berlinale (e.g., 'GELBE BRIEFE', 'NIEMALS SELTEN MANCHMAL IMMER', 'RABIYE KURNAZ GEGEN GEORGE W. BUSH')
• +2 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Stiftung Erinnerung Verantwortung Zukunft (EVZ)coreStrategic or Co-development PartnerJETZT & MORGEN serves as the strategic partner for the Stiftung EVZ's annual 'Augen auf'-Kinotag (Eye-Open Cinema Day) commemorating the victims of National Socialism on January 27. The agency conceives and executes the nationwide cinema initiative, coordinating screenings, discussions, and educational events across multiple German cities.
• AG Verleih — Verband unabhängiger FilmverleihecoreStrategic or Co-development PartnerSaskia Vömel and Gesine Mannheimer serve as the managing directors (Geschäftsführerinnen) of AG Verleih, the Association of Independent Film Distributors in Germany, which represents 36 independent distribution companies. They contribute to film policy advocacy, industry networking, and the association's strategic direction.
• Various Educational and Cultural InstitutionscoreGTM or Marketing PartnerJETZT & MORGEN regularly partners with educational institutions, NGOs, political foundations, and cultural organizations to execute thematic and impact campaigns for films. Partners include institutions relevant to the specific film's social theme (e.g., anti-racism organizations, feminist groups, environmental organizations, Holocaust memorial organizations).

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Kempertrautmann: Kempertrautmann is an independent Hamburg-based creative agency with a strong portfolio in entertainment, culture, and consumer brand campaigns. It is comparable to JETZT & MORGEN on integrated content-and-activation work for German-market cultural and media clients, though it operates at significantly larger scale.
• UFA GmbH: UFA is one of Germany's largest film and television production groups and operates marketing and publicity activities around its own productions. While much larger and vertically integrated, UFA's in-house marketing arm competes for the same prestige and impact-driven German film campaigns that JETZT & MORGEN targets, making it a broad incumbent benchmark.
• Grabarz & Partner: Grabarz & Partner is a Hamburg-based independent creative agency with a strong portfolio across consumer brands, culture, and public-sector campaigns. It is comparable to JETZT & MORGEN on integrated creative campaign work for German clients, though its offering is far broader and less specialised to the film-distribution vertical.
• Studio Hamburg Enterprises: Studio Hamburg is a major German film and series production and distribution group with marketing capabilities around theatrical and TV releases. Although it is significantly larger and more diversified, it overlaps with JETZT & MORGEN on positioning campaigns for German theatrical and impact-driven titles.
• Scholz & Friends Family: Scholz & Friends is one of Germany's leading independent creative agency networks, headquartered in Hamburg and Berlin, with entertainment, culture, and public-sector clients. Comparable in delivering strategic campaign conception and content production for German-market clients, though it operates at much broader scale.
• Serviceplan Group: Serviceplan is Europe's largest independent agency group with operations across creative, media, digital, and content marketing, including entertainment and culture clients. While it is a broad incumbent with global reach, its German content and entertainment practice competes for integrated campaign briefs similar to JETZT & MORGEN's positioning work.
• Zum goldenen Hirschen: Zum goldenen Hirschen is a Berlin/Hamburg-based independent creative and PR agency group with a strong cultural and entertainment portfolio. It competes with JETZT & MORGEN for high-profile brand and content marketing assignments in the German cultural and media space, though its offering is broader and less film-vertical.
• Antoni Advertising: Antoni is a Berlin/Cologne-based creative agency known for premium content campaigns and entertainment-adjacent work. It is comparable to JETZT & MORGEN on the creative-craft and content-driven approach to high-profile German brand and cultural projects, while serving a much broader client mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/jetzt-morgen-gbr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JETZT & MORGEN GbR