Jeugdtheaterhuis
Jeugdtheaterhuis is a Dutch non-profit foundation (Stichting) founded in 1991 that delivers theater and musical arts education to children and youth aged 2-20 across six locations in South Holland, Netherlands, primarily through annual subscription courses plus workshops, production groups, and school partnerships.
- Company typePrivate
- Founded1991
- HeadquartersGouda, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Jeugdtheaterhuis does
Jeugdtheaterhuis (legal entity: Stichting Jeugdtheaterhuis Zuid-Holland) is a Dutch cultural non-profit foundation founded in 1991 and headquartered at Cultuurhuis Garenspinnerij in Gouda, South Holland. The organization delivers theater and musical arts education to children and young people aged 2 to 20, employing 23 staff across six locations in Alphen aan den Rijn, Bodegraven, Capelle aan den IJssel, Gouda, Leiden, and Maassluis. It holds ANBI (Algemeen Nut Beogende Instelling) public-benefit status and operates under Director Sara Vesseur with a Raad van Toezicht (Supervisory Board) governance structure.
The core product portfolio consists of age-tiered annual subscription courses (Musical-Theaterlessen S/M/L, Theaterlessen M/L) progressing from toddlers to teens, supplemented by advanced laboratories (ActeerLAB, MusicalLAB) and intensive production groups (Productiegroep Theater, Productiegroep Musical, Productiegroep NEXT) that culminate in full performances. Adjacent offerings include free trial lessons (Proefles), Kunst-ontdekdag art discovery days, Wijktoneelclub neighborhood clubs, Werkplaatsen short-form workshops, the Your Stories youth storytelling platform, an Underwijs division serving primary/secondary/vocational schools, and toddler performances. Distribution is omnichannel: a self-serve enrollment portal (mijn.jeugdtheaterhuis.nl), direct contact with location managers (locatieleiders), and Instagram plus a bi-monthly newsletter drive awareness.
The business model is predominantly course-fee based, with annual subscription pricing ranging from €70 for six-lesson toddler courses to €575 for the intensive Productiegroep NEXT. A €10 non-refundable registration fee applies per enrollment. Secondary revenue streams include merchandise (hoodies €30, t-shirts €22) and toddler performance tickets (€4). The organization also depends on municipal subsidy programs (Jeugdfonds Sport & Cultuur, Sleutelpas, Kindpakket/Rotterdampas, Groene Hart Pas, Jeugd Deelname Fonds) to subsidize enrollment for low-income families, reflecting a public-benefit funding structure rather than purely commercial economics. Go-to-market is direct-to-consumer through community events, school partnerships, and free trial-lesson funnels.
Jeugdtheaterhuis firmographics
Firmographics- Name
- Jeugdtheaterhuis
- Legal name
- Stichting Jeugdtheaterhuis Zuid-Holland
- Website
- https://jeugdtheaterhuis.nl
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Jeugdtheaterhuis is a Dutch non-profit foundation (Stichting) founded in 1991 that delivers theater and musical arts education to children and youth aged 2-20 across six locations in South Holland, Netherlands, primarily through annual subscription courses plus workshops, production groups, and school partnerships.
- Ownership category
- akta.pro rank
Jeugdtheaterhuis industry classification
Industry- Product category
- Performing Arts Education for Children and Youth
- NAICS
- Fine Arts Schools (611610), Fine Arts Schools (61161), Theater Companies and Dinner Theaters (711110)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Theatre Education, Training & Conservatories (MPAGABAN)
- akta.pro secondary industries
- Children’s & Youth Theatre (MPAGABAE), Early Childhood Music Education (Ages 0–7) (EDAMANAD), Performing Arts (Acting, Improv, Theater) (EDAAAGAE)
Keywords
Where Jeugdtheaterhuis is headquartered
LocationHeadquarters
- HQ city
- Gouda
- HQ country
- Netherlands
- HQ region
- Europe
Offices6 records
Markets served
Jeugdtheaterhuis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Course Fees: Annual and seasonal courses in theater and musical arts for children and youth aged 2-20. Fees vary by course type and duration, ranging from €70 for 6-lesson toddler courses to €575 for intensive production groups. An additional €10 registration fee applies per enrollment (except for certain course types).
- Merchandise Sales: Sale of branded merchandise including hoodies (€30) and t-shirts (€22) through the webshop. Orders are delivered to locations or shipped for a €7 fee.
- Performance Tickets: Sale of tickets for toddler performances (€4 each) and potentially other productions open to the public.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Musical-Theater S (4-6 years) - 10 lessons, 45 min each |
| Subscription | Annual | Theater M (7-9 years) - 25 lessons, 90 min each |
| Subscription | Annual | Musical M (7-9 years) - 25 lessons, 90 min each |
| Subscription | Annual | Theater L (10-12 years) - 25 lessons, 90 min each |
| Subscription | Annual | Musical L (10-12 years) - 25 lessons, 90 min each |
| Subscription | Annual | Productiegroep Theater (10-12 years) - seasonal production group |
| Subscription | Annual | ActeerLAB (12+ years) - 25 lessons, 2.5 hours each |
| Subscription | Annual | Productiegroep Theater 14+ (13+ years) - seasonal production group |
| Subscription | Annual | Productiegroep NEXT (14+ years) - intensive year-long program |
| Subscription | Annual | Peutertheater/dans XS (2-3 years) - 6 lessons with parent |
| One time/ perpetual license | Pay-as-you-go | Merchandise - Hoodies |
| One time/ perpetual license | Pay-as-you-go | Merchandise - T-shirts |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Jeugdtheaterhuis product offering
Product offeringCore offering
Jeugdtheaterhuis provides theater and musical arts education for children and youth aged 2-20 years across six South Holland locations in the Netherlands. Its core offerings consist of age-tiered weekly lesson series (Musical-Theaterlessen and Theaterlessen for ages 4-12), advanced acting and musical laboratories for ages 12+, and intensive production groups that work toward full public performances. Supporting programs include free trial lessons, holiday art discovery days, neighborhood theater clubs, topical workshops, toddler theater classes, and a youth storytelling platform.
Product overview
Jeugdtheaterhuis is a performing arts education organization offering a comprehensive portfolio of musical and theater lessons, production groups, workshops, and youth development programs for children and young people aged 2-20 years across six locations in South Holland, Netherlands. The core offering consists of age-differentiated lesson series (Musical-Theaterlessen S/M/L, Theaterlessen M/L) progressing from toddlers to teens, complemented by advanced laboratories (ActeerLAB, MusicalLAB) and intensive production groups (Productiegroep Theater, Productiegroep Musical, Productiegroep NEXT) that culminate in full performances. Special programs include free trial lessons, Kunst-ontdekdag art discovery days, Wijktoneelclub neighborhood clubs, Werkplaats workshops, and the Your Stories youth storytelling platform. The organization also operates an Underwijs (Education) division serving primary, secondary, and vocational schools, a merchandise webshop, and various performance events including Festival De Verwondering and Theater Na de Dam. With 35 years of operation, Jeugdtheaterhuis emphasizes personal development through creative expression, collaboration, and self-confidence.
Differentiator
Problem solved
Functional benefit
Products and services
- Musical-Theaterlessen (S, M, L)
- Theaterlessen (M, L)
- ActeerLAB
- MusicalLAB
- Productiegroep Theater (10-12)
- Productiegroep Musical (10-12) Musical production groups for ages 10-12 creating performances combining acting, singing, and dancing.
- Productiegroep NEXT (14+)
Companies that use Jeugdtheaterhuis
Customer profileSegments3 records
Ideal customer profiles2 records
Jeugdtheaterhuis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jeugdtheaterhuis partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- Cultuurhuis GarenspinnerijcoreMain teaching and performance venue in Gouda. Jeugdtheaterhuis is one of the cultural tenants in this cultural center, which also houses De Kunstmachine, Studio Gonz, and Netwerk Amateurkunst. The theater space hosts productions including the annual JTH Weekend and Productiefestival.
- ParkvillacorePrimary arts education, film, and theater venue in Alphen aan den Rijn. Jeugdtheaterhuis delivers a significant portion of its classes at Parkvilla, which serves as the main community cultural center.
- Theater CastellumcoreTwo-hall theater and cinema venue in Alphen aan den Rijn center. Hosts some Jeugdtheaterhuis classes and serves the community as the town's primary theater.
- EvertshuiscoreTheater and community center in Bodegraven. Houses Jeugdtheaterhuis music lessons and serves as a gathering place for local clubs and associations to experience arts and culture.
- Cultureel Centrum Fluiterlaan (C.C. Fluiterlaan)coreCultural center above Isala Theater in Capelle aan den IJssel. Many Friday and all Saturday Jeugdtheaterhuis classes are held at this location.
- Muziekvereniging EMMcoreMusic association venue on Capelseweg 120 in Capelle aan den IJssel. Houses many Friday musical lessons. Free parking available.
- CAPSLOCminorStage and cultural breeding ground on Pelikaanweg 3 in Capelle aan den IJssel. Used as overflow venue for select theater groups.
- StadsgehoorzaalcoreHistoric venue in Leiden city center at Breestraat 60 (entrance via Café Caat). Beautiful building hosting Jeugdtheaterhuis lessons for all ages.
- Theater KoningshofcoreMain theater venue in Maassluis on Uiverlaan 20. Primary location for all Jeugdtheaterhuis classes in Maassluis.
- De KunstmachinecorePartner organization co-located in Cultuurhuis Garenspinnerij. Collaborates on the Kunst-Ontdekdag (Art Discovery Days) and jointly programs toddler performances. Also partners on the Peuteravontuur course.
- Skill School LeidenminorEducational institution in Leiden. Collaborated with Jeugdtheaterhuis on the Your Stories project from September through December 2024.
- Goudse SchouwburgcoreTheater in Gouda. Multi-year collaboration on Theater Na de Dam project, creating annual performances in commemoration.
- Daniël van DuijvenboodencoreTheatermaker serving as director for Productiegroep NEXT. Leads intensive training in acting, movement, physical theater, and singing for youth aged 14+.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Jeugdtheaterhuis competitors and assessment
Company assessmentDirect peers
- De Toneelmakerij: Amsterdam theater company that creates professional theater productions specifically for young audiences, with associated educational programming. Comparable as a youth-focused performing arts organization combining production with education.
- Jeugdtheater Hofplein: Rotterdam youth theater offering courses, productions, and talent development for children and teenagers. Directly comparable peer in the South Holland broader region with similar age targeting and program structure.
- Jeugdtheater De Krakeling: Amsterdam-based youth theater organization offering theater courses, productions, and educational programs for children and young people. Most directly comparable to Jeugdtheaterhuis in mission, age range, and program mix, though operating in a different region.
Broad incumbents
- Codarts Rotterdam: Rotterdam university of professional arts education offering performing arts programs including music, dance, and theater. Comparable as a Dutch performing arts educator but at higher-education rather than youth-extracurricular level.
- Het Nationale Theater: The Hague-based major theater company running both professional productions and youth/educational programming. Overlaps with Jeugdtheaterhuis on the educational and youth-theater dimension but as part of a much broader institutional portfolio.
- Toneelgroep Oostpool: Netherlands-based theater company with established youth programming, school performances, and educational collaborations. Comparable as a performing arts organization integrating education and youth productions, though at a larger institutional scale.
Regional players
- Maas Theater en Dans: Rotterdam-based theater and dance company with strong youth education and participation programs. Similar educational mission targeting young audiences but operating primarily in Rotterdam rather than overlapping directly with Jeugdtheaterhuis's specific locations.
- Theater Zuidplein: Theater and cultural center in Rotterdam-Zuid that combines professional programming with youth education and participation initiatives. Comparable as a venue-based cultural education operator in the broader South Holland region.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Jeugdtheaterhuis social profiles
Digital presenceJeugdtheaterhuis compliance and trust
Trust signalCompliance1 record
Jeugdtheaterhuis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jeugdtheaterhuis leadership team
Management profileNumber of profiles
Profiles6 records
Jeugdtheaterhuis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jeugdtheaterhuis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jeugdtheaterhuis
What does Jeugdtheaterhuis do?
Jeugdtheaterhuis provides theater and musical arts education for children and youth aged 2-20 years across six South Holland locations in the Netherlands. Its core offerings consist of age-tiered weekly lesson series (Musical-Theaterlessen and Theaterlessen for ages 4-12), advanced acting and musical laboratories for ages 12+, and intensive production groups that work toward full public performances. Supporting programs include free trial lessons, holiday art discovery days, neighborhood theater clubs, topical workshops, toddler theater classes, and a youth storytelling platform.
Is Jeugdtheaterhuis a public or private company?
Jeugdtheaterhuis is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Jeugdtheaterhuis founded?
Jeugdtheaterhuis was founded in 1991. It employs 11 to 50 people.
Where is Jeugdtheaterhuis based?
Jeugdtheaterhuis is headquartered in Gouda, Netherlands, in the Europe region.
How does Jeugdtheaterhuis make money?
Three revenue lines are on record. Course Fees are the primary driver. The others are merchandise Sales and performance Tickets.
Who are Jeugdtheaterhuis's main competitors?
Direct peers on record are De Toneelmakerij, Jeugdtheater Hofplein and Jeugdtheater De Krakeling. Broad incumbents are Codarts Rotterdam, Het Nationale Theater and Toneelgroep Oostpool. Regional players are Maas Theater en Dans and Theater Zuidplein.
Does Jeugdtheaterhuis have an API?
No public API is recorded for Jeugdtheaterhuis.
What industry is Jeugdtheaterhuis in?
Jeugdtheaterhuis's product category is Performing Arts Education for Children and Youth. Its primary akta.pro industry code is MPAGABAN, Theatre Education, Training & Conservatories, with a secondary code of MPAGABAE, Children’s & Youth Theatre. Its NAICS code is 611610 and its SIC code is 8200.